‘It’s All About Screens.’ This is the Daily Diary of Screens. On Wednesday, July 29, 2015, NBC finished #1 as ‘‘America’s Got Talent’‘ was the top program. BBC One was #1 in the UK as ‘The Sheriffs Are Coming’ was the top program. Nine finished #1 in Australia as ‘‘Nine News 6:30’ was the top program. ‘Ant-Man’ topped box office last weekend. THURSDAY AUSTRALIAN OVERNIGHT TV RATINGS (*SEE BELOW)
Today, traditional TV still accounts for the lion’s share of video viewing, but online and mobile are where the growth is. When managed together, TV/digital/mobile hold the potential to drive real impact for advertisers—enabling them to maximize the customers they reach and/or reinforce key messaging across screens. After all, ‘It’s all about screens’.
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For Wednesday, July 29, 2015 (Posted on July 30, 2015)
NBC #1 Wednesday as ‘America’s Got Talent’ 10th Anniversary episode was top program.
NBC
The Peacock Network won for the second straight night with the top program of the summer. At 8P, a two-hour 10th anniversary special edition of ‘America’s Got Talent’ finished with an average 7.74 million viewers and a 5.2 rating/9 share. AT 10P, ‘Last Comic Standing’ finished with an average 5.81 million viewers and a 3.9/7.
CBS
The Tiffany Network summer programming failed. At 8P, ‘Big Brother’ finished second in the time slot with an average 5.67 million viewers and a 3.9/7. At 9P, ‘Extant’ finished with an average 4.25 million viewers and a 2.9/5. At 10P, a rerun of ‘Criminal Minds’ finished with an average 4.96 million viewers and a 3.2/6. If they renew ‘Extant’ again, there is something going on we know nothing about.
FOX
The Animal Network of Broadcast finished in the middle of the pack. At 8P, ‘MasterChef’ finished with an average 4.60 million viewers and a 3.5/6. Then at 9P, ‘Home Free’ finished with an average 3.08 million viewers and a 1.9/3.
ABC
The Alphabet Network had a poor evening. At 8P, a rerun of ‘The Middle’ finished with an average 3.80 million viewers and a 2.8/5. At 830P, a rerun of ‘The Goldbergs’ finished with an average 3.17 million viewers and a 2.2/4. At 9P, another rerun of ‘Modern Family’ finished with an average 3.46 million viewers and a 2.6/5. At 930P, a rerun of ‘Black-ish’ finished with an average 3.06 million viewers and a 2.3/4). At 10P, ‘Celebrity Wife Swap’ finished with an average 3.06 million viewers and a 2.4/4.
The CW
The Little Network That Couldn’t aired reruns. And that’s not good. At 8P, a rerun of ‘Arrow’ finished dead last in its time slot with an average 810,000 viewers and a 0.6/1. And at 9P, a rerun of ‘Supernatural’ finished worse with an average 670,000 viewers and a 0.5/1.
For The Record
NBC finished #1 on Wednesday with an average 7.169 million viewers and a 4.8/8. CBS finished #2 with an average 5.021 million viewers and a 3.3/6. FOX finished #3 with an average 3.857 million viewers and a 2.7/5. ABC finished #4 with an 3.257 average million viewers and a 2.5/4. TBS finished #5 with an average 2.264 million viewers. FOXNC finished #6 with an average 2.232 million viewers. Univision finished #7 with an average 2.175 million viewers. History Channel finished #8 with 2.017 million viewers. USA Network finished #9 with an average 1.641 million viewers. Telemundo finished #10 with an average 1.6 million viewers. The CW finished with an average 736,000 viewers and a 0.6/1. For The Record, Broadcast produced an audience which averaged 22.287 million viewers or 58.76% of the available television audience on Wednesday. Cable produced an average 15.637 million viewers or 41.24% of the available audience among the Top 100 programs in prime time on Wednesday. Cable’s programming topped broadcast at 10P with 19.924 million viewers vs 17.403 million viewers and at 1030P with 17.895 million viewers vs 17.403 million viewers.
