CBS #1 on Thursday in the U.S. BBC One #1 in the UK. Seven #1 in Australia.

This is the Daily Diary of Screens. On Thursday, July 2, 2015, CBS was the #1 network in the U.S. as ‘‘The Big Bang Theory’‘ was the top program. BBC One finished #1 in the UK as ‘‘Celebrity MasterChef’‘ was the top program. Seven finished #1 in Australia but Ten’s ‘‘MasterChef Australia’ was the top program. FRIDAY AUSTRALIAN OVERNIGHT TV RATINGS (*SEE BELOW)

Today, traditional TV still accounts for the lion’s share of video viewing, but online and mobile are where the growth is. When managed together, TV/digital/mobile hold the potential to drive real impact for advertisers—enabling them to maximize the customers they reach and/or reinforce key messaging across screens. After all, ‘It’s all about screens’.

The Home Of #dailydiaryofscreens

For Thursday, July 2, 2015 (Posted on July 3, 2015)

CBS #1 on Thursday as 'The Big Bang Theory' top program

CBS #1 on Thursday as ‘The Big Bang Theory’ top program


The Tiffany Network finished first on Thursday behind some new and old programming on their schedule. At 8P, ‘The Big Bang Theory’ finished with the evening’s top performance as the #1 program on television with an average 6.85 million viewers. At 830P, a rerun of ‘Mom’ finished with an average 5.31 million viewers. At 9P, ‘Big Brother’ finished with an average 5.77 million viewers, #1 in its time slot. Then at 10P, ‘Under The Dome’ finished with an average 5.18 million viewers, #1 in its time slot.


The Alphabet Network had a unique, all original programming, schedule on Thursday. At 8P, ‘The Astronaut Wives Club’ finished with an average 4.07 million viewers. At 9P, ‘Mistresses’ finished with an average 3.07 million viewers. Then at 10P, ‘Rookie Blue’ finished with an average 3.36 million viewers.


The Animal Network of Broadcast had all new programming as well. At 8P, ‘Boom’ finished with an average 2.06 million viewers. Then at 9P, ‘Wayward Pines’ finished with an average 3.31 million viewers, finishing #2 in its time slot.


The Peacock Network also had an all original episodes schedule on Thursday. At 8P, the season debut of ‘Food Fighters’ finished with an average 3.17 million viewers. At 9P, the newly renewed ‘Aquarius’ for a second season continued with an average 2.39 million viewers. At 10P, the cancelled ‘Hannibal’ finished with an average 1.29 million viewers.

The CW

The Little Network That Couldn’t, tried. At 8P, a new episode of ‘Beauty and the Beast’ finished with 930,000 viewers. At 9P, a rerun of ‘Vampire Diaries’ finished with only 530,000 viewers.

Late Night

At 1135P, a rerun of NBC’s ‘The Tonight Show Starring Jimmy Fallon’ finished in a tie for first with 1.9/5. ABC’s ‘Jimmy Kimmel Live’ also finished with a 1.9/5. A rerun of the ‘CBS Summer Showcase’ finished with a 1.8/4. At 1235A, ABC’s ‘Nightline’ averaged a 1.2/4 in metered-market households. A rerun of CBS’ ‘Late Late Show’ finished with a 1.0/3. A rerun of NBC’s ‘Late Night with Seth Meyers’ finished with a 1.0/3. At 135A, NBC’s ‘Last Call with Carson Daly’ averaged a 0.6/2.

For the Record

CBS #1 on Thursday with an average 5.676 million viewers. ABC finished #2 with an average 3.598 million viewers. FOX finished #3 with 2.683 million viewers. NBC finished #4 with an average 2.286 million viewers. The CW finished with an average 729,000 viewers.

Today In TV History

On this date in 1947, RCA signs an agreement with Twentieth Century-Fox and Warner Bros for research and development of a direct-projection large-screen cinema television system.

Advertising News

While budgets were down in traditional media, they are up in digital/mobile in Q1` 2015

While budgets were down in traditional media, they are up in digital/mobile in Q1` 2015

The State of Advertising Today
According to Kantar Media, spending on traditional media was down in Q1 2015. Overall, spending was down 4% compared to last year. The investment in this period was $37.4 billion. The report tracks spending in traditional or legacy media such as television, newspapers and magazines. While it does includes digital display and search advertising, it omits digital video and mobile ad formats, which are increasingly the most important categories for advertisers as the world has shifted away from traditional toward new media with digital/mobile devices.

