NBC #1 on Saturday in the U.S. BBC One #1 in the UK. Seven #1 in Australia.

This is the Daily Diary of Screens. On Saturday, May 30, 2015, NBC was the #1 network in the U.S. as ‘NHL Western Division Finals’ was the top program. BBC One finished #1 in the UK as ‘FA Cup Finals’ was again the top program. Seven finished #1 in Australia but ABC’s ‘ABC News Saturday’ was the top program. It was a big sporting day on TV throughout the world. SUNDAY AUSTRALIAN OVERNIGHT TV RATINGS (SEE BELOW)

Today, traditional TV still accounts for the lion’s share of video viewing, but online and mobile are where the growth is. When managed together, TV/digital/mobile hold the potential to drive real impact for advertisers—enabling them to maximize the customers they reach and/or reinforce key messaging across screens. After all, ‘It’s all about screens’.

The Home Of #dailydiaryofscreens

For Saturday, May 30, 2015 (Posted on May 31, 2015)

NBC was #1 on Saturday as the 'NHL Western Division Final Game' was the top program.

NBC was #1 on Saturday as the ‘NHL Western Division Final Game’ was the top program.


The Peacock Network had hockey…live, action packed playoff hockey. At 8P, the ‘NHL West Conference Final’ between the Chicago Blackhawk against the Anaheim Ducks, once mighty, finished with an average 4.29 million viewers as one of the original eight, Chicago won 5-3 to advance to the Stanley Cup. The 3.27 metered market rating, making it NBC’s highest overnight rating for an NHL game ever, excluding Stanley Cup Final games, according to The Nielsen Company, including massive rating in Chicago (26.6) and a Los Angeles (3.9). The 2015 Stanley Cup Final between the Chicago Blackhawks and Tampa Bay Lightning begins from Amalie Arena in Tampa, FL, on Wednesday, June 3, at 8P (ET) on NBC. Note: Due to the nature of live sports coverage, ratings for NBC (Hockey) and FOX (baseball) are tentative and likely to be adjusted in the final ratings.


The Tiffany Network had a night to forget. At 8P, a rerun of ‘Person of Interest’ drew an average 2.38 to finished second in its time slot. Then at 9P, a rerun of ‘Elementary’ tied for second in its time slot and drew an average 2.60 million viewers. Finally at 10P, ’48 Hours’ drew a network hight of 4.01 million viewers.


The Alphabet Network just didn’t have a very good night on Saturday. At 8P, a rerun of ‘Grey’s Anatomy’ finished with an average 1.86 million viewers. At 9P, a rerun of a two-hour episode of ‘In An Instant’ drew an average 2.60 million viewers, tying for second in its time slot.


The Animal Network of Broadcast had baseball. AT 8P, ‘Baseball Night In America’ brought in an average 1.77 million viewers. Three different regional games were shown with the Los Angeles Dodgers at St. Louis Cardinals (Busch Stadium, St. Louis, MO) Joe Buck, Play-by-Play/Tom Verducci & Harold Reynolds, Analysts; the Boston Red Sox at Texas Rangers (Globe Life Park, Arlington, TX) Kenny Albert Play-By-Play/Eric Karros, Analyst; and the Kansas City Royals at Chicago Cubs (Wrigley Field, Chicago, IL) Len Kasper, Play-By-Play/CJ Nitkowski, Analyst.

For The Record

NBC finished #1 on Saturday with an average 4.29 million viewers. CBS finished #2 with an average 2.99 million viewers. ABC finished #3 with an average 2.35 million viewers. FOX finished with an average 1.77 million viewers.

Today In TV History

On this date in 1990, a show about nothing debuted as the first episode of ‘Seinfeld’ aired on NBC.

