This is the Daily Diary of Screens. On Friday, May 29, 2015, CBS was the #1 network in the U.S. as ‘Blue Bloods’ was the top program. ITV finished #1 in the UK as ‘Britain’s Got Talent’ was again the top program. Seven finished #1 in Australia but Network Nine’s ‘Nine News’ was the top program. SATURDAY AUSTRALIA OVERNIGHT TV RATINGS (SEE BELOW)
Today, traditional TV still accounts for the lion’s share of video viewing, but online and mobile are where the growth is. When managed together, TV/digital/mobile hold the potential to drive real impact for advertisers—enabling them to maximize the customers they reach and/or reinforce key messaging across screens. After all, ‘It’s all about screens’.
The Home Of #dailydiaryofscreens
For Friday, May 29, 2015 (Posted on May 30, 2015)
The Tiffany Network finished #1 on Friday as it had its regular schedule of Friday programming in reruns. At 8P, a rerun of ‘Undercover Boss’ finished with an average 4.115 million viewers. At 9P, a rerun of ‘Hawaii Five-0’ finished with an average 5.185 million viewers to regain the top spot in this time period. Then came the champ. At 10P, a rerun of a superb episode of ‘Blue Bloods’ finished with an average 6.325 million viewers for #1 on the night as the highest rated program.
The Peacock Network came in second on Friday with all original episodes. At 8P, a two-hour ‘America’s Got Talent’ drew an average 4.60 as it won the first hour. At 10P, ‘Dateline’ finished with an average 5.28 million viewers and came in second in the time slot.
The Alphabet Network finished #3 on Friday also with a full schedule of original programming. At 8P, ‘Shark Tank’ finished with an average 4.36 million viewers. At 9P, the season premier of ‘What Would You Do?’ drew an average 4.56 million viewers. Then at 10P, ’20/20′ finished third with an average 4.40 million viewers.
The Animal Network of Broadcast finished fourth on Friday. At 8P, ‘Are You Smarter Than a 5th Grader?’ finished with an average 2.01 million viewers. Then at 9P, a rerun of ‘Bullseye’ drew an average 1.25
The Little Network That Couldn’t finished in the basement on Friday but it was close at upsetting FOX. At 8P, ‘Whose Line Is It Anyway?’ finished with an average 1.50 million viewers. Then at 830P, a rerun of ‘Whose Line Is It Anyway?’ finished with an average 1.21 million viewers. Then at 9P, ‘The Messengers’ finished with an average 860,000 viewers.
For The Record
CBS was #1 on Friday as it finished with an average 5.207 million viewers. NBC came in second with an average 4.826 million viewers. ABC finished #3 with an average 4.441 million viewers. Univision finished with an average 2.005. FOX finished with an average 1.64 million viewers. The CW finished with an average 1.074 million viewers.
Today In TV History
1980 – On “Midnight Special,” the Temptations hosted. The guests were Firefall and Robbie Dupree.
FIFA, which creates and conducts World Cup competition, has a few problems as the United States took action in charging and arresting FIFA representatives on Wednesday. Yet the real story might be this:
Mother Jones reported, ‘On Wednesday, the US Department of Justice dropped the hammer on FIFA, the world governing body of soccer, indicting nine senior FIFA officials and five sports marketing execs on charges of corruption, wire fraud, racketeering, and money laundering. Allegations of bribery have long plagued FIFA, especially since its controversial decision to grant Qatar the 2022 World Cup. But much worse is the plight of South Asian migrant workers brought in to build the stadium infrastructure there: Since 2010, more than 1,200 migrant workers have died in Qatar under hazardous working conditions, and a 2013 Guardian investigation found that at least 4,000 total are projected to die before the 2022 World Cup even starts. And as we reported yesterday, Nepalese workers weren’t even allowed to return home after the country’s recent devastating earthquake.
Christopher Ingraham at the Washington Post put that toll in perspective in a striking infographic. He compared the number of workers who died in the run-up to several Olympics and World Cups with the number of those who have died in Qatar so far. It’s horrifying:
Next up for FIFA is the battle with the advertisers, most of whom are powerful American and other global corporations. According to the Wall Street Journal, Visa Inc., a leading FIFA partner since 2007, said that the twin U.S. and Swiss investigations into alleged corruption that resulted in the arrest of seven soccer officials here Wednesday could prompt the company to end its agreement. Visa’s current deal runs until 2022. Visa said overnight that FIFA needed to rebuild “a culture with strong ethical practices to restore the reputation of the games for fans everywhere.”
