NBC #1 on Saturday in the U.S. BBC One #1 in the UK. Seven #1 in Australia.

This is the Daily Diary of Screens. On Saturday, July 4, 2015, NBC finished #1 as ‘‘Macy’s Fourth of July Spectacular’‘ was the top program. BBC One finished #1 in the UK as ‘‘Wimbledon 2015’‘ was the top program. Seven finished #1 in Australia but Nine’s ‘‘Nine News Saturday’ was the top program. SUNDAY AUSTRALIAN OVERNIGHT TV RATINGS (*SEE BELOW)

Today, traditional TV still accounts for the lion’s share of video viewing, but online and mobile are where the growth is. When managed together, TV/digital/mobile hold the potential to drive real impact for advertisers—enabling them to maximize the customers they reach and/or reinforce key messaging across screens. After all, ‘It’s all about screens’.

The Home Of #dailydiaryofscreens

For Saturday, July 4, 2015 (Posted on July 5, 2015)

NBC #1 on Saturday as 'Macy's Fourth of July Spectacular' was top program. Photo Credit: ANDREW SCHWARTZ FOR NEW YORK DAILY NEWS

NBC #1 on Saturday as ‘Macy’s Fourth of July Spectacular’ was top program. Photo Credit: ANDREW SCHWARTZ FOR NEW YORK DAILY NEWS


The Peacock Network finished #1 on Saturday. At 8P, ‘Macy’s 4th of July Fireworks Spectacular’ finished with an average 4.90 million viewers. At 10P, a rerun of ‘Macy’s 4th of July Fireworks Spectacular’ drew 4.39 million viewers. It was a hot time in the old town on Saturday.


The Tiffany Network came in second on Saturday as it burned off some first run episodes of two series it cancelled early this season. At 8P, ‘The Millers’ drew an average 2.04 million viewers. At 830P, another episode of ‘The Millers’ drew an average 1.87 million viewers. At 9P, a fresh episode of ‘The McCarthys’ drew an average 2.23 million viewers. At 930P, another episode of ‘The McCarthys’ drew an average 2.28 million viewers. Now everyone knows why they were cancelled. They couldn’t draw an audience even on Saturday. At 10P, a rerun of ’48 Hours’ outdrew all of them with 3.71 million viewers.


Brewers win 7th Straight as Nelson pitches, Brewers hit for 7-3 victory http://atmlb.com/1Td9nXE

Brewers win 7th Straight as Nelson pitches, Brewers hit for 7-3 victory http://atmlb.com/1Td9nXE

The Animal Network in Broadcast finished third with regional coverage of Major League Baseball⚾. At 8P, depending upon where you lived, you could watch either the New York Mets visit Dodger Stadium in Los Angeles (Dodgers 4-Mets 3) or the Milwaukee Brewers defeat the Cincinnati Reds in the Queen City 7-3 for their 7th straight win. The games drew an average 2.442 million viewers. Note: Due to the nature of live sports coverage, ratings for FOX (baseball) are tentative.


The Alphabet Network finished fourth on Saturday. At 8P, a rerun of this week’s ‘Astronaut Wives Club’ drew 1.33 million viewers. Then at 9P, a rerun of 20/20’s ‘Bruce Jenner: The Interview’ drew an average 1.87 million viewers.

For The Record

NBC #1 on Saturday with an average 4.720 million viewers. CBS #2 on Saturday with an average 2.639 million viewers. FOX finished #3 on Saturday with an average 2.442 million viewers. ABC finished with an average 1.692 million viewers.

Today In TV History

On this date in 1989, the pilot episode of ‘Seinfeld’ aired on NBC television network and comedy would never be the same.

While budgets were down in traditional media, they are up in digital/mobile in Q1` 2015

While budgets were down in traditional media, they are up in digital/mobile in Q1` 2015

The State of Advertising Today
According to Kantar Media, spending on traditional media was down in Q1 2015. Overall, spending was down 4% compared to last year. The investment in this period was $37.4 billion. The report tracks spending in traditional or legacy media such as television, newspapers and magazines. While it does includes digital display and search advertising, it omits digital video and mobile ad formats, which are increasingly the most important categories for advertisers as the world has shifted away from traditional toward new media with digital/mobile devices.

The top ten ad-spending companies declined their investment 10.6%, according to an article in the Wall Street Journal (By Steven Perlberg 062915). The automotive industry cut their traditional investment the most as it spent 11% less in the first quarter. The retail industry, the second largest in the country, lowered its investment 9.6%.

Spending on cable networks grew 4.1%, largely due to the fact that networks are packing in more ad time into their programming to make up for ratings declines. In some cases, networks have even sped up shows or reduced the amount of time they spend promoting their own programs.