Television News

FIFA, which creates and conducts World Cup competition, has a few problems as the United States took action in charging and arresting FIFA representatives on Wednesday. Yet the real story might be this:

Mother Jones reported, ‘On Wednesday, the US Department of Justice dropped the hammer on FIFA, the world governing body of soccer, indicting nine senior FIFA officials and five sports marketing execs on charges of corruption, wire fraud, racketeering, and money laundering. Allegations of bribery have long plagued FIFA, especially since its controversial decision to grant Qatar the 2022 World Cup. But much worse is the plight of South Asian migrant workers brought in to build the stadium infrastructure there: Since 2010, more than 1,200 migrant workers have died in Qatar under hazardous working conditions, and a 2013 Guardian investigation found that at least 4,000 total are projected to die before the 2022 World Cup even starts. And as we reported yesterday, Nepalese workers weren’t even allowed to return home after the country’s recent devastating earthquake.

Christopher Ingraham at the Washington Post put that toll in perspective in a striking infographic. He compared the number of workers who died in the run-up to several Olympics and World Cups with the number of those who have died in Qatar so far. It’s horrifying:


Next up for FIFA is the battle with the advertisers, most of whom are powerful American and other global corporations. According to the Wall Street Journal, Visa Inc., a leading FIFA partner since 2007, said that the twin U.S. and Swiss investigations into alleged corruption that resulted in the arrest of seven soccer officials here Wednesday could prompt the company to end its agreement. Visa’s current deal runs until 2022. Visa said overnight that FIFA needed to rebuild “a culture with strong ethical practices to restore the reputation of the games for fans everywhere.”

“Should FIFA fail to do so, we have informed them that we will reassess our sponsorship,” it added.

Other top sponsors such as Adidas AG, Coca-Cola Co. and McDonald’s Corp. all said they were monitoring the situation, while Hyundai Motor Co. Ltd. said it was “deeply concerned” about the allegations. FIFA earns $177 million a year from its marketing partners, according to its 2014 financial results.

Governments in Europe—where some of soccer’s biggest and best-funded leagues play—also weighed in. U.K. Prime Minister David Cameron said the British government supported calls for Mr. Blatter to step down, his spokesman said. On Wednesday, German Justice Minister Heiko Maas said, “FIFA isn’t an extralegal sphere, the accusations need to be clarified and I think every football fan has the right for it to be made clear that corruption has no place in international football.”

But that did not disturb Putin as he pushed for the Russian World Cup to be hosted in Sochi. As the WSJ report, Mr. Blatter received support from Russian President Vladimir Putin, who accused U.S. prosecutors of using unlawful methods in its pursuit of the FIFA executives. “At least it looks very strange. Arrests were carried out on requests from the American side…But the U.S. has clearly nothing to do with it,” Mr. Putin told Russia’s state broadcaster Rossiya24 on Thursday. Remember, Gazprom, the Russian energy giant signed up with FIFA in 2013 as a partner for all competitions in the period of 2015 to 2018, including the 2018 Fifa World Cup, which is due to take place in Russia for the first time. Quid pro quo?

As Time stated, ‘When the National Football League faced criticism this fall for how it handled players’ questionable conduct, companies like Pepsi and Anheuser-Busch voiced concern over the incidents but they never withdrew their sponsorships.’

Should we expect any difference with FIFA?

However, in November 2014, Emirates Airlines ended its agreement because of the corruption allegations at FIFA as had SONY. And earlier this year, Castrol, Johnson & Johnson and German tire company Continental all withdrew their FIFA sponsorships under public pressure.

Now, what about the TV rights holders? In the U.S., FOX (English language), Telemundo (Spanish language) and ESPN have to consider what it will do to their image. As do BBC & ITV in the UK; ARD/ZDF in Germany; SBS in Australia; Globo in Brazil; Rai in Italy; Telecinco & Cuatro in Spain; TF1 and beIn Sports in France; beIN Sports in the Middle East and North Africa.

There are a number of very important decisions to be made. Let’s see how these networks respond?

Will Qatar Air and Samsung actually go and replace Emirates and SONY under such a cloud of suspicion?