“Should FIFA fail to do so, we have informed them that we will reassess our sponsorship,” it added.
Other top sponsors such as Adidas AG, Coca-Cola Co. and McDonald’s Corp. all said they were monitoring the situation, while Hyundai Motor Co. Ltd. said it was “deeply concerned” about the allegations. FIFA earns $177 million a year from its marketing partners, according to its 2014 financial results.
Governments in Europe—where some of soccer’s biggest and best-funded leagues play—also weighed in. U.K. Prime Minister David Cameron said the British government supported calls for Mr. Blatter to step down, his spokesman said. On Wednesday, German Justice Minister Heiko Maas said, “FIFA isn’t an extralegal sphere, the accusations need to be clarified and I think every football fan has the right for it to be made clear that corruption has no place in international football.”
But that did not disturb Putin as he pushed for the Russian World Cup to be hosted in Sochi. As the WSJ report, Mr. Blatter received support from Russian President Vladimir Putin, who accused U.S. prosecutors of using unlawful methods in its pursuit of the FIFA executives. “At least it looks very strange. Arrests were carried out on requests from the American side…But the U.S. has clearly nothing to do with it,” Mr. Putin told Russia’s state broadcaster Rossiya24 on Thursday. Remember, Gazprom, the Russian energy giant signed up with FIFA in 2013 as a partner for all competitions in the period of 2015 to 2018, including the 2018 Fifa World Cup, which is due to take place in Russia for the first time. Quid pro quo?
As Time stated, ‘When the National Football League faced criticism this fall for how it handled players’ questionable conduct, companies like Pepsi and Anheuser-Busch voiced concern over the incidents but they never withdrew their sponsorships.’
Should we expect any difference with FIFA?
However, in November 2014, Emirates Airlines ended its agreement because of the corruption allegations at FIFA as had SONY. And earlier this year, Castrol, Johnson & Johnson and German tire company Continental all withdrew their FIFA sponsorships under public pressure.
Now, what about the TV rights holders? In the U.S., FOX (English language), Telemundo (Spanish language) and ESPN have to consider what it will do to their image. As do BBC & ITV in the UK; ARD/ZDF in Germany; SBS in Australia; Globo in Brazil; Rai in Italy; Telecinco & Cuatro in Spain; TF1 and beIn Sports in France; beIN Sports in the Middle East and North Africa.
There are a number of very important decisions to be made. Let’s see how these networks respond?
Will Qatar Air and Samsung actually go and replace Emirates and SONY under such a cloud of suspicion?
Why is Budweiser keeping silent about its sponsorship? What is Coca Cola going to do? Or will they bow to the bottom line with the fear Pepsi might come in behind them and take this spot?
What everyone understands is that this is about money. Who will stand up and do the right thing? Or will they take the way so many corporations have taken in the past?
Cable Television News
Charter To Acquire Time Warner Cable In Deal Valued At $78.7 Billion
Charter Communications, in which John Malone’s Liberty Media owns a big stake, made it official on Tuesday, unveiling a plan to acquire Time Warner Cable in a deal valued at $78.7 billion. Charter is the third biggest cable television provider in the country, and Time Warner Cable is the second biggest. Together with Bright House, which Charter has already said it would buy, the three will have 18.8 million broadband Internet subscribers and about 17 million TV subscribers. This roll up will give the combined company more leverage while negotiating with channel owners like Disney and while competing with new powerhouses like Netflix.
Under the terms of the proposed deal, Charter offered investors in Time Warner Cable $195.71 for each share in the company in a cash-and-stock deal. That values Time Warner Cable at $78.7 billion, 14 percent higher than its closing stock price on Friday. (American stock markets were closed for the Memorial Day holiday on Monday.) Charter has long sought to acquire Time Warner Cable to gain market share in America’s fast-consolidating cable and broadband sector. Yet last year, that plan appeared to be thwarted by Comcast, which offered $45 billion to combine the country’s two largest cable operators. This time, Charter took a more light-handed approach. Malone got more involved, people familiar with the matter say, calling Time Warner Cable chief executive Rob Marcus in the early stages of Charter’s pursuit to indicate he wanted a friendly deal. Charter’s camp made a point of not submitting a lowball bid that would put off Time Warner Cable, the people said. (WSJ)
A combined Charter, TWC and Bright House is expected to have less trouble getting past government regulators since it will have a smaller broadband Internet audience. Still, the FCC effectively scuttled the Comcast/TWC deal on concerns about negatively impacting the burgeoning Internet-based television market that has grown rapidly in the past year. Such concerns would undoubtedly be investigated about this newest deal.
