‘It’s All About Screens.’ This is the Daily Diary of Screens. On Tuesday, July 28, 2015, NBC finished #1 as ‘‘America’s Got Talent’‘ was the top program. BBC One was #1 in the UK as ‘Rip Off Britain’ was the top program. Seven finished #1 in Australia as ‘‘A Current Affair’ was the top program. ‘Ant-Man’ tops at box office. WEDNESDAY AUSTRALIAN OVERNIGHT TV RATINGS (*SEE BELOW)
Today, traditional TV still accounts for the lion’s share of video viewing, but online and mobile are where the growth is. When managed together, TV/digital/mobile hold the potential to drive real impact for advertisers—enabling them to maximize the customers they reach and/or reinforce key messaging across screens. After all, ‘It’s all about screens’.
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For Tuesday, July 28, 2015 (Posted on July 29, 2015)
The Peacock Network finished on top of the ratings on Tuesday. At 8P, ‘America’s Got Talent’ finished #1 on Tuesday with an average 10.20 million viewers and a 6.8 rating/12 share, peaking at 930P with a 7.2/12. At 10P, ‘Hollywood Game Night’ which is hosted by Jane Lynch who will star in a new CBS comedy this Fall, finished with an average 4.73 million viewers and a 3.2/6.
The Tiffany Network finished second Tuesday with two reruns and an original episode. At 8P, a rerun of ‘NCIS’ finished with an average 7.87 million viewers and a 4.9/9. At 9P, ‘Zoo’ finished with an average 7.07 million viewers and a 4.3/7. Then at 10P, a rerun of ‘NCIS: New Orleans’ drew an average 5.64 million viewers and a 3.7/7 to finished #1 in its time slot.
The Alphabet Network finished #3 on Tuesday. At 8P, a rerun of ‘Fresh Off the Boat’ finished with an average 2.77 million viewers and a 1.7/3). At 830P, a rerun of ‘Black-ish’ finished with an average 2.25 million viewers and a 1.7/3. then at 9P, a two-hour episode of ‘Extreme Weight Loss’ finished with an average 2.30 million viewers and a 1.8/3.
The #1 Hispanic Network in America had some good news and bad news. Overall, the good news was that it tied FOX for #4 on the evening in prime time. But, the bad news was that Telemundo came on like a freight train on a downward run as it pulled off yet another victory at 10P and began to affect the entire schedule in the 930P half hour. At 8P, ‘Amores con Trampa’ finished with a 1.0/2 HH rating, well ahead of Telemundo’s entry in this hour. At 9P, ‘Lo Imperdonable’ finished with a 1.1/2 HH rating, but lost a bit in the 930P half hour. Then at 10P, ‘Yo no Creo en los Hombres’ was no match for Telemundo’a ‘El Señor de los Cielos’ as it finished with a 0.9/2 HH rating vs El Señor’s 1.3 HH rating.
The Animal Network in Australia finished #4. At 8P, ‘Are You Smarter Than a 5th Grader?’ is proving to be a bust as it delivered an average 2.44 million viewers and a 1.7/3. At 9P, ‘Knock Knock Live’ finished D.O.A. Tuesday as it did even worse than in its premiere episode last week, dropping 20% with an average 1.56 million viewers and a 1.2/2. Knock Know. Who’s There? Nobody.
The Little Network That Couldn’t didn’t do anything on Tuesday. At 8P, a rerun of ‘The Flash’ finished with an average 1.24 million viewers and a 0.8/1. At 9P, a rerun of ‘iZombie’ finished with an average 750,000 viewers and a 0.5/1.
For The Record
NBC finished #1 on Tuesday with an average 8.365 million viewers and a 5.6/10. CBS finished #2 with an average 6.861 million viewers and a 4.3/8. ABC finished #3 with an average 2.394 million viewers and a 1.8/3. FOX finished with an average 2.000 million viewers and a 1.5/3. Univision finished with an average 2.0 million viewers and a 1.0/2. Telemundo finished with an average 1.6 million viewers and a 0.9/2. The CW finished with an average 992,000 viewers and a 0.7/1.
Today In TV History
On this date in 1957, Jack Paar began hosting the ‘Tonight’ show on NBC-TV. The name of the show was changed to ‘The Jack Paar Show’. Paar was host for five years.
