This is the Daily Diary of Screens. On Tuesday, June 30, 2015, NBC was the #1 network in the U.S. as ‘‘America’s Got Talent’‘ was the top program. BBC One finished #1 in the UK as ‘‘The Syndicate’‘ was the top program. Network Nine finished #1 for the 3rd straight night in Australia as ‘‘The Voice Australia’ was again the top program. WEDNESDAY AUSTRALIAN OVERNIGHT TV RATINGS (*SEE BELOW)
Today, traditional TV still accounts for the lion’s share of video viewing, but online and mobile are where the growth is. When managed together, TV/digital/mobile hold the potential to drive real impact for advertisers—enabling them to maximize the customers they reach and/or reinforce key messaging across screens. After all, ‘It’s all about screens’.
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For Tuesday, June 30, 2015 (Posted on July 1, 2015)
The Peacock Network knew it had the hammer on Tuesday and began the evening with it. At 8P, ‘America’s Got Talent’ finished the two-hour program with an average 10.60 million viewers and a 6.4/11. Then at 10P, in the season finale, ‘I Can Do That’ didn’t do anything half as well as it drew an average 5.31 million viewers and a 3.2/6.
The Tiffany Network had something old and something brand new. At 8P, a rerun of the world’s most watched dramatic series, ‘NCIS’ dished with an average 7.48 million viewers and a 5.1/9. Then at 9P, the series premiere of the much anticipated James Patterson’s ‘Zoo’ delivered an average 8.07 million viewers and a 5.6/9. After the animals, ‘a rerun of ‘NCIS: News Orleans’ finished the evening on Black Rock with an average 6.17 million viewers and a 4.3/7.
The Animal Network of Broadcast has the main live sporting feature of the evening. At 8P, the ‘2015 FIFA World Cup Semi-Final Match’ between the US and Germany was a battle the entire evening from Montreal. With an aggressive offense in the first half, with some big time bruises, the match was tied. Then in the second half, the USA’s Carli Lloyd scored a penalty kick after Germany missed a penalty kick. At the 83 minute mark, the U.S. scored again as Kelly O’Hara scored a goal pushing a 2-0 lead. The match ended after 93 minutes with a win for the Americans, 2-0, now poised for the Finals in Vancouver, with 50,000 in the stands and an average 9.04 million viewers and a 7.8/14. They will play the winner of the Japan vs England match for the World Cup title. At 9P, ‘Beat the Champions’ finished with an average 2.72 million viewers and a 2.1/3. NOTE: Due to the live nature of the 2015 FIFA Women’s World Cup last night, results are approximate.
The Alphabet Network on Tuesday had a difficult night. AT 8P, a rerun of ‘Fresh Off the Boat’ finished with an average 2.68 million viewers and a 2.1/4. Then at 830P, a rerun of ‘Black-ish’ finished with an average 2.27 million viewers and a 1.8/3. At 9P, a two-hour ‘Extreme Weight Loss’ finished with an average 2.36 million viewers and a 1.8/3.
The Little Network That Couldn’t tried. At 8P, a rerun of ‘The Flash’ brought in an average 1.03 million viewers and a 0.9/2. Then at 9P, a rerun of ‘iZombie’ finished with an 680,000 average viewers and an 0.6/1. It was a tough night to be a CW believer.
For The Record
NBC finished #1 with an average 8.821 million viewers and a 5.4/9. CBS finished second with an average 7.238 million viewers and a 5.0/8. FOX finished #3 with an average 5.880 million viewers and a 4.9/8. ABC finished with an average 2.399 million viewers and a 1.8/3, one of the lowest nights it has had this year. Univision finished #5 with an average 2.187 million viewers. Telemundo finished with an average 1.200 million viewers and a 0.7/1. The CW finished with an average 852,000 viewers and a 0.7/1.
Today In TV History
On this date in 1941, Bulova Watch Company sponsored the first TV commercial in New York City, NY.
