This is the Daily Diary of Screens. On Friday, July 3, 2015, CBS finished #1 as ‘‘Blue Bloods’‘ was the top program. BBC One finished #1 in the UK as ‘‘Celebrity MasterChef’‘ was the top program. Seven finished #1 in Australia but Nine’s ‘‘Nine News’ was the top program.
Today, traditional TV still accounts for the lion’s share of video viewing, but online and mobile are where the growth is. When managed together, TV/digital/mobile hold the potential to drive real impact for advertisers—enabling them to maximize the customers they reach and/or reinforce key messaging across screens. After all, ‘It’s all about screens’.
The Home Of #dailydiaryofscreens
For Friday, July 3, 2015 (Posted on July 4, 2015)
The Tiffany Network finished #1 again on Friday with its regular schedule of reruns as it was a Hawaii Blue Friday. And that means the top of the ratings. At 8P, a rerun of ‘Undercover Boss’ finished with 3.51 million viewers. Then at 9P, a strong episode rerun of ‘Hawaii Five-0’ finished with an average 4.45 million viewers as a drone attack was thwarted by the Five-0 team, winning its time slot. At 10P, a rerun of ‘Blue Bloods’ titled ‘The Poor Door’ centering on a number of issues, one of which was Danny solving a crime of parental overkill while Frank pressed his aide to take control of his new post at headquarters finished with an average 5.34 million viewers, not only #1 in its time slot but #1 on the evening.
The Peacock Network finished #2 on Friday. At 8P, a rerun of ‘America’s Got Talent’ finished with an average 3.60 million viewers. Then at 10P, a rerun of ‘Dateline’ finished with an average 4.60 million viewers.
The Alphabet Network finished third on Friday. At 8P, a rerun of ‘Shark Tank’ finished #1 in its time slot with an average 3.90 million viewers. Then at 9P, ‘What Would You Do?’ finished with an average 3.59 million viewers. At 10P ’20/20′ finished with 3.22 million viewers. It just wasn’t enough to top the other two networks.
The Animal Network of Broadcast appeared to take the night off as it failed miserably. At 8P, a rerun of ‘MasterChef’ finished with an average 1.19 million viewers. Then at 9P, a rerun of ‘Gotham’ finished with an average 950,000 viewers.
The Little Network That Couldn’t didn’t on Friday. At 8P, a rerun of ‘Whose Line Is It Anyway?’ finished with an average 980,000 viewers. At 830P, a rerun of ‘Whose Line Is It Anyway?’ finished with 960,000 viewers. Then at 9P, a rerun of ‘iHeartRadio Summer Pool Party’ finished with an average 620,000 viewers.
For The Record
CBS finished #1 on Friday with an average 4.430 million viewers. NBC finished #2 with an average 3.916 million viewers. ABC finished #3 with an average 3.569 million viewers. FOX finished #4 with an average 1.071 million viewers. The CW finished with an average 769,000 viewers.
Today In TV History
The State of Advertising Today
According to Kantar Media, spending on traditional media was down in Q1 2015. Overall, spending was down 4% compared to last year. The investment in this period was $37.4 billion. The report tracks spending in traditional or legacy media such as television, newspapers and magazines. While it does includes digital display and search advertising, it omits digital video and mobile ad formats, which are increasingly the most important categories for advertisers as the world has shifted away from traditional toward new media with digital/mobile devices.
The top ten ad-spending companies declined their investment 10.6%, according to an article in the Wall Street Journal (By Steven Perlberg 062915). The automotive industry cut their traditional investment the most as it spent 11% less in the first quarter. The retail industry, the second largest in the country, lowered its investment 9.6%.
Spending on cable networks grew 4.1%, largely due to the fact that networks are packing in more ad time into their programming to make up for ratings declines. In some cases, networks have even sped up shows or reduced the amount of time they spend promoting their own programs.
Spending on broadcast television was flat.
Spending on newspapers fell 15.4%.
Magazines fell 8.7%.
According to the Interactive Advertising Bureau (IAB) and PwC US’s New Media Group, the Q1 2015 investment in Digital increased to $13.3 Billion, an increase of 16% over Q1 2014’s $11.4 billion. The fastest growth came from social and mobile.
