CBS #1 on Wednesday in the U.S. ITV #1 in the UK. Nine Overwhelms As #1 In Australia.

This is the Daily Diary of Screens. On Wednesday, May 27, 2015, ESPN was the #1 network in the U.S. as ‘NBA Western Division Playoffs’ was the top program. ITV finished #1 in the UK as ‘Britain’s Got Talent’ was the top program. Network Nine finished #1 in Australia as ‘State of Origin Rugby League New South Wales vs Queensland’ was the top program. THURSDAY AUSTRALIAN OVERNIGHT TV RATINGS (SEE BELOW)

Today, traditional TV still accounts for the lion’s share of video viewing, but online and mobile are where the growth is. When managed together, TV/digital/mobile hold the potential to drive real impact for advertisers—enabling them to maximize the customers they reach and/or reinforce key messaging across screens. After all, ‘It’s all about screens’.

The Home Of #dailydiaryofscreens

For Wednesday, May 27, 2015 (Posted on May 28, 2015)

ESPN #1 Overall on television on Wednesday as  'NBA Western Division Conference Playoffs' was the top program.

ESPN #1 Overall on television on Wednesday as ‘NBA Western Division Conference Playoffs’ was the top program.


The Disney Sports Network finished #1 on Wednesday as it brought pro basketball front and center. At 8P, the ‘NBA Pre Game’ was watched by an average 1.844 million viewers. But at 9P, the Golden State Warriors were defeated by the Houston Rockets, 128-115 in Houston with an average 8.887 million viewers watched. They sporting eyes of the world were fixed on basketball last evening. Walt’s Sports World did good on Wednesday night.


The Tiffany Network won on Wednesday finished #1 on broadcast but #2 overall. But it is important to remember, cable is king in the summer time and its lead may not hold up after the cable numbers are release later with baseball, the NBA and NHL still bringing in the audiences. At 8P, ‘The Briefcase’ got off to a start with an average 6.777 million viewers and a 4.4 rating/8 share in households, which outdelivered the year-ago season-premiere of ‘Big Brother’ in this time period (4.1/7 on 6/25/14) by 7%. It finished as the #1 program on broadcast on Wednesday evening in prime time. At 9P, a rerun of ‘Criminal Minds’ drew an average 6.581 million viewers and a 4.2/7. At 10P, a rerun of ‘CSI: Cyber’ finished with an average 5.671 million viewers and a 3.8/7.


The Alphabet Network finished second on Wednesday. At 8P, ‘500 Questions’, which ends Thursday, finished #3 in the time slot with an average 4.860 million viewers and a 3.5/6. At 9P, a rerun of ‘Modern Family’ finished with an average 4.192 million viewers and a 3.1/5. At 930P, a rerun of ‘Black-ish’ finished with an average 3.510 million viewers and a 2.7/4. At 10P, it followed by ‘Celebrity Wife Swap’ which finished with an average 3.369 million viewers and a 2.6/5. It must be summer.


The Animal Network of Broadcast committed one big mistake in introducing its newest program. It decided to first use Gordo as an intro. And that will almost always fail. At 8P, ‘Hell’s Kitchen’, which is clearly losing any steam it may have had, finished with an average 4.593 million viewers and a 3.4/6 good for 3rd place in this time slot. Then at 9P, a new program, ‘Bullseye’ on Fox finished in fourth-place with an average 3.372 million viewers and a 2.2/4. It was 45% below the 4.0/6 in the overnights for the year-ago season-premiere of ‘So You Think You Can Dance’. This is not good because most new programs drop 10%-20% in week #2. Thanks, Gordo. Thanks, Murdoch’s Minions. Do one of you owe Gordo some money?


The Peacock Network drew from The CW and finished in the drink on Wednesday. At 8P, the debut of ‘I Can Do That’ began poorly with an average 3.061 million viewers and a 2.3/4. Then came the imitation from The CW. At 9P, the two-hour special, ‘iHeartRadio Country Festival’ drew an average 4.147 million viewers and a 2.8/5.