The top ten ad-spending companies declined their investment 10.6%, according to an article in the Wall Street Journal (By Steven Perlberg 062915). The automotive industry cut their traditional investment the most as it spent 11% less in the first quarter. The retail industry, the second largest in the country, lowered its investment 9.6%.

Spending on cable networks grew 4.1%, largely due to the fact that networks are packing in more ad time into their programming to make up for ratings declines. In some cases, networks have even sped up shows or reduced the amount of time they spend promoting their own programs.

Spending on broadcast television was flat.

Spending on newspapers fell 15.4%.

Magazines fell 8.7%.

According to the Interactive Advertising Bureau (IAB) and PwC US’s New Media Group, the Q1 2015 investment in Digital increased to $13.3 Billion, an increase of 16% over Q1 2014’s $11.4 billion. The fastest growth came from social and mobile.

Cable TV News
Summer is Cable-Time. It is, for the lack of a better understanding, the Independent Film portion of television. It is one of the most delictable times of the year. On those hot summer nights, the canvas for the creative can take over and shine. The summer of 2015 has introduced a smallish group of new programs. And this is how they are doing early in their season.
‘True Detective’

While not actually a new program on HBO, because it is a new cast and a new story with a new setting, it is included in this discussion. The cast is one of the finest ever assembled. Starring stars Colin Farrell, Vince Vaughn, Rachel McAdams, Taylor Kitsch and Kelly Reilly, this is a powerhouse of talent putting on a terrific show. With recurring guest appearances by Lolita Davidovich and David Morse, this year’s eight episode mini-series takes part in greater Los Angeles. 3.17 million viewers tuned into the first episode on HBO. It outdrew most of NBC’s schedule, all of FOX’s schedule and part of ABC’s schedule on Sunday.

With Jennifer Beals and Matthew Modine heading the task of finding out what happens after one dies, this TNT show is the leading new NEW show of this summer season. It has drawn an average 2.42 million viewers and is heading for renewal.

HBO’s newest title entry this summer, it is led by Duane Johnson (of ‘The Rock’ fame) and Dulé Hill (‘West World’, ‘Psych’) and is all about football. It has an average 2.16 million viewers leading into ‘True Detective’ on Sunday evenings.
‘Mr. Robot’

This American psychological thriller drama stars Rami Malek and Christian Slater in what will become a cult classic in American television. It its initial episode airing on USA, it has drawn an average 1.75 million viewers. But remember, this was the show that was available in advance on the internet with over 2.7 million views in the month prior to its initial airing. Through LIVE + 3 Nielsen reported ‘Mr. Robot’ reached 3.7 million total viewers and achieved more than 97K tweets and #MrRobot trended nationally throughout the night until 3AM reaching the top organic spot on the trending topics list.

USA, the home of more major cable star programs than nearly any network, presents us with ‘Complications’, from the mind of the master who brought us arguably the best cable program in history, ‘Burn Notice’. OK. Enough about that statement. But for those of us who wouldn’t miss Fiona and the boys, it will always be #1. ‘Complications’ stars Jason O’Mara who is an exhausted and disillusioned suburban ER doctor. He gets messed up in a … complication. And that is what has driven 1.63 million viewers to watch it.

Showtime has brought us something completely different. No Ray Donovan here. Not a Nurse Jackie. ‘Overlander’? Not. This is American dark satirical comedy-drama with a cast that includes Steve Coogan, Kathryn Hahn, Bradley Whitford and Ellen Barkin. We are talking Bradley Whitford and Ellen Barkin here folks. Yet, only 240,000 viewers tune in on average. That is well below The Mendoza Line’.
‘The Comedians’

OK. To be fair, it just concluded but we will put it into the Summer fare for now. FX gave us Billy Crystal and Josh Gad just pretty much playing themselves. It is dark. It is a comedy. It is on FX. It averaged 510,000 viewers. Ben Mathis-Lilley wrote what pretty much sums up this show. Crystal and Gad ‘portray a semi-oblivious pair of bickering but affectionate co-workers whose miniature feuds and mutual escapades perplex and confound each other and everyone else around them on a weekly basis.’ To be fair, this would really have a future on The CW if only The CW’s target audience would understand comedy outside of ‘Whose Line Is It Anyway?’. Hmmmmmm. How about FOX? No. There isn’t a laugh track.

