This is the Daily Diary of Screens. On Wednesday, June 24, 2015, CBS was the #1 network in the U.S. as ‘‘Big Brother’‘ was the top program. ITV finished #1 in the UK as ‘‘Long Lost Family’‘ was the top program. Seven finished #1 in Australia but Ten’s ‘‘MasterChef Australia‘ was the top program. THURSDAY AUSTRALIAN OVERNIGHT TV RATINGS (*SEE BELOW)
Today, traditional TV still accounts for the lion’s share of video viewing, but online and mobile are where the growth is. When managed together, TV/digital/mobile hold the potential to drive real impact for advertisers—enabling them to maximize the customers they reach and/or reinforce key messaging across screens. After all, ‘It’s all about screens’.
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For Wednesday, June 24, 2015 (Posted on June 25, 2015)
The Tiffany Network brought out a season premiere and more reruns. At 8P, the season-premiere of ‘Big Brother’ finished with an average 6.83 million viewers and a 4.0 rating/7 share which was the top audience of the night at Black Rock. It was nearly identical to last year’s launch. At 9P, another reality program, ‘The Briefcase’ dropped with an average 4.67 million viewers and a 2.8/5. Then at 10P, rerun of ‘Criminal Minds’ was pushed back one hour from its familiar spot in the lineup and delivered an average 5.31 million viewers and a 3.4/6. Why would you program the night’s leading show out if its time slot? Perhaps an attempt to save a lame show? Best of luck. Note to Les’ Legion: it’s the consumer who makes the decisions on what they watch. Habit is part of that selection.
The Peacock Network had a rerun Wednesday. At 8P, a rerun of ‘America’s Got Talent’ finished with an average 5.91 million viewers and a 4.2/8, which was also almost the same as last year on this comparable date. Then at 9P, a two-hour rerun of ‘American Ninja Warrior’ finished with an average 4.31 million viewers and a 2.8/5.
The Alphabet Network battled with FOX for third on Wednesday as it ran reruns and reality. At 8P, a rerun of ‘The Middle’ finished with an average 4.24 million viewers and a 2.9/5. At 830P, a rerun of ‘The Goldbergs’ finished with an average 3.66 million viewers and a 2.5/4. At 9P, a rerun of ‘Modern Family’ finished with an average 3.78 million viewers and a 2.9/5. At 930P, a rerun of ‘Black-ish’ finished with an average 3.23 million viewers and a 2.4/4. At 10P, ‘Celebrity Wife Swap’ finished with an average 3.14 million viewers and a 2.4/4.
The Animal Network of Broadcast ran all reality. At 8P, ‘MasterChef’ finished with an average 4.64 million viewers and a 3.4/6. At 9P, ‘Bullseye’ dropped big time and finished with an average 2.82 million viewers and a 1.7/3.
The Little Network That Couldn’t finished well behind everyone. At 8P, a rerun of ‘Arrow’ finished with an average 1.09 million viewers and a 0.7/1. Then at 9P, a rerun of ‘Supernatural’ which finished with an average 880,000 viewers 0.6/1. Bad night at TheCBS/Warner Bros. Net.
For The Record
CBS finished #1 on Wednesday with an average 5.601 million viewers and a 3.4/6. NBC finished #2 with an average 4.847 million viewers and a 3.3/5. FOX finished #3 on Wednesday with an average 3.729 million viewers and a 2.6/5. ABC dropped to #4 on Wednesday with an average 3.542 million viewers and a 2.6/5. Univision finished with an average 2.341 million viewers and a 1.2/8. Telemundo finished with an average 1.400 million viewers and a 0.8/1. The CW finished with an average 989,000 viewers and a 0.7/1.
Today In TV History
On this date in 1951 – The first commercial color TV program was a show presented on CBS using the FCC-approved CBS Color System. The public did not own color TV’s at the time. While no footage exists from that program, it is estimated that 40,000 viewers saw it even though color TV set were not available to the general public at that time. Above, is the earliest example of the compatible color’s first telecast from Washington, DC, featuring President Eisenhower on NBC.
