‘It’s All About Screens.’ This is the Daily Diary of Screens. On Friday, July 24, 2015, CBS finished #1 as ‘‘Blue Bloods’‘ was the top program. BBC One finished #1 in the UK as ‘‘Celebrity MasterChef Final’‘ was the top program. Seven finished #1 in Australia but Nine’s ‘‘Nine News’ was the top program. ‘Pixels’ tops at box office on Friday. SATURDAY AUSTRALIAN OVERNIGHT TV RATINGS (*SEE BELOW)
Today, traditional TV still accounts for the lion’s share of video viewing, but online and mobile are where the growth is. When managed together, TV/digital/mobile hold the potential to drive real impact for advertisers—enabling them to maximize the customers they reach and/or reinforce key messaging across screens. After all, ‘It’s all about screens’.
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For Friday, July 24, 2015 (Posted on July 25, 2015)
The Tiffany Network relied on three of its mainstays to finished #1 on Friday. At 8P, a rerun of ‘Elementary’ finished with an average 3.11 million viewers. Then, a rerun of ‘Hawaii Five-0’ finished with an average 4.71 million viewers. Finally at 10P, a rerun of ‘Blue Bloods’ in a stunning episode titled ‘Janko Unchained’ finished with an average 5.48 million viewers and was the #1 program on television in prime time on Friday.
The Peacock Network finished second, not far behind Black Rock. At 8P, a rerun of ‘America’s Got Talent’ finished with an average 4.08 million viewers. Then at 10P, a rerun of ‘Dateline’ finished with an average 4.78 million viewers. Note: NBC was preempted in San Francisco for MLB baseball. Ratings for the network should be considered tentative and are likely to be adjusted.
The Alphabet Network finished third on Friday. At 8P, a rerun of ‘Shark Tank’ finished with an average 4.24 million viewers, #1 in its time slot. Then at 9P, ‘What Would You Do?’ finished with an average 3.99 million viewers. At 10P, ’20/20′ finished with an average 3.92 million viewers.
The Animal Network of Broadcast did not have a good Friday. At 8P, a rerun of ‘Home Free’ finished with an average 1.63 million viewers. At 9P, a rerun of the premiere episode of ‘Knock Knock Live’ finished with an average 1.19 million friends and family of Seacrest.
The Little Network That Couldn’t didn’t. At 8P, ‘Master of Illusion’ finished with an average 1.49 million viewers. Than at 830P, a rerun of ‘Whose Line Is It Anyway?’ finished with an average 1.12 million viewers. At 9P, the series finale of ‘The Messengers’ finished with an average 950,000 viewers.
For The Record
CBS finished #1 on Friday with an average 4.431 million viewers in prime time. NBC finished #2 with an average 4.311 million viewers. ABC finished third with an average 4.046 million viewers FOX finished with 1.410 million viewers. The CW finished with an average 1.126 million viewers.
Today In TV History
On this date in 1939, in New York, W2XBS TV presented the first musical comedy on TV. The show was ‘Topsy and Eva’.
Twitter Puts Live Events on a Calendar So Brands Can Buy Real-Time Ads — Ahead of Time
Per AdAge, in an article written by Tim Peterson (07.23.15 http://bit.ly/1LxG2Gp), Twitter is borrowing a TV ad sales strategy to make it easier for brands to advertise against the live event-related conversations that the social network is known for. Through a new feature called event targeting, advertisers will be able to check out a schedule of upcoming live events within a dedicated calendar, look over information about that event like its potential audience size and then buy promoted tweets that will be shown to people within a seven-day window of when the event is scheduled to take place. Twitter is rolling event-based ad targeting out widely after testing.
By letting marketers schedule campaigns potentially months before an event occurs, Twitter is effectively adopting TV networks’ upfront ad sales strategy, in which networks present the shows a brand can sponsor months in advance in order to spur interest and investment.