Cable TV Top Ten Programs on Tuesday
#1 Rizzoli & Isles TNT 4.403 million viewers @ 9P
#2 Haves & Have Nots OWN 3.012 million viewers @ 9P
#3 The O’Reilly Factor FOXNC 2.543 million viewers @ 8P
#4 Deadliest Catch DISC 2.520 million viewers @ 9P
#5 American Dad ADSM 2.253 million viewers @ 1030P
#6 American Dad ADSM 2.246 million viewers @ 10P
#7 The Kelly File FOXN 2.239 million viewers @ 9P
#8 The Big Bang Theory TBS 2.232 million viewers @ 930P
#9 The Big Bang Theory TBS 2.039 million viewers @ 8P
#10 The Big Bang Theory TBS 2.003 million viewers @ 830P
TV Campaigns Extend Reach Via Facebook Ads
Facebook has seen success with video ad placements, and recent research indicates that TV advertisers are leveraging the social network to stretch the reach of their campaigns. According to March 2015 research by Nielsen for Facebook IQ, Facebook helps advertisers running television campaigns target younger age segments that are harder to reach on TV. Facebook-only entertainment ad campaigns in the US reached 13.4% of the 18-to-24 targeted age group, or nearly a quarter of overall reach among the demographic. Cross-platform campaigns delivered an average reach of 15.5%, or almost 27% of the total. Meanwhile, among those ages 25 to 34, cross-platform ads reached 14.0% of the targeted age group and Facebook-only campaigns about 10%, representing 22.3% and nearly 15% of total campaign reach, respectively. The boosts are particularly significant when one considers that nearly seven in 10 people reached on Facebook of all ages fell in the 18-to-34 range, vs. 26% share of those on TV, emphasizing the huge reach advertisers can gain among these younger demographics by going beyond television.
Video continues to expand its share of both mobile and total Facebook ad dollars. According to research from Nanigans, video increased its share of overall Facebook ad spending worldwide by 23% between Q1 2015 and Q2 2015, from 13% to 16%. Growth was even more impressive when it came to mobile ads, where video’s portion of spending rose by 40% quarter over quarter, from 15% to 21%.
According to Kinetic Social, video’s share of Facebook ad dollars is larger in the US, where the format accounted for almost 27% of advertiser spend on the social network in Q2 2015. While this was slightly lower than its 28.0% share in Q1 2015, it was nearly double the portion it grabbed in Q4 2014 and more than triple that in Q2 2014. Overall, eMarketer estimated in April 2015 that Facebook ad spending worldwide would jump nearly 35% this year to reach $15.50 billion. At the same time, we forecast that Facebook mobile internet ad revenues would hit $11.01 billion globally in 2015, up 48.4% year over year.
Cable Television News
Live +7 Top Ten Cable Programs Week Ending 12 July 2015
#1 ‘Rizzoli & Isles’ TNT 6.902 million viewers
#2 ‘Major Crimes’ TNT 6.125 million viewers
#3 ‘The Last Ship’ TNT 5.023 million viewers
#4 ‘Naked & Afraid’DISC 3.951 million viewers
#5 ‘True Detective’HBO 3.905 million viewers
#6 ‘Duck Dynasty’ AEN 3.890 million viewers
#7 ‘Falling Skies’ TNT 3.498 million viewers
#8 ‘Murder In The First’ TNT 3.469 million viewers
#9 ‘Royal Pains’ USA 3.112 million viewers
#10 ‘Mr. Robot’ USA 3.054 million viewers
Live +7 Top Ten Broadcast Programs Week Ending 12 July 2015
#1 ‘America’s Got Talent’ NBC 12.430 million viewers
#2 ‘Zoo’ CBS 10.435 million viewers
#3 ‘Celebrity Family Feud’ ABC 9.819 million viewers
#4 ‘The Bachelorette’ ABC 8.490 million viewers
#5 ‘Under The Dome’ CBS 8.250 million viewers
#6 ‘Big Brother’ CBS 7.514 million viewers
#7 ‘Extant’ CBS 7.167 million viewers
#8 ‘Wayward Pines’ FOX 6.511 million viewers
#9 ‘MasterChef’ FOX 6.384 million viewers
#10 ‘Dateline FRI’ NBC 6.222 million viewers
Top Ten Box Office Weekend of 24-26 July 2015 (Domestic)
#1 ‘Ant-Man’ $24,765,000 in 3,868 theaters
#2 ‘Pixels’ $24,000,000 in 3,723 theaters
#3 ‘Minions’ $22,058,050 in 4,066 theaters
#4 ‘Trainwreck’ $17,281,000 in 3,171 theaters
#5 ‘Southpaw’ $16,500,000 in 2,772 theaters
#6 ‘Paper Towns’ $12,500,000 in 3,031 theaters
#7 ‘Inside Out’ $ 7,356,000 in 2,717 theaters
#8 ‘Jurassic World’ $ 6,850,550 in 2,645 theaters
#9 ‘Mr. Holmes’ $ 2,849,000 in 686 theaters
#10 ‘Terminator:Gen’ $ 2,400,000 in 1,702 theaters
Top Ten Box Office Weekend of 24-26 July 2015 (International)
#1 ‘Monster Hunt’ $46,000,000 in 5 territories
#2 ‘Minions’ $44,000,000 in 61 territories
#3 ‘Ant-Man’ $35,400,000 in 49 territories
#4 ‘Inside Out’ $28,300,000 in 52 territories
#5 ‘Jian Bing Man’$25,000,000 in 1 territory
#6 ‘Pixels’ $21,400,000 in 57 territories
#7 ‘Assassination’$19,500,000 in 1 territory
#8 ‘Monkey King’ $17,000,000 in 1 territory
#9 ‘Terminator Genisys $10,700,000 in 65 territories
#10 ‘Paper Towns’ $8,000,000 in 38 territories
Top Box Office Weekend of 24-26 2015 (Worldwide)
#1 ‘Minions’ $66,000,000 in 61 territories
Coming November 20, 2015
Coming For Christmas from Quentin Tarantino
‘Joy’ They’re back. Jennifer Lawrence & Bradley Cooper
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For The World Who Needs A Little
Across The Pond
The Big One finished #1 in the UK on Tuesday. At 7P, ‘Rip Off Britain’ topped the ratings outside of soaps on Tuesday, according to overnight figures. The BBC One series brought in an average 3.83 million viewers (21.5%). At 9P, ‘Crimewatch’ finished Tuesday with an average 3.37 million viewers (17.3%.
