This is the Daily Diary of Screens. On Thursday, June 25, 2015, CBS was the #1 network in the U.S. but NBC’s ‘‘Dateline’‘ was the top program. BBC One finished #1 in the UK as ‘‘Celebrity MasterChef’‘ was the top program. Seven finished #1 in Australia but Nine’s ‘‘Nine News’ was the top program. FRIDAY AUSTRALIAN OVERNIGHT TV RATINGS (*SEE BELOW)
Today, traditional TV still accounts for the lion’s share of video viewing, but online and mobile are where the growth is. When managed together, TV/digital/mobile hold the potential to drive real impact for advertisers—enabling them to maximize the customers they reach and/or reinforce key messaging across screens. After all, ‘It’s all about screens’.
The Home Of #dailydiaryofscreens
For Thursday, June 25, 2015 (Posted on June 26, 2015)
The Tiffany Network won for the second straight night as it presented original programming rather than just a schedule filled with reruns. At 8P, ‘Big Brother’ led off with an average 6.41 million viewers and a 4.0/7. At 9P, the season premiere of ‘Under The Dome’ with a two-hour episode drew a disappointing 6.19 million viewers and a 3.7/7, a full 36% off from last year’s opener.
The Peacock Network got its feathers up early then decided to die for the remainder of the evening. At 8P, ‘Dateline’ powered to the top with an average 6.85 million viewers and a 4.6/8 and was the #1 program in its time slot and on the evening in prime time. Then at 9P, ‘Aquarius’ fell with an average 3.22 million viewers and a 2.0/4. At 10P, the recently cancelled ‘Hannibal’ finished with a series low of 1.60 million viewers and a 1.1/2. Good night, Cloris.
The Alphabet Network tried. At 8P, ‘The Astronaut Wives Club’ finished with an average 4.50 million viewers and a 3.3/6. At 9P, ‘Mistresses’ finished with an average 3.31 million viewers and a 2.6/5. Then at 10P, the season premiere of ‘Rookie Blue’ finished with an average 3.71 million viewers and a 2.8/5, down 26% from a year ago.
The Animal Network of Broadcast didn’t have much in the tank. At 8P, the series premiere of ‘Boom!’ was a bust. It delivered an average 2.51 million viewers and a 1.6/3. At 9P, ‘Wayward Pines’, believe it or not, picked up the evening for Murdoch’s Minions, as it finished with an average 3.36 million viewers and a 2.5/4.
The Little Network That Couldn’t didn’t again. At 8P, ‘Beauty and the Beast’ finished with an average 900,000 viewers and an 0.8/1. At 9P, a rerun of ‘The Vampire Diaries’ crashed and burned with an average 560,000 viewers and a 0.4/1. This vampire had no teeth.
For The Record
CBS finished #1 on Thursday with an average 6.260 million viewers and a 3.8/7. NBC finished #2 with an average 3.888 million viewers and a 2.6/5. ABC finished third with an average 3.843 million viewers and a 2.9/5. FOX finished with an average 2.933 million viewers and a 2.1/4. Univision finished with an average 2.216 million viewers. Telemundo finished with an average 1.300 million viewers and a 0.7/1. The CW finished with an average 731,000 viewers and a 0.6/1.
Today In TV History
On this date in 1975, Paul McCartney’s theme for ITV’s ‘Crossroads’ aired for the first time.
FIFA 2015 Women’s World Cup Quarter-Finals
On the last penalty kick, after two overtimes, Germany beat the women of France to advance to the semi-finals.
USA defeated China 1-0 to advance to Semi-Finals Against Germany
Retailers’ Most Influential Promotional Vehicles, According to Online Shoppers
Emails offering free shipping (54%) or a discount (53%) are the forms of retailer advertising most likely to prompt online shoppers to shop with a retailer, per recently released results from a UPS and comScore study. A recent MarketingCharts study found that consumers are most likely to open emails from brands because the subject line promotes a discount or offer that interests them. Retailers have clearly caught onto this trend, per L2 research, which found last year that some 55% of emails sent during Q1 2014 by the 100 omnichannel retail brands tracked in its study advertised discounts, up from 49% the previous year.
