This is the Daily Diary of Screens. On Thursday, May 28, 2015, NBC was the #1 network in the U.S. but CBS’ ‘The Big Bang Theory’ was the top program. ITV finished #1 in the UK as ‘Britain’s Got Talent’ was again the top program. Network Nine finished #1 in Australia but Ten’s ‘MasterChef Australia’ was the top program. FRIDAY AUSTRALIAN OVERNIGHT TV RATINGS (SEE BELOW)
Today, traditional TV still accounts for the lion’s share of video viewing, but online and mobile are where the growth is. When managed together, TV/digital/mobile hold the potential to drive real impact for advertisers—enabling them to maximize the customers they reach and/or reinforce key messaging across screens. After all, ‘It’s all about screens’.
The Home Of #dailydiaryofscreens
For Thursday, May 28, 2015 (Posted on May 29, 2015)
NBC
The Peacock Network had all original, new programming on Thursday. At 8P, ‘Dateline’ finished with an average 6.39 million viewers and a 4.6/8. At 9P, the debut of the limited series ‘Aquarius’ began with an average 6.13 million viewers and a 4.1/7 and won its time slot. This recreation of the 1967’s and presents a unique slice of that period’s life. Starring David Duchovny, who is featured as a police sergeant with a complicated personal life in the 1960s, is tracking criminal and cult leader Charles Manson. It was a Must See TV ON DEMAND couple of episodes. It was NBC’s highest metered market household rating in the Thursday 10P hour since ‘Dateline’ five weeks ago as it presented a second episode and it drew an average 5.25 million viewers and a 3.9/7 as it finished #1 in this time slot.
CBS
The Tiffany Network had an all rerun evening on Thursday. At 8P, a rerun of ‘The Big Bang Theory’ drew an average 7.51 million viewers and a 5.4 rating and a 10 share of the available audience. At 830P, a rerun of ‘The Odd Couple’ finished with an average 5.44 million viewers and a 3.7/6. At 9P, a rerun of ‘Mom’ finished with an average 4.48 million viewers and a 3.6/6. While at 930P, a rerun of ‘Mike & Molly’ finished with an average of 4.75 million viewers and a 3.4/6. At 10P, a rerun of ‘Elementary’ finished the evening with an average 4.00 million viewers and a 3.1/5.
ABC
The Alphabet Network mixed new programming with old on Thursday. At 8P, a two-hour special edition of ‘500 Questions’ finished its brief run with an average 5.04 million viewers and a 3.7/6. Then at 10P, a rerun of ‘Jimmy Kimmel Live’ drew an average 2.74 million viewers and a 2.3/4.
FOX
The Animal Network of Broadcast brought two original airings on Thursday. At 8P, ‘Bones’ delivered an average 5.37 million viewers and a 3.6/6 as it continues to intrigue with its unique character development and crime solving, this week finishing #3 in its time slot, up 14.0% over last week. While Bones and her husband are having a difficult time dealing with his gambling addiction, the rest of the team is being affected by it. There was a hint of impending loss of one or two of the cast for the next season which will be revealed next week. If you are a ‘Bones’ fan, this was a Must See TV ON DEMAND episode. At 9P, ‘Wayward Pines’ continued as it finished with an average 3.96 million viewers and a 2.9/5.
The CW
The Little Network That Couldn’t…followed the all rerun format. At 8P, a rerun of ‘iZombie’ drew in an average 780,000 viewers and a 0.7/1. Then at 9P, a rerun of ‘The Vampire Diaries’ drew an average 470,00 viewers and a 0.4/1.
For The Record
NBC finished #1 on Thursday with all original programming and finished with an average 5.922 million viewers and a 4.3 rating and 7 share of the available audience. CBS finished with an average 5.097 million viewers and a 3.7/6. FOX finished with an average 4.665 million viewers and a 3.2/6. ABC finished with an average 4.272 million viewers and a 3.2/6. Univision finished with an average 2.297 million viewers and A 1.1/2. Telemundo finished with an average 1.3 million viewers and an 0.8/2. The CW finished with an average 625,000 friends and family and a 0.6/1.
Today In TV History
On this date in 1962, Barbra Streisand appeared on ‘The Garry Moore Show’ on CBS. This was one of television great moments.
