This is the Daily Diary of Screens. On Monday, July 6, 2015, ABC finished #1 as ‘‘The Bachelorette’‘ was the top program. BBC One finished #1 in the UK as ‘‘The Met: Policing London’‘ was the top program. Nine finished #1 in Australia as ‘‘The Voice Australia was the top program. TUESDAY AUSTRALIAN OVERNIGHT TV RATINGS (*SEE BELOW)
Today, traditional TV still accounts for the lion’s share of video viewing, but online and mobile are where the growth is. When managed together, TV/digital/mobile hold the potential to drive real impact for advertisers—enabling them to maximize the customers they reach and/or reinforce key messaging across screens. After all, ‘It’s all about screens’.
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For Monday, July 6, 2015 (Posted on July 7, 2015)
The Alphabet Network had that girl and it was all Walt’s World needed to finished #1 on Monday. At 8P, ‘The Bachelorette’ finished #1 as it averaged 6.92 million viewers and a 5.2/9. At 10P, ‘The Whispers’ finished with an average 3.49 million viewers and a 2.4/4, well behind ‘NCIS: LA’.
The Tiffany Network could not match that girl on Monday with an all rerun schedule, but it did finish strong. At 8P, a rerun of ‘2 Broke Girls’ finished with an average 4.56 million viewers. At 830P, a rerun of ‘Mike & Molly’ finished with an average 4.62 million viewers. At 9P, a rerun of ‘Scorpion’ finished with an average 4.41 million viewers. Then at 10P, a rerun of ‘NCIS: Los Angeles’ pulled Paley’s World back up to #1 with a time slot leading million viewers and a 2.9/7.
The Peacock Network finished well behind ABC on Monday.. At 8P, ‘American Ninja Warrior’ finished with an average 6.18 million viewers and a 3.8/6. At 10P, the finale of ‘The Island’ finished badly with an average 3.36 million viewers and a 2.0/4.
The Animal Network of Broadcast did not finish strong on Monday as it danced its way to #4. At 8P, ‘So You Think You Can Dance’ delivered an average 3.36 million viewers and a 2.8/5.
The #1 Hispanic Network in America finished about 1 million average viewers behind FOX on Monday. At 8P, ‘Amores con Trampa’ finished with a 1.2/2 HH ratings. At 9P, ‘Lo Imperdonable’ also finished with a 1.2/2 HH ratings. Then at 10P, ‘Lo Imperdonable’ won its Hispanic time slot battle with ‘El Señor de los Cielos’ by finishing with a 1.3/2 for the evening’s high.
The Little Network That Couldn’t tried an all original evening and in some aspects it succeeded. At 8P, the season-premiere of ‘Penn & Teller: Fool Us’ was a hit for the little one as it pulled in an average 1.80 million viewers and a 1.3/2. At 9P, ‘Whose Line is it Anyway?’ finished with an average 1.48 million viewers and a 1.0/2. Then at 930P, ‘Cedric’s Barber Battles’ bottomed out with an average 1.00 million viewers and a 0.6/1.
The Avis NBC of Hispanic Television Networks did not do well on Monday. At 8P, ‘Avenida Brasil’ finished with a disappointing HH rating of 0.7/1. At 9P, ‘Tierra de Reyes’ finished with the same, a 0.7/1 HH rating. Then at 10P, ‘El Señor de los Cielos’ fired up the ratings but finished just behind ‘Lo Imperdonable’ with a 1.2/2 HH rating.
For The Record
ABC finished #1 on Monday with an average 5.778 million viewers and a 4.2/7. NBC finished #2 with an average 5.237 million viewers and a 3.2/5. CBS finished third with an average 4.928 million viewers and a 3.4/6. FOX finished fourth with an average 3.361 million viewers and a 2.9/5. Univision finished with an average 2.312 million viewers. The CW finished with an average 1.519 million viewers and a 1.2/2 which pushed Telemundo to the bottom of the broadcast heap. Telemundo finished with an average 1.5 million viewers and a 0.9/2.
Today In TV History
On this date in 1971, Karen and Richard Carpenter hosted ‘Make Your Own Kind of Music’ on NBC-TV. The show was a summer series.
