‘It’s All About Screens.’ This is the Daily Diary of Screens. On Thursday, July 23, 2015, CBS finished #1 as ‘‘The Big Bang Theory’‘ was the top program. BBC One finished #1 in the UK as ‘‘Celebrity MasterChef’‘ was the top program. Nine finished #1 in Australia as Ten’s ‘‘MasterChef Australia’ was the top program. FRIDAY AUSTRALIAN OVERNIGHT TV RATINGS (*SEE BELOW)
Today, traditional TV still accounts for the lion’s share of video viewing, but online and mobile are where the growth is. When managed together, TV/digital/mobile hold the potential to drive real impact for advertisers—enabling them to maximize the customers they reach and/or reinforce key messaging across screens. After all, ‘It’s all about screens’.
The Home Of #dailydiaryofscreens
For Thursday, July 23, 2015 (Posted on July 24, 2015)
The Tiffany Network At 8P, a rerun of ‘The Big Bang Theory’ finished with an average 7.33 million viewers. At 830P, a rerun of ‘Mom’ finished with an average 5.72 million viewers. At 9P, ‘Big Brother’ finished with an average 5.79 million viewers. And at 10P, ‘Under The Dome’ finished with an average 4.64 million viewers.
The Peacock Network finished second on Thursday with all original programming. At 8P, ‘Food Fighters’ finished with an average 3.47 million viewers. At 9P, ‘Dateline NBC’ finished with an average 5.19 million viewers.
The Alphabet Network finished third with all original programming on Thursday. At 8P, ‘The Astronauts Wives Club’ finished with an average 3.83 million viewers. At 9P, ‘The Mistresses’ finished with an average 2.91 million viewers. Then at 10P, ‘Rookie Blue’ finished with an average 3.77 million viewers.
The Animal Network of Broadcast finished fourth. At 8P, ‘Boom’ finished with an average 2.16 million viewers. At 9P, ‘Wayward Pines’ finished with an average 3.91 million viewers.
The Little Network That Couldn’t didn’t once again. At 8P, ‘Beauty and the Beast’ finished with an average 990,000 viewers. Then at 9P, ‘Dates’ finished with an average 570,000 viewers. At 930P, another episode of ‘Dates’ finished with an average 520,000 viewers.
For The Record
CBS finished #1 on Thursday with an average 5.649 million viewers. NBC finished second with an average 4.620 million viewers. ABC finished #3 with an average 3.505 million viewers. FOX finished with an average 3.032 million viewers. Univision finished with an average 1.970 million viewers The CW finished with an average 765,000 viewers.
Today In TV History
On this date in 2003, it was announced that after the end of the 2003-04 season of ‘Friends’ that Matt LeBlanc would star in a spinoff show entitled ‘Joey’.
Twitter Puts Live Events on a Calendar So Brands Can Buy Real-Time Ads — Ahead of Time
Per AdAge, in an article written by Tim Peterson (07.23.15 http://bit.ly/1LxG2Gp), Twitter is borrowing a TV ad sales strategy to make it easier for brands to advertise against the live event-related conversations that the social network is known for. Through a new feature called event targeting, advertisers will be able to check out a schedule of upcoming live events within a dedicated calendar, look over information about that event like its potential audience size and then buy promoted tweets that will be shown to people within a seven-day window of when the event is scheduled to take place. Twitter is rolling event-based ad targeting out widely after testing.
By letting marketers schedule campaigns potentially months before an event occurs, Twitter is effectively adopting TV networks’ upfront ad sales strategy, in which networks present the shows a brand can sponsor months in advance in order to spur interest and investment.
However, unlike the TV upfronts, Twitter isn’t looking to use its new event targeting option to sell all of the available inventory way before the event even takes place. Ameet Ranadive, Twitter’s senior director of revenue product, said there are no limits on the number of advertisers that can buy ads against a given event and that the event-targeting feature is designed to make it easier for big brands and smaller advertisers to have an equal chance to advertise during a given event.
Being able to schedule a campaign around a live event months ahead of time would seem to go against Twitter’s “in the moment” ethos — and the real-time marketing trend it spurred — because it could lead to ads like a boilerplate Super Bowl-related promoted tweet that’s formulated too early and doesn’t reflects events of the day. To make sure campaigns are timely, Mr. Ranadive said brands will be able to pause a campaign after they buy it, which will allow them to make changes closer to when the ad would run.
Twitter’s event calendar will show happenings like sports games, holidays, music festivals, TV shows and political affairs across the U.S., the United Kingdom, France, Brazil and Japan. “We’re essentially sourcing the events from our sales team and clients directly,” Mr. Ranadive said. Advertisers will be able to filter these events based on where and when they will take place as well as by type of event. At launch there’s no way for advertisers to be notified when new events are added to the calendar, but Mr. Ranadive said that’s a feature Twitter wants to add in the future.
