This is the Daily Diary of Screens. On Wednesday, July 1, 2015, CBS was the #1 network in the U.S. as ‘‘Big Brother’‘ was the top program. ITV finished #1 in the UK as ‘‘Long Lost Family’‘ was the top program. Seven finished #1 in Australia but Ten’s ‘‘MasterChef Australia’ was the top program. THURSDAY AUSTRALIAN OVERNIGHT TV RATINGS (*SEE BELOW)
Today, traditional TV still accounts for the lion’s share of video viewing, but online and mobile are where the growth is. When managed together, TV/digital/mobile hold the potential to drive real impact for advertisers—enabling them to maximize the customers they reach and/or reinforce key messaging across screens. After all, ‘It’s all about screens’.
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For Wednesday, July 1, 2015 (Posted on July 2, 2015)
The Tiffany Network finished #1 on Wednesday as the weekend unofficially began in one of the longest holiday weekends of the year due to July 4th falling on a Saturday. At 8P, ‘The Big Brother’ finished with 5.84 million viewers and finished as the #1 program. Then at 9P, a rerun of ‘Criminal Minds’ finished with an average 5.64 million viewers. At 10P, ‘Extant’ finished with an average 5.17 million viewers, a series low.
The Peacock Network finished second. At 8P, a rerun of ‘America’s Got Talent’ finished with an average 5.35 million viewers. At 9P, a two-hour rerun of ‘American Ninja Warrior’ finished with 4.30 million viewers.
The Animal Network of Broadcast finished third. AT 8P, ‘MasterChef’ finished with an average 4.30 million viewers. Then at 9P, ‘Bullseye’ finished with 2.82 million viewers.
The Alphabet Network finished with a lackluster schedule of reruns and a lame reality show. At 8P, a rerun of ‘The Middle’ finished with an average 3.83 million viewers. At 830P, a rerun of ‘The Goldbergs’ finished with an average 3.17 million viewers. At 9P, a rerun of ‘Modern Family’ finished with an 3.68 million viewers. At 930P, a rerun of ‘Black-ish’ finished with an average 2.89 million viewers. At 10P, ‘Celebrity Wife Swap’ finished with 2.92 million viewers.
The Little Network That Couldn’t finished dead last. At 8P, a rerun of ‘The Arrow’ finished with an average 1.09 million viewers. Then at 9P, a rerun of ‘Supernatural’ finished with an average 1.09 million viewers.
For The Record
CBS #1 on Wednesday with an average 5.551 million viewers. NBC finished #2 with 4.680 million viewers. FOX finished #3 with an average 3.562 million viewers. ABC finished #4 with an average 3.235 million viewers. Univision finished with 2.2 million viewers. Telemundo finished with an average 1.2 million viewers. The CW finished with an average 1.092 million viewers.
Today In TV History
1976 – For the first time in 12 years, Brian Wilson joined the Beach Boys on stage. The next night the show was recorded for an NBC Beach Boys special.
The State of Advertising Today
According to Kantar Media, spending on traditional media was down in Q1 2015. Overall, spending was down 4% compared to last year. The investment in this period was $37.4 billion. The report tracks spending in traditional or legacy media such as television, newspapers and magazines. While it does includes digital display and search advertising, it omits digital video and mobile ad formats, which are increasingly the most important categories for advertisers as the world has shifted away from traditional toward new media with digital/mobile devices.
The top ten ad-spending companies declined their investment 10.6%, according to an article in the Wall Street Journal (By Steven Perlberg 062915). The automotive industry cut their traditional investment the most as it spent 11% less in the first quarter. The retail industry, the second largest in the country, lowered its investment 9.6%.
Spending on cable networks grew 4.1%, largely due to the fact that networks are packing in more ad time into their programming to make up for ratings declines. In some cases, networks have even sped up shows or reduced the amount of time they spend promoting their own programs.
Spending on broadcast television was flat.
Spending on newspapers fell 15.4%.
Magazines fell 8.7%.
According to the Interactive Advertising Bureau (IAB) and PwC US’s New Media Group, the Q1 2015 investment in Digital increased to $13.3 Billion, an increase of 16% over Q1 2014’s $11.4 billion. The fastest growth came from social and mobile.
Cable TV News
Summer is Cable-Time. It is, for the lack of a better understanding, the Independent Film portion of television. It is one of the most delictable times of the year. On those hot summer nights, the canvas for the creative can take over and shine. The summer of 2015 has introduced a smallish group of new programs. And this is how they are doing early in their season.
While not actually a new program on HBO, because it is a new cast and a new story with a new setting, it is included in this discussion. The cast is one of the finest ever assembled. Starring stars Colin Farrell, Vince Vaughn, Rachel McAdams, Taylor Kitsch and Kelly Reilly, this is a powerhouse of talent putting on a terrific show. With recurring guest appearances by Lolita Davidovich and David Morse, this year’s eight episode mini-series takes part in greater Los Angeles. 3.17 million viewers tuned into the first episode on HBO. It outdrew most of NBC’s schedule, all of FOX’s schedule and part of ABC’s schedule on Sunday.