2015 Wimbledon Women’s Semi-Finals
No. 1 Serena Williams vs. No. 4 Maria Sharapova
No. 13 Agnieszka Radwanska vs. No. 20 Garbine Muguruza
Where Do Consumers Find Out About New Products?
A recent Nielsen report, based on a survey of 30,000 consumers across 60 countries, found that friends and family (56%) as well as TV ads (52%) are the leading sources of information about new products for consumers. These are also consumers’ top purchase influencers, according to studies by MarketingCharts and by Deloitte. But times are changing fast.
The Nielsen survey results indicate that fewer consumers rely on these sources than did 3 years ago, with this particularly the case for TV ads. (It’s worth noting that a 2013 survey from Ipsos found TV ads and word-of-mouth to be the leading sources of new product and brand discovery for US consumers, while the global average placed the internet at the top of the heap, followed by TV ads.) Nielsen’s latest survey segments the results into earned, paid, and owned media, noting that for the purposes of the study, a new product is defined as any item that the consumer has never purchased in the past. The results indicate that for product awareness:
. Among earned media, “active internet searching” (44%, up from 39% in 2012) and social media postings (26%, up from 15%) are rising forces;
. There has been very little positive movement over the years in paid media, with TV ads and print declining as sources of product discovery, while other paid media remain generally flat; and
. Almost half of the respondents find new products by seeing them in-store, steady from 2012, although fewer than one-third (31%) attribute product discovery to receiving a free sample (down from 56% in 2012).
. The report notes that traditional media still are effective sources for introducing youth to new products, demonstrating that TV in particular still have reach among Generation Z (15-20) and Millennials (21-34). This is supported by MarketingCharts research, which similarly found that Millennials in the US attribute significant purchase influence to TV ads, even as they outweigh other generations in their stated response to digital ads.
The Nielsen results found youth were far more likely to have learned of new products from internet ads and video-sharing websites, while being less likely to have done so through outdoor ads, or direct mail. Meanwhile, radio is another medium that continues to reach Millennials, according to results from both studies.
In other interesting results from the Nielsen survey:
. Affordability and convenience are the top drivers behind new product purchases, followed by brand recognition and novelty, with affordability playing a stronger role among older than younger generations;
. 4 in 10 respondents in Latin America said they wish more products fitting a healthy lifestyle were on the market, though that figure drops to 19% in North America;
. One-quarter of respondents in North America said that they had bought a new product because it was from a brand they like, and 18% said they had done so because it was from a well-known or popular brand, with brand-name recognition again more important to older consumers;
. Some 26% of respondents globally said they wish more ecologically friendly products were available on the market and 16% wish more products were committed to positive social impact, though only 10% said they have purchased a new product because it was from a brand that cares about the environment and just 7% due to the brand’s corporate social responsibility; and
Although youth – Gen Z (62%) and Millennials (66%) – were the most likely to say they had purchased a new product on their most recent grocery shopping trip, almost half of Baby Boomers (ages 50-64) and one-quarter of respondents from the Silent Generation (65+) said the same.
. Overall, while Gen Z (62%) and Millennial (66%) respondents were the most likely to say they had purchased a new product during their last grocery-shopping trip, more than 4 in 10 Baby Boomers (50-64) and one-quarter of respondents from the Silent Generation (65+) agreed.