The State of Advertising Today
According to Kantar Media, spending on traditional media was down in Q1 2015. Overall, spending was down 4% compared to last year. The investment in this period was $37.4 billion. The report tracks spending in traditional or legacy media such as television, newspapers and magazines. While it does includes digital display and search advertising, it omits digital video and mobile ad formats, which are increasingly the most important categories for advertisers as the world has shifted away from traditional toward new media with digital/mobile devices.
The top ten ad-spending companies declined their investment 10.6%, according to an article in the Wall Street Journal (By Steven Perlberg 062915). The automotive industry cut their traditional investment the most as it spent 11% less in the first quarter. The retail industry, the second largest in the country, lowered its investment 9.6%.
Spending on cable networks grew 4.1%, largely due to the fact that networks are packing in more ad time into their programming to make up for ratings declines. In some cases, networks have even sped up shows or reduced the amount of time they spend promoting their own programs.
Spending on broadcast television was flat.
Spending on newspapers fell 15.4%.
Magazines fell 8.7%.
According to the Interactive Advertising Bureau (IAB) and PwC US’s New Media Group, the Q1 2015 investment in Digital increased to $13.3 Billion, an increase of 16% over Q1 2014’s $11.4 billion. The fastest growth came from social and mobile.
Cable TV News
Summer is Cable-Time. It is, for the lack of a better understanding, the Independent Film portion of television. It is one of the most delictable times of the year. On those hot summer nights, the canvas for the creative can take over and shine. The summer of 2015 has introduced a smallish group of new programs. And this is how they are doing early in their season.
While not actually a new program on HBO, because it is a new cast and a new story with a new setting, it is included in this discussion. The cast is one of the finest ever assembled. Starring stars Colin Farrell, Vince Vaughn, Rachel McAdams, Taylor Kitsch and Kelly Reilly, this is a powerhouse of talent putting on a terrific show. With recurring guest appearances by Lolita Davidovich and David Morse, this year’s eight episode mini-series takes part in greater Los Angeles. 3.17 million viewers tuned into the first episode on HBO. It outdrew most of NBC’s schedule, all of FOX’s schedule and part of ABC’s schedule on Sunday.
With Jennifer Beals and Matthew Modine heading the task of finding out what happens after one dies, this TNT show is the leading new NEW show of this summer season. It has drawn an average 2.42 million viewers and is heading for renewal.
HBO’s newest title entry this summer, it is led by Duane Johnson (of ‘The Rock’ fame) and Dulé Hill (‘West World’, ‘Psych’) and is all about football. It has an average 2.16 million viewers leading into ‘True Detective’ on Sunday evenings.
This American psychological thriller drama stars Rami Malek and Christian Slater in what will become a cult classic in American television. It its initial episode airing on USA, it has drawn an average 1.75 million viewers. But remember, this was the show that was available in advance on the internet with over 2.7 million views in the month prior to its initial airing. Through LIVE + 3 Nielsen reported ‘Mr. Robot’ reached 3.7 million total viewers and achieved more than 97K tweets and #MrRobot trended nationally throughout the night until 3AM reaching the top organic spot on the trending topics list.
USA, the home of more major cable star programs than nearly any network, presents us with ‘Complications’, from the mind of the master who brought us arguably the best cable program in history, ‘Burn Notice’. OK. Enough about that statement. But for those of us who wouldn’t miss Fiona and the boys, it will always be #1. ‘Complications’ stars Jason O’Mara who is an exhausted and disillusioned suburban ER doctor. He gets messed up in a … complication. And that is what has driven 1.63 million viewers to watch it.
Showtime has brought us something completely different. No Ray Donovan here. Not a Nurse Jackie. ‘Overlander’? Not. This is American dark satirical comedy-drama with a cast that includes Steve Coogan, Kathryn Hahn, Bradley Whitford and Ellen Barkin. We are talking Bradley Whitford and Ellen Barkin here folks. Yet, only 240,000 viewers tune in on average. That is well below The Mendoza Line’.