Charter Communications intends to make SportsNet LA, the regional sports network that offers Los Angeles Dodgers baseball games, to its subscribers “in a few weeks”, possibly ending a year-long showdown that has left nearly 70% of Los Angeles TV subscribers without access to the team. Time Warner Cable, acquired by Charter for over $56 billion on Tuesday, had been the only cable distributor of the team’s privately-owned channel. News of the decision was reported first by The Los Angeles Times.
Top Ten Box Office Movies This Weekend of May 29-31, 2015 (Friday Only)
#1 ‘San Andres’ $18,215,000 in 3,777 theaters
#2 ‘Pitch Perfect 2’ $ 4,600,000 in 3,660 theaters
#3 ‘Mad Max: Fury Road’ $ 3,865,000 in 3,255 theaters
#4 ‘Tomorrowland’ $ 3,776,000 in 3,972 theaters
#5 ‘Aloha’ $ 3,660,000 in 2,815 theaters
#6 ‘Avengers: ULTRON $ 2,864,000 in 3,228 theaters
#7 ‘Poltergeist’ (2015) $ 2,575,000 in 3,242 theaters
#8 ‘Far-Madding Crowd’ $ 400,000 in 902 theaters
#9 ‘Hot Pursuit’ $ 390,000 in 1,446 theaters
#10 ‘Furious 7’ $ 274,000 in 963 theaters
Coming This Weekend
Millennials Stand Out As Mobile Generation
As the largest generation in U.S. history, millennials have a lot of potential to change the investment landscape. A couple of weeks ago Goldman Sachs sent out a research note detailing which companies were poised to benefit from this large demographic, in particular from millennial parents. Now Bank of America Merrill Lynch has published one as well.
The main purpose of the note is to identify eight millennial-related investment themes, and then identify a number of stocks with exposure to the trends. But before BofA could do that, its analysts had to take an in-depth look at how millennials differ from prior generations.
Here are some of the findings from the whopping 241-page note:
. Millennials are the biggest generation in U.S. history.
. More of them are single.
. And they are willing to date online.
. Being a good parent is a top priority.
. They are also the most educated generation.
. Ambition is a top characteristic.
. Even though they don’t seem to be buying homes, that doesn’t mean they don’t want to in the future.
. Much of the delay is attributed to student loan debt.
. They are shifting away from beer and moving towards liquor.
. They shop online and on their mobile devices.
. To no surprise, they spend a fair amount of time online, especially via their mobile devices.
. They are far more invested in cash.
. Health and wellness are big priorities.
Based on some of these findings, here are the eight trends BofA identified as millennial-related investment opportunities.
1. Technology- Millennials love devices, e-commerce, online media, games and wearables. BofA thinks Facebook, King Digital,
Netflix and Pandor are good ways to play the trend.
2. Consumers- “Generation Me” loves to shop for clothes and spend on beauty and cosmetics. Play the trend with Asos, H&M,
and Urban Outfitters.
3. Drinking, dining and health & wellness- Millennials favor healthy eating, quick and casual restaurants plus online dining
options. Oh, and they like working out. Play the trend with GrubHub, Adidas, Asics, and Chipotle.
4. Households- Millennials have been delaying buying houses but that might soon change. BofA reckons home-ownership rates
are bottoming. Bed Bath and Beyond, Lowe’s, and Williams-Sonoma are poised to benefit.
5. Financials- Millennials are all about online banking and low-cost financial solutions such as the new crop of robo
wealth-advisors. Play the trend with American Express, Discover Financial, eBay and Visa.
6. Education – Millennials are the most educated generation in history and that’s likely to continue thanks to a tight labor
market. Play the trend with Chegg, DeVry, Pearson, and Adobe.
7. Women -Companies poised to benefit from the spending of millennial women include Children’s Place, Coach, Michael Kors
and CoverGirl, according to BofA.
8. Sharing Economy -Millennials favor sharing services for everything from car rentals to hotel rooms and self-storage. Play
the trend with Airbnb, Lyft, Rent the Runway, and Kickstarter.