Why is Budweiser keeping silent about its sponsorship? What is Coca Cola going to do? Or will they bow to the bottom line with the fear Pepsi might come in behind them and take this spot?

What everyone understands is that this is about money. Who will stand up and do the right thing? Or will they take the way so many corporations have taken in the past?

Cable Television News

Charter To Acquire Time Warner Cable In Deal Valued At $78.7 Billion

Charter Communications, in which John Malone’s Liberty Media owns a big stake, made it official on Tuesday, unveiling a plan to acquire Time Warner Cable in a deal valued at $78.7 billion. Charter is the third biggest cable television provider in the country, and Time Warner Cable is the second biggest. Together with Bright House, which Charter has already said it would buy, the three will have 18.8 million broadband Internet subscribers and about 17 million TV subscribers. This roll up will give the combined company more leverage while negotiating with channel owners like Disney and while competing with new powerhouses like Netflix.

Under the terms of the proposed deal, Charter offered investors in Time Warner Cable $195.71 for each share in the company in a cash-and-stock deal. That values Time Warner Cable at $78.7 billion, 14 percent higher than its closing stock price on Friday. (American stock markets were closed for the Memorial Day holiday on Monday.) Charter has long sought to acquire Time Warner Cable to gain market share in America’s fast-consolidating cable and broadband sector. Yet last year, that plan appeared to be thwarted by Comcast, which offered $45 billion to combine the country’s two largest cable operators. This time, Charter took a more light-handed approach. Malone got more involved, people familiar with the matter say, calling Time Warner Cable chief executive Rob Marcus in the early stages of Charter’s pursuit to indicate he wanted a friendly deal. Charter’s camp made a point of not submitting a lowball bid that would put off Time Warner Cable, the people said. (WSJ)

A combined Charter, TWC and Bright House is expected to have less trouble getting past government regulators since it will have a smaller broadband Internet audience. Still, the FCC effectively scuttled the Comcast/TWC deal on concerns about negatively impacting the burgeoning Internet-based television market that has grown rapidly in the past year. Such concerns would undoubtedly be investigated about this newest deal.

Charter Communications intends to make SportsNet LA, the regional sports network that offers Los Angeles Dodgers baseball games, to its subscribers “in a few weeks”, possibly ending a year-long showdown that has left nearly 70% of Los Angeles TV subscribers without access to the team. Time Warner Cable, acquired by Charter for over $56 billion on Tuesday, had been the only cable distributor of the team’s privately-owned channel. News of the decision was reported first by The Los Angeles Times.

Cinema News

Top Ten Box Office Movies This Weekend of May 29-31, 2015 (Domestic)

#1 ‘San Andreas’ $53,215,000 in 3,777 theaters
#2 ‘Pitch Perfect 2’ $14,381,000 in 3,660 theaters
#3 ‘Tomorrowland’ $13,803,000 in 3,972 theaters
#4 ‘Mad Max: Fury Road’ $13,625,000 in 3,255 theaters
#5 ‘Avengers: ULTRON $10,920,000 in 3,228 theaters
#6 ‘Aloha’ $10,000,000 in 2,815 theaters (Review: https://www.facebook.com/cinemacritique)
#7 ‘Poltergeist’ (2015) $ 7,800,000 in 3,242 theaters
#8 ‘Far-Madding Crowd’ $ 1,420,000 in 902 theaters
#9 ‘Hot Pursuit’ $ 1,370,000 in 1,446 theaters
#10 ‘Home’ $ 1,150,000 in 1,088 theaters

Top Ten Box Office Movies This Weekend of May 29-31, 2014 (Worldwide)

#1 ‘San Andreas’ $113,215,000
#2 ‘Tomorrowland’ $ 43,103,000
#3 ‘Mad Max: Fury Road $ 35,225,000
#4 ‘Stand by Me Doraemon’ $ 30,000,000
#4 ‘Avengers: Age Of Ultron; $ 28,520,000
#5 ‘Pitch Perfect 2’ $ 25,241,300
#6 ‘Poltergeist’ $ 14,400,000
#7 ‘Spy’ $ 9,000,000
#8 ‘Home’ $ 3,850,000
#9 ‘P.K.’ $ 3,300,000
#10 ‘I, Frankenstein’ $ 3,000,000