With Jennifer Beals and Matthew Modine heading the task of finding out what happens after one dies, this TNT show is the leading new NEW show of this summer season. It has drawn an average 2.42 million viewers and is heading for renewal.
HBO’s newest title entry this summer, it is led by Duane Johnson (of ‘The Rock’ fame) and Dulé Hill (‘West World’, ‘Psych’) and is all about football. It has an average 2.16 million viewers leading into ‘True Detective’ on Sunday evenings.
This American psychological thriller drama stars Rami Malek and Christian Slater in what will become a cult classic in American television. It its initial episode airing on USA, it has drawn an average 1.75 million viewers. But remember, this was the show that was available in advance on the internet with over 2.7 million views in the month prior to its initial airing. Through LIVE + 3 Nielsen reported ‘Mr. Robot’ reached 3.7 million total viewers and achieved more than 97K tweets and #MrRobot trended nationally throughout the night until 3AM reaching the top organic spot on the trending topics list.
USA, the home of more major cable star programs than nearly any network, presents us with ‘Complications’, from the mind of the master who brought us arguably the best cable program in history, ‘Burn Notice’. OK. Enough about that statement. But for those of us who wouldn’t miss Fiona and the boys, it will always be #1. ‘Complications’ stars Jason O’Mara who is an exhausted and disillusioned suburban ER doctor. He gets messed up in a … complication. And that is what has driven 1.63 million viewers to watch it.
Showtime has brought us something completely different. No Ray Donovan here. Not a Nurse Jackie. ‘Overlander’? Not. This is American dark satirical comedy-drama with a cast that includes Steve Coogan, Kathryn Hahn, Bradley Whitford and Ellen Barkin. We are talking Bradley Whitford and Ellen Barkin here folks. Yet, only 240,000 viewers tune in on average. That is well below The Mendoza Line’.
OK. To be fair, it just concluded but we will put it into the Summer fare for now. FX gave us Billy Crystal and Josh Gad just pretty much playing themselves. It is dark. It is a comedy. It is on FX. It averaged 510,000 viewers. Ben Mathis-Lilley wrote what pretty much sums up this show. Crystal and Gad ‘portray a semi-oblivious pair of bickering but affectionate co-workers whose miniature feuds and mutual escapades perplex and confound each other and everyone else around them on a weekly basis.’ To be fair, this would really have a future on The CW if only The CW’s target audience would understand comedy outside of ‘Whose Line Is It Anyway?’. Hmmmmmm. How about FOX? No. There isn’t a laugh track.
WGN America Shows Off Its CBS Content Twist For Prime Time
Top Ten at the Box Office Weekend 26-28 June 2015 Domestic
#1 ‘Jurassic World’ $54,200,000 in 4,198 theaters (Universal)
#2 ‘Inside Out’ $52,128,000 in 4,132 theaters (Disney)
#3 ‘Ted 2’ $33,000,000 in 3,442 theaters (Universal)
#4 ‘Max’ (2015) $12,210,000 in 2,855 theaters (Warner Bros)
#5 ‘Spy’ $ 7,800,000 in 3,194 theaters (FOX)
#6 ‘San Andreas’ $ 5,275,000 in 2,620 theaters (Warner Bros)
#7 ‘Dope’ $ 2,862,000 in 1,851 theaters (Open Road)
#8 ‘Insidious 3’ $ 2,025,000 in 1,612 theaters (Focus)
#9 ‘Mad Max-Fury Rd’$ 1,735,000 in 1,061 theaters (Universal)
#10 ‘Avengers:ULTRON’$ 1,643,000 in 1,097 theaters (Disney)
Top Ten at the Box Office Weekend 26-28 June 2015 International
#1 ‘Jurassic World’ $ 82,500,000 in 67 territories
#2 ‘Minions’ $ 36,000,000 in 10 territories
#3 ‘Inside Out’ $ 26,400,000 in 43 territories
#4 ‘Hollywood Adven’$ 26,000,000 in 3 territories
#5 ‘Ted 2’ $ 20,300,000 in 22 territories
#6 ‘SPL 2’ $ 11,000,000 in 4 territories
#7 ‘San Andreas’ $ 10,400,000 in 69 territories
#8 ‘BattleYeonpyeong$ 8,700,000 in 1 territory
#9 ‘Terminator: Gen’$ 8,300,000 in 10 territories
#10 ‘Poltergeist’ $ 6,600,000 in 29 territories
Coming To A Theater Near You This Weekend Jul 3-5, 2015
‘Jackie & Ryan‘ starring Katherine Heigl and Ben Barnes.
