‘It’s All About Screens.’ This is the Daily Diary of Screens. On Saturday, July 18, 2015, CBS finished #1 as ‘’48 Hours’‘ was the top program. BBC One finished #1 in the UK as ‘‘Casual+y’‘ was the top program. Nine finished #1 in Australia as ‘‘Seven News Saturday’ was the top program. SUNDAY AUSTRALIAN OVERNIGHT TV RATINGS (*SEE BELOW)
Today, traditional TV still accounts for the lion’s share of video viewing, but online and mobile are where the growth is. When managed together, TV/digital/mobile hold the potential to drive real impact for advertisers—enabling them to maximize the customers they reach and/or reinforce key messaging across screens. After all, ‘It’s all about screens’.
The Home Of #dailydiaryofscreens
For Saturday, July 18, 2015 (Posted on July 19, 2015)
The Tiffany Network just sat back and laughed at the bumbling, stumbling adventures of the other broadcast networks. At 8P, a fresh episode of ‘The Millers’ drew an average 1.99 million viewers as it is in the middle of the burning off of excess episodes of this cancelled series. Yet, surprisingly enough, it was good enough to finish #2 in its time slot. Then at 830P, the series finale of ‘The Millers’ finished with an average 2.11 million viewers which shockingly was #1 in its time slot. Hail to ‘The Millers’. They went out on top, so to speak. Then at 9P, putting a hammer on the nail, a rerun of ’48 Hours’ polished off the competition as it finished with an average 3.78 million viewers. Then at 10P, using the reverse slide technique, so fondly held by the affiliates, ’48 Hours’ aired an original episode and crushed with an average of 5.00 million viewers, #1 in the time slot and #1 for the evening. Take that, Potter Bear Murdoch. This is how you schedule a summer Saturday. Lesson over.
The Alphabet Network decided to have movie night back on Saturday. AT 8P, the 2002 movie, ‘Harry Potter and the Chamber of Secrets’ ran the schedule as it brought in an average 2.26 million viewers, peaking at 1030P with 2.60 million viewers. ‘Saturday Night At The Movies’?
The Peacock Network blew its feathers on Saturday as it created a slide. At 8P, ‘Running Wild With Bear Grylls’ drew an average 1.90 million viewers. But at 9P, ‘Aquarius’ finished with an average 1.57 million viewers. Then at 10P, it was ‘Hannibal’ which delivered an average audience 1.24 million viewers proving that not all of the brilliant programming minds are located across from a golf course on the FOX lot. When ‘Bear’ is your top program for the night, you are in a mess of trouble.
The Animal Network of Broadcast made another mistake, as they usually do. The Murdoch Minions decided not to air baseball on Saturday after an enormous success baseball’s All-Star game delivered last Tuesday. Obviously they do not understand trends and the trend today is not in reruns but in following the phenom that is Mike Trout. So ‘To Finish Last!’ is their motto. So, at 8P, a rerun of ‘Bullseye’ delivered a resounding 1.175 million viewers. Good thing The CW didn’t air on Saturday. Then at 9P, a rerun of ‘Boom’ brought in an average of 1.19 million viewers. Another outstanding strategic decision making example of this great Rupertville mindset.
For The Record
CBS finished #1 for the second straight day with an average 3.61 million viewers. ABC finished #2 with an average 2.26 million viewers. NBC finished with an average 1.57 million viewers. FOX finished with an average 1.18 million viewers.