Top Ten at the Box Office July 3-5, 2015 Domestic
#1. ‘Jurassic World’ $30.942 million in 3,737 theaters
#2. ‘Inside Out’ $30.301 million in 4,158 theaters
#3. ‘Terminator:Genisys $28.700 million in 3,758 theaters
#4. ‘Magic Mike XXL’ $12.040 million in 3,355 theaters
#5. ‘Ted 2 $11.016 million in 3,448 theaters
#6. ‘Max’ $ 7.000 million in 2,882 theaters
#7. ‘Spy’ $ 5.500 million in 2,387 theaters
#8. ‘San Andreas’ $ 3.000 million in 1,672 theaters
#9. ‘Me Earl And The Dying Girl’ $ 1.32 in 870 theaters
#10. ‘Dope’ $ 1.098 in 863 theaters
Top Ten at the Box Office July 3-5, 2015 International
#1 ‘Terminator Genisys’$74,000,000 million in 47 territories
#2 ‘Jurassic World’ $42,000,000 million in 67 territories
#3 ‘Minions’ $54,300,000 million in 26 territories
#5 ‘Inside Out’ $18,600,000 million in 44 territories
#4 ‘Monk Comes Down’ $28,000,000 million in 3 territories
#6 ‘Ted 2’ $ 8,800,000 million in 32 territories
#7 ‘NLL-Battle Yeon’ $ 8,000,000 million in 1 territory
#8 ‘Profs 2, Les’ $ 6,800,000 million in 1 territory
#9 ‘Avengers: Ultron’ $ 6,500,000 million in 2 territories
#10 ‘Magic Mike XXL; $ 6,200,000 million in 16 territories
Coming November 20, 2015
Coming For Christmas from Quentin Tarantino
Welcome to new viewers in all 50 States of the U.S., all of the Provinces in Canada, all of the States in Mexico, the UK, Iceland, Ireland, Guernsey, Jersey, France, Belgium, the Netherlands, Denmark, Norway, Sweden, Finland, Estonia, Lithuania, Latvia, the Russian Federation, Belarus, Ukraine, Republic of Moldova, Georgia, Poland, Germany, Austria, Czech Republic, Switzerland, Luxembourg, Portugal, Gibraltar, Spain, Monaco, Italy, Slovenia, Slovakia, Hungary, Romania, Bulgaria, Moldova, Croatia, Bosnia and Herzegovina, Serbia, Macedonia the former Yugoslave Republic, Albania, Greece, Cyprus, Turkey, Armenia, Azerbaijan, State of Palestine, Jordan, Lebanon, Israel, Saudi Arabia, Oman, Bahrain, United Arab Emirates, Qatar, Kuwait, Iraq, Uzbekistan, Pakistan, India, Bhutan, Nepal, Bangladesh, Sri Lanka, Kazakhstan, Mongolia, China, Hong Kong, Macao, Taiwan, Japan, Republic of Korea, the Philippines, Vietnam, Cambodia, Malaysia, Brunei Darussalam, Fiji, New Zealand, Australia, Indonesia, Singapore, Thailand, Mauritius, Zambia, United Republic of Tanzania, Kenya, Rwanda, Ethiopia, Egypt, Malta, Tunisia, Algeria, Libya, Morocco, Republic of Côte d’Ivoire, Mali, Senegal, Nigeria, Cameroon, Ghana, Mozambique, Uganda, Namibia, Zimbabwe, South Africa, Argentina, Chile, Paraguay, Uruguay, Brazil, Bolivia, Peru, Ecuador, Columbia, Venezuela, Guyana, Suriname, Panama, Costa Rica, Guatemala, Honduras, El Salvadore, Belize, Curaçao, Aruba, St. Lucia, Grenada, Guadeloupe, Jamaica, Trinidad and Tobago, Barbados, Haiti, the Dominican Republic, Martinique, U.S. Virgin Islands, British Virgin Islands, Bahamas and Puerto Rico (143). We are thankful to all of you with more than 28,000 views.
For The World Who Needs A Little
Across The Pond
The Big One had the police on its side to be #1 in the UK on Monday. At 730P, ‘Nigel Slater: Eating Together’ continued with an average 2.62 million viewers (12.9%). Then at 830P, ‘Panorama’ brought in a bit fewer as 2.12 million viewers (9.7%) watched. At 9P, the final episode of ‘The Met: Policing London’ topped the charts outside of soaps with an average 4.11 million viewers (20.2%).
The Independent One finished second on Monday as at 8P, ‘Vet School’ brought in 2.19 million viewers (10.4%) share. Then at 9P, the second season finale of ‘Vicious’ starring Sir Ian McKellen and Sir Derek Jacobi brought in an average 2.06 million viewers (10.0%). At 930P, ‘It’s a Funny Old Week’ fell to an average 1.02 million viewers (5.0%).
