‘It’s All About Screens.’ This is the Daily Diary of Screens. On Sunday, August 2, 2015, CBS finished #1 as ‘’60 Minutes’‘ was the top program. BBC One was #1 in the UK as ‘Countryfile’ was the top program. Nine finished #1 in Australia as ‘‘The Voice Australia’ was the top program. MONDAY AUSTRALIAN OVERNIGHT TV RATINGS (*SEE BELOW)
Today, traditional TV still accounts for the lion’s share of video viewing, but online and mobile are where the growth is. When managed together, TV/digital/mobile hold the potential to drive real impact for advertisers—enabling them to maximize the customers they reach and/or reinforce key messaging across screens. After all, ‘It’s all about screens’.
The Home Of #dailydiaryofscreens
For Sunday, August 2, 2015 (Posted on August 3, 2015)
The Tiffany Network was strong on Sunday as it finished #1. At 7P, a rerun of ’60 Minutes’ finished with an average 8.30 million viewers and a . At 7P, ‘Big Brother’ finished with an average 6.26 million viewers and a . Then at 9P, a rerun of ‘Madam Secretary’ finished with an average 3.55 million viewers and a . At 10P, a rerun of ‘CSI: Cyber’ finished with an average 3.57 million viewers and a .
The Alphabet Network at 8P presented a rerun of ‘America’s Funniest Home Videos’ which drew an average 3.94 million viewers. At 9P, the season premiere of ‘Bachelor in Paradise’ finished with an average 3.58 million viewers. Then at 10P, ‘Save My Life: Boston Trauma’ finished with an average 3.18 million viewers.
The Peacock Network didn’t do well on Sunday. At 7P, a rerun of ‘America’s Got Talent’ finished with an average 3.11 million viewers. Then at 9P, another rerun took over, this time ‘American Ninja Warriors’ finished with an average 3.31 million viewers. For four hours, the programmers in Sarnoff Siti gave us reruns. That is NOT how to dominate an evening.
The Animal Network of Broadcast had its minions follow the Peacock Minions lead and that proved disastrous. At 7P, a rerun of ‘Bob’s Burgers’ finished with an average 1.42 million viewers. Then at 730P, another rerun of ‘Bob’s Burgers’ finished with an average 1.25 million viewers. At 8P, a rerun of ‘The Simpsons’ finished with an average 1.79 million viewers. Then at 830P, a rerun of ‘Brooklyn Nine-Nine’ finished with an average 1.41 million viewers. At 9P, a rerun of ‘Family Guy’ finished with an average 1.61 million viewers. Then at 930P, you guessed it, another rerun of ‘The Last Man on Earth’ finished with an average 1.25 million viewers. Murdoch’s Minions failed once again.
For The Record
CBS finished #1 with an average 5.41 million viewers. ABC finished second with an average 3.57 million viewers. NBC finished #3 with an average 3.21 million viewers. FOX finished #4 with an average 1.45 million viewers.
Today In TV History
On this date in 1965, Sony markets the first home-use videotape recorder CV-2000 (CV for Consumer Video).
Mobile To Drive Huge 20% Increase In Online Video Viewing in 2016
How much more content can we watch? New findings from ZenithOptimedia suggest the average amount time people will spend consuming online video each day will increase by 23.3% in 2015 and by a further 19.8% in 2016. The growth in video consumption is being driven by the rapid rise of smartphone and tablet penetration across the globe, together with the resulting changes in consumer behaviour. Video consumption on mobile devices is forecast to grow by 43.9% in 2015 and 34.8% in 2016. Meanwhile, video consumption on non-mobile devices will continue to grow, though at more moderate rates, increasing by 9.5% in 2015 and 6.5% in 2016.
ZenithOptimedia expects mobile to become the main platform for viewing online video next year. In 2012 mobile devices accounted for 22.9% of time spend watching online video worldwide. By 2014, this proportion had risen to 40.1%, and Zenith expects it to reach 52.7% in 2016 and 58.1% in 2017.