Television News
FIFA, which creates and conducts World Cup competition, has a few problems as the United States took action in charging and arresting FIFA representatives on Wednesday. Yet the real story might be this:
Mother Jones reported, ‘On Wednesday, the US Department of Justice dropped the hammer on FIFA, the world governing body of soccer, indicting nine senior FIFA officials and five sports marketing execs on charges of corruption, wire fraud, racketeering, and money laundering. Allegations of bribery have long plagued FIFA, especially since its controversial decision to grant Qatar the 2022 World Cup. But much worse is the plight of South Asian migrant workers brought in to build the stadium infrastructure there: Since 2010, more than 1,200 migrant workers have died in Qatar under hazardous working conditions, and a 2013 Guardian investigation found that at least 4,000 total are projected to die before the 2022 World Cup even starts. And as we reported yesterday, Nepalese workers weren’t even allowed to return home after the country’s recent devastating earthquake.
Christopher Ingraham at the Washington Post put that toll in perspective in a striking infographic. He compared the number of workers who died in the run-up to several Olympics and World Cups with the number of those who have died in Qatar so far. It’s horrifying:
Next up for FIFA is the battle with the advertisers, most of whom are powerful American and other global corporations. According to the Wall Street Journal, Visa Inc., a leading FIFA partner since 2007, said that the twin U.S. and Swiss investigations into alleged corruption that resulted in the arrest of seven soccer officials here Wednesday could prompt the company to end its agreement. Visa’s current deal runs until 2022. Visa said overnight that FIFA needed to rebuild “a culture with strong ethical practices to restore the reputation of the games for fans everywhere.”
“Should FIFA fail to do so, we have informed them that we will reassess our sponsorship,” it added.
Other top sponsors such as Adidas AG, Coca-Cola Co. and McDonald’s Corp. all said they were monitoring the situation, while Hyundai Motor Co. Ltd. said it was “deeply concerned” about the allegations. FIFA earns $177 million a year from its marketing partners, according to its 2014 financial results.
Governments in Europe—where some of soccer’s biggest and best-funded leagues play—also weighed in. U.K. Prime Minister David Cameron said the British government supported calls for Mr. Blatter to step down, his spokesman said. On Wednesday, German Justice Minister Heiko Maas said, “FIFA isn’t an extralegal sphere, the accusations need to be clarified and I think every football fan has the right for it to be made clear that corruption has no place in international football.”
But that did not disturb Putin as he pushed for the Russian World Cup to be hosted in Sochi. As the WSJ report, Mr. Blatter received support from Russian President Vladimir Putin, who accused U.S. prosecutors of using unlawful methods in its pursuit of the FIFA executives. “At least it looks very strange. Arrests were carried out on requests from the American side…But the U.S. has clearly nothing to do with it,” Mr. Putin told Russia’s state broadcaster Rossiya24 on Thursday. Remember, Gazprom, the Russian energy giant signed up with FIFA in 2013 as a partner for all competitions in the period of 2015 to 2018, including the 2018 Fifa World Cup, which is due to take place in Russia for the first time. Quid pro quo?
As Time stated, ‘When the National Football League faced criticism this fall for how it handled players’ questionable conduct, companies like Pepsi and Anheuser-Busch voiced concern over the incidents but they never withdrew their sponsorships.’
Should we expect any difference with FIFA?
However, in November 2014, Emirates Airlines ended its agreement because of the corruption allegations at FIFA as had SONY. And earlier this year, Castrol, Johnson & Johnson and German tire company Continental all withdrew their FIFA sponsorships under public pressure.
Now, what about the TV rights holders? In the U.S., FOX (English language), Telemundo (Spanish language) and ESPN have to consider what it will do to their image. As do BBC & ITV in the UK; ARD/ZDF in Germany; SBS in Australia; Globo in Brazil; Rai in Italy; Telecinco & Cuatro in Spain; TF1 and beIn Sports in France; beIN Sports in the Middle East and North Africa.
There are a number of very important decisions to be made. Let’s see how these networks respond?
Will Qatar Air and Samsung actually go and replace Emirates and SONY under such a cloud of suspicion?