Today In TV History
On this date in 1948, there were an estimated 350,000 television households in the USA, of which about half were in the New York area. However, it is also estimated that only 10% of Americans have ever seen a television receiver. It seems, Johnson & Johnson, Gillette, Remington, Mum, Pepsodent and Dodge were early adaptors.
Cable TV Top Ten Programs in Prime Time on Wednesday
#1 The O’Reilly Factor FOXNC 2.803 million viewers @8P
#2 American Pickers HIST 2.746 million viewers @ 9P
#3 The Big Bang Theory TBS 2.608 million viewers @ 10P
#4 The Big Bang Theory TBS 2.554 million viewers @ 1030P
#5 The Big Bang Theory TBS 2.403 million viewers @ 930P
#6 The Kelly File FOXNC 2.364 million viewers @ 9P
#7 The Big Bang Theory TBS 2.284 million viewers @ 9P
#8 Duck Dynasty AEN 2.203 million viewers @ 9P
#9 The Big Bang Theory TBS 2.091 million viewers @ 830P
#10 Suits USA 2.164 million viewers @ 9P
TV Campaigns Extend Reach Via Facebook Ads
Facebook has seen success with video ad placements, and recent research indicates that TV advertisers are leveraging the social network to stretch the reach of their campaigns. According to March 2015 research by Nielsen for Facebook IQ, Facebook helps advertisers running television campaigns target younger age segments that are harder to reach on TV. Facebook-only entertainment ad campaigns in the US reached 13.4% of the 18-to-24 targeted age group, or nearly a quarter of overall reach among the demographic. Cross-platform campaigns delivered an average reach of 15.5%, or almost 27% of the total. Meanwhile, among those ages 25 to 34, cross-platform ads reached 14.0% of the targeted age group and Facebook-only campaigns about 10%, representing 22.3% and nearly 15% of total campaign reach, respectively. The boosts are particularly significant when one considers that nearly seven in 10 people reached on Facebook of all ages fell in the 18-to-34 range, vs. 26% share of those on TV, emphasizing the huge reach advertisers can gain among these younger demographics by going beyond television.
Video continues to expand its share of both mobile and total Facebook ad dollars. According to research from Nanigans, video increased its share of overall Facebook ad spending worldwide by 23% between Q1 2015 and Q2 2015, from 13% to 16%. Growth was even more impressive when it came to mobile ads, where video’s portion of spending rose by 40% quarter over quarter, from 15% to 21%.
According to Kinetic Social, video’s share of Facebook ad dollars is larger in the US, where the format accounted for almost 27% of advertiser spend on the social network in Q2 2015. While this was slightly lower than its 28.0% share in Q1 2015, it was nearly double the portion it grabbed in Q4 2014 and more than triple that in Q2 2014. Overall, eMarketer estimated in April 2015 that Facebook ad spending worldwide would jump nearly 35% this year to reach $15.50 billion. At the same time, we forecast that Facebook mobile internet ad revenues would hit $11.01 billion globally in 2015, up 48.4% year over year.