Pew Research tells us that Facebook’s engagement rate far outstrips that of any other social channel. Seventy (70%) percent of its huge user base engages with the site daily. That number increased 7% from 2013, and beat Instagram’s daily user number of 49% and Pinterest’s 17% thoroughly. Those two platforms did not increase their daily user rates from 2013 to 2014.
Welcome to new viewers in all 50 States of the U.S., all of the Provinces in Canada, all of the States in Mexico, the UK, Iceland, Ireland, Guernsey, Jersey, France, Belgium, the Netherlands, Denmark, Norway, Sweden, Finland, Estonia, Lithuania, Latvia, the Russian Federation, Belarus, Ukraine, Republic of Moldova, Georgia, Poland, Germany, Austria, Czech Republic, Switzerland, Luxembourg, Portugal, Gibraltar, Spain, Monaco, Italy, Slovenia, Slovakia, Hungary, Romania, Bulgaria, Moldova, Croatia, Bosnia and Herzegovina, Serbia, Macedonia the former Yugoslave Republic, Albania, Greece, Cyprus, Turkey, Armenia, Azerbaijan, State of Palestine, Jordan, Lebanon, Israel, Saudi Arabia, Oman, Bahrain, United Arab Emirates, Qatar, Kuwait, Iraq, Uzbekistan, Pakistan, India, Bhutan, Nepal, Bangladesh, Sri Lanka, Kazakhstan, Mongolia, China, Hong Kong, Macao, Taiwan, Japan, Republic of Korea, the Philippines, Vietnam, Cambodia, Malaysia, Brunei Darussalam, Fiji, New Zealand, Australia, Indonesia, Singapore, Thailand, Mauritius, Zambia, United Republic of Tanzania, Kenya, Rwanda, Ethiopia, Egypt, Malta, Tunisia, Algeria, Libya, Morocco, Mali, Senegal, Nigeria, Cameroon, Ghana, Mozambique, Uganda, Namibia, Zimbabwe, South Africa, Argentina, Chile, Paraguay, Uruguay, Brazil, Bolivia, Peru, Ecuador, Columbia, Venezuela, Guyana, Suriname, Panama, Costa Rica, Guatemala, Honduras, El Salvadore, Belize, Curaçao, Aruba, St. Lucia, Grenada, Guadeloupe, Jamaica, Trinidad and Tobago, Barbados, Haiti, the Dominican Republic, Martinique, U.S. Virgin Islands, British Virgin Islands, Bahamas and Puerto Rico (142). We are thankful to all of you with more than 23,000 views.
For The World Who Needs A Little
Think Sunshine. #thinksunshine
Across The Pond
The Independent One won on Friday in the UK again. At 730P, ‘Britain’s Got Talent’ with the fifth and last semi-final was the highest-rated show of the evening, bringing in an average 8.02 million viewers, and a whopping 39.2% share of the available audience. At 930P, ‘Britain’s Got Talent Results Show’ brought in an average 6.78 million viewers (32.1%).
The Big One began at 7P with ‘The One Show’ which drew an average 3.30 million viewers (19.5%). At 8P, ‘Room 101’ was seen by an average 1.93 million viewers (9.6%). At 830P it was followed by ‘The Vicar of Dibley’ which drew an average 1.72 million viewers (8.2%). Then at 9P, ‘Have I Got News For You’ finished with the network high on Friday with an average 3.58 million viewers (16.4%). AT 930P, ‘Mrs Brown’s Boys’ drew an average 2.66 million viewers (12.7%). At 1035P, following the news, ‘The Graham Norton Show’, with guest stars Melissa McCarthy, Jude Law and Chris Pratt completed the evening with an average 3.06 million viewers (23.6%).
The Little Two presented ‘A Cook Abroad’ and it finished with 960,000 viewers (5.2%). It was followed by ‘Mary Berry’s Absolute Favorites’ which drew an average 1.72 million viewers (8.6%). ‘Gardener’s World’ finished with an average 2.16 million viewers (10.3%). ‘Britain’s Greatest Generation’ continued with 940,000 viewers (4.4%). Finally, ‘The Clare Balding Show’ finished with 570,000 viewers (3.2%).
The Viacom Five had ‘Big Brother: Timebomb’s’ and its latest eviction and shocking twist peaked with 1.36 million (7.4%) viewers at 10P on Friday (May 29) evening. An average audience was 1.04 million (5.1%) watched the show in its entirety.