Coming This Weekend

Digital/Mobile News


Millennials Stand Out As Mobile Generation

As the largest generation in U.S. history, millennials have a lot of potential to change the investment landscape. A couple of weeks ago Goldman Sachs sent out a research note detailing which companies were poised to benefit from this large demographic, in particular from millennial parents. Now Bank of America Merrill Lynch has published one as well.

The main purpose of the note is to identify eight millennial-related investment themes, and then identify a number of stocks with exposure to the trends. But before BofA could do that, its analysts had to take an in-depth look at how millennials differ from prior generations.

Here are some of the findings from the whopping 241-page note:

. Millennials are the biggest generation in U.S. history.
. More of them are single.
. And they are willing to date online.
. Being a good parent is a top priority.
. They are also the most educated generation.
. Ambition is a top characteristic.
. Even though they don’t seem to be buying homes, that doesn’t mean they don’t want to in the future.
. Much of the delay is attributed to student loan debt.
. They are shifting away from beer and moving towards liquor.
. They shop online and on their mobile devices.
. To no surprise, they spend a fair amount of time online, especially via their mobile devices.
. They are far more invested in cash.
. Health and wellness are big priorities.

Based on some of these findings, here are the eight trends BofA identified as millennial-related investment opportunities.

1. Technology- Millennials love devices, e-commerce, online media, games and wearables. BofA thinks Facebook, King Digital,
Netflix and Pandor are good ways to play the trend.
2. Consumers- “Generation Me” loves to shop for clothes and spend on beauty and cosmetics. Play the trend with Asos, H&M,
and Urban Outfitters.
3. Drinking, dining and health & wellness- Millennials favor healthy eating, quick and casual restaurants plus online dining
options. Oh, and they like working out. Play the trend with GrubHub, Adidas, Asics, and Chipotle.
4. Households- Millennials have been delaying buying houses but that might soon change. BofA reckons home-ownership rates
are bottoming. Bed Bath and Beyond, Lowe’s, and Williams-Sonoma are poised to benefit.
5. Financials- Millennials are all about online banking and low-cost financial solutions such as the new crop of robo
wealth-advisors. Play the trend with American Express, Discover Financial, eBay and Visa.
6. Education – Millennials are the most educated generation in history and that’s likely to continue thanks to a tight labor
market. Play the trend with Chegg, DeVry, Pearson, and Adobe.
7. Women -Companies poised to benefit from the spending of millennial women include Children’s Place, Coach, Michael Kors
and CoverGirl, according to BofA.
8. Sharing Economy -Millennials favor sharing services for everything from car rentals to hotel rooms and self-storage. Play
the trend with Airbnb, Lyft, Rent the Runway, and Kickstarter.

Digital/Mobile Tip:


Pew Research tells us that Facebook’s engagement rate far outstrips that of any other social channel. Seventy (70%) percent of its huge user base engages with the site daily. That number increased 7% from 2013, and beat Instagram’s daily user number of 49% and Pinterest’s 17% thoroughly. Those two platforms did not increase their daily user rates from 2013 to 2014.