‘Amy’ the story of Amy Winehouse
‘Faith of Our Fathers’ starring Stephen Baldwin
‘Terminator: Genysis’ starring Arnold Schwarzenegger, Jason Clarke, Emilia Clarke and Byung-hun Lee
‘Magic Mike XXL’ starring Amber Heard, Channing Tatum, Elizabeth Banks, Andie MacDowell
Coming November 20, 2015
Coming For Christmas from Quentin Tarantino
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For The World Who Needs A Little
Across The Pond
The Independent One took top spot in the UK on Thursday. At 8P, ‘The Cube’ finished with an average 2.88 million viewers (16.5%). Then at 9P, ‘Long Lost Family’ topped the ratings outside of soaps, drawing an average 3.63 million viewers (19.2%).
The Big One at 8P presented ‘Don’t Tell the Bride’ as it finished with an average 2.63 million viewers (15.1%). At 9P, ‘The Interceptor’ brought in a total of 2.45 million viewers (13.0%). Then at 1115P, England’s exit from the ‘2015 FIFA Women’s World Cup’ brought in 1.74 million viewers (33.6%) as Japan advanced to the finals agains the USA in Vancouver.
The Tiny Two at 9P, ‘Wimbledon 2day’ brought in 1.30 million viewers (6.9%). Then at 930P, coverage of the ‘RHS Hampton Court Palace Flower Show’ finished with 1.07 million viewers (5.9%). At 1030P, ‘Newsnight’ had 740,000 viewers (5.9%).
The Big Four at 8P presented ‘The Auction House’ and it drew 1.03 million viewers (5.9%). At 9P, ’24 Hours in A&E’ was again the network’s top draw on Wednesday with 1.50 million viewers (7.9%).
The Viacom Five at 10P had ‘Big Brother’ as it continued with an average 1.16 million viewers (7.5%).
The Tiny Two had at 9P, the latest episode of ‘Love Island’ as 499,000 viewers (2.6%) fantasized about under the covers.
At 9P, The CW’s ‘Jane the Virgin’ drew an average 123,000 viewers (0.7%). At 9P, ABC’s ‘Nashville’ drew slightly higher, 206,000 viewers (1.3%).
The Second Commercial Network in Australia stopped the Nine Train of wins at it delivered 27.9% share of the available audience to be #1 on Wednesday. With no ‘The Voice Australia’ as competition, the task was much easier. Yet its top show finished #5 was ‘Seven News’ drew only 938,000 viewers. #6 was ‘Seven News/Today Tonight’ with 914,000 viewers. #8 was ‘Highway Patrol’ with 735,000 viewers. And, #9 was Border Security-Australia’s Front Line’ which delivered 714,000 viewers.
The National Nine Network slipped to second on Wednesday with a 26.8% share. But it still had the #1 newscast in the nation with was ‘Nine news’ with 1,141,000 viewers. #3 was ‘Nine News 6:30’ with 1,107,000 viewers. #4 was ‘A Current Affair’ with 1,006,000 viewers.
The Third Commercial Network in Australia finished third with a 21.1% and most of that came with the #1 program on Thursda, ‘MasterChef Australia’ as it drew an average 1,173,000 viewers.
The Alphabet Network in Australia finished #4 on Wednesday as it had a 17.3% share. #7 was ‘ABC News’ with 816,000 viewers. And #10 was ‘7.30’ with 711,000 viewers.
The Special Broadcast Service in Australia finished fifth with a 6.7% share of the available audience.
*THURSDAY AUSTRALIAN OVERNIGHT TV RATINGS
The Second Commercial Network in Australia won for the second night in a row as it finished with a 29.7% share of the available audience. It only had two programs in the Top Ten and both were newscasts. #4 was ‘Seven news’ with 923,000 viewers. #7 was ‘Seven News/Today Tonight’ with 727,000 viewers.
The National Nine Network finished second with an average 25.4% share with a majority five of the Top Ten programs. #2 was the nation’s #1 newscast, ‘Nine News’ with an average 1.125 million viewers. #3 was ‘Nine News 6:30’ with an average 1,085,000 viewers. #5, ‘A Current Affair’ finished with a below average 879,000 viewers. While #8, ‘Inside Story’ finished with 699,000 viewers. #10 was ‘Hot Seat’ with 670,000 viewers.
The Third Commercial Network in Australia finished #3 on Thursday with a strong 23.1% share. The #1 program for the second straight night was ‘MasterChef Australia’ with 1,115,000 viewers. #9 was ‘The Project 7PM’ which drew 683,000 viewers.
The Alphabet Network in Australia finished fourth with an average 17.0% share of the available audience. The lone program in the Top Ten at Alphabetville was #6, ‘ABC News’ with an average 767,000 viewers.
The Special Broadcast Service in Australia finished #5 with an average 4.8% share.
No matter where you were located, people were…Switching Channels!
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Today’s featured ‘Music To Read overtheshouldermedia By’ down at the bottom of the page:
Charlie Mingus ‘Take The ‘A’ Train’
Holiday Weekend Bonus
Tex Beneke and the Glenn Miller Orchestra “In The Mood”