The Big Four on Friday presented at 8P, ‘ABC’s Marvel’s Agents of SHIELD’ drew 610,000 viewers (3%). At 9P, ‘8 Out of 10 Cats Does Countdown’ drew the network’s high for the night with 930,000 viewers (4.4%). At 10P, ‘Alan Carr: Chatty Man’ drew 720,000 viewers (4.5%).
The Second Commercial Network in Australia finished #1 on Friday to break Nine’s streak of wins, with a 32.5% share of the available audience. #2 on the evening was ‘Seven News’ which finished with 929,000 viewers. #4 was ‘Seven News/Today Tonight’ with 862,000 viewers. #7 was ‘Better Homes and Gardens’ which finished with 718,000 viewers.
The National Nine Network in Australia finished #2 with a 28.4% share. The #1 program and the top newscast in the nation was ‘Nine News’ which finished with 961,000 viewers. #3, ‘Nine News 6:30’ drew 909,000 viewers. #6 was ‘A Current Affair’ which drew 740,000 viewers. And, #10, ‘Hot Seat’ finished with 558,000 viewers.
The Alphabet Network in Australia finished #3 with a 17.2% share of the available audience. #5 was ‘Miss Fisher’s Murder Mysteries’ as the #1 drama on the night drew an average 783,000 viewers. #8 was ‘ABC News’ which finished with 702000 viewers.
The Third Commercial Network in Australia finished #4 with a 16.0% share. #9 was ‘The Living Room’ which finished with an average 589,000 viewers.
The Special Broadcast Service in Australia finished #5 on Friday with a 5.9% share.
SATURDAY AUSTRALIAN OVERNIGHT TV RATINGS
The Second Commercial Network in Australia finished #1 on Saturday with a 32.9% share of the available audience. #2 was ‘Seven news Saturday’ with an average of 828,000 viewers. Then #7, #9 and #10 were all associated with ‘Seven’s AFL’ as #7 was ‘Seven’s AFL: Saturday Night Football’ which drew 536,000 viewers; #9 was the ‘Post Match’ with 404,000 viewers and #10, ‘Pre-Match’ with 404,000 viewers.
The National Nine Network in Australia finished #2 on Saturday with a 23.6% share. It had only one program in the Top Ten on Saturday as #3, ‘Nine News Saturday’ finished with an average 827,000 viewers.
The Alphabet Network in Australia finished third on Saturday with a 19.7% share of the available audience. It did have the #1 program and the #1 newscast in the nation on Saturday as ‘ABC News Saturday’ finished with an average 839,000 viewers. #4 was the top drama in the nation on Saturday as ‘Father Brown’ finished with 717,000 viewers. #5 was ‘DCI Banks’ which finished with an average 653,000 viewers #6, ‘Gardening Australia’ finished with 597,000 viewers. #8 was a rerun of ‘Scott and Bailey’ which finished with a 413,000 viewers.
The Third Commercial Network in Australia finished #4 on Saturday with a 14.9% share. Its highest program on Saturday was #14, ‘Ten Eyewitness News Saturday’ which drew an average 334,000 viewers.
The Special Broadcast Service in Australia finished #5 on Saturday with a 8.9% share.
No matter where you lived, as you can see, people were…
For updates throughout the day, FOLLOW us on Twitter @overtheshoulde2 and LIKE us on Facebook at http://www.facebook.com/overtheshouldermedia and on Google+ http://bit.ly/19JVk76. Thank you for allowing us to surpass 46,400+ views at Google+ Sophis1234.
For continual updates on all things ‘screens’, go to: https://www.facebook.com/pages/Dailydiaryofscreens
Catch up with the latest edition of Media Notes Canonical at: http://bit.ly/1F9j5EF
This week: ‘Why Purchasers Still Prefer Brick-And-Mortar’.
Media Notes Briefs, ‘Contextuality’ 💬 – http://eepurl.com/boampP While Content is king, Context is equally as important.
New This Week: Connected Consumers Equal Business Success – http://eepurl.com/XT6m5
Weekly Retail Media Notes. This week: 90% Of All New American Mothers Are Millennials: http://bit.ly/1PL52wy And she is mobile friendly 📱.@cnasophis
Why Don’t You Use Mobile Now? http://goo.gl/wlnJ8o
Today’s featured ‘Music To Read overtheshouldermedia By’ down at the bottom of the page: