‘It’s All About Screens.’ This is the Daily Diary of Screens. On Wednesday, July 22, 2015, NBC finished #1 as ‘‘Last Comic Standing’‘ was the top program. ITV finished #1 in the UK as ‘‘Vera’‘ was the top program. Nine & Seven tied for #1 in Australia as Ten’s ‘‘MasterChef Australia’ was the top program. THURSDAY AUSTRALIAN OVERNIGHT TV RATINGS (*SEE BELOW)
Today, traditional TV still accounts for the lion’s share of video viewing, but online and mobile are where the growth is. When managed together, TV/digital/mobile hold the potential to drive real impact for advertisers—enabling them to maximize the customers they reach and/or reinforce key messaging across screens. After all, ‘It’s all about screens’.
The Home Of #dailydiaryofscreens
For Wednesday, July 22, 2015 (Posted on July 23, 2015)
The Peacock Network finished #1 on Wednesday with the season premiere of a new program. At 8P, a clips rerun episode of ‘America’s Got Talent’ finished with an average 5.66 million viewers and a 4.0/7. At 9P, for the balance of the evening, the season-premiere of ‘Last Comic Standing’, finished with an average 6.47 million viewers and a 4.0 rating/7 share and finished #1 on the evening.
The Tiffany Network finished second on Wednesday with two new airings and a rerun. At 8P, ‘Big Brother’ finished with an average 5.75 million viewers and a 3.7/7 to finished #1 in the time slot. At 9P, ‘Extant’ finished with an average 4.34 million viewers and a 2.9/5. Then at 10P, ‘Criminal Minds’ finished the evening on the network with an average 4.97 million viewers and a 3.2/6.
The Animal Network of Broadcast got over ‘Knock Knock’ and finished #3 on Wednesday. At 8P, ‘MasterChef’ finished with an average 4.44 million viewers and a 3.4/6 and was officially renewed for a seventh season to air next year. Then at 9P, the premiere of ‘Home Free’, hosted by Mike Holmes, debuted with an average 2.93 million viewers and a 2.0/3, well ahead of Seacrest’s debacle on Tuesday.
The Alphabet Network finished…with a mini-marathon of ‘Black-ish’ and a couple of old reruns of ‘Modern Family’. At 8P, a rerun of ‘Black-ish” brought in an average 3.16 million viewers and a 2.3/4. At 830P, another rerun episode of ‘Black-ish’ finished with an average 3.02 million viewers and a 2.3/4. At 9P, yet another rerun of ‘Black-ish’ finished with an average 3.02 million viewers and a 2.3/4. At 930P, the fourth rerun of ‘Black-ish’ finished with an average 3.15 million viewers and a 2.3/4 as viewers just watched a 1/5th of a season on a single night. It is binge-ing at its best. At 10P, a rerun of ‘Modern Family’ finished with an average 2.70 million viewers and a 2.1/4. Then at 1030P, another rerun of ‘Modern Family’ finished with an average 2.69 million viewers and a 2.1/4. Question: why did the programmer stop with only four episodes of ‘Black-ish’ when it could have shown us 1/4th of a season by including two more episodes?
The #1 Hispanic Network in America did just OK as it now has officially lost the 10P time slot to rival, Telemundo. At 8P, ‘Amores Con Trampa’ finished with 2.001 million viewers and a 1.1/2. Then at 9P, ‘Lo Imperdonable’ finished with an average 1.958 million viewers and a 1.2/2. But at 10P, for the second straight night, ‘Yo No Creo En Hombres’ dropped well behind ‘El Señor de los Cielos’ as it could only pull in an average 1.467 million viewers and a 0.9/2.
The Avis Hispanic Network in America is making its move. As reported here yesterday, it finally beat Univision in the 10P time slot. On Wednesday, it did so again. Already enjoying its best season ever, Telemundo achieved a ratings milestone on Tuesday when its regular lineup beat Univision head-to-head in adults 18-49 for the first time. According to “live plus same-day” Nielsen estimates, Telemundo averaged 969,000 adults 18-49 (0.76 rating) to edge out Univision’s 943,000 (0.74). Telemundo had topped Univision with sports and special programming on four prior occasions, but this is the first time it did so with both networks airing regular entertainment lineups.