ZenithOptimedia also predicts that the number of people regularly watching traditional, linear TV will peak this year, and will start to decline for the first time in 2016. The report states that the number of regular linear TV viewers will rise 3.1% in 2015 but then shrink by 1.9% in 2016 and 0.9% in 2017.
TV Campaigns Extend Reach Via Facebook Ads
Facebook has seen success with video ad placements, and recent research indicates that TV advertisers are leveraging the social network to stretch the reach of their campaigns. According to March 2015 research by Nielsen for Facebook IQ, Facebook helps advertisers running television campaigns target younger age segments that are harder to reach on TV. Facebook-only entertainment ad campaigns in the US reached 13.4% of the 18-to-24 targeted age group, or nearly a quarter of overall reach among the demographic. Cross-platform campaigns delivered an average reach of 15.5%, or almost 27% of the total. Meanwhile, among those ages 25 to 34, cross-platform ads reached 14.0% of the targeted age group and Facebook-only campaigns about 10%, representing 22.3% and nearly 15% of total campaign reach, respectively. The boosts are particularly significant when one considers that nearly seven in 10 people reached on Facebook of all ages fell in the 18-to-34 range, vs. 26% share of those on TV, emphasizing the huge reach advertisers can gain among these younger demographics by going beyond television.
Video continues to expand its share of both mobile and total Facebook ad dollars. According to research from Nanigans, video increased its share of overall Facebook ad spending worldwide by 23% between Q1 2015 and Q2 2015, from 13% to 16%. Growth was even more impressive when it came to mobile ads, where video’s portion of spending rose by 40% quarter over quarter, from 15% to 21%.
According to Kinetic Social, video’s share of Facebook ad dollars is larger in the US, where the format accounted for almost 27% of advertiser spend on the social network in Q2 2015. While this was slightly lower than its 28.0% share in Q1 2015, it was nearly double the portion it grabbed in Q4 2014 and more than triple that in Q2 2014. Overall, eMarketer estimated in April 2015 that Facebook ad spending worldwide would jump nearly 35% this year to reach $15.50 billion. At the same time, we forecast that Facebook mobile internet ad revenues would hit $11.01 billion globally in 2015, up 48.4% year over year.
Top Ten Box Office for Weekend 31 July-2 August 2015 (Domestic Only)
#1 Mission: Impossible-Rogue Nation $56,400,000 in 3,956 theaters
#2 Vacation $14,850,000 in 3,411 theaters
#3 Ant-Man $12,619,000 in 3,322 theaters
#4 Minions $12,200,000 in 3,575 theaters
#5 Pixels $10,400,000 in 3,723 theaters
#6 Trainwreck $ 9,700,000 in 2,690 theaters
#7 Southpaw $ 7,519,000 in 2,772 theaters
#8 Paper Towns $ 4,600,000 in 3,031 theaters
#9 Inside Out $ 4,517,000 in 1,904 theaters
#10 Jurassic World $ 3,800,000 in 1,912 theaters
Top Ten Box Office for Weekend 31 July-2 August 2015 (International)
#1 Mission: Impossible …$65,000,000 in 41 territories
#2 Minions $39,100,000 in 63 territories
#3 Monster Hunt$27,000,000 in 6 territories
#4 Ant-Man $20,000,000 in 51 territories
#5 Pixels $19,800,000 in 75 territories
#6 Inside Out $17,800,000 in 52 territories
#7 Vacation $14,850,000 in 1 territory
#8 Assassination $12,700,000 in 1 territory
#9 Dynasty Woman: Yang … $9,000,000 in 1 territory
#10 Wild City $8,500,000 in 1 territory
Coming November 20, 2015
Coming For Christmas from Quentin Tarantino
‘Joy’ They’re back. Jennifer Lawrence & Bradley Cooper
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Across The Pond
The Big One finished #1 again on Sunday. AT 7P, ‘Countryfile’ was again, the night’s most-watched program, with 5.64 million viewers (33.3%) on a Summer evening. At 8P, ‘Fake or Fortune?’ slipped by over 1 million viewers as it averaged 4.54 million (23.1%). Then at 9P, ‘Partners in Crime’ brought the audience back up with an average 5.02 million viewers (24.2%).