Today In TV History
On this date in 1960, one of the greatest comedy series of all-time, the pilot episode of ‘The Dick Van Dyke Show’ aired. But you would never know it would succeed after seeing this. For the full run down of how this show became a legend, check out http://splitsider.com/2013/03/head-of-the-family-the-pilot-for-the-dick-van-dyke-show-starring-carl-reiner/ And with the intervention of Sheldon Lenard (who recreated the show) and the sponsor (which saved the show after CBS cancelled it), this is what we all received:
Coming This Weekend To A Theater Near You
‘Trainwreck’ starring Amy Schumer, Bill Hader, John Cena, Tilda Swinton & LaBron James
‘Antman’ starring Paul Rudd, Michael Douglas & Evangeline Lilly
‘Mr. Holmes’ starring Ian McKellen and Laura Linney
‘Lila & Eve’ starring Jennifer Lopez and Viola Davis
‘A Hard Day’ starring Lee Sun-kyun and Cho Jin-woong
‘All Creatures Big & Small’ starring Martin Sheen and Amy Grant
‘Ardor’ starring Alice Braga and Gael García Bernal
Coming November 20, 2015
Coming For Christmas from Quentin Tarantino
‘Joy’ They’re back. Jennifer Lawrence & Bradley Cooper
Welcome to new viewers in all 50 States of the U.S., all of the Provinces in Canada, all of the States in Mexico, the UK, Iceland, Ireland, Guernsey, Jersey, France, Belgium, the Netherlands, Denmark, Norway, Sweden, Finland, Estonia, Lithuania, Latvia, the Russian Federation, Belarus, Ukraine, Republic of Moldova, Georgia, Poland, Germany, Austria, Czech Republic, Switzerland, Luxembourg, Portugal, Gibraltar, Spain, Monaco, Italy, Slovenia, Slovakia, Hungary, Romania, Bulgaria, Moldova, Croatia, Bosnia and Herzegovina, Serbia, Macedonia the former Yugoslave Republic, Albania, Greece, Cyprus, Turkey, Armenia, Azerbaijan, State of Palestine, Jordan, Lebanon, Israel, Saudi Arabia, Oman, Bahrain, United Arab Emirates, Qatar, Kuwait, Iraq, Uzbekistan, Pakistan, India, Bhutan, Nepal, Bangladesh, Sri Lanka, Kazakhstan, Mongolia, China, Hong Kong, Macao, Taiwan, Japan, Republic of Korea, the Philippines, Vietnam, Cambodia, Malaysia, Brunei Darussalam, Fiji, New Zealand, Australia, Indonesia, Singapore, Thailand, Mauritius, Zambia, United Republic of Tanzania, Kenya, Rwanda, Ethiopia, Egypt, Malta, Tunisia, Algeria, Libya, Morocco, Republic of Côte d’Ivoire, Mali, Senegal, Nigeria, Cameroon, Ghana, Mozambique, Uganda, Namibia, Zimbabwe, South Africa, Argentina, Chile, Paraguay, Uruguay, Brazil, Bolivia, Peru, Ecuador, Colombia, Venezuela, Guyana, Suriname, Panama, Costa Rica, Guatemala, Honduras, El Salvadore, Belize, Curaçao, Aruba, St. Lucia, Grenada, Guadeloupe, Jamaica, Trinidad and Tobago, Barbados, Haiti, the Dominican Republic, Martinique, U.S. Virgin Islands, British Virgin Islands, Bahamas and Puerto Rico (143). We are thankful to all of you with more than 28,000 views.
For The World Who Needs A Little
Across The Pond
The Big One was #1 in the UK on Saturday. At 7P, Emma Willis’s ‘Prized Apart’ remained a steady performer with an average 2.59 million viewers (16.3%) last night. Then, ‘The National Lottery: Who Dares Wins’ increased the audience level to 3.34 million viewers (19.5%). Then at 855P, ‘Casual+y’ rose to the top spot again on Saturday with an average 4.15 million viewers (23.2%). Later, ‘The John Bishop Show’ brought in 3.1 million viewers (18.4%).
The Independent One had movies and boxing on Saturday. AT 7P, ‘Harry Potter and the Deathly Hallows: Part 2’ drew an average 2.76 million viewers (16.5%). The, live ‘Boxing’ between Carl Frampton and Alejandro Gonzalez Jr drew an audience of 1.6 million viewers (10.5%).
The Little Two at 845P had a rerun of ‘Dad’s Army’ and it brought in an average 1.48 million viewers (8.2%). At 915P, the documentary film ‘Melvyn Bragg: Wigton to Westminster’ drew an average 1.15 million viewers (6.8%).
The Big Four presented at 9P the film ‘The Watch’ starring Ben Stiller and Vince Vaughn, and was watched by an audience of 1.05 million viewers (6.3%).
The Viacom Five at 9P had ‘Transporter: The Series’ starring Chris Vance and Violante Placido and it pulled in an average 436,000 viewers (2.5%) for this terrific series. Then, the Denzel Washington movie, ‘The Siege’ increased the audience to 459,000 viewers (3.7%).