WGN America Shows Off Its CBS Content Twist For Prime Time

Cinema News
Coming To A Theater Near You This Weekend Jul 3-5, 2015
‘Jackie & Ryan‘ starring Katherine Heigl and Ben Barnes.

‘Amy’ the story of Amy Winehouse

‘Faith of Our Fathers’ starring Stephen Baldwin

‘Terminator: Genysis’ starring Arnold Schwarzenegger, Jason Clarke, Emilia Clarke and Byung-hun Lee

‘Magic Mike XXL’ starring Amber Heard, Channing Tatum, Elizabeth Banks, Andie MacDowell

Coming Soon

Coming November 20, 2015

Coming For Christmas from Quentin Tarantino


Welcome to new viewers in all 50 States of the U.S., all of the Provinces in Canada, all of the States in Mexico, the UK, Iceland, Ireland, Guernsey, Jersey, France, Belgium, the Netherlands, Denmark, Norway, Sweden, Finland, Estonia, Lithuania, Latvia, the Russian Federation, Belarus, Ukraine, Republic of Moldova, Georgia, Poland, Germany, Austria, Czech Republic, Switzerland, Luxembourg, Portugal, Gibraltar, Spain, Monaco, Italy, Slovenia, Slovakia, Hungary, Romania, Bulgaria, Moldova, Croatia, Bosnia and Herzegovina, Serbia, Macedonia the former Yugoslave Republic, Albania, Greece, Cyprus, Turkey, Armenia, Azerbaijan, State of Palestine, Jordan, Lebanon, Israel, Saudi Arabia, Oman, Bahrain, United Arab Emirates, Qatar, Kuwait, Iraq, Uzbekistan, Pakistan, India, Bhutan, Nepal, Bangladesh, Sri Lanka, Kazakhstan, Mongolia, China, Hong Kong, Macao, Taiwan, Japan, Republic of Korea, the Philippines, Vietnam, Cambodia, Malaysia, Brunei Darussalam, Fiji, New Zealand, Australia, Indonesia, Singapore, Thailand, Mauritius, Zambia, United Republic of Tanzania, Kenya, Rwanda, Ethiopia, Egypt, Malta, Tunisia, Algeria, Libya, Morocco, Republic of Côte d’Ivoire, Mali, Senegal, Nigeria, Cameroon, Ghana, Mozambique, Uganda, Namibia, Zimbabwe, South Africa, Argentina, Chile, Paraguay, Uruguay, Brazil, Bolivia, Peru, Ecuador, Columbia, Venezuela, Guyana, Suriname, Panama, Costa Rica, Guatemala, Honduras, El Salvadore, Belize, Curaçao, Aruba, St. Lucia, Grenada, Guadeloupe, Jamaica, Trinidad and Tobago, Barbados, Haiti, the Dominican Republic, Martinique, U.S. Virgin Islands, British Virgin Islands, Bahamas and Puerto Rico (143). We are thankful to all of you with more than 26,000 views.

For The World Who Needs A Little

Think Sunshine!

Think Sunshine!

Think Sunshine!💮

Across The Pond

The Big One had the big programming on Thursday in the UK. At 8P, ‘Britain Beneath Your Feet’ finished diwth an average 3.34 million viewers (17.6%). The at 9P, ‘Celebrity MasterChef’ topped the ratings outside of soaps on Thursday as the celebrity cooking series continued with an average 3.75 million viewers (19.1%).


The Independent One at 730P had ‘Tonight’ which was watched by 2.31 million viewers (12.3%). AT 830P, ‘Big Box Little Box’ continued with 2.31 million viewers (12.2%). At 9P, ‘Superhospital’ was the top performer of the evening with an average of 2.33 million viewers (11.9%).


The Little Two at 830P presented ‘Wimbledon 2day’ and it brought in the network’s top marks of the evening with an average 1.71 million viewers (8.9%). At 930P, more coverage of the ‘RHS Hampton Court Palace Flower Show’ which averaged 1.25 million viewers (6.4%). At 10P, ‘Mock the Week’ had 1.35 million viewers (7.9%).

Channel 4

The Big Four at 8P presented ‘Dogs: Their Secret Lives’ as it continued with an average 1.16 million viewers (6.1%). Then at 9P, ‘The Tribe’ brought in 1.05 million viewers (5.4%).