Spending on broadcast television was flat.

Spending on newspapers fell 15.4%.

Magazines fell 8.7%.

According to the Interactive Advertising Bureau (IAB) and PwC US’s New Media Group, the Q1 2015 investment in Digital increased to $13.3 Billion, an increase of 16% over Q1 2014’s $11.4 billion. The fastest growth came from social and mobile.

Cable TV News
Summer is Cable-Time. It is, for the lack of a better understanding, the Independent Film portion of television. It is one of the most delectable times of the year. On those hot summer nights, the canvas for the creative can take over and shine. The summer of 2015 has introduced a smallish group of new programs. And this is how they are doing early in their season.
‘True Detective’

While not actually a new program on HBO, because it is a new cast and a new story with a new setting, it is included in this discussion. The cast is one of the finest ever assembled. Starring stars Colin Farrell, Vince Vaughn, Rachel McAdams, Taylor Kitsch and Kelly Reilly, this is a powerhouse of talent putting on a terrific show. With recurring guest appearances by Lolita Davidovich and David Morse, this year’s eight episode mini-series takes part in greater Los Angeles. 3.17 million viewers tuned into the first episode on HBO. It outdrew most of NBC’s schedule, all of FOX’s schedule and part of ABC’s schedule on Sunday.

With Jennifer Beals and Matthew Modine heading the task of finding out what happens after one dies, this TNT show is the leading new NEW show of this summer season. It has drawn an average 2.42 million viewers and is heading for renewal.

HBO’s newest title entry this summer, it is led by Duane Johnson (of ‘The Rock’ fame) and Dulé Hill (‘West World’, ‘Psych’) and is all about football. It has an average 2.16 million viewers leading into ‘True Detective’ on Sunday evenings.
‘Mr. Robot’

This American psychological thriller drama stars Rami Malek and Christian Slater in what will become a cult classic in American television. It its initial episode airing on USA, it has drawn an average 1.75 million viewers. But remember, this was the show that was available in advance on the internet with over 2.7 million views in the month prior to its initial airing. Through LIVE + 3 Nielsen reported ‘Mr. Robot’ reached 3.7 million total viewers and achieved more than 97K tweets and #MrRobot trended nationally throughout the night until 3AM reaching the top organic spot on the trending topics list.

USA, the home of more major cable star programs than nearly any network, presents us with ‘Complications’, from the mind of the master who brought us arguably the best cable program in history, ‘Burn Notice’. OK. Enough about that statement. But for those of us who wouldn’t miss Fiona and the boys, it will always be #1. ‘Complications’ stars Jason O’Mara who is an exhausted and disillusioned suburban ER doctor. He gets messed up in a … complication. And that is what has driven 1.63 million viewers to watch it.

Showtime has brought us something completely different. No Ray Donovan here. Not a Nurse Jackie. ‘Overlander’? Not. This is American dark satirical comedy-drama with a cast that includes Steve Coogan, Kathryn Hahn, Bradley Whitford and Ellen Barkin. We are talking Bradley Whitford and Ellen Barkin here folks. Yet, only 240,000 viewers tune in on average. That is well below The Mendoza Line’.
‘The Comedians’

OK. To be fair, it just concluded but we will put it into the Summer fare for now. FX gave us Billy Crystal and Josh Gad just pretty much playing themselves. It is dark. It is a comedy. It is on FX. It averaged 510,000 viewers. Ben Mathis-Lilley wrote what pretty much sums up this show. Crystal and Gad ‘portray a semi-oblivious pair of bickering but affectionate co-workers whose miniature feuds and mutual escapades perplex and confound each other and everyone else around them on a weekly basis.’ To be fair, this would really have a future on The CW if only The CW’s target audience would understand comedy outside of ‘Whose Line Is It Anyway?’. Hmmmmmm. How about FOX? No. There isn’t a laugh track.

WGN America Shows Off Its CBS Content Twist For Prime Time

Cinema News

Top Ten at the Box Office July 3-5, 2015 (Friday only) Domestic
#1. ‘Jurassic World’ $30.942 million in 3,737 theaters
#2. ‘Inside Out’ $30.301 million in 4,158 theaters
#3. ‘Terminator:Genisys $28.700 million in 3,758 theaters
#4. ‘Magic Mike XXL’ $12.040 million in 3,355 theaters
#5. ‘Ted 2 $11.016 million in 3,448 theaters
#6. ‘Max’ $ 7.000 million in 2,882 theaters
#7. ‘Spy’ $ 5.500 million in 2,387 theaters
#8. ‘San Andreas’ $ 3.000 million in 1,672 theaters
#9. ‘Me Earl And The Dying Girl’ $ 1.32 in 870 theaters
#10. ‘Dope’ $ 1.098 in 863 theaters

Coming To A Theater Near You This Weekend Jul 3-5, 2015
‘Jackie & Ryan‘ starring Katherine Heigl and Ben Barnes.