Coming This Weekend
A Little Chaos
Escobar: Paradise Lost
The Little Death
Batkid Begins: The Wish Heard Around the World
Coming November 20, 2015
Coming For Christmas from Quentin Tarantino
Welcome to new viewers in all 50 States of the U.S., all of the Provinces in Canada, all of the States in Mexico, the UK, Iceland, Ireland, Guernsey, Jersey, France, Belgium, the Netherlands, Denmark, Norway, Sweden, Finland, Estonia, Lithuania, Latvia, the Russian Federation, Belarus, Ukraine, Republic of Moldova, Georgia, Poland, Germany, Austria, Czech Republic, Switzerland, Luxembourg, Portugal, Gibraltar, Spain, Monaco, Italy, Slovenia, Slovakia, Hungary, Romania, Bulgaria, Moldova, Croatia, Bosnia and Herzegovina, Serbia, Macedonia the former Yugoslave Republic, Albania, Greece, Cyprus, Turkey, Armenia, Azerbaijan, State of Palestine, Jordan, Lebanon, Israel, Saudi Arabia, Oman, Bahrain, United Arab Emirates, Qatar, Kuwait, Iraq, Uzbekistan, Pakistan, India, Bhutan, Nepal, Bangladesh, Sri Lanka, Kazakhstan, Mongolia, China, Hong Kong, Macao, Taiwan, Japan, Republic of Korea, the Philippines, Vietnam, Cambodia, Malaysia, Brunei Darussalam, Fiji, New Zealand, Australia, Indonesia, Singapore, Thailand, Mauritius, Zambia, United Republic of Tanzania, Kenya, Rwanda, Ethiopia, Egypt, Malta, Tunisia, Algeria, Libya, Morocco, Republic of Côte d’Ivoire, Mali, Senegal, Nigeria, Cameroon, Ghana, Mozambique, Uganda, Namibia, Zimbabwe, South Africa, Argentina, Chile, Paraguay, Uruguay, Brazil, Bolivia, Peru, Ecuador, Columbia, Venezuela, Guyana, Suriname, Panama, Costa Rica, Guatemala, Honduras, El Salvadore, Belize, Curaçao, Aruba, St. Lucia, Grenada, Guadeloupe, Jamaica, Trinidad and Tobago, Barbados, Haiti, the Dominican Republic, Martinique, U.S. Virgin Islands, British Virgin Islands, Bahamas and Puerto Rico (143). We are thankful to all of you with more than 26,000 views.
For The World Who Needs A Little
Across The Pond
The Big One filled the world’s house with ‘MasterChef’ as it is not playing everywhere all at once, of course, in different countries with different hosts and contestants. But the public seems to love in. In the UK, at 9P, ‘Celebrity MasterChef’ was a ratings winner for BBC One on Thursday as the cooking series brought in 3.84 million viewers (20.2%) to top the ratings outside of soaps. Just before it, at 8P, ‘Watchdog’ averaged 3.52 million viewers (19.7%). Following the News, at 1045P, ‘Question Time’ brought in 2.27 million viewers and a 21.5% share of the available audience to secure The Big One as #1 in the UK on Thursday.
The Independent One finished second on Thursday as at 730P, ‘Tonight’ began the evening after soaps with an average 2.61 million viewers (15.5%). At 830P, ‘Big Box Little Box’ pulled in slightly less with 2.13 million viewers (11.9%). At 9P, ‘Superhospital’ followed at 9P with an average 2.76 million viewers (14.5%), a high point for the network on Thursday.
The Little Two at 8P presented ‘Rick Stein’s German Bite’ and it finished with an average 1.11 million viewers (6.2%). AT 9P, ‘Protecting Our Foster Kids’ was watched by 770,000 viewers (4.0%). At 10P, ‘Mock the Week’ continued with 1.30 million viewers (7.9%).
The Viacom Five at 8P presented ‘Celebs on Benefits: Fame to Claim’ and brought in 964,000 viewers (5.4%). At 9P, ‘Big Brother’s’ Aisleyne drama brought in 1.12 million viewers (5.9%), slightly higher than normal. At 10P, CBS’ ‘Person of Interest’ brought in an average 534,000 viewers (3.5%).