Why is Budweiser keeping silent about its sponsorship? What is Coca Cola going to do? Or will they bow to the bottom line with the fear Pepsi might come in behind them and take this spot?

Now that the FIFA Presidential elections are over, http://www.telegraph.co.uk/sport/football/article11637656.ece#ooid=4wNXRkdTrfTyUoKL5p21NTu99DD2N68n
What everyone understands is that this is about money. Who will stand up and do the right thing? Or will they take the way so many corporations have taken in the past?
Cable Television News
Charter To Acquire Time Warner Cable In Deal Valued At $78.7 Billion
Charter Communications, in which John Malone’s Liberty Media owns a big stake, made it official on Tuesday, unveiling a plan to acquire Time Warner Cable in a deal valued at $78.7 billion. Charter is the third biggest cable television provider in the country, and Time Warner Cable is the second biggest. Together with Bright House, which Charter has already said it would buy, the three will have 18.8 million broadband Internet subscribers and about 17 million TV subscribers. This roll up will give the combined company more leverage while negotiating with channel owners like Disney and while competing with new powerhouses like Netflix.
Under the terms of the proposed deal, Charter offered investors in Time Warner Cable $195.71 for each share in the company in a cash-and-stock deal. That values Time Warner Cable at $78.7 billion, 14 percent higher than its closing stock price on Friday. (American stock markets were closed for the Memorial Day holiday on Monday.) Charter has long sought to acquire Time Warner Cable to gain market share in America’s fast-consolidating cable and broadband sector. Yet last year, that plan appeared to be thwarted by Comcast, which offered $45 billion to combine the country’s two largest cable operators. This time, Charter took a more light-handed approach. Malone got more involved, people familiar with the matter say, calling Time Warner Cable chief executive Rob Marcus in the early stages of Charter’s pursuit to indicate he wanted a friendly deal. Charter’s camp made a point of not submitting a lowball bid that would put off Time Warner Cable, the people said. (WSJ)
A combined Charter, TWC and Bright House is expected to have less trouble getting past government regulators since it will have a smaller broadband Internet audience. Still, the FCC effectively scuttled the Comcast/TWC deal on concerns about negatively impacting the burgeoning Internet-based television market that has grown rapidly in the past year. Such concerns would undoubtedly be investigated about this newest deal.
Charter Communications intends to make SportsNet LA, the regional sports network that offers Los Angeles Dodgers baseball games, to its subscribers “in a few weeks”, possibly ending a year-long showdown that has left nearly 70% of Los Angeles TV subscribers without access to the team. Time Warner Cable, acquired by Charter for over $56 billion on Tuesday, had been the only cable distributor of the team’s privately-owned channel. News of the decision was reported first by The Los Angeles Times.
Cinema News
Top Ten Box Office This Weekend (Thru Sunday) Domestic
#1 ‘Tommorowland’ $32,159,000 in 3,872 theaters
#2 ‘Pitch Perfect 2’ $30,300,000 in 3,473 theaters
#3 ‘Mad Max:FuryRoad $23,890,000 in 3,702 theaters
#4 ‘Poltergeist’ $23,000,000 in 3,240 theaters
#5 ‘Avengers: ULTRON $20,895,000 in 4,276 theaters
#6 ‘Hot Pursuit’ $ 3,400,000 in 3,037 theaters
#7 ‘Far From Madding Crowd’ $ 2,200,000 in 289 theaters
#8 ‘Furious 7’ $ 2,100,000 in 2,238 theaters
#9 ‘Paul Blart:MallC’$ 1,800,000 in 2,632 theaters
#10 ‘Home’ $ 1,700,000 in 2,623 theaters
Top Ten At The Box Office This Weekend May 22-24 2015 Worldwide
1. Avengers: Ultron $66.7 million
2. Mad Max: Fury Road $62.1 million
3. Tomorrowland $58.9 million
4. Pitch Perfect 2 $45.5 million
5. Poltergeist $31.3 million
6. Spy $12.5 million
7. Home $ 6.1 million
8. Furious 7 $ 5.1 million
9. P.K. $ 4.5 million
10. Hot Pursuit $ 3.5 million
Coming This Weekend
Digital/Mobile News
Millennials Stand Out As Mobile Generation
As the largest generation in U.S. history, millennials have a lot of potential to change the investment landscape. A couple of weeks ago Goldman Sachs sent out a research note detailing which companies were poised to benefit from this large demographic, in particular from millennial parents. Now Bank of America Merrill Lynch has published one as well.