OK. To be fair, it just concluded but we will put it into the Summer fare for now. FX gave us Billy Crystal and Josh Gad just pretty much playing themselves. It is dark. It is a comedy. It is on FX. It averaged 510,000 viewers. Ben Mathis-Lilley wrote what pretty much sums up this show. Crystal and Gad ‘portray a semi-oblivious pair of bickering but affectionate co-workers whose miniature feuds and mutual escapades perplex and confound each other and everyone else around them on a weekly basis.’ To be fair, this would really have a future on The CW if only The CW’s target audience would understand comedy outside of ‘Whose Line Is It Anyway?’. Hmmmmmm. How about FOX? No. There isn’t a laugh track.
WGN America Shows Off Its CBS Content Twist For Prime Time
Top Ten at the Box Office Weekend 26-28 June 2015 Domestic
#1 ‘Jurassic World’ $54,200,000 in 4,198 theaters (Universal)
#2 ‘Inside Out’ $52,128,000 in 4,132 theaters (Disney)
#3 ‘Ted 2’ $33,000,000 in 3,442 theaters (Universal)
#4 ‘Max’ (2015) $12,210,000 in 2,855 theaters (Warner Bros)
#5 ‘Spy’ $ 7,800,000 in 3,194 theaters (FOX)
#6 ‘San Andreas’ $ 5,275,000 in 2,620 theaters (Warner Bros)
#7 ‘Dope’ $ 2,862,000 in 1,851 theaters (Open Road)
#8 ‘Insidious 3’ $ 2,025,000 in 1,612 theaters (Focus)
#9 ‘Mad Max-Fury Rd’$ 1,735,000 in 1,061 theaters (Universal)
#10 ‘Avengers:ULTRON’$ 1,643,000 in 1,097 theaters (Disney)
Top Ten at the Box Office Weekend 26-28 June 2015 International
#1 ‘Jurassic World’ $ 82,500,000 in 67 territories
#2 ‘Minions’ $ 36,000,000 in 10 territories
#3 ‘Inside Out’ $ 26,400,000 in 43 territories
#4 ‘Hollywood Adven’$ 26,000,000 in 3 territories
#5 ‘Ted 2’ $ 20,300,000 in 22 territories
#6 ‘SPL 2’ $ 11,000,000 in 4 territories
#7 ‘San Andreas’ $ 10,400,000 in 69 territories
#8 ‘BattleYeonpyeong$ 8,700,000 in 1 territory
#9 ‘Terminator: Gen’$ 8,300,000 in 10 territories
#10 ‘Poltergeist’ $ 6,600,000 in 29 territories
Coming To A Theater Near You This Weekend Jul 3-5, 2015
‘Jackie & Ryan‘ starring Katherine Heigl and Ben Barnes.
‘Amy’ the story of Amy Winehouse
‘Faith of Our Fathers’ starring Stephen Baldwin
‘Terminator: Genysis’ starring Arnold Schwarzenegger, Jason Clarke, Emilia Clarke and Byung-hun Lee
‘Magic Mike XXL’ starring Amber Heard, Channing Tatum, Elizabeth Banks, Andie MacDowell
Coming November 20, 2015
Coming For Christmas from Quentin Tarantino
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For The World Who Needs A Little
Across The Pond
The Big One has the big one on Tuesday. At 9P, ‘The Syndicate’ continued to top the ratings outside of the soaps as the BBC One drama continued with an average 5.03 million viewers (25.7%). AT 1045P, ‘Imagine…’, following the News brought in an average 850,000 viewers (8.3%).
The Independent One began at 730P with the documentary series ‘A Great Welsh Adventure with Griff Rhys Jones’ as it continued with an average 1.79 million viewers (10.7%). At 8P, ‘Love Your Garden’ pushed the audience level up to 2.24 million viewers (12.8%). Then at 9P, the ‘7/7 Bombing: Survivors’ Stories was seen by 1.57 million viewers (8.0%).