Cable Television News
Live +7 Top Ten Cable Programs Week Ending 12 July 2015
#1 ‘Rizzoli & Isles’ TNT 6.902 million viewers
#2 ‘Major Crimes’ TNT 6.125 million viewers
#3 ‘The Last Ship’ TNT 5.023 million viewers
#4 ‘Naked & Afraid’DISC 3.951 million viewers
#5 ‘True Detective’HBO 3.905 million viewers
#6 ‘Duck Dynasty’ AEN 3.890 million viewers
#7 ‘Falling Skies’ TNT 3.498 million viewers
#8 ‘Murder In The First’ TNT 3.469 million viewers
#9 ‘Royal Pains’ USA 3.112 million viewers
#10 ‘Mr. Robot’ USA 3.054 million viewers
Television News
Live +7 Top Ten Broadcast Programs Week Ending 12 July 2015
#1 ‘America’s Got Talent’ NBC 12.430 million viewers
#2 ‘Zoo’ CBS 10.435 million viewers
#3 ‘Celebrity Family Feud’ ABC 9.819 million viewers
#4 ‘The Bachelorette’ ABC 8.490 million viewers
#5 ‘Under The Dome’ CBS 8.250 million viewers
#6 ‘Big Brother’ CBS 7.514 million viewers
#7 ‘Extant’ CBS 7.167 million viewers
#8 ‘Wayward Pines’ FOX 6.511 million viewers
#9 ‘MasterChef’ FOX 6.384 million viewers
#10 ‘Dateline FRI’ NBC 6.222 million viewers
Cinema News
Top Ten Box Office Weekend of 24-26 July 2015 (Domestic)
#1 ‘Ant-Man’ $24,765,000 in 3,868 theaters
#2 ‘Pixels’ $24,000,000 in 3,723 theaters
#3 ‘Minions’ $22,058,050 in 4,066 theaters
#4 ‘Trainwreck’ $17,281,000 in 3,171 theaters
#5 ‘Southpaw’ $16,500,000 in 2,772 theaters
#6 ‘Paper Towns’ $12,500,000 in 3,031 theaters
#7 ‘Inside Out’ $ 7,356,000 in 2,717 theaters
#8 ‘Jurassic World’ $ 6,850,550 in 2,645 theaters
#9 ‘Mr. Holmes’ $ 2,849,000 in 686 theaters
#10 ‘Terminator:Gen’ $ 2,400,000 in 1,702 theaters
Top Ten Box Office Weekend of 24-26 July 2015 (International)
#1 ‘Monster Hunt’ $46,000,000 in 5 territories
#2 ‘Minions’ $44,000,000 in 61 territories
#3 ‘Ant-Man’ $35,400,000 in 49 territories
#4 ‘Inside Out’ $28,300,000 in 52 territories
#5 ‘Jian Bing Man’$25,000,000 in 1 territory
#6 ‘Pixels’ $21,400,000 in 57 territories
#7 ‘Assassination’$19,500,000 in 1 territory
#8 ‘Monkey King’ $17,000,000 in 1 territory
#9 ‘Terminator Genisys $10,700,000 in 65 territories
#10 ‘Paper Towns’ $8,000,000 in 38 territories
Top Box Office Weekend of 24-26 2015 (Worldwide)
#1 ‘Minions’ $66,000,000 in 61 territories
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Across The Pond
BBC One
The Big One had the top program on Wednesday and finished #1 in the UK. At 7P, the new series of ‘The Sheriffs Are Coming’ topped the ratings outside of soaps with 3.18 million viewers (17.3%). At 8P, ‘Don’t Tell The Bride’ brought in an average 2.66 million viewers (14.1%). Then at 9P, ‘The Interceptor’ drew to a close with a ratings boost, according to overnight figures for Wednesday. The drama’s final episode was seen by an average 2.30 million viewers (11.8%).
ITV
The Independent One at 8P presented a rerun of ‘Vera’ and it brought in 3.15 million viewers (16.3%).
BBC Two
The Little Two at 8P had ‘Trust Me, I’m A Doctor’ and it brought in 2.26 million viewers (11.9%). At 9P, ‘Signed, Sealed, Delivered: Inside the Post Office’ finished with an average 1.40 million viewers (7.2%). At 10P, ‘QI’ brought in 810,000 viewers. At 1030P, ‘Newsnight’ drew an average 570,000 viewers (4.9%).
Channel 5
The Viacom Five at 8P presented ‘The Nightmare Neighbor Next Door’ and it pulled in an average 1.50 million viewers (7.9%). At 9P, ‘Nightmare Tenants, Slum Landlords’ was watched by 1.34 million viewers (6.8%). At 10P, ‘Wentworth Prison’ dropped to an average 722,000 viewers (4.9%).
Channel 4
The Big Four at 8P had ‘The Autistic Gardener’ and it continued with an average 830,000 viewers (4.4%). At 9P, ‘One Born Every Minute’ brought in the network’s high of 1.40 million viewers (7.2%).