Channel 5

The Viacom Five at 9P had ‘Benefits: 37 Years on the Dole’ which brought in 1.04 million viewers (5.5%). AT 9P, ‘Big Brother’ brought the level up a bit with 1.07 million viewers (5.5%). Then at 10P, CBS’ ‘Person of Interest’ brought in 660,000 viewers (4.1%).


The Tiny Two at 10P presented ‘Love Island’ and 393,000 viewers (2.5%) checked out the sweat and swim suits. Really?

Sky 1

Murdoch’s Bird at 9P had ‘Glee’ as it continued in its final season with 185,000 viewers (0.9%).

Down Under

Seven was #1 in Australia on Thursday but Ten's 'MasterChef Australia' was top program.

Seven was #1 in Australia on Thursday but Ten’s ‘MasterChef Australia’ was top program.


The Second Commercial Network in Australia won for the second night in a row as it finished with a 29.7% share of the available audience. It only had two programs in the Top Ten and both were newscasts. #4 was ‘Seven news’ with 923,000 viewers. #7 was ‘Seven News/Today Tonight’ with 727,000 viewers.

Network Nine

The National Nine Network finished second with an average 25.4% share with a majority five of the Top Ten programs. #2 was the nation’s #1 newscast, ‘Nine News’ with an average 1.125 million viewers. #3 was ‘Nine News 6:30’ with an average 1,085,000 viewers. #5, ‘A Current Affair’ finished with a below average 879,000 viewers. While #8, ‘Inside Story’ finished with 699,000 viewers. #10 was ‘Hot Seat’ with 670,000 viewers.


The Third Commercial Network in Australia finished #3 on Thursday with a strong 23.1% share. The #1 program for the second straight night was ‘MasterChef Australia’ with 1,115,000 viewers. #9 was ‘The Project 7PM’ which drew 683,000 viewers.


The Alphabet Network in Australia finished fourth with an average 17.0% share of the available audience. The lone program in the Top Ten at Alphabetville was #6, ‘ABC News’ with an average 767,000 viewers.


The Special Broadcast Service in Australia finished #5 with an average 4.8% share.


Seven was #1 in Australia on Friday but  'Nine News' was top program.

Seven was #1 in Australia on Friday but ‘Nine News’ was top program.


The Second Commercial Network in Australia finished #1 on Friday with an overwhelming 36.0% share of the available audience. #3 was ‘Seven News’ with 879,000 viewers. #4 was ‘Seven News/Today Tonight’ with 834,000 viewers. #5, ‘Better Homes and Gardens’ drew an average 771,000 viewers.

Network Nine

The National Nine Network in Australia finished second with a 25.2% share. The #1 program an top newscast in the nation was ‘Nine News’ with 1,137,000 viewers. #2 was ‘Nine news 6:30’ with an average 1,013,000 viewers. They were the only programs in the nation to top 1 million viewers on Friday. ‘A Current Affair’ was #6 with 719,000 viewers. #8 was ‘Hot Seat’ with 636,000 viewers.


The Third Commercial Network in Australia finished with a 17.9% share of the available audience. The top show on Ten on Friday was #10, ‘Ten Eyewitness News First at Five’ with 609,000 viewers.


The Alphabet Network in Australia finished with a 15.6% share. #6 was ‘ABC News’ with 746,000 viewers. #9 finished with ‘Arthur and George’ with an average 629,000 viewers.


The Special Broadcast Service in Australia finished fifth with a 5.3% share of the available audience.

No matter where you were located, people were…Switching Channels!

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Why Don’t You Use Mobile Now?


Today’s featured ‘Music To Read overtheshouldermedia By’ down at the bottom of the page:

Charlie Mingus ‘Take The ‘A’ Train’

Holiday Weekend Bonus

Tex Beneke and the Glenn Miller Orchestra “In The Mood”

This entry was posted in Audience Analysis, Audience Behavior, Audience Management, Broadcast TV Ratings in Australia, Broadcast TV Ratings in the UK, Broadcast TV Ratings in US, Cable TV Ratings, Cinema, Daily Broadcast Ratings, Data, Digital, Direct, Hispanic TV Ratings, Late Night TV Ratings, Media, Media Analysis, Media Management, Mobile, Music To Read By, Music To Read overtheshouldermedia by, Television Program Renewals, Television Ratings, Thursday Night TV Ratings, Today In TV History, Uncategorized, Weekend Box Office and tagged , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , . Bookmark the permalink.

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