The Little Two at 9P presented ‘Wimbledon 2day’ and it averaged 2.18 million viewers (10.8%). At 10P, ‘Episodes’ dropped the audience in half with an average 1.10 million viewers (6.2%).
The Big Four at 9P highlighted ‘How to Get a Council House’ and amazingly, 1.76 million viewers (8.7%) watched. At 10P, ‘Man Down’ continued with and average 610,000 viewers (3.5%).
The Viacom Five at 8P brought on ‘Hiroshima: The Aftermath’ and it bombed with only 787,000 viewers (3.7%). At 9P, ‘Big Brother’ pulled the network’s audience back up with an average 1.05 million viewers (5.1%).
The Indy Two brought us all the one we love as ‘Love Island’ continued on with its tabloid storyline and kept its usual 496,000 viewers (3.4%) pressed to the oiled bodies in Fiji.
Murdoch’s Bird bought HBO’s ‘True Detective’ with its terrific cast as it delivered an average 115,000 viewers (0.6%), well below what it does in The States. This is one of the best new shows of the year with one of the finest casts.
The National Nine Network finished #1 for the second straight day on Monday, with a 29.3% share. #1 program in the nation was ‘The Voice Australia’ which finished with a 1.473 million viewership, with it being the top program in Sydney (453,000 viewers); Melbourne (464,000 viewers), Brisbane (261,000 viewers) and Adelaide (154,000 viewers). #2 was ‘Nine News’ with 1,261,000 viewers. #3 was ‘Nine News 6:30’ with an average 1,157,000 viewers. #5 was ‘Lip Sync Battle’ with an average 1,087,000 viewers. #6 was ‘A Current Affair’ which finished with an average 1,026,000 viewers.
The Second Commercial Network in Australia finished with a 27.6% share. The top program on Seven was #7, ‘Seven News’ with 1,024,000 viewers. It was the top program in Perth (181,000 viewers). #8 was ‘Seven News/Today Tonight’ with 980,000 viewers. And, #9 was ‘House Rules’ with an average 972,000 viewers. The top sporting programming was the ‘2015 Wimbledon’ Day 7 with an average 394,000 viewers on 7TWO.
The Third Commercial Network in Australia finished with a 19.1% share of the available audience, slightly ahead of ABC. #4 was ‘MasterChef Australia’ which finished with an average 1,102,000 viewers.
The Alphabet Network finished with a 18.9% share. #10 was ‘ABC News’ with an average 928,000 viewers on a strong television viewing evening.
The Special Broadcast Service in Australia finished with a 5.0% share of the available audience.
*TUESDAY AUSTRALIAN OVERNIGHT TV RATINGS
The National Nine Network finished #1 again on Tuesday with a massive 33.5% share of the available audience. With a third of the nation watching the network, #1 was ‘The Voice Australia’ with an average 1,428,000 viewers as it was the #1 program in Sydney (451,000 viewers); Brisbane (262,000 viewers) and Adelaide (145,000 viewers). #2 was ‘Nine News’ with 1,234 million viewers. It was the most watched show in Melbourne with 462,000 viewers. #3 was ‘Nine News 6:30’ with an average 1.220 million viewers. #6 was ‘A Current Affair’ with an average 1.024 million viewers (Melbourne was the top market with 309,000 viewers).
The Second Commercial Network in Australia finished second with an average 25.1% share. #5 was ‘Seven News’ with an average 1.035 million viewers which was the most watched program in Perth (202,000 viewers). #7 was ‘Seven News/Today Tonight’ with 950,000 viewers. #9 was ‘House Rules’ with 779,000 viewers. And, #10 was ‘Home and Away’ with 701,000 viewers.
The Third Commercial Network in Australia finished #3 with 21.5% share of the available audience. #4 was ‘MasterChef Australia’ finished with 1.076 million viewers (380,000 of which were in Melbourne).
The Alphabet Network of Australia finished #4 with a 14.0% share, one of its lowest of the year. Its only show in the Top Te was #8, ‘ABC News’ with an average 831,000 viewers.
The Special Broadcast Service in Australia was #5 with a 5.9% share of the available audience.
No matter where you were located, people were…Switching Channels!
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Stan Getz Quartet featuring Kenny Barron