The Little Two finished second on Sunday with a strong ‘DD’. At 8P, ‘Dragon’s Den’, the top rated program on the network on Sunday, finished with an average 3.0 million viewers (15.3%), one of the top showing of the evening in the UK. At 9P, ‘Odyssey’ finished with an average 1.06 million viewers (5.1%).
The Big Four has a hit on their hands. At 9P, the season finale of ‘Humans’, which has been renewed for next season, added some 340,000 viewers from last week on Sunday (August 2), as the sci-fi drama brought in 2.24 million viewers (10.8%).
The Independent One didn’t have such a good Sunday, finishing fourth. At 7P, ‘Nature Nuts with Julian Clary’ began with an average 1.19 million viewers (7.0%). Then at 8P, ‘Midsomer Murders’ was the evening high on ITV with an average 2.06 million viewers (10.2%).
The Viacom Five finished fifth on Sunday as at 9P, ‘Tut’ could only draw an average 734,000 viewers (4.6%).
The National Nine Network rocked back to #1 on Sunday with a huge 35.0% share of the available audience. And it wasn’t even close last #1 was ‘The Voice Australia’ with a huge 1.467 million viewers. And #2, ‘Nine News Sunday’ had one of the largest newscasts of the year with 1.457 million viewers. #9 was ’60 Minutes’ with 567,000 viewers.
The Second Commercial Network in Australia finished with 27.3% share. #3 was ‘Seven News Sunday’ with an average 1,367,000 viewers. #4 was ‘Sunday Night’ with 1,044,000 viewers. #7 had ‘Dancing with the Stars’ finishing with 707,000 viewers. So in short, on Sunday, singing beat dancing.
The Alphabet Network in Australia finished #3 with a 16.8% share of the available audience. #5 was ‘Grand Designs’ with 935,000 viewers. #6 was ‘ABC News Sunday’ with 870,000 viewers. #8 was ‘The Politician’s Husband’ with drew 680,000 viewers.
The Third Commercial Network in Australia finished fourth on Sunday with a 14.3% share. #10 was ‘Gold Coast Cops’ which delivered 550,000 viewers to the network and finished with one program in the Top Ten.
The Special Broadcast Service in Australia finished #5 with a 6.6% share of the available audience.
*MONDAY AUSTRALIAN OVERNIGHT TV RATINGS
The National Nine Network finished #1 again on Monday with a leading 25.0% share of the available audience. The #1 program is ‘Nine News’ which finished as the top newscast in the nation with an average 1.236 million viewers. #2 was ‘Nine News 6:30’ which finished with an average 1.217 million viewers. #4 was ‘A Current Affair’ which drew 1,059,000 viewers. #6 was ‘The Hotplate’ which finished with 944,000 viewers.
The Second Commercial Network in Australia finished second again Monday with a 24.5% share. #3 was ‘Seven News’ with an average 1.062 million viewers. #5, ‘Seven News/Today Tonight’ finished with an average 1,040,000 viewers. #9, ‘Home and Away’ finished with an average 793,000 viewers.
The Third Commercial Network in Australia finished #3 with a 21.9% share of the available audience. The #7 program was the launch of ‘The Great Australian Spelling Bee’ which finished with an average 921,000 viewers.
The Alphabet Network finished fourth with a 21.8% share. #8 was ‘ABC News’ which finished with 879,000 viewers. #10 was ‘Media Watch’ which drew 779,000 viewers.
The Special Broadcast Service in Australia finished #5 with an average 6.8% share of the available audience.
As you can see, no matter where you are, people were SWITCHING CHANNELS!
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Tony Bennett and k.d. lang ‘Blue Velvet’