However, unlike the TV upfronts, Twitter isn’t looking to use its new event targeting option to sell all of the available inventory way before the event even takes place. Ameet Ranadive, Twitter’s senior director of revenue product, said there are no limits on the number of advertisers that can buy ads against a given event and that the event-targeting feature is designed to make it easier for big brands and smaller advertisers to have an equal chance to advertise during a given event.
Being able to schedule a campaign around a live event months ahead of time would seem to go against Twitter’s “in the moment” ethos — and the real-time marketing trend it spurred — because it could lead to ads like a boilerplate Super Bowl-related promoted tweet that’s formulated too early and doesn’t reflects events of the day. To make sure campaigns are timely, Mr. Ranadive said brands will be able to pause a campaign after they buy it, which will allow them to make changes closer to when the ad would run.
Twitter’s event calendar will show happenings like sports games, holidays, music festivals, TV shows and political affairs across the U.S., the United Kingdom, France, Brazil and Japan. “We’re essentially sourcing the events from our sales team and clients directly,” Mr. Ranadive said. Advertisers will be able to filter these events based on where and when they will take place as well as by type of event. At launch there’s no way for advertisers to be notified when new events are added to the calendar, but Mr. Ranadive said that’s a feature Twitter wants to add in the future.
When brands click on an event shown on the calendar, they’ll be able to see how big the Twitter audience for that event might be, how the audience broke down between men and women last time as well as whether people were using Twitter’s iOS or Android apps or its website to talk about it. Twitter determines an event’s audience by looking at what people are tweeting about, the accounts they follow, the tweets they’ve interacted with and the keywords they search for on Twitter, Mr. Ranadive said. That methodology also helps determine who to show ads the next time an event takes place. Once a brand has picked an event to advertise against, it can use any of Twitter’s standard ad-targeting parameters — such as gender, language and device type — to further pinpoint their promoted tweets.
FIFA President To Continue Until…
In the ongoing saga of a man in desperate times, Sepp Blatter will continue to be president of the scandal ridden FIFA organization until the Presidential election is held in February 2016. Six of the seven executives arrested in May remain in custody in Zurich awaiting extradition hearings. Jeffrey Webb, the former Concacaf president and Fifa vice-president, has pleaded not guilty to corruption charges.
Social Media News
More Facebook and Twitter users are getting their news from those platforms, says the Pew Research Center. Some 63% of each group said the social networks are a platform for their news consumption, up from 52% (Twitter) and 47% (Facebook) in 2013. This rise appears to be across age and gender groups. While Facebook and Twitter users report comparable levels of engagement with most news types, Twitter users are more likely to say they see news about national government and politics, international affairs, business, and sports.
Nearly Half Of Shoppers Use Mobile Devices
Almost half, 45%, of shoppers now use a mobile device, up 4% from the year prior, while 18% use the technology to make purchases (up 2% from 2014), according to a survey by financial services provider Synchrony Financial. In addition, the survey of 7,000 shoppers found one-third would make an incremental shopping trip promoted by a text offer and the same portion also buys an item after seeing it on social media.
Synchrony reports 85% of shoppers access social media, with more than half following a brand through the platforms. “It’s clear from our research that shoppers across every segment are becoming more mobile-enabled and savvy, using all digital resources available to them to shop and purchase in and out of the store,” says Toni White, chief marketing officer at Synchrony. “Retailers who focus on creating an integrated customer experience across all channels can differentiate themselves.”
‘WiFi Aware’ to Create Brave New World for Mobile Devices
WiFi is going to get a lot smarter. A new service developed by some of the biggest brands in tech, called /WiFi Aware’ is going to be a game changer. Like GPS but extremely smart, it works in the background to scan and notify you of local devices, points of interest or even people. Developed by the WiFi Alliance—a consortium that includes Microsoft, Apple, Samsung, and Sony, among others, ‘WiFi Aware’ is designed to function without cellular data or even an internet connection.