The main purpose of the note is to identify eight millennial-related investment themes, and then identify a number of stocks with exposure to the trends. But before BofA could do that, its analysts had to take an in-depth look at how millennials differ from prior generations.
Here are some of the findings from the whopping 241-page note:
. Millennials are the biggest generation in U.S. history.
. More of them are single.
. And they are willing to date online.
. Being a good parent is a top priority.
. They are also the most educated generation.
. Ambition is a top characteristic.
. Even though they don’t seem to be buying homes, that doesn’t mean they don’t want to in the future.
. Much of the delay is attributed to student loan debt.
. They are shifting away from beer and moving towards liquor.
. They shop online and on their mobile devices.
. To no surprise, they spend a fair amount of time online, especially via their mobile devices.
. They are far more invested in cash.
. Health and wellness are big priorities.
Based on some of these findings, here are the eight trends BofA identified as millennial-related investment opportunities.
1. Technology- Millennials love devices, e-commerce, online media, games and wearables. BofA thinks Facebook, King Digital,
Netflix and Pandor are good ways to play the trend.
2. Consumers- “Generation Me” loves to shop for clothes and spend on beauty and cosmetics. Play the trend with Asos, H&M,
and Urban Outfitters.
3. Drinking, dining and health & wellness- Millennials favor healthy eating, quick and casual restaurants plus online dining
options. Oh, and they like working out. Play the trend with GrubHub, Adidas, Asics, and Chipotle.
4. Households- Millennials have been delaying buying houses but that might soon change. BofA reckons home-ownership rates
are bottoming. Bed Bath and Beyond, Lowe’s, and Williams-Sonoma are poised to benefit.
5. Financials- Millennials are all about online banking and low-cost financial solutions such as the new crop of robo
wealth-advisors. Play the trend with American Express, Discover Financial, eBay and Visa.
6. Education – Millennials are the most educated generation in history and that’s likely to continue thanks to a tight labor
market. Play the trend with Chegg, DeVry, Pearson, and Adobe.
7. Women -Companies poised to benefit from the spending of millennial women include Children’s Place, Coach, Michael Kors
and CoverGirl, according to BofA.
8. Sharing Economy -Millennials favor sharing services for everything from car rentals to hotel rooms and self-storage. Play
the trend with Airbnb, Lyft, Rent the Runway, and Kickstarter.
Digital/Mobile Tip:
Pew Research tells us that Facebook’s engagement rate far outstrips that of any other social channel. Seventy (70%) percent of its huge user base engages with the site daily. That number increased 7% from 2013, and beat Instagram’s daily user number of 49% and Pinterest’s 17% thoroughly. Those two platforms did not increase their daily user rates from 2013 to 2014.
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For The World Who Needs A Little
Think Sunshine. #thinksunshine
Across The Pond
ITV
The Independent One did it again on Thursday as it finished #1 in the UK in prime time. At 730P, ‘Britain’s Got Talent’ dominated Thursday’s (May 28) ratings as the semi-final round dominated with an average 7.77 million viewers (37.2%), while another 327,000 tuned in on +1. Later, at 930P, the live results show, which featured a live performance from Olly Murs, brought in 7.27 million viewers (34.5%).
BBC One
The Big One took a back seat again on Thursday. At 8P, ‘Watchdog’ interested only 2.28 million viewers (10.7%). Then at 9P, ‘Britain’s Secret Terror Deals’ was seen by an average 1.31 million viewers (6.1%). Following the News, at 1045P, ‘Question Time’ followed with an average 2.06 million viewers (19.6%).
Channel 4
The Big Four finished #3 on Thursday as at 8P, ‘Born Naughty?’ began small with only 790,000 viewers (3.7%). But at 9P, ‘Inside Jaguar: Making a Million Pound Car’ proved very popular as it finished #2 in the time slot with an average 1.53 million viewers (7.1%). Please pronounce it, ‘Jag-U’r’. Thank you.