Cable TV News
Summer is Cable-Time. It is, for the lack of a better understanding, the Independent Film portion of television. It is one of the most delectable times of the year. On those hot summer nights, the canvas for the creative can take over and shine. The summer of 2015 has introduced a smallish group of new programs. And this is how they are doing early in their season.
While not actually a new program on HBO, because it is a new cast and a new story with a new setting, it is included in this discussion. The cast is one of the finest ever assembled. Starring stars Colin Farrell, Vince Vaughn, Rachel McAdams, Taylor Kitsch and Kelly Reilly, this is a powerhouse of talent putting on a terrific show. With recurring guest appearances by Lolita Davidovich and David Morse, this year’s eight episode mini-series takes part in greater Los Angeles. 3.17 million viewers tuned into the first episode on HBO. It outdrew most of NBC’s schedule, all of FOX’s schedule and part of ABC’s schedule on Sunday.
With Jennifer Beals and Matthew Modine heading the task of finding out what happens after one dies, this TNT show is the leading new NEW show of this summer season. It has drawn an average 2.42 million viewers and is heading for renewal.
HBO’s newest title entry this summer, it is led by Duane Johnson (of ‘The Rock’ fame) and Dulé Hill (‘West World’, ‘Psych’) and is all about football. It has an average 2.16 million viewers leading into ‘True Detective’ on Sunday evenings.
This American psychological thriller drama stars Rami Malek and Christian Slater in what will become a cult classic in American television. It its initial episode airing on USA, it has drawn an average 1.75 million viewers. But remember, this was the show that was available in advance on the internet with over 2.7 million views in the month prior to its initial airing. Through LIVE + 3 Nielsen reported ‘Mr. Robot’ reached 3.7 million total viewers and achieved more than 97K tweets and #MrRobot trended nationally throughout the night until 3AM reaching the top organic spot on the trending topics list.
USA, the home of more major cable star programs than nearly any network, presents us with ‘Complications’, from the mind of the master who brought us arguably the best cable program in history, ‘Burn Notice’. OK. Enough about that statement. But for those of us who wouldn’t miss Fiona and the boys, it will always be #1. ‘Complications’ stars Jason O’Mara who is an exhausted and disillusioned suburban ER doctor. He gets messed up in a … complication. And that is what has driven 1.63 million viewers to watch it.
Showtime has brought us something completely different. No Ray Donovan here. Not a Nurse Jackie. ‘Overlander’? Not. This is American dark satirical comedy-drama with a cast that includes Steve Coogan, Kathryn Hahn, Bradley Whitford and Ellen Barkin. We are talking Bradley Whitford and Ellen Barkin here folks. Yet, only 240,000 viewers tune in on average. That is well below The Mendoza Line’.
OK. To be fair, it just concluded but we will put it into the Summer fare for now. FX gave us Billy Crystal and Josh Gad just pretty much playing themselves. It is dark. It is a comedy. It is on FX. It averaged 510,000 viewers. Ben Mathis-Lilley wrote what pretty much sums up this show. Crystal and Gad ‘portray a semi-oblivious pair of bickering but affectionate co-workers whose miniature feuds and mutual escapades perplex and confound each other and everyone else around them on a weekly basis.’ To be fair, this would really have a future on The CW if only The CW’s target audience would understand comedy outside of ‘Whose Line Is It Anyway?’. Hmmmmmm. How about FOX? No. There isn’t a laugh track.
WGN America Shows Off Its CBS Content Twist For Prime Time
Top Ten at the Box Office July 3-5, 2015 Domestic
#1. ‘Jurassic World’ $30.942 million in 3,737 theaters
#2. ‘Inside Out’ $30.301 million in 4,158 theaters
#3. ‘Terminator:Genisys $28.700 million in 3,758 theaters
#4. ‘Magic Mike XXL’ $12.040 million in 3,355 theaters
#5. ‘Ted 2 $11.016 million in 3,448 theaters
#6. ‘Max’ $ 7.000 million in 2,882 theaters
#7. ‘Spy’ $ 5.500 million in 2,387 theaters
#8. ‘San Andreas’ $ 3.000 million in 1,672 theaters
#9. ‘Me Earl And The Dying Girl’ $ 1.32 in 870 theaters
#10. ‘Dope’ $ 1.098 in 863 theaters
Coming To A Theater Near You This Weekend Jul 3-5, 2015
‘Jackie & Ryan‘ starring Katherine Heigl and Ben Barnes.