SKY
Murdoch’s Bird flew high on Wednesday as it had ‘Strike Back: Legacy’ as it came to an explosive end with a double bill. At 9P, ‘Strike Back’ finished with 191,000 viewers (1.0%). then at 10P, ‘Strike Back’ finished with an average 143,000 viewers.
ITV2
The Indy Two at 9P had the new reality series ‘Life on Marbs’ and it drew 136,000 viewers (0.7%) for its second episode. It’s not ‘Love Island’.
Nine was #1 in Australia on Wednesday as ‘News Nine 6:30 ‘ was the top program.
Network Nine
The National Nine Network finished in an overwhelmingly top position on Wednesday with a massive 33.4% share of the available audience. With four of the Top Ten Programs on Wednesday, there was little competition. #1 was ‘Nine news 6:30’ with an average 1.077 million viewers. #2 was ‘Nine News’ which finished with an average 1.061 million viewers. #3, ‘A Current Affair’ finished with 1.017 million viewers. #8 was ‘The Hotplate’ which finished with 713,000 viewers.
Seven
The Second Commercial Network in Australia finished second with a 23.3% share. #4 was ‘Seven News’ finished with 973,000 viewers. #5 was ‘Seven News/Today Tonight’ with 905,000 viewers. #10 was ‘Home and Away’ with an average 702,000 ciwqwea.
Ten
The Third Commercial Network in Australia finished #3 on Wednesday with a 19.8% share of the available audience. #6 was ‘The Bachelor Australia’ which held its season premiere of 846,000 viewers.
ABC
The Alphabet Network in Australia finished with a 16.7% share. #7 was ‘ABC News’ which finished with an average 790,000 viewers.
SBS
The Special Broadcast Service in Australia finished #5 with a 6.8% share of the available audience.
Network Gem
Mark Butcher’s unlucky dismissal https://youtu.be/a6329pW-TNo
The Jewel Network in Australia had the #9 program on Wednesday which was ‘The Mid-Year Ashes: Third Test England vs Australia Session 1’ which drew an average 704,000 viewers.
*THURSDAY AUSTRALIAN OVERNIGHT TV RATINGS
Nine was #1 in Australia on Thursday as ‘News Nine’ was the top program.
Network Nine
The National Nine Network demolished the competition on Thursday as it finished #1 with a 37.7% share of the available audience. #1 was ‘Nine News’ with 1.088 million viewers. #2 was ‘Nine News 6:30’ with an average 1.052 million viewers. #5, ‘A Current Affair’ gave Nine three programs in the Top Five on Thursday and finished with an average 835,000 viewers. #10 was ‘The Footy Show’ which finished with an average 679,000 viewers.
Seven
The Second Commercial Network finished second with a 23.4% share. #3 was ‘Seven News’ which finished with 941,000 viewers. #4 was ‘Seven News/Today Tonight’ which finished with an average 911,000 viewers. #9 was ‘Home and Away’ with an average 720,000 viewers.
Ten
The Third Commercial Network finished #3 with a 17.7% share of the available audience. #7, ‘The Bachelor Australia’ finished with 739,000 viewers.
ABC
The Alphabet Network in Australia finished with a 14.4% share. #6 was ‘ABC News’ which finished with 791,000 viewers.
SBS
The Special Broadcast Service in Australia finished #5 with a 6.8% share of the available audience.
Network Gem
Ashes 2015: England vs Australia, third Test, day two – as it happened. Inspired Steve Finn destroys Australia | via @Telegraph http://www.telegraph.co.uk/sport/cricket/international/theashes/11765292/Ashes-2015-England-vs-Australia-third-Test-day-two-live.html
The Jewel of Australian Broadcast Networks finished with the #7 program as ‘The Mid-Year Ashes: Third Test England vs Australia Session 1-Day 2’ drew 775,000 viewers, with 285,000 of them located in Melbourne.
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