The Indy Three presented at 8P, ‘Midsomer Murders’ and interested 618,000 viewers (3.6%).
The National Nine Network won again as it finished #1 on Saturday with an overwhelming 33.2% share of the available audience. It had cricket. #3 was ‘Nine News Saturday’ with an average 885,000 viewers. #5, ‘The Mid-Year Ashes: Second Test England vs Australia Session 2’ drew 611,000 viewers. #6 was ‘Session 1’ with an average 581,000 viewers. #7 was ‘The Cricket Show’ with 555,000 viewers.
The Second Commercial Network in Australia finished second again on Saturday with a 26.6% share. The #1 program was ‘Seven News Saturday’ with an average 960,000 viewers.
The Alphabet Network in Australia finished #3 with an 18.9% share with five programs in the Top Ten. #2 was ‘ABC News Saturday’ with an average 885,000 viewers. #4 was ‘Father Brown’ which was the top drama in Australia on Saturday with an average 709,000 viewers. #8 was ‘Gardening Australia’ with an average 553,000 viewers. #9, a rerun of ‘News Tricks’ finished with 528,000 viewers. And, #10 was a rerun of ‘Doc Martin’ with an average 470,000 viewers.
The Third Commercial Network in Australia finished fourth with a 14.2% share of the available audience.
The Special Broadcast Service finished #5 with a 7.1% share of the available audience.
*SUNDAY AUSTRALIAN OVERNIGHT TV RATINGS
The National Nine Network continued its strong run on top of the ratings game as it finished with an average 38.0% share of the available audience. And on Sunday, ‘The Voice Australia’ finished #1 with an average 1.538 million viewers. It was so strong, it carried ‘Nine News Sunday’ to #2 with a 1,397,000 viewers. #6 was ’60 Minutes’ with an average 825,000 viewers.
The Second Commercial Network finished second with a 22.8% share. #3, ‘Seven News’ finished 93,000 viewers behind the #1 newscast in the nation with 1,304,000 viewers. #6 was ‘Dancing With The Stars’ with 778,000 viewers.
The Third Commercial Network finished #3 with a 18.0% share of the available audience. #4 was ‘MasterChef Australia’ which drew an average 1,044,000 viewers.
The Alphabet Network in Australia finished fourth with a 14.9% share. #7, ‘ABC News Sunday’ finished with an average 773,000 viewers. #9 was ‘Grand Designs’ with an average 738,000 viewers. #10, ‘Inspector George Gently’ finished with an average 729,000 viewers.
The Special Broadcast Service finished #5 with a 6.3% share of the available audience.
The Jewel Network in Australia finished with the #8 program in Australia on Sunday as ‘The Mid-Year Ashes: Second Test-England VS Australia Session 1’ finished with 769,000 viewers.
No matter where you were located, people were…Switching Channels!
For updates throughout the day, FOLLOW us on Twitter @overtheshoulde2 and LIKE us on Facebook at http://www.facebook.com/overtheshouldermedia and on Google+ http://bit.ly/19JVk76. Thank you for allowing us to surpass 46,400+ views at Google+ Sophis1234.
For continual updates on all things ‘screens’, go to: https://www.facebook.com/pages/Dailydiaryofscreens
In this week’s Media Notes Canonical, go to: http://bit.ly/1JnoNS6 🆕💭📝📎 It’s FREE.
Media Notes Briefs, ‘Furniture Shoppers Head To Brick & Mortar To Decorate’ 💬 – http://eepurl.com/bsJkqv 📱🙌
New This Week: Mobile Optimized Sites A Must For Local Business 💬 – http://eepurl.com/btvkyn
Weekly Retail Media Notes. This week: Wake Up Before Your Brick & Mortar Dies💭: http://bit.ly/1CD9hz8📱💡.@cnasophis
Why Don’t You Use Mobile Now? http://goo.gl/wlnJ8o
Today’s featured ‘Music To Read overtheshouldermedia By’ down at the bottom of the page:
Hiroko Miyano ‘Englishman In New York’
Hiroko Miyano ‘My Love’