This is the Daily Diary of Screens. On Tuesday, July 7, 2015, NBC finished #1 as ‘‘America’s Got Talent’‘ was the top program. BBC One finished #1 in the UK as ‘‘The Syndicate’‘ was the top program. Nine finished #1 in Australia as ‘‘The Voice Australia was the top program. WEDNESDAY AUSTRALIAN OVERNIGHT TV RATINGS (*SEE BELOW)
Today, traditional TV still accounts for the lion’s share of video viewing, but online and mobile are where the growth is. When managed together, TV/digital/mobile hold the potential to drive real impact for advertisers—enabling them to maximize the customers they reach and/or reinforce key messaging across screens. After all, ‘It’s all about screens’.
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For Tuesday, July 7, 2015 (Posted on July 8, 2015)
The Peacock Network came back with a Vaudevillian evening to finish #1 on Tuesday. At 8P, ‘ America’s Got Talent’ brought down the house and the ratings with an average 10.36 million viewers and a 6.6/11 to finish as the top program of the evening. At 10P, the season-premiere of ‘Hollywood Game Night’, hosted by Jane Lynch, finished in second-place in the time slot with an average 5.42 million viewers and a 3.4/6.
The Tiffany Network work some old and new which resulted in number two. At 8P, a rerun of the world’s most watched drama, ‘NCIS’ finished with an average 7.48 million viewers and a 5.0/9. Then at 9P, ‘The Zoo’ finished with an average 7.53 million viewers and a 5.0/8. At 10P, a rerun of ‘NCIS: New Orleans’ finished with an average 5.99 million viewers and a 4.0/7, winning the time slot and making Black Rock’s affiliates very, very happy.
The Alphabet Network slipped from first to third on Tuesday. At 8P, a rerun of ‘Fresh Off the Boat’ finished with an average 2.87 million viewers and a 2.2/4 which finished as the top program of the night in Walt’s World. At 830P, a rerun of ‘Black-ish’ finished with an average 2.60 million viewers and a 2.0/3. At 9P, a two-hour episode of ‘Extreme Weight Loss’ doomed Walt’s World with an average 2.04 million viewers and a 1.6/3.
The Animal Network of Broadcast battled to stay out of the basement on Tuesday. At 8P, ‘Are You Smarter Than a 5th Grader?’ did not play well with adults on Tuesday as it averaged only 2.46 million viewers and a 1.9/3. At 9P, the lame ‘Bullseye’ finished with an average 1.67 million viewers and a 1.2/2. Murdoch’s Minions failed again.
The Little Network That Couldn’t just didn’t have enough on Tuesday in the Summer. At 8P, a rerun of ‘The Flash’ nearly beat Murdochville with an average million viewers and a 1.0/2. AT 9P, a rerun of ‘iZombie’ finished with an average million viewers and a 0.5/1.
For The Record
NBC finished #1 on Tuesday with an average 8.711 million viewers and a 5.5/9. CBS finished second with an average 6.999 million viewers and a 4.6/8. Univision finished #3 with an average 2.314 million viewers. ABC finished with an average 2.269 million viewers and a 1.8/3. FOX finished with an average 2.068 million viewers and a 1.5/3. The CW finished with an average 1.2 million viewers and a 0.7/2. The CW finished with an average 1.190 million viewers and a 0.8/1.
Today In TV History
On this date in 1970, ‘The Everly Brothers Show’ was launched on ABC-TV as a summer series. While the quality of this recording is poor, it is very difficult to find a copy of this program. Rick Nelson is the guest.
Univision Deportes delivered strong results with its opening day of 2015 CONCACAF Gold Cup matches on Tuesday. At 7P, ‘Panama vs. Haiti’ delivered 500,000 viewers. Then at 930P, ‘USA vs. Honduras’ finished with an average 2.0 million Total Viewers, a record for first round CONCACAF Gold Cup matches.
Where Do Consumers Find Out About New Products?
A recent Nielsen report, based on a survey of 30,000 consumers across 60 countries, found that friends and family (56%) as well as TV ads (52%) are the leading sources of information about new products for consumers. These are also consumers’ top purchase influencers, according to studies by MarketingCharts and by Deloitte. But times are changing fast.
The Nielsen survey results indicate that fewer consumers rely on these sources than did 3 years ago, with this particularly the case for TV ads. (It’s worth noting that a 2013 survey from Ipsos found TV ads and word-of-mouth to be the leading sources of new product and brand discovery for US consumers, while the global average placed the internet at the top of the heap, followed by TV ads.) Nielsen’s latest survey segments the results into earned, paid, and owned media, noting that for the purposes of the study, a new product is defined as any item that the consumer has never purchased in the past. The results indicate that for product awareness:
. Among earned media, “active internet searching” (44%, up from 39% in 2012) and social media postings (26%, up from 15%) are rising forces;
. There has been very little positive movement over the years in paid media, with TV ads and print declining as sources of product discovery, while other paid media remain generally flat; and
. Almost half of the respondents find new products by seeing them in-store, steady from 2012, although fewer than one-third (31%) attribute product discovery to receiving a free sample (down from 56% in 2012).