Welcome to new viewers in all 50 States of the U.S., all of the Provinces in Canada, all of the States in Mexico, the UK, Iceland, Ireland, Guernsey, Jersey, France, Belgium, the Netherlands, Denmark, Norway, Sweden, Finland, Estonia, Lithuania, Latvia, the Russian Federation, Belarus, Ukraine, Republic of Moldova, Georgia, Poland, Germany, Austria, Czech Republic, Switzerland, Luxembourg, Portugal, Gibraltar, Spain, Monaco, Italy, Slovenia, Slovakia, Hungary, Romania, Bulgaria, Moldova, Croatia, Bosnia and Herzegovina, Serbia, Macedonia the former Yugoslave Republic, Albania, Greece, Cyprus, Turkey, Armenia, Azerbaijan, State of Palestine, Jordan, Lebanon, Israel, Saudi Arabia, Oman, Bahrain, United Arab Emirates, Qatar, Kuwait, Iraq, Uzbekistan, Pakistan, India, Bhutan, Nepal, Bangladesh, Sri Lanka, Kazakhstan, Mongolia, China, Hong Kong, Macao, Taiwan, Japan, Republic of Korea, the Philippines, Vietnam, Cambodia, Malaysia, Brunei Darussalam, Fiji, New Zealand, Australia, Indonesia, Singapore, Thailand, Mauritius, Zambia, United Republic of Tanzania, Kenya, Rwanda, Ethiopia, Egypt, Malta, Tunisia, Algeria, Libya, Morocco, Mali, Senegal, Nigeria, Cameroon, Ghana, Mozambique, Uganda, Namibia, Zimbabwe, South Africa, Argentina, Chile, Paraguay, Uruguay, Brazil, Bolivia, Peru, Ecuador, Columbia, Venezuela, Guyana, Suriname, Panama, Costa Rica, Guatemala, Honduras, El Salvadore, Belize, Curaçao, Aruba, St. Lucia, Grenada, Guadeloupe, Jamaica, Trinidad and Tobago, Barbados, Haiti, the Dominican Republic, Martinique, U.S. Virgin Islands, British Virgin Islands, Bahamas and Puerto Rico (142). We are thankful to all of you with more than 24,000 views.

For The World Who Needs A Little

Remember, #thinksunshine 💮

Remember, #thinksunshine 💮

Think Sunshine. #thinksunshine

Across The Pond


The Big One finished #1 on Saturday behind FA Cup Football. BBC One’s coverage, at 515P of this year’s ‘FA Cup Final’ attracted nearly 7.5 million viewers yesterday (May 30), according to overnight figures. Arsenal’s 4-0 triumph over Aston Villa averaged 7.47 million viewers (43.8%) for their second FA Cup in a row and 12th in its storied history. In a recent poll, Arsenal is the top club among American viewers with Man U second and Chelsea third.

he National Lottery: Who Dares Wins managed 4.1m (22.1%) later on, with Casualty and The John Bishop Show watched by 4.2m (22.2%) and 3.44m (19.5%) respectively.


The Independent One finished second on Saturday. At 730P, ‘Ninja Warrior UK’ closed with an average 3.8 million viewers (20.4%). Afterwards, ‘The Amazing Spider-Man 2’ brought in an average 3.13 million viewers (17.7%).


The Little Two at 830 ran a ‘Dad’s Army’ rerun and brought in an average 1.67 million viewers (9%). Then, an airing of ‘Quartet’ finished with an average 1.12 million viewers (6.1%).

Channel 4

The Big Four at 9P presented the Daniel Radcliffe movie ‘The Woman in Black’ and it averaged 752,000 viewers (4.2%).

Channel 5

The Viacom Five at 9P had the latest ‘Big Brother’ highlights and it brought in an average 743,000 viewers (3.9%).

ITV3 at 8P presented ‘Foyle’s War’ which was watched by an average 682,000 viewers (3.6%).

While this was a sporting Saturday, check out what Lionel Messi did as Barcelona won again.


Down Under

Seven #1 in Australia on Friday but 'ABC News Saturday' top program.

Seven #1 in Australia on Friday but ‘ABC News Saturday’ top program.


The Second Commercial Network in Australia finished #1 on Saturday with a 32.9% share of the available audience. #2 was ‘Seven news Saturday’ with an average of 828,000 viewers. Then #7, #9 and #10 were all associated with ‘Seven’s AFL’ as #7 was ‘Seven’s AFL: Saturday Night Football’ which drew 536,000 viewers; #9 was the ‘Post Match’ with 404,000 viewers and #10, ‘Pre-Match’ with 404,000 viewers.