The Big Four began at 8P with ‘Dogs: Their Secret Lives’ and 1.05 million (5.8%) wolfed it down. At 9P, ‘The Tribe’ did slightly better with 1.10 million viewers (5.8%)).
The Indy Two had its T&A evening delight at 9P in ‘Love Island’ as it continued with an average 452,000 viewers (2.4%).
The Second Commercial Network finished #1 with a 30.4% share of the available audience on Thursday. #5 was ‘Seven News’ which finished with an average 889,000 viewers. And, #7 was ‘Seven News/Today Tonight’ with an average of 793,000 viewers. Question: how can Seven be the winner with a 30.4% share when it only has two newscasts in the Top Ten AND finished in the middle of the pack?
The National Nine Network finished with a 24.7% share. The #1 program of the evening was ‘Nine News’ which finished with an average of 1.105,000 viewers and was the top network news in the nation. #4 was ‘Nine News 6:30’ with an average of 1,009,000 viewers. #6 was ‘A Current Affair’ with an average of 858,000 viewers.
The Third Commercial Network in Australia finished with a 24.6% share with a double bill of ‘MasterChef Australia’. #2 was the second episode of ‘MasterChef Australia’ with 1,056,000 viewers. #3 was the first episode of the evening of ‘MasterChef Australia’ with 1,031,000 viewers. #9 was ‘Family Feud’ with an average 676,000 viewers. And, #10 was ‘The Project 7P’ with an average 657,000 viewers.
The Alphabet Network in Australia finished with a 16.0% share of the available audience. #8 was ‘ABC News’ which finished with an average 733,000 viewers.
The Special Broadcast Service in Australia finished #5 on Thursday with a 4.3% share.
*FRIDAY AUSTRALIAN OVERNIGHT TV RATINGS
The Second Commercial Network in Australia finished #1 on Friday with a 31.2% share of the available audience. #3 was ‘Seven News’ with an average 831,000 viewers. #5, ‘Seven News/Today Tonight’ finished with 770,000 viewers. #6 was ‘Better Homes and Gardens’ with an average 749,000 viewers.
The National Nine Network finished #2 with a 27.8% share. #1 again was ‘Nine News’ with 993,000 viewers. #2 was ‘Seven news 6:30’ with 963,000 viewers. #7 was ‘A current Affair’ with 734,000 viewers. And, #9 was ‘Friday Night NRL Live’ with 642,000 viewers.
The Third Commercial Network in Australia finished with an 18.0% share of the available audience. #10 on Friday was ‘Family Feud’ with 567,000 viewers.
The Alphabet Network in Australia finished with a 17.4% share. #4 was ‘Miss Fisher’s Murder Mysteries’ which delivered 804,000 viewers. #8 was ‘ABC News’ with an average 714,000 viewers.
The Special Broadcast Service in Australia finished #5 on Friday with a 5.6% share of the available audience.
And as you can see, everyone was, Switching Channels!
For updates throughout the day, FOLLOW us on Twitter @overtheshoulde2 and LIKE us on Facebook at http://www.facebook.com/overtheshouldermedia and on Google+ http://bit.ly/19JVk76. Thank you for allowing us to surpass 46,400+ views at Google+ Sophis1234.
For continual updates on all things ‘screens’, go to: https://www.facebook.com/pages/Dailydiaryofscreens
Coming Monday: Catch up with the latest edition of Media Notes Canonical at: http://bit.ly/1F9j5EF
Media Notes Briefs, ‘Think Now & Small To Win Big In Brick & Mortar Retail💬 – http://eepurl.com/bqTKBP 📱🙌
New This Week: Connected Consumers Equal Business Success – http://eepurl.com/XT6m5
Weekly Retail Media Notes. This week: Webinars Can Be Winning Tactic For Manufacturers 💭: http://bit.ly/1MjpKxz Manufacturers need to use all of the tools in their arsenal to create a better system than they ever had in the past.💡 📱.@cnasophis
Why Don’t You Use Mobile Now? http://goo.gl/wlnJ8o
Today’s featured ‘Music To Read overtheshouldermedia By’ down at the bottom of the page:
Glenn Miller and his Orchestra ‘A String of Pearls’