Cable TV Top 10 Programs on Thursday
#1 ‘Rio’ DSNY 2.796 million viewers @ 8P
#2 ‘Big Bang Theory’ TBS 2.761 million viewers @ 1030P
#3 ‘Brother v Brother’ HGTV 2.665 million viewers @ 9P
#4 ‘Big Bang Theory’ TBS 2.535 million viewers @ 10P
#5 ‘Duck Dyasty’ AEN 2.512 million viewers @ 930P
#6 ‘American Pickers’ HIST 2.488 million viewers @ 9P
#7 ‘Big Bang Theory’ TBS 2.447 million viewers @ 930P
#8 ‘Big Bang Theory’ TBS 2.339 million viewers @ 9P
#9 ‘Suits’ Season Prem USA 2.129 million viewers @ 9P
#10 ‘Austin & Ally’ DSNY 2.092 million viewers @ 940P
#14 ‘Mr. Robot’ USA 1.752 Million viewers @ 1001P Series Premiere
Retailers’ Most Influential Promotional Vehicles, According to Online Shoppers
Emails offering free shipping (54%) or a discount (53%) are the forms of retailer advertising most likely to prompt online shoppers to shop with a retailer, per recently released results from a UPS and comScore study. A recent MarketingCharts study found that consumers are most likely to open emails from brands because the subject line promotes a discount or offer that interests them. Retailers have clearly caught onto this trend, per L2 research, which found last year that some 55% of emails sent during Q1 2014 by the 100 omnichannel retail brands tracked in its study advertised discounts, up from 49% the previous year.
Top Ten Box Office This Weekend of June 19-21, 2015 (Domestic)
#1 ‘Jurassic World’ $102,018,525 in 4,291 theaters
#2 ‘Inside Out’ $ 91,056,000 in 3,946 theaters
#3 ‘Spy’ $ 10,500,000 in 3,558 theaters
#4 ‘San Andreas’ $ 8,240,000 in 3,177 theaters
#5 ‘Dope’ $ 6,017,250 in 2002 theaters
#6 ‘Insidious 3’ $ 4,112,000 in 2,553 theaters
#7 ‘Pitch Perfect 2’$ 3,294,110 in 2,146 theaters
#8 ‘Mad Max:Fury Rd’$ 2,815,000 in 1,424 theaters
#9 ‘Avengers:Ultron’$ 2,700,000 in 1,662 theaters
#10 ‘Tomorrowland’ $ 2,000,000
Top Ten Box Office This Weekend of June 19-21, 2015 (International)
#1 ‘Jurassic World’ $160,518,525 in 67 territories
#2 ‘Inside Out’ $ 41,000,000 in 38 territories
#3 ‘SPL 2’ $ 29,000,000 in 3 territories
#4 ‘San Andreas’ $ 18,800,000 in 69 territories
#5 ‘Minions’ $ 12,300,000 in 4 territories
#6 ‘Spy’ $ 9,600,000 in 62 territories
#7 ‘Classified File’$ 8,500,000 in 1 territory
#8 ‘Dragon Ball Z’ $ 7,000,000 in 8 territories
#9 ‘Mad Max:Fury Rd’$ 4,900,000 in 57 territories
#10 ‘Poltergeist’ $ 4,400,000 in 32 territories
Coming November 20, 2015
Coming For Christmas from Quentin Tarantino
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For The World Who Needs A Little
Across The Pond
The Independent One had its family to push it to #1 on Wednesday in the UK. But first, at 8P, ‘The Cube’ brought in 2.61 million viewers (15.1%). The at 9P, ‘Long Lost Family’ continued to be a ratings winner as the Davina McCall-fronted series brought in an average 3.55 million viewers (17.8%), with a further 263,000 (1.7%) tuning in an hour later on ITV+1.
The Big One didn’t have much on Wednesday. At 8P, ‘Don’t Tell the Bride’ in its premiere finished with an average 2.77 million viewers (16.0%). At 9P, ‘The Interceptor’ drew in even less, with an average 2.39 million viewers (12.0%).
The Big Four at 8P presented ‘The Auction House’ and it averaged 1.01 million viewers (5.9%). Then at 9P, ’24 Hours in A&E’ had the evening high with an average 1.63 million viewers (8.2%). At 10P, ‘Peter Kay: Live and Back on Nights’ followed with 1.26 million viewers (8.2%).