When brands click on an event shown on the calendar, they’ll be able to see how big the Twitter audience for that event might be, how the audience broke down between men and women last time as well as whether people were using Twitter’s iOS or Android apps or its website to talk about it. Twitter determines an event’s audience by looking at what people are tweeting about, the accounts they follow, the tweets they’ve interacted with and the keywords they search for on Twitter, Mr. Ranadive said. That methodology also helps determine who to show ads the next time an event takes place. Once a brand has picked an event to advertise against, it can use any of Twitter’s standard ad-targeting parameters — such as gender, language and device type — to further pinpoint their promoted tweets.
FIFA President To Continue Until…
In the ongoing saga of a man in desperate times, Sepp Blatter will continue to be president of the scandal ridden FIFA organization until the Presidential election is held in February 2016. Six of the seven executives arrested in May remain in custody in Zurich awaiting extradition hearings. Jeffrey Webb, the former Concacaf president and Fifa vice-president, has pleaded not guilty to corruption charges.
Social Media News
More Facebook and Twitter users are getting their news from those platforms, says the Pew Research Center. Some 63% of each group said the social networks are a platform for their news consumption, up from 52% (Twitter) and 47% (Facebook) in 2013. This rise appears to be across age and gender groups. While Facebook and Twitter users report comparable levels of engagement with most news types, Twitter users are more likely to say they see news about national government and politics, international affairs, business, and sports.
Nearly Half Of Shoppers Use Mobile Devices
Almost half, 45%, of shoppers now use a mobile device, up 4% from the year prior, while 18% use the technology to make purchases (up 2% from 2014), according to a survey by financial services provider Synchrony Financial. In addition, the survey of 7,000 shoppers found one-third would make an incremental shopping trip promoted by a text offer and the same portion also buys an item after seeing it on social media.
Synchrony reports 85% of shoppers access social media, with more than half following a brand through the platforms. “It’s clear from our research that shoppers across every segment are becoming more mobile-enabled and savvy, using all digital resources available to them to shop and purchase in and out of the store,” says Toni White, chief marketing officer at Synchrony. “Retailers who focus on creating an integrated customer experience across all channels can differentiate themselves.”
‘WiFi Aware’ to Create Brave New World for Mobile Devices
WiFi is going to get a lot smarter. A new service developed by some of the biggest brands in tech, called /WiFi Aware’ is going to be a game changer. Like GPS but extremely smart, it works in the background to scan and notify you of local devices, points of interest or even people. Developed by the WiFi Alliance—a consortium that includes Microsoft, Apple, Samsung, and Sony, among others, ‘WiFi Aware’ is designed to function without cellular data or even an internet connection.
Starting this week, the Alliance will begin certifying various gadgets, apps, and services as “WiFi Aware”—just like current WiFi- or Bluetooth-compatible products. At the heart of the platform is location—or, more accurately, your device’s proximity to relevant services or devices. The WiFi Alliance designed ‘WiFi Aware’ to operate in crowded environments—a crucial feature given the ubiquity of WiFi-enabled devices—and you have to actively establish a connection with another device to send or receive information. The service was also designed to be application-driven, allowing users to control privacy settings and opt in to notifications. We can expect to see social networks like Facebook or LinkedIn begin rolling out WiFi Aware services before the end of the year.
How Important Is A Make-up Artist?
Both of the above photos are of one actress, the accomplished and Academy Award Winner for Best Supporting Actress and the BAFTA Award Winner for Best Actress in a Supporting Role in ‘Michael Clayton’, Tilda Swinton. On the right is what she normally looks like. On the left, is from her most recent released film, ‘Trainwreck’. The magic is due to the accomplished talent of makeup artist extraordinaire: Kyra Panchenko.