‘Amy’ the story of Amy Winehouse

‘Faith of Our Fathers’ starring Stephen Baldwin

‘Terminator: Genysis’ starring Arnold Schwarzenegger, Jason Clarke, Emilia Clarke and Byung-hun Lee

‘Magic Mike XXL’ starring Amber Heard, Channing Tatum, Elizabeth Banks, Andie MacDowell

Coming Soon

Coming November 20, 2015

Coming For Christmas from Quentin Tarantino


Welcome to new viewers in all 50 States of the U.S., all of the Provinces in Canada, all of the States in Mexico, the UK, Iceland, Ireland, Guernsey, Jersey, France, Belgium, the Netherlands, Denmark, Norway, Sweden, Finland, Estonia, Lithuania, Latvia, the Russian Federation, Belarus, Ukraine, Republic of Moldova, Georgia, Poland, Germany, Austria, Czech Republic, Switzerland, Luxembourg, Portugal, Gibraltar, Spain, Monaco, Italy, Slovenia, Slovakia, Hungary, Romania, Bulgaria, Moldova, Croatia, Bosnia and Herzegovina, Serbia, Macedonia the former Yugoslave Republic, Albania, Greece, Cyprus, Turkey, Armenia, Azerbaijan, State of Palestine, Jordan, Lebanon, Israel, Saudi Arabia, Oman, Bahrain, United Arab Emirates, Qatar, Kuwait, Iraq, Uzbekistan, Pakistan, India, Bhutan, Nepal, Bangladesh, Sri Lanka, Kazakhstan, Mongolia, China, Hong Kong, Macao, Taiwan, Japan, Republic of Korea, the Philippines, Vietnam, Cambodia, Malaysia, Brunei Darussalam, Fiji, New Zealand, Australia, Indonesia, Singapore, Thailand, Mauritius, Zambia, United Republic of Tanzania, Kenya, Rwanda, Ethiopia, Egypt, Malta, Tunisia, Algeria, Libya, Morocco, Republic of Côte d’Ivoire, Mali, Senegal, Nigeria, Cameroon, Ghana, Mozambique, Uganda, Namibia, Zimbabwe, South Africa, Argentina, Chile, Paraguay, Uruguay, Brazil, Bolivia, Peru, Ecuador, Columbia, Venezuela, Guyana, Suriname, Panama, Costa Rica, Guatemala, Honduras, El Salvadore, Belize, Curaçao, Aruba, St. Lucia, Grenada, Guadeloupe, Jamaica, Trinidad and Tobago, Barbados, Haiti, the Dominican Republic, Martinique, U.S. Virgin Islands, British Virgin Islands, Bahamas and Puerto Rico (143). We are thankful to all of you with more than 26,000 views.

For The World Who Needs A Little

Think Sunshine!

Think Sunshine!

Think Sunshine!💮

Across The Pond


The Big One had the Big Tennis event and more on Saturday. From 515P, ‘2015 Wimbledon Championships’ continued with 4.17 million viewers (29.5%).


The Independent One had ‘Harry Potter and the Half-Blood Prince’ as it had an average 2.3 million viewers (13.7%).

BBC Three

The soon to be banished network which will go all-digital and only to be seen on the digital/mobile screen and never again to see the light of day on as a television channel, gained its moment in the sun, Canadian sun that is on Saturday. The ‘2015 Women’s World Cup’ in Canada drew an audience of more than 1.4 million yesterday as England’s third-place play-off victory match against Germany averaged 1.44 million viewers (8.5%) from 830P. England became the most successful senior team since the men’s 1966 World Cup triumph. FOX’s ‘Family Guy’ followed the football, as 11P and drew 2.07 million viewers (17%) and again at 1120P, another episode of ‘Family Guy’ drew 2.03 million viewers (19%).

Channel 4

The Big Four at 8P had ‘Penelope Keith’s Hidden Villages’ as it concluded with 833,000 viewers (4.9%). The movie, ‘GI Joe: Retaliation’ followed and doubled the audience with an average 1.92 million viewers (6.1%).

Channel 5

The Viacom Channel had at 10P the highlights show of the latest ‘Big Brother’ and drew an audience of 898,000 viewers (5.6%).


The Little Two presented at 830P, ‘Wimbledon 2Day’ which drew 754,000 viewers (4.3%).