Starting this week, the Alliance will begin certifying various gadgets, apps, and services as “WiFi Aware”—just like current WiFi- or Bluetooth-compatible products. At the heart of the platform is location—or, more accurately, your device’s proximity to relevant services or devices. The WiFi Alliance designed ‘WiFi Aware’ to operate in crowded environments—a crucial feature given the ubiquity of WiFi-enabled devices—and you have to actively establish a connection with another device to send or receive information. The service was also designed to be application-driven, allowing users to control privacy settings and opt in to notifications. We can expect to see social networks like Facebook or LinkedIn begin rolling out WiFi Aware services before the end of the year.
How Important Is A Make-up Artist?
Both of the above photos are of one actress, the accomplished and Academy Award Winner for Best Supporting Actress and the BAFTA Award Winner for Best Actress in a Supporting Role in ‘Michael Clayton’, Tilda Swinton. On the right is what she normally looks like. On the left, is from her most recent released film, ‘Trainwreck’. The magic is due to the accomplished talent of makeup artist extraordinaire: Kyra Panchenko.
Top Ten Box Office Weekend of 24-26 July 2015 (Domestic)
#1 ‘Pixels’ $9,200,000 in 3,723 theaters
#2 ‘Ant-Man’ $7,234,000 in 3,868 theaters
#3 ‘Minions’ $6,700,000 in 4,066 theaters
#4 ‘Paper Towns’ $6,325,000 in 3,031 theaters
#5 ‘Southpaw’ $6,200,000 in 2,772 theaters
#6 ‘Trainwreck’ $5,300,000 in 3,171 theaters
#7 ‘Inside Out’ $2,196,000 in 2,717 theaters
#8 ‘Jurassic World’ $ 2,000,000 in 2,645 theaters
#9 ‘Mr. Holmes’ $ 780,000 in 686 theaters
#10 ‘Magic MikeXXL$ 675,000 in 1,440 theaters
Coming To A Theater Near You This Weekend July 24-24 2015
‘American Heist’ starring Adrien Brody and Hayden Christensen
‘Paper Towns’ starring Nat Wolff and Cara Delevingne
‘Pixels’ starring Kevin James, Josh Gad, Peter Dinklage and Adam Sandler
‘The Vatican Tape’ starring Michael Pena, Djimon Hounsou, Dougray Scott and Kathleen Robertson
‘Irrational Man’ starring Joaquin Phoenix, Parker Posey, Emma Stone and Jamie Blackley
‘Mad Woman’ starring Reed Birney and Kelsey Lynn Stokes
‘ SMOSH: The Movie ‘ starring Anthony Padilla and Ian Hecox
‘Samba’ starring Charlotte Gainsbourg and Omar Sy
Coming November 20, 2015
Coming For Christmas from Quentin Tarantino
‘Joy’ They’re back. Jennifer Lawrence & Bradley Cooper
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For The World Who Needs A Little
Across The Pond
The Big One finished #1 on Friday. At 7P, ‘Animal Super Parents’ drew 2.79 million viewers (14.5%). At 830P, the ‘Celebrity MasterChef’ final was the highest-rated show outside of soaps, in the UK. It finished with an average of 5.16 million viewers (24.5%) The final episode of the cooking competition peaked with 6.14 million viewers (29.2%), as John Torode and Gregg Wallace announced a winner. At 1045P, following the news, ‘Room 101’ finished with an average 2.09 million viewers (17%) share of the available audience.
The Independent One had everyone’s favorite Italian as ‘Gino’s Italian Escape: A Taste of the Sun’ drew an average 2.58 million viewers (12.9%). Next, ‘Doc Martin’ drew an average of 1.9 million viewers (9.1%).