Top Ten Box Office Weekend July 17-19 2015 (Domestic)
#1 ‘Ant-Man’ $58,040,000
#2 ‘Minions’ $50,244,705
#3 ‘Trainwreck’ $30,237,850
#4 ‘Inside Out’ $11,660,000
#5 ‘Jurassic World’ $11,361,465
#6 ‘Terminator Genisys’ $ 5,400,000
#7 ‘Magic Mike XXL’ $ 4,500,000
#8 ‘Gallows’ $ 4,005,000
#9 ‘Ted 2’ $ 2,681,490
#10 ‘Spy’ $ 1,500,000
Coming To A Theater Near You This Weekend July 24-24 2015
‘American Heist’ starring Adrien Brody and Hayden Christensen
‘Paper Towns’ starring Nat Wolff and Cara Delevingne
‘Pixels’ starring Kevin James, Josh Gad, Peter Dinklage and Adam Sandler
‘The Vatican Tape’ starring Michael Pena, Djimon Hounsou, Dougray Scott and Kathleen Robertson
‘Irrational Man’ starring Joaquin Phoenix, Parker Posey, Emma Stone and Jamie Blackley
‘Mad Woman’ starring Reed Birney and Kelsey Lynn Stokes
‘ SMOSH: The Movie ‘ starring Anthony Padilla and Ian Hecox
‘Samba’ starring Charlotte Gainsbourg and Omar Sy
Coming November 20, 2015
Coming For Christmas from Quentin Tarantino
‘Joy’ They’re back. Jennifer Lawrence & Bradley Cooper
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For The World Who Needs A Little
Across The Pond
The Big One finished back on top on Thursday in the UK. At 7P, 'Fake Britain' finished with an average 3.38 million viewers (19.5%). Then at 8P, 'The Big Build' finished with 3.56 million viewers (18.1%). At 9P, 'Celebrity MasterChef' continued to top the ratings outside of soaps on Thursday a part one of the cooking show's final was watched by an average 4.91 million viewers (24.2%).
The Independent One began at 730P with ‘Real Stories with Ranvir Singh’ and it drew an audience of 2.32 million viewers (12.7%). At 9P, ‘Britain Sees Red: Caught on Camera’ finished with 2.93 million viewers (14.4%).
The Little Two at 8P had ‘Natural World’ and brought in 1.66 million viewers (8.4%). then at 9P, ‘Coast’ rose with 1.94 million viewers (9.6%).
The Big Four presented at 8P, ‘Grand Designs’ and it drew 950,000 viewers (4.8%). But the big show on the channel Thursday was ‘Married at First Sight’ as 1.59 million very lonely people (7.8%) watched at 9P.
The Viacom Five at 9P had ’87 Stone: Fat Chance of Work’ was watched by a lot of people who eat cake as 681,000 viewers (3.4%) watched. Then at 10P, for those less hungry, CBS’ ‘Person of Interest’ drew 601,000 viewers (3.8%) meaning more people like cake than not.
Murdoch’s First Bird at 9P presented the final season of ‘Glee’ as it continued with 109,000 viewers (0.5%).
The National Nine Network won again in Australia on Thursday with an average 26.4% share of the available audience as the Big Three did it again. #2 was ‘Nine News’ with an average 1.102 million viewers. #3 was ‘Nine News 6:30’ with an average 1,061,000 viewers. And, #7 was ‘A Current Affair’ with an average 880,000 viewers.
The Second Commercial Network in Australia finished tied for second with a 25.4% share. #5, ‘Seven News’ finished with an average 937,000 viewers. #6 was ‘Seven News/Today Tonight’ with an average 897,000 viewers. Then #9 was ‘Home and Away’ with an average 698,000 viewers. #10, ‘ANH Does Italy 2’ finished with an average 673,000 viewers.
The Third Commercial Network in Australia tied for second with an average of 25.4% share. The #1 program was ‘MasterChef Australia’ with an average 1.247 million viewers. #4 was ‘MasterChef Australia-Masterclass’ which drew an audience of 1,052,000 viewers.
The Alphabet Network in Australia finished fourth with a 16.1% share of the available audience. #8 was ‘ABC News’ with an average 800,000 viewers.
The Special Broadcast Service finished fifth with an average 6.8% share.
*FRIDAY AUSTRALIAN OVERNIGHT TV RATINGS
The Second Commercial Network in Australia knocked off Nine to capture #1 on Friday with an average 29.8% share of the available audience. #3 was ‘Seven News/Today Tonight’ with an average 786,000 viewers. #4, ‘Seven News’ finished with 785,000 viewers. #6, ‘Better Homes and Gardens’ finished with 722,000 viewers.
The National Nine Network finished second on Friday with a 28.7% share. #1 was ‘Nine News’ with an average 1.072 million viewers, the only program to draw over 1 million viewers nationally on Friday. #2 was ‘Nine news 6:30’ with 999,000 viewers. #5 was ‘A Current Affair’ with an average 726,000 viewers. #8 was ‘Hot Seat’ with an average 882,000 viewers.
The Alphabet Network in Australia finished #3 with a 16.7% share of the available audience. #7 was ‘ABC News’ with an average 703,000 viewers.
The Third Commercial Network in Australia finished fourth with a 16.5% share. Ten had the #9 program, ‘The Living Room’ draw 570,000 viewers. And, #1`0 was ‘Family Feud’ with 552,000 viewers.
The Special Broadcast Service in Australia finished #5 Friday with an 8.3% share of the available audience.
No matter where you were located, people were…Switching Channels!
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