‘Amy’ the story of Amy Winehouse
‘Faith of Our Fathers’ starring Stephen Baldwin
‘Terminator: Genysis’ starring Arnold Schwarzenegger, Jason Clarke, Emilia Clarke and Byung-hun Lee
‘Magic Mike XXL’ starring Amber Heard, Channing Tatum, Elizabeth Banks, Andie MacDowell
Coming November 20, 2015
Coming For Christmas from Quentin Tarantino
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For The World Who Needs A Little
Across The Pond
The Big One took Friday with cooking. At 7P, ‘The One Show’ finished with an average 1.77 million viewers (10.5%). Then ‘Should I Like To You?’ drew an audience of 1.7 million viewers (9.9%). At 830P, ‘Celebrity Masterchef’ was the evening’s highest-rated show, attracting 3.59 million (19.4%). Then at 1035P, ‘The Graham Norton Show’, which highlighted top moments of the past year, drew an average 2.65 million viewers (22%).
The Independent One finished second on Friday as its top show also centered around food. ‘Gino’s Italian Escape: A Taste of the Sun’ finished with an average 2.18 million viewers (12.5%). Then, ‘Doc Martin’ finished with an average 1.79 million viewers (9.6%).
The Little Two had tennis, Wimbledon tennis as it dominated Two’s schedule. ‘Wimbledon 2Day’ finished with 1.3 million viewers (7.1%). Then we got to plantings. At 930P, ‘Gardener’s World’ finished with an average 1.63 million viewers (8.6%). Then ‘RHS Hampton Court Palace Flower Show 2015’ finished with an average 1.15 million viewers (6.6%).
The Big Four didn’t have much on Friday. ‘8 out of 10 Cats Does Countdown’ was 4’s highest-rated show with 1.2 million viewers (6.5%). ‘The Last Leg’ finished with 1.18 million viewers (7.8%).
The Viacom Five had the latest Big Brother live eviction and it drew an average audience of 1.01 million viewers (5.6%) who tuned in to watch another regular and legendary housemate leave the compound on eviction Friday. The show peaked with 1.17 million viewers (6.1%).
The Second Commercial Network in Australia finished #1 on Friday with an overwhelming 36.0% share of the available audience. #3 was ‘Seven News’ with 879,000 viewers. #4 was ‘Seven News/Today Tonight’ with 834,000 viewers. #5, ‘Better Homes and Gardens’ drew an average 771,000 viewers.
The National Nine Network in Australia finished second with a 25.2% share. The #1 program a top newscast in the nation was ‘Nine News’ with 1,137,000 viewers. #2 was ‘Nine news 6:30’ with an average 1,013,000 viewers. They were the only programs in the nation to top 1 million viewers on Friday. ‘A Current Affair’ was #6 with 719,000 viewers. #8 was ‘Hot Seat’ with 636,000 viewers.
The Third Commercial Network in Australia finished with a 17.9% share of the available audience. The top show on Ten on Friday was #10, ‘Ten Eyewitness News First at Five’ with 609,000 viewers.
The Alphabet Network in Australia finished with a 15.6% share. #6 was ‘ABC News’ with 746,000 viewers. #9 finished with ‘Arthur and George’ with an average 629,000 viewers.
The Special Broadcast Service in Australia finished fifth with a 5.3% share of the available audience.
No matter where you were located, people were…Switching Channels!
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Today’s featured ‘Music To Read overtheshouldermedia By’ down at the bottom of the page:
Charlie Mingus ‘Take The ‘A’ Train’
Holiday Weekend Bonus
Tex Beneke and the Glenn Miller Orchestra “In The Mood”