Down Under

Seven was #1 in Australia on Saturday but  'Nine News Saturday' was top program.

Seven was #1 in Australia on Saturday but ‘Nine News Saturday’ was top program.


The Second Commercial Network in Australia on Saturday finished #1 as it had a 31.1% share of the available audience. And this is where the mystery lies. It had only one program in the Top Ten and it finished #2 as ‘Seven News Saturday’ finished with an average 836,000 viewers. That’s it. The only program in the Top Ten.

Network Nine

The National Nine Network finished second on Saturday with a 26.0% share. It had the #1 program in the nation on Saturday as ‘Nine News Saturday’ finished with 893,000 viewers. #9 was ‘Getaway’ with an average 403,000 viewers. #10 was a rerun of Monday’s ‘The Voice Australia’ and it drew 359,000 viewers.


The Alphabet Network in Australia finished #3 on Saturday with an average 17.5% share of the available audience. The Alphabet Network had four programs in the Top Ten. #3 was ‘ABC News Saturday’ with 816,000 viewers; #4 was ‘Father Brown’ which finished as the top drama of the evening with an average of 701,000 viewers; #5 was ‘Gardening Australia’ with 560,000 viewers and #6, a rerun of ‘Doc Martin’ with 462,000 viewers.


The Third Commercial Network in Australia finished with an average 15.2% share. #7 was a rerun of the movie, ‘Night at the Museum’ which drew an average 406,000 viewers. And #9 was ‘Ten Eyewitness News Saturday’ which drew an average 399,000 viewers.


The Special Broadcast Service in Australia finished with an average 10.3% share of the available audience.


Network Nine #1 on Sunday as 'The Voice Australia' top program

Network Nine #1 on Sunday as ‘The Voice Australia’ top program

Network Nine

The National Nine Network in Australia finished with a 31.1% share of the available audience as ‘The Voice’ was back. #1 was ‘The Voice Australia’ finished with a big 1.608 million viewers. #2 was ‘Nine News Sunday’ with a 1,342,000 viewers. #4 was ’60 Minutes’ with 1.3 million viewers.


The Second Commercial Network in Australia finished second with a 25.2% share. #3 was ‘Seven News Sunday’ with 1.326 million viewers. #6, ‘House Rules’ finished with 992,000 viewers. #10 was ‘Sunday Night’ with an average of 652,000 viewers.

The Third Commercial Network in Australia finished #3 with a 20.2% share of the available audience. #5 was ‘MasterChef Australia’ with 1,010,000 viewers.


The Alphabet Network in Australia finished fourth with a 16.6% share. #7 was ‘Grand Designs’ with 831,000 viewers. #8 was ‘Inspector George Gently’ with 796,000 viewers. And #9 was ‘ABC News Sunday’ with an ave3rage 792,000 viewers.


The Special Broadcast Service in Australia finished fifth with an average 3.8% share of the available audience.

The top sporting event on TV on Sunday was ‘LIVE: AFL ESSENDON V ST KILDA on FOX FOOTY which drive 209,000 viewers.

No matter where you were located, people were…Switching Channels!

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In this week’s Media Notes Canonical, go to: http://bit.ly/1LAsZTr.🆕💭📝📎 It’s FREE.


Media Notes Briefs, ‘Mobile Remains Critical For Brand Email Opens’ 💬 – http://eepurl.com/brHeen 📱🙌

B17R2E Attractive young blond woman holding iPhone mobile phone.. Image shot 2008. Exact date unknown.

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Weekly Retail Media Notes. This week: Wake Up Before Your Brick & Mortar Dies💭: http://bit.ly/1CD9hz8📱💡.@cnasophis


Why Don’t You Use Mobile Now? http://goo.gl/wlnJ8o


Today’s featured ‘Music To Read overtheshouldermedia By’ down at the bottom of the page:

Charlie Mingus ‘Take The ‘A’ Train’

Holiday Weekend Bonus

Tex Beneke and the Glenn Miller Orchestra “In The Mood”

This entry was posted in Audience Analysis, Audience Behavior, Audience Management, Broadcast TV Ratings in Australia, Broadcast TV Ratings in the UK, Broadcast TV Ratings in US, Cable TV Ratings, Cinema, Daily Broadcast Ratings, Data, Digital, Direct, Hispanic TV Ratings, Late Night TV Ratings, Media, Media Analysis, Media Management, Mobile, Music To Read By, Music To Read overtheshouldermedia by, Saturday Night TV Ratings, Television Program Renewals, Television Ratings, Today In TV History, Uncategorized, Weekend Box Office and tagged , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , . Bookmark the permalink.

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