The Viacom Five began at 9P with ‘Psycho Pussies: When Cats Attack’ and it brought in an average of 1.59 million viewers (9.3%). Then at 9P, ‘Nightmare Tenants, Slum Landlords’ finished with an average 1.15 million viewers (5.8%). But it was at 10P, when UK’s version of ‘Big Brother’ hit the evening high on Five with an average 1.25 million viewers (7.8%).
The Little Two at 7P had ‘Alex Polizzi: Chefs on Trial’ but it only managed 680,000 viewers (4.0%). At 8P, ‘Dara and Ed’s Great Big Adventure’ had a few more viewers with 870,000 (5.0%). Finally at 9P, ‘Napoleon’ was seen by 1.10 million viewers (5.6%)
The Indy Two had its power program on its lineup on Wednesday. At 9P, the steamy ‘Love Island’ continued with 437,000 viewers (2.2%).
Murdoch’s Bird at 9P presented the fourth episode of the concluding season of ‘Strike Back’ and it averaged 222,000 viewers.
The Second Commercial Network decided not to run any reality television on Wednesday and it won with a 28.8% share of the available audience. All of that with its top program being #4, ‘Seven News’ which drew an average 1,001,000 viewers. #6 was ‘Seven News/Today Tonight’ with an average of 926,000 viewers. #7 was ‘Highway Patrol’ with an average 833,000 viewers. #9 was ‘Border Security-Australia’s Front Line’ with an average 794,000 viewers. And, the fifth program in the Top Ten was #10, ‘Home and Away’ which drew an average 742,000 viewers.
The National Nine Network in Australia finished #2, also without a reality television programming as it produced a 26.1% share of the available audience. With three programs in the Top Ten, the #2 program on Thursday was ‘Nine news’ with 1,123,000 viewers, finishing as the top newscast in the nation. #3 was ‘Nine News 6:30’ with 1,101,000 viewers. #5 was ‘A current Affair’ with an average 954,000 viewers.
The Third Commercial Network in Australia finished third with an average 23.9% share. But it did have reality as the #1 program in the nation was ‘MasterChef Australia’ which drew an average 1,221,000 viewers. It was the only program on the network in the Top Ten on Wednesday.
The Alphabet Network in Australia finished fourth with 18.1% share. Its only program in the Top Ten was #8 and it was ‘ABC News’ which had an average 819,000 viewers.
The Special Broadcast Service in Australia finished #5 with a 5.3% share, a full 1.0% share above Tuesday’s final total.
*THURSDAY AUSTRALIAN OVERNIGHT TV RATINGS
The Second Commercial Network finished #1 with a 30.4% share of the available audience on Thursday. #5 was ‘Seven News’ which finished with an average 889,000 viewers. And, #7 was ‘Seven News/Today Tonight’ with an average of 793,000 viewers. Question: how can Seven be the winner with a 30.4% share when it only has two newscasts in the Top Ten AND finished in the middle of the pack?
The National Nine Network finished with a 24.7% share. The #1 program of the evening was ‘Nine News’ which finished with an average of 1.105,000 viewers and was the top network news in the nation. #4 was ‘Nine News 6:30’ with an average of 1,009,000 viewers. #6 was ‘A Current Affair’ with an average of 858,000 viewers.
The Third Commercial Network in Australia finished with a 24.6% share with a double bill of ‘MasterChef Australia’. #2 was the second episode of ‘MasterChef Australia’ with 1,056,000 viewers. #3 was the first episode of the evening of ‘MasterChef Australia’ with 1,031,000 viewers. #9 was ‘Family Feud’ with an average 676,000 viewers. And, #10 was ‘The Project 7P’ with an average 657,000 viewers.
The Alphabet Network in Australia finished with a 16.0% share of the available audience. #8 was ‘ABC News’ which finished with an average 733,000 viewers.
The Special Broadcast Service in Australia finished #5 on Thursday with a 4.3% share.
And as you can see, everyone was, Switching Channels!
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Today’s featured ‘Music To Read overtheshouldermedia By’ down at the bottom of the page:
Woody Herman and the Thundering Herd ‘Caldonia’
Woody Herman and the Thundering Herd playing Igor Stravinsky’s original composition ‘Ebony Concerto: II. Andante’ commissioned by Herman