The Independent One began at 730P, after the soaps, with ‘A Great Welsh Adventure with Griff Rhys Jones’ and it brought in 1.86 million viewers (10.0%). Then at 8P, ‘Love Your Garden’ finished with an average 2.56 million viewers (13.4%). At 9P, ‘Brits Behind Bars’ finished with an average 1.83 million viewers (9.4%).
The Little Two at 7P presented ‘The Hairy Bikers Come Home’ and it averaged 860,000 viewers (4.8%). At 730P, ‘The Pennine Way’ increase the audience to 1.82 million viewers (9.7%). At 8P, ‘The House That £100k Built’ dropped a bit to an average 1.63 million viewers (8.5%). AT 9P, ‘Great Ormond Street’ followed with an average 1.69 million viewers (8.7%).
The Big Four at 8P had ‘The Three Day Nanny’ and it brought in an average 980,000 viewers (5.1%). At 9P, ‘Child Genius’ was the top program on the network Tuesday with an average 1.22 million viewers (6.3%).
The Viacom Five at 8P presented ‘The Dog Rescuers with Alan Davies’ was watched by an average 1.14 million viewers (6.0%). At 9P, ‘Benefits by the Sea’ finished with an average 926,000 viewers (4.8%). At 10P, ‘Botched Up Bodies’ finished with an average 708,000 viewers (4.5%).
The Tiny E at 10P had ‘Tattoo Fixers’ and it brought in an average 527,000 viewers (3.5%).
The Second Commercial Network in Australia finished #1 on Tuesday, with a 27.4% share of the available audience. Seven had three programs in the Top Ten on Tuesday, #4, ‘Seven News’ with 1.011 million viewers; #5, ‘Seven News/Today Tonight’ with 958,000 viewers and #8, ‘Home and Away’ with an average 755,000 viewers.
The National Nine Network finished second with a 26.0% share with four of the Top Ten programs, three of which were #1, #2 & #3. Why it wasn’t #1, ’tis a mystery’. #1 was ‘A Current Affair’ with an average 1.162 million viewers. #2, ‘Nine News’ was the nation’s #1 newscast with 1.154 million viewers. #3 was ‘Nine News 6:30’ with an average 1.107 million viewers. #7 was ‘The Hotplate’ as it launched with 784,000 viewers.
The Third Commercial Network in Australia finished #3 with a 20.1% share of the available audience and it didn’t have a single program in the Top Ten on Tuesday.
The Alphabet Network in Australia finished fourth on Tuesday with a 19.4% share. Alphbetville had three programs in the Top Ten on Tuesday. #6 was ‘ABC News’ with 820,000 viewers. #9 was ‘7.30’ which drew 708,000 viewers. #10 was ‘Joanna Lumley’s Trans Siberian Adventure’ which had concluded in the UK earlier this week finished with an average 707,000 viewers.
The Special Broadcast Service in Australia finished #5 with a 7.2% share of the available audience.
*WEDNESDAY AUSTRALIAN OVERNIGHT TV RATINGS
The National Nine Network finished in an overwhelmingly top position on Wednesday with a massive 33.4% share of the available audience. With four of the Top Ten Programs on Wednesday, there was little competition. #1 was ‘Nine news 6:30’ with an average 1.077 million viewers. #2 was ‘Nine News’ which finished with an average 1.061 million viewers. #3, ‘A Current Affair’ finished with 1.017 million viewers. #8 was ‘The Hotplate’ which finished with 713,000 viewers.
The Second Commercial Network in Australia finished second with a 23.3% share. #4 was ‘Seven News’ finished with 973,000 viewers. #5 was ‘Seven News/Today Tonight’ with 905,000 viewers. #10 was ‘Home and Away’ with an average 702,000 ciwqwea.
The Third Commercial Network in Australia finished #3 on Wednesday with a 19.8% share of the available audience. #6 was ‘The Bachelor Australia’ which held its season premiere of 846,000 viewers.
The Alphabet Network in Australia finished with a 16.7% share. #7 was ‘ABC News’ which finished with an average 790,000 viewers.
The Special Broadcast Service in Australia finished #5 with a 6.8% share of the available audience.
The Jewel Network in Australia had the #9 program on Wednesday which was ‘The Mid-Year Ashes: Third Test England vs Australia Session 1’ which drew an average 704,000 viewers.
No matter where you were located, people were…Switching Channels!
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