The key sure in popularity is original telenovelas in the 10P time slot. Wednesday, ‘El Senor de los Cielos 3’ (‘Lord of the Skies’) not only beat Univision’s ‘Yo No Creo En Hombres’ (‘I Don’t Trust Men Anymore’) in 18-49 (1.2/2 rating vs. 0.9/2 rating), it did so for the second straight night.
The Little Network That Couldn’t didn’t. At 8P, a rerun of ‘Arrow’ finished with an average million viewers and a 0.7/1. Then at 9P, a rerun of ‘Supernatural’ finished with an average million viewers and a 0.5/1.
For The Record
NBC finished #1 with an average 5.920 million viewers and a 4.0/7. CBS finished second with an average 5.023 million viewers and a 3.3/6. FOX finished with an average 3.687 million viewers and a 2.7/5. ABC finished with an average 2.933 million viewers and a 2.3/4. Univision finished with an average 1.682 million viewers. The CW finished with an average viewers and a 0.6/1. NOTE: While clips are shown under the various network heading, not all are representative of the program that aired on that particular evening.
Today In TV History
On this date in 1950, ‘The Gene Autry Show’ premiered on CBS-TV network. We’re back in the saddle again.
Cable TV Top Ten Programs on Wednesday
#1 ‘Sharknado 3’ SYFY 2.814 million viewers @ 9P
#2 ‘American Pickers’ HIST 2.585 million viewers @ 9P
#3 ‘Big Bang Theory’ TBS 2.560 million viewers @ 10P
#4 ‘Big Bang Theory’ TBS 2.527 million viewers @ 930P
#5 ‘The OReilly Factor’FOXNC 2.459 million viewers @ 8P
#6 ‘Big Bang Theory’ TBS 2.284 million viewers @ 1030P
#7 ‘Big Bang Theory’ TBS 2.337 million viewers @ 9P
#8 ‘DUCK DYNASTY AEN 2.166 million viewers @ 9P
#9 ‘Suits’ USA 2.099 million viewers @ 9P
#10 ‘Big Bang Theory’ TBS 2.064 million viewers @ 830P
BREAKING SOCIAL MEDIA NEWS
Twitter Puts Live Events on a Calendar So Brands Can Buy Real-Time Ads — Ahead of Time
Per AdAge, in an article written by Tim Peterson (07.23.15 http://bit.ly/1LxG2Gp), Twitter is borrowing a TV ad sales strategy to make it easier for brands to advertise against the live event-related conversations that the social network is known for. Through a new feature called event targeting, advertisers will be able to check out a schedule of upcoming live events within a dedicated calendar, look over information about that event like its potential audience size and then buy promoted tweets that will be shown to people within a seven-day window of when the event is scheduled to take place. Twitter is rolling event-based ad targeting out widely after testing.
By letting marketers schedule campaigns potentially months before an event occurs, Twitter is effectively adopting TV networks’ upfront ad sales strategy, in which networks present the shows a brand can sponsor months in advance in order to spur interest and investment.
However, unlike the TV upfronts, Twitter isn’t looking to use its new event targeting option to sell all of the available inventory way before the event even takes place. Ameet Ranadive, Twitter’s senior director of revenue product, said there are no limits on the number of advertisers that can buy ads against a given event and that the event-targeting feature is designed to make it easier for big brands and smaller advertisers to have an equal chance to advertise during a given event.
Being able to schedule a campaign around a live event months ahead of time would seem to go against Twitter’s “in the moment” ethos — and the real-time marketing trend it spurred — because it could lead to ads like a boilerplate Super Bowl-related promoted tweet that’s formulated too early and doesn’t reflects events of the day. To make sure campaigns are timely, Mr. Ranadive said brands will be able to pause a campaign after they buy it, which will allow them to make changes closer to when the ad would run.
Twitter’s event calendar will show happenings like sports games, holidays, music festivals, TV shows and political affairs across the U.S., the United Kingdom, France, Brazil and Japan. “We’re essentially sourcing the events from our sales team and clients directly,” Mr. Ranadive said. Advertisers will be able to filter these events based on where and when they will take place as well as by type of event. At launch there’s no way for advertisers to be notified when new events are added to the calendar, but Mr. Ranadive said that’s a feature Twitter wants to add in the future.
When brands click on an event shown on the calendar, they’ll be able to see how big the Twitter audience for that event might be, how the audience broke down between men and women last time as well as whether people were using Twitter’s iOS or Android apps or its website to talk about it. Twitter determines an event’s audience by looking at what people are tweeting about, the accounts they follow, the tweets they’ve interacted with and the keywords they search for on Twitter, Mr. Ranadive said. That methodology also helps determine who to show ads the next time an event takes place. Once a brand has picked an event to advertise against, it can use any of Twitter’s standard ad-targeting parameters — such as gender, language and device type — to further pinpoint their promoted tweets.
FIFA President To Continue Until…
In the ongoing saga of a man in desperate times, Sepp Blatter will continue to be president of the scandal ridden FIFA organization until the Presidential election is held in February 2016. Six of the seven executives arrested in May remain in custody in Zurich awaiting extradition hearings. Jeffrey Webb, the former Concacaf president and Fifa vice-president, has pleaded not guilty to corruption charges.
Social Media News
More Facebook and Twitter users are getting their news from those platforms, says the Pew Research Center. Some 63% of each group said the social networks are a platform for their news consumption, up from 52% (Twitter) and 47% (Facebook) in 2013. This rise appears to be across age and gender groups. While Facebook and Twitter users report comparable levels of engagement with most news types, Twitter users are more likely to say they see news about national government and politics, international affairs, business, and sports.
Nearly Half Of Shoppers Use Mobile Devices
Almost half, 45%, of shoppers now use a mobile device, up 4% from the year prior, while 18% use the technology to make purchases (up 2% from 2014), according to a survey by financial services provider Synchrony Financial. In addition, the survey of 7,000 shoppers found one-third would make an incremental shopping trip promoted by a text offer and the same portion also buys an item after seeing it on social media.
Synchrony reports 85% of shoppers access social media, with more than half following a brand through the platforms. “It’s clear from our research that shoppers across every segment are becoming more mobile-enabled and savvy, using all digital resources available to them to shop and purchase in and out of the store,” says Toni White, chief marketing officer at Synchrony. “Retailers who focus on creating an integrated customer experience across all channels can differentiate themselves.”
‘WiFi Aware’ to Create Brave New World for Mobile Devices
WiFi is going to get a lot smarter. A new service developed by some of the biggest brands in tech, called /WiFi Aware’ is going to be a game changer. Like GPS but extremely smart, it works in the background to scan and notify you of local devices, points of interest or even people. Developed by the WiFi Alliance—a consortium that includes Microsoft, Apple, Samsung, and Sony, among others, ‘WiFi Aware’ is designed to function without cellular data or even an internet connection.
Starting this week, the Alliance will begin certifying various gadgets, apps, and services as “WiFi Aware”—just like current WiFi- or Bluetooth-compatible products. At the heart of the platform is location—or, more accurately, your device’s proximity to relevant services or devices. The WiFi Alliance designed ‘WiFi Aware’ to operate in crowded environments—a crucial feature given the ubiquity of WiFi-enabled devices—and you have to actively establish a connection with another device to send or receive information. The service was also designed to be application-driven, allowing users to control privacy settings and opt in to notifications. We can expect to see social networks like Facebook or LinkedIn begin rolling out WiFi Aware services before the end of the year.
How Important Is A Make-up Artist?
Both of the above photos are of one actress, the accomplished and Academy Award Winner for Best Supporting Actress and the BAFTA Award Winner for Best Actress in a Supporting Role in ‘Michael Clayton’, Tilda Swinton. On the right is what she normally looks like. On the left, is from her most recent released film, ‘Trainwreck’. The magic is due to the accomplished talent of makeup artist extraordinaire: Kyra Panchenko.
Top Ten Box Office Weekend July 17-19 2015 (Domestic)
#1 ‘Ant-Man’ $58,040,000
#2 ‘Minions’ $50,244,705
#3 ‘Trainwreck’ $30,237,850
#4 ‘Inside Out’ $11,660,000
#5 ‘Jurassic World’ $11,361,465
#6 ‘Terminator Genisys’ $ 5,400,000
#7 ‘Magic Mike XXL’ $ 4,500,000
#8 ‘Gallows’ $ 4,005,000
#9 ‘Ted 2’ $ 2,681,490
#10 ‘Spy’ $ 1,500,000
Coming November 20, 2015
Coming For Christmas from Quentin Tarantino
‘Joy’ They’re back. Jennifer Lawrence & Bradley Cooper
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For The World Who Needs A Little
Across The Pond
The Independent One finished on top of a very slow television evening in the UK in the middle of the summer. At 8P, the highlight of the evening was a rerun of ‘Vera’ and it topped the night, outside soaps, with an average 3.02 million viewers (16.0%). It’s time to bring back whatever bake-off.