. The report notes that traditional media still are effective sources for introducing youth to new products, demonstrating that TV in particular still have reach among Generation Z (15-20) and Millennials (21-34). This is supported by MarketingCharts research, which similarly found that Millennials in the US attribute significant purchase influence to TV ads, even as they outweigh other generations in their stated response to digital ads.
The Nielsen results found youth were far more likely to have learned of new products from internet ads and video-sharing websites, while being less likely to have done so through outdoor ads, or direct mail. Meanwhile, radio is another medium that continues to reach Millennials, according to results from both studies.
In other interesting results from the Nielsen survey:
. Affordability and convenience are the top drivers behind new product purchases, followed by brand recognition and novelty, with affordability playing a stronger role among older than younger generations;
. 4 in 10 respondents in Latin America said they wish more products fitting a healthy lifestyle were on the market, though that figure drops to 19% in North America;
. One-quarter of respondents in North America said that they had bought a new product because it was from a brand they like, and 18% said they had done so because it was from a well-known or popular brand, with brand-name recognition again more important to older consumers;
. Some 26% of respondents globally said they wish more ecologically friendly products were available on the market and 16% wish more products were committed to positive social impact, though only 10% said they have purchased a new product because it was from a brand that cares about the environment and just 7% due to the brand’s corporate social responsibility; and
Although youth – Gen Z (62%) and Millennials (66%) – were the most likely to say they had purchased a new product on their most recent grocery shopping trip, almost half of Baby Boomers (ages 50-64) and one-quarter of respondents from the Silent Generation (65+) said the same.
. Overall, while Gen Z (62%) and Millennial (66%) respondents were the most likely to say they had purchased a new product during their last grocery-shopping trip, more than 4 in 10 Baby Boomers (50-64) and one-quarter of respondents from the Silent Generation (65+) agreed.
Top Ten at the Box Office July 3-5, 2015 Domestic
#1. ‘Jurassic World’ $30.942 million in 3,737 theaters
#2. ‘Inside Out’ $30.301 million in 4,158 theaters
#3. ‘Terminator:Genisys $28.700 million in 3,758 theaters
#4. ‘Magic Mike XXL’ $12.040 million in 3,355 theaters
#5. ‘Ted 2 $11.016 million in 3,448 theaters
#6. ‘Max’ $ 7.000 million in 2,882 theaters
#7. ‘Spy’ $ 5.500 million in 2,387 theaters
#8. ‘San Andreas’ $ 3.000 million in 1,672 theaters
#9. ‘Me Earl And The Dying Girl’ $ 1.32 in 870 theaters
#10. ‘Dope’ $ 1.098 in 863 theaters
Top Ten at the Box Office July 3-5, 2015 International
#1 ‘Terminator Genisys’$74,000,000 million in 47 territories
#2 ‘Jurassic World’ $42,000,000 million in 67 territories
#3 ‘Minions’ $54,300,000 million in 26 territories
#5 ‘Inside Out’ $18,600,000 million in 44 territories
#4 ‘Monk Comes Down’ $28,000,000 million in 3 territories
#6 ‘Ted 2’ $ 8,800,000 million in 32 territories
#7 ‘NLL-Battle Yeon’ $ 8,000,000 million in 1 territory
#8 ‘Profs 2, Les’ $ 6,800,000 million in 1 territory
#9 ‘Avengers: Ultron’ $ 6,500,000 million in 2 territories
#10 ‘Magic Mike XXL; $ 6,200,000 million in 16 territories
Coming November 20, 2015
Coming For Christmas from Quentin Tarantino
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For The World Who Needs A Little
Across The Pond
The Big One again had the big one on Tuesday. At 9P, ‘The Syndicate’ continued its ratings dominance on Tuesday as the BBC One drama drew to a close with 5.49 million viewers (26.8%). It was the #1 program outside of soaps. At 1045P, ‘Imagine…’ drew an average 1.18 million viewers (13.0%).
The Independent One began at 730P, after soaps, with ‘A Great Welsh Adventure with Griff Rhys Jones’ and it drew an average 1.82 million viewers (9.8%). At 8P, ‘Love Your Garden’ hoisted the old watering can as an average 2.62 million viewers (13.9%) took it all in. Then at 9P, the infomercial of all infomercials, ‘Virgin Atlantic: Up in the Air’ took flight with Sir Richard and his lovely crew and drew an average 2.26 million viewers (11.0%). Here’s to Sir Richard for 30 years and climbing. He needs more followers on LinkedIn.