Network Nine

The National Nine Network in Australia finished #2 on Saturday with a 23.6% share. It had only one program in the Top Ten on Saturday as #3, ‘Nine News Saturday’ finished with an average 827,000 viewers.


The Alphabet Network in Australia finished third on Saturday with a 19.7% share of the available audience. It did have the #1 program and the #1 newscast in the nation on Saturday as ‘ABC News Saturday’ finished with an average 839,000 viewers. #4 was the top drama in the nation on Saturday as ‘Father Brown’ finished with 717,000 viewers. #5 was ‘DCI Banks’ which finished with an average 653,000 viewers #6, ‘Gardening Australia’ finished with 597,000 viewers. #8 was a rerun of ‘Scott and Bailey’ which finished with a 413,000 viewers.


The Third Commercial Network in Australia finished #4 on Saturday with a 14.9% share. Its highest program on Saturday was #14, ‘Ten Eyewitness News Saturday’ which drew an average 334,000 viewers.


The Special Broadcast Service in Australia finished #5 on Saturday with a 8.9% share.


Seven #1 in Australia on Sunday as  'Seven News Sunday' was the  top program.

Seven #1 in Australia on Sunday as ‘Seven News Sunday’ was the top program.


The Second Commercial Network in Australia finished #1 again on Sunday as it finished with a 30.6% share of the available audience. #1 was ‘Seven News Sunday’ as it finished with an average 1,433,000 viewers (Melbourne was the top market with 470,000 viewers). #3 was ‘House Rules-Whole House Reveal’ finished with an average 1,131,000 viewers. #9 was ‘Sunday Night’ with 674,000 viewers.

Network Nine

The National Nine Network in Australia finished second with a 26.6% share. #2 was ‘Nine News Sunday’ with 1,268,000 viewers. #6, ’60 Minutes’ drew an average 885,000 viewers. #7 was ‘Reno Rumble’ which 876,000 viewers.



The Third Commercial Network in Australia finished #3 on Sunday with a 21.2% share. #4 was ‘MasterChef Australia’ with 1,056,000 viewers. #8, ‘Shark Tank’ drew 729,000 viewers.


The Alphabet Network in Australia finished fourth with a 15.5% share. #5 was ‘ABC News Sunday’ which drew an average 927,000 viewers. #10, ‘Poldark’ finished with an average 617,000 viewers.


The Special Broadcast Service in Australia finished #5 with a 6.3% share of the available audience.

No matter where you lived, as you can see, people were…

Switching Channels!

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Catch up with the latest edition of Media Notes Canonical at: http://bit.ly/1F9j5EF
This week: ‘Why Purchasers Still Prefer Brick-And-Mortar’.

Media Notes Briefs, ‘Contextuality’ 💬 – http://eepurl.com/boampP While Content is king, Context is equally as important.

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New This Week: Connected Consumers Equal Business Successhttp://eepurl.com/XT6m5

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Weekly Retail Media Notes. This week: 90% Of All New American Mothers Are Millennials: http://bit.ly/1PL52wy And she is mobile friendly 📱.@cnasophis


Why Don’t You Use Mobile Now? http://goo.gl/wlnJ8o


Today’s featured ‘Music To Read overtheshouldermedia By’ down at the bottom of the page:

Cal Tjader

This entry was posted in Audience Analysis, Audience Behavior, Audience Management, Broadcast TV Ratings in Australia, Broadcast TV Ratings in the UK, Broadcast TV Ratings in US, Cable TV Ratings, Cinema, Daily Broadcast Ratings, Data, Digital, Direct, Hispanic TV Ratings, Late Night TV Ratings, Media, Media Analysis, Media Management, Mobile, Music To Read By, Music To Read overtheshouldermedia by, Saturday Night TV Ratings, Television Program Renewals, Television Ratings, Today In TV History, Uncategorized, Weekend Box Office and tagged , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , . Bookmark the permalink.

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