The Little Two at 7P presented ‘RHS Flower Show Tatton Park’ and it drew 1.14 million flower lovers (6.1%). It was followed at 730P by ‘Gardeners’ World’ with 1.68 million viewers (8.4%). At 8P, ‘Live Athletics: Anniversary Games’ continued with 2.56 million viewers (12.3%), as stars including Usain Bolt, Mo Farah and Jessica Ennis-Hill raced at the Olympic Stadium in east London. AT 10P, ‘The Perfect Morecambe & Wise’ drew an average 1.03 million viewers (6.1%).
The Big Four at 8P had ‘Location, Location, Location’ and it was seen by an average 1.09 million viewers (5.3%). At 9P, ‘8 out of 10 Cats Does Countdown’ finished with an average 1.27 million viewers (6.1%). AT 10P, ‘The Last Leg’ finished with an average 1.2 million viewers (8.1%).
The Little Three at 7P also had coverage of the ‘Sainsbury’s Anniversary Games’ and it drew an average 841,000 viewers (4.4%).
The Viacom Five died on Friday with one of its lowest performances of the year as even BBC Three drew more viewers. At 8P, it presented ‘Weather Terror: Brits in Peril’ with an average 512,000 viewers (2.5%). Then at 9P, ’20 Moments That Rocked Pop’ finished with an average 725,000 viewers (3.7%).
The Indy Four at 7P had the ‘Tour de France’ highlights and it pulled in 640,000 cycling fans (3.3%).
The Second Commercial Network in Australia knocked off Nine to capture #1 on Friday with an average 29.8% share of the available audience. #3 was ‘Seven News/Today Tonight’ with an average 786,000 viewers. #4, ‘Seven News’ finished with 785,000 viewers. #6, ‘Better Homes and Gardens’ finished with 722,000 viewers.
The National Nine Network finished second on Friday with a 28.7% share. #1 was ‘Nine News’ with an average 1.072 million viewers, the only program to draw over 1 million viewers nationally on Friday. #2 was ‘Nine news 6:30’ with 999,000 viewers. #5 was ‘A Current Affair’ with an average 726,000 viewers. #8 was ‘Hot Seat’ with an average 882,000 viewers.
The Alphabet Network in Australia finished #3 with a 16.7% share of the available audience. #7 was ‘ABC News’ with an average 703,000 viewers.
The Third Commercial Network in Australia finished fourth with a 16.5% share. Ten had the #9 program, ‘The Living Room’ draw 570,000 viewers. And, #1`0 was ‘Family Feud’ with 552,000 viewers.
The Special Broadcast Service in Australia finished #5 Friday with an 8.3% share of the available audience.
*SATURDAY AUSTRALIAN OVERNIGHT TV RATINGS
The Second Commercial Network in Australia finished #1 for the second straight day with a 27.7% share of the available audience. ‘Seven News’ was #1 on Saturday with 1.003 million viewers, the only program to draw over 1 million Saturday. #10 was ‘Seven’s AFL: Saturday Afternoon Football’ with 420,000 viewers.
The Alphabet Network in Australia finished #2 with a 22.5% share of the available audience. The network had five of the Top Ten programs in the nation on Saturday. #2 was ‘ABC News Saturday’ with 879,000 viewers. #4 was ‘Father Brown’, with 835,000 viewers and was the top drama of the night. #5, a rerun of ‘New Tricks’ finished with 632,000 viewers. #6 was ‘Gardening Australia’ with 573,000 viewers. #7 was a rerun of ‘Doc Martin’ with 499,000 viewers.
The National Nine Network finished third in Australia with a 21.5% share. #3 was ‘Nine News Saturday’ with 839,000 viewers.
The Third Commercial Network in Australia finished #4 with a 19.5% share. #8, ‘The Croods’ finished with an average 486,000 viewers. #9 was a rerun of ‘Jack Reacher’ which drew 422,000 viewers.
The Special Broadcast Service in Australia finished fifth with an 8.7% share of the available. audience.
No matter where you were located, people were…Switching Channels!
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Today’s featured ‘Music To Read overtheshouldermedia By’ down at the bottom of the page:
Bobby Darin ‘I’ve Got You Under My Skin’