The Little Two at 8P had ‘Wimbledon 2day’ and it was watched by an average 1.52 million viewers (8.1%). At 9P, ‘The Bank: A Matter of Life and Debt’ did not interest many as only 810,000 bankers, officers, board members, their families and their employees (3.9%) watched. Do not pass Go! Do not collect anymore of this.
The Big Four at 8P presented ‘Obsessive Compulsive Cleaners’ and it finished with an average 1.27 million viewers (6.7%). At 9P, ‘Child Genius’ dropped slightly with 1.14 million viewers (5.6%).
The Viacom Five at 8P began with ‘The Dog Rescuers’ with Alan Davies and it was watched by an average 1.10 million viewers (5.8%). At 9P, ‘Benefits by the Sea: Jaywick’ boosted ratings with an average 1.20 million viewers (5.8%) as it was the top program Five on Tuesday. At 10P, ‘Big Brother UK’ continued with an average 1.09 million viewers (7.0%).
The Indy Two presented at 9P the lovelies of ‘Love Island’ and with a week to go it averaged its usual 478,000 viewers (2.4%). Ben and Poppy. What’s happening?
Murdock’s Bird at 9P had the season finale of Showtime’s ‘Penny Dreadful’ and it finished with an average 132k (0.9%).
The National Nine Network finished #1 again on Tuesday with a massive 33.5% share of the available audience. With a third of the nation watching the network, #1 was ‘The Voice Australia’ with an average 1,428,000 viewers as it was the #1 program in Sydney (451,000 viewers); Brisbane (262,000 viewers) and Adelaide (145,000 viewers). #2 was ‘Nine News’ with 1,234 million viewers. It was the most watched show in Melbourne with 462,000 viewers. #3 was ‘Nine News 6:30’ with an average 1.220 million viewers. #6 was ‘A Current Affair’ with an average 1.024 million viewers (Melbourne was the top market with 309,000 viewers).
The Second Commercial Network in Australia finished second with an average 25.1% share. #5 was ‘Seven News’ with an average 1.035 million viewers which was the most watched program in Perth (202,000 viewers). #7 was ‘Seven News/Today Tonight’ with 950,000 viewers. #9 was ‘House Rules’ with 779,000 viewers. And, #10 was ‘Home and Away’ with 701,000 viewers.
The Third Commercial Network in Australia finished #3 with 21.5% share of the available audience. #4 was ‘MasterChef Australia’ finished with 1.076 million viewers (380,000 of which were in Melbourne).
The Alphabet Network of Australia finished #4 with a 14.0% share, one of its lowest of the year. Its only show in the Top Te was #8, ‘ABC News’ with an average 831,000 viewers.
The Special Broadcast Service in Australia was #5 with a 5.9% share of the available audience.
*WEDNESDAY AUSTRALIAN OVERNIGHT TV RATINGS
The National Nine Network totally dominated Wednesday on television in Australia with a monster 46.7% share of the available audience. FORTY-SIX POINT SEVEN PERCENT!!!!! #1 was, without a question of a doubt, was ‘State of Origin Rugby League QLD vs NSW 3rd Match’ which drew an astounding 2,207,000 viewers. 847,000 viewers in Sydney watched. #2 was ‘State of Origin Rubgy League QLD vs NSW 3rd Pre Match’ coverage as 1,403,000 viewers took it in. #3 was ‘Nine News’ which was the nation’s top newscast of the evening with an average 1.215 million viewers. #4 was ‘State of Origin Rugby League QLE vs NSW 3rd-Post match’ with 1,168,000 viewers. #5 was ‘Nine News 6:30’ with 1,107,000 viewers. #9 was ‘A Current Affair’ with 920,00 viewers.
The Second Commercial Network in Australia finished second with a 19.2% share. #6 was ‘Seven news’ with 1.037 million viewers. #7 was ‘Seven News/Today Tonight’ with 966,000 viewers.
The Third Commercial Network in Australia finished #3 with a 16.2% share of the available audience. #8 was ‘MasterChef Australia’ with an average 936,000 viewers.
The Alphabet Network in Australia finished fourth with a 12.4% share. #10 was ‘ABC News’ with 808,000 viewers.
The Special Broadcast Service in Australia finished #5 with a 5.4% share.
No matter where you were located, people were…Switching Channels!
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Stan Getz Quartet featuring Kenny Barron
Steven Tyler’s first cross over into country ‘Love Is Your Name’