The Little Two (soon to be without the Little Three unless you have internet, which of course all of your reading this does) began at their coverage at 830P of ‘Wimbledon 2day’ as it netted in 1.36 million strawberry & creame fans (7.3%) from the All England Club in London. At 930P, ‘The Bank: A Matter of Life and Debt’ fell like a rising interest rate as it brought in only 710,000 viewers (3.8%). Thankfully, ‘Newsnight’ followed with an increase by averaging 790,000 viewers (6.3%) at 1030P.
The Big Four at 8P began with ‘Obsessive Compulsive Cleaners’ and it averaged 1.21 million viewers (6.9%). Then at 9P, ‘Child Genius’ went up a bit with an average 1.24 million viewers (6.3%).
The Viacom Five at 9P presented ‘OAPs Behaving Badly’ as it managed 739,000 viewers (3.8%). At 10P, ‘Big Brother’ continued with a ‘5 High’ for the evening of 1.19 million viewers (7.5%).
The Tiny Four at 9P had ‘Empire’ and it had an average of 395,000 viewers (2.0%). AT 10P, ‘Tattoo Fixers’ finished with an average 480,000 viewers (3.0%).
The Indy Two at 9P presented the every lovely, ‘Love Island’ as t & a brought in an average 584,000 viewers (3.0%).
Nine won again on Tuesday as it had the big show. Once again, ‘The Voice Australia’ took top honors and with it led the National Nine Network (32.6% share) to the top spot for the evening. It drew 1.301 million viewers to top all programming. #2 was ‘Nine News’ drew 1.187 million viewers. #3 was ‘Nine news 6:30’ with 1,169,000 viewers. #5 was ‘A Current Affair’ with 1,018,000 viewers.
The Second Commercial Network in Australia finished #2 on Tuesday with a 25.6% share. #4 was ‘Seven news’ with 1,047,000 viewers. #7, ‘Seven News/Today Tonight’ finished with 961,000 viewers. #8 was ‘House Rules’ with 942,000 viewers. And, #10 was ‘Home and Away’ with 791,000 viewers.
The Third Commercial Network in Australia finished #3 with 19.2% share of the available audience. #6 was ‘MasterChef Australia’ with drew 993,000 viewers and tops for the network on Tuesday.
The Alphabet Network in Australia finished #4 with a 18.7% share. #9 was ‘ABC News’ which finished with 882,000 viewers.
The Special Broadcast Service in Australia finished fifth with a 3.9% share.
*WEDNESDAY AUSTRALIAN OVERNIGHT TV RATINGS
The Second Commercial Network in Australia stopped the Nine Train of wins at it delivered 27.9% share of the available audience to be #1 on Wednesday. With no ‘The Voice Australia’ as competition, the task was much easier. Yet its top show finished #5 was ‘Seven News’ drew only 938,000 viewers. #6 was ‘Seven News/Today Tonight’ with 914,000 viewers. #8 was ‘Highway Patrol’ with 735,000 viewers. And, #9 was Border Security-Australia’s Front Line’ which delivered 714,000 viewers.
The National Nine Network slipped to second on Wednesday with a 26.8% share. But it still had the #1 newscast in the nation with was ‘Nine news’ with 1,141,000 viewers. #3 was ‘Nine News 6:30’ with 1,107,000 viewers. #4 was ‘A Current Affair’ with 1,006,000 viewers.
The Third Commercial Network in Australia finished third with a 21.1% and most of that came with the #1 program on Thursda, ‘MasterChef Australia’ as it drew an average 1,173,000 viewers.
The Alphabet Network in Australia finished #4 on Wednesday as it had a 17.3% share. #7 was ‘ABC News’ with 816,000 viewers. And #10 was ‘7.30’ with 711,000 viewers.
The Special Broadcast Service in Australia finished fifth with a 6.7% share of the available audience.
No matter where you were located, people were…Switching Channels!
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Charlie Mingus ‘Take The ‘A’ Train’