The Big One at 7P presented a new season of ‘The Sheriffs Are Coming’ and it attracted 3.00 million viewers (16.7%). At 8P, ‘Don’t Tell the Bride’ dropped slightly to 2.65 million viewers (14.3%). Then at 9P, ‘The Interceptor’ fell to an average 2.10 million viewers (10.9%).
The Little Two began at 8P with ‘Trust Me, I’m a Doctor’ as medical practice practiced pulling in the network high for Wednesday with an average 2.30 million viewers (12.4%). It was followed at 9P with ‘Britain’s Forgotten Slave Owners’ and it pulled in an average 1.50 million viewers (7.8%). At 10P, ‘Hair’ finished with an average 689,000 viewers (4.1%).
The Big Four presented at 8P, ‘Autistic Gardener’ and 824,000 viewers (4.5%) watched. Then at 9P, ‘One Born Every Minute’ finished with a network high on Wednesday with an average 1.58 million viewers (8.2%).
The Viacom Five at 8P had ‘Carry On Caravanning’ and it brought in an average 1.21 million viewers (6.5%). Then at 9P, ‘Nightmare Tenants, Slum Landlords’ finished slightly higher with an average 1.34 million viewers (6.9%).
The Be Independent had the premiere of ‘Life on Marbs’ and the new reality series brought in an average only 143,000 viewers (0.7%), which indicated that it is not ‘Love Island’. Then at 10P, ‘TOWIE’ increased viewership on the network with an average 447,000 viewers (2.8%).
The Little Three at 10P presented ‘People Just Do Nothing’ and it nearly matched its title with 329,000 viewers (2.0%).
Network Nine & Seven Tied on Wednesday
The National Nine Network was tied on Wednesday to keep its winning streak alive as it finished with a 25.6% share of the available audience. The network finished with three programs in the Top Ten including #2, ‘Nine News’ with an average 1.118 million viewers, which was the top newscast on the night in the nation. #3 was ‘Nine News 6:30’ with an average 1,099 million viewers. #4 was ‘A Current Affair’ which brought in an average audience of 986,000 viewers.
The Second Commercial Network in Australia rose from second place the previous few nights to finish in a tied with Nine with a 25.6% share. The network had four Top Ten programs as #5 was ‘Seven News’ with 959,000 viewers. #6 was ‘Seven News/Today Tonight’ with an average 929,000 viewers. #9 was ‘Home and Away’ with an average 751,000 viewers. #10, ‘Border Security-Australia’s Front Line’ pulled in an average 743,000 viewers.
The Third Commercial Network in Australia finished with a 23.5% share of the available audience. The #1 program in the nation was ‘MasterChef Australia’ which brought in 1.363 million viewers. And, #8 was ‘The Project 7PM’ which delivered 772,000 viewers.
The Alphabet Network in Australia finished fourth with an average 17.7% share. The #7 program was ‘ABC News’ with an average 849,000 viewers.
The Special Broadcast Service finished #5 with a 7.6% share of the available audience.
*THURSDAY AUSTRALIAN OVERNIGHT TV RATINGS
The National Nine Network won again in Australia on Thursday with an average 26.4% share of the available audience as the Big Three did it again. #2 was ‘Nine News’ with an average 1.102 million viewers. #3 was ‘Nine News 6:30’ with an average 1,061,000 viewers. And, #7 was ‘A Current Affair’ with an average 880,000 viewers.
The Second Commercial Network in Australia finished tied for second with a 25.4% share. #5, ‘Seven News’ finished with an average 937,000 viewers. #6 was ‘Seven News/Today Tonight’ with an average 897,000 viewers. Then #9 was ‘Home and Away’ with an average 698,000 viewers. #10, ‘ANH Does Italy 2’ finished with an average 673,000 viewers.
The Third Commercial Network in Australia tied for second with an average of 25.4% share. The #1 program was ‘MasterChef Australia’ with an average 1.247 million viewers. #4 was ‘MasterChef Australia-Masterclass’ which drew an audience of 1,052,000 viewers.
The Alphabet Network in Australia finished fourth with a 16.1% share of the available audience. #8 was ‘ABC News’ with an average 800,000 viewers.
The Special Broadcast Service finished fifth with an average 6.8% share.
No matter where you were located, people were…Switching Channels!
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