BBC Two
The Little Two at 7P presented ‘A Cook Abroad’ and averaged 1.03 million viewers (5.6%). At 8P, ‘Springwatch’ increase the audience slightly to 1.64 million viewers (7.7%). Then at 9P, ‘The Game’ brought in an average of only 920,000 viewers (4.3%). At 10P, ‘QI’ fell further to 890,000 viewers (5.1%).
Channel 5
The Viacom Five had, at 9P, ‘The Hotel Inspector: Abroad’ as it brought in an average 858,000 viewers (4.0%). At 10P, ‘Big Brother’ boosted the audience back up to an average 1.0 million viewers (6.3%) with Aaron Frew’s ejection. At 11P, ‘Big Brother’s Bit on the Side’ finished with 51% of the big show’s audience with an average 514,000 viewers (5.8%).
E4
The Littlest Four at 830P had its highest rating of the evening as CBS’ ‘The Big Bang Theory’ continued to be a ratings winner with 797,000 viewers (3.6%).
Sky 1
Another Murdoch Bird Network at 9P presented FOX’s ‘Glee’ as it returned for its final season with 87,000 viewers (0.4%).
Down Under
Network Nine
The National Nine Network in Australia finished #1 again for the fourth consecutive day as it finished with a 26.6% share of the available audience on Thursday. #3 was ‘Nine News’ which finished with 992,000 viewers as it was the top program on Thursday in Melbourne with 379,000 viewers, more than a third of the national total. #5, ‘Nine News 6:30’ finished with an average 845,000 viewers. #6 was ‘A Current Affair’ which drew 879,000 viewers.
Seven
The Second Commercial Network in Australia finished #2, with a 26.1% share. The #2 program and the nation’s top rated newscast on Thursday was ‘Seven News’ which finished with 1,017,000 viewers, finishing ahead of it rival, ‘Nine News’ by 25,000 viewers. It was the top program in the top program on Thursday in both Adelaide (125,000 viewers) and Perth (215,000 viewers). ‘#4 was ‘Seven News/Today Tonight’ which finished with an average 946,000 viewers. #8, ‘Home and Away’ finished with an average 716,000 viewers.
Ten
The Third Commercial Network in Australia finished #3 with a 24.0% share. But it did finish with the #1 program in the nation as ‘MasterChef Australia’ drew an average 1,052,000 viewers as it was the top program in Sydney on Thursday with 289,000 viewers. #10 was ‘The Project 7PM’ which drew an average 659,000 viewers.
ABC
The Alphabet Network in Australia finished fourth on Thursday with a 17.2% share of the available audience. #7 was ‘ABC News’ which drew an average 734,000 viewers. #9 was ‘Redesign My Brain with Todd Sampson’ and it drew an average 675,000 viewers.
SBS
The Special Broadcast Service in Australia finished #5 with a 6.0% share.
FRIDAY AUSTRALIAN OVERNIGHT TV RATINGS
Seven
The Second Commercial Network in Australia finished #1 on Friday to break Nine’s streak of wins, with a 32.5% share of the available audience. #2 on the evening was ‘Seven News’ which finished with 929,000 viewers. #4 was ‘Seven News/Today Tonight’ with 862,000 viewers. #7 was ‘Better Homes and Gardens’ which finished with 718,000 viewers.
Network Nine
The National Nine Network in Australia finished #2 with a 28.4% share. The #1 program and the top newscast in the nation was ‘Nine News’ which finished with 961,000 viewers. #3, ‘Nine News 6:30’ drew 909,000 viewers. #6 was ‘A Current Affair’ which drew 740,000 viewers. And, #10, ‘Hot Seat’ finished with 558,000 viewers.
ABC
The Alphabet Network in Australia finished #3 with a 17.2% share of the available audience. #5 was ‘Miss Fisher’s Murder Mysteries’ as the #1 drama on the night drew an average 783,000 viewers. #8 was ‘ABC News’ which finished with 702000 viewers.
Ten
The Third Commercial Network in Australia finished #4 with a 16.0% share. #9 was ‘The Living Room’ which finished with an average 589,000 viewers.
SBS
The Special Broadcast Service in Australia finished #5 on Friday with a 5.9% share.
No matter where you lived, as you can see, people were…
Switching Channels!
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Vince Guaraldi Trio & Bola Sete