The CW

The Little Network That Couldn’t certainly didn’t on Wednesday. At 8P, a rerun of ‘Arrow’ finished with an average 1.042 million viewers and a 0.8/1. At 9P, a rerun of ‘Supernatural’ drew an average 728,000 friends and family and a 0.6/1.

For The Record

ESPN was #1 on Wednesday overall as it drew an average 6.539 million viewers. CBS was #1 on Wednesday on Broadcast channels but #2 overall as it finished with an average 6.343 million viewers and a 4.1 rating and a 7 share. ABC finished #3 with an average 4.027 million viewers and a 3.0/5. FOX finished #4 with an average 3.983 million viewers and a 2.8/5. NBC finished #5 with an average 3.785 million viewers and a 2.6/4. History Channel finished #6 with an average 2.552 million viewers. Univision finished #7 with an average 2.320 million viewers. FOXNC finished #8 with an average 2.156 million viewers. TBS finished #9 with an average 1.881 million viewers. USA Network finished #10 with 1.661 million viewers. The CW finished with an average 885,000 viewers and a 0.7/1.

Today In TV History

On this date in 1990, ‘The Dave Thomas Comedy Hour’ debuted on CBS.

Television News

FIFA, which creates and conducts World Cup competition, has a few problems as the United States took action in charging and arresting FIFA representatives on Wednesday. Yet the real story might be this:

Mother Jones reported, ‘On Wednesday, the US Department of Justice dropped the hammer on FIFA, the world governing body of soccer, indicting nine senior FIFA officials and five sports marketing execs on charges of corruption, wire fraud, racketeering, and money laundering. Allegations of bribery have long plagued FIFA, especially since its controversial decision to grant Qatar the 2022 World Cup. But much worse is the plight of South Asian migrant workers brought in to build the stadium infrastructure there: Since 2010, more than 1,200 migrant workers have died in Qatar under hazardous working conditions, and a 2013 Guardian investigation found that at least 4,000 total are projected to die before the 2022 World Cup even starts. And as we reported yesterday, Nepalese workers weren’t even allowed to return home after the country’s recent devastating earthquake.

Christopher Ingraham at the Washington Post put that toll in perspective in a striking infographic. He compared the number of workers who died in the run-up to several Olympics and World Cups with the number of those who have died in Qatar so far. It’s horrifying:


Next up for FIFA is the battle with the advertisers, most of whom are powerful American and other global corporations. According to the Wall Street Journal, Visa Inc., a leading FIFA partner since 2007, said that the twin U.S. and Swiss investigations into alleged corruption that resulted in the arrest of seven soccer officials here Wednesday could prompt the company to end its agreement. Visa’s current deal runs until 2022. Visa said overnight that FIFA needed to rebuild “a culture with strong ethical practices to restore the reputation of the games for fans everywhere.”

“Should FIFA fail to do so, we have informed them that we will reassess our sponsorship,” it added.

Other top sponsors such as Adidas AG, Coca-Cola Co. and McDonald’s Corp. all said they were monitoring the situation, while Hyundai Motor Co. Ltd. said it was “deeply concerned” about the allegations. FIFA earns $177 million a year from its marketing partners, according to its 2014 financial results.

Governments in Europe—where some of soccer’s biggest and best-funded leagues play—also weighed in. U.K. Prime Minister David Cameron said the British government supported calls for Mr. Blatter to step down, his spokesman said. On Wednesday, German Justice Minister Heiko Maas said, “FIFA isn’t an extralegal sphere, the accusations need to be clarified and I think every football fan has the right for it to be made clear that corruption has no place in international football.”

But that did not disturb Putin as he pushed for the Russian World Cup to be hosted in Sochi. As the WSJ report, Mr. Blatter received support from Russian President Vladimir Putin, who accused U.S. prosecutors of using unlawful methods in its pursuit of the FIFA executives. “At least it looks very strange. Arrests were carried out on requests from the American side…But the U.S. has clearly nothing to do with it,” Mr. Putin told Russia’s state broadcaster Rossiya24 on Thursday. Remember, Gazprom, the Russian energy giant signed up with FIFA in 2013 as a partner for all competitions in the period of 2015 to 2018, including the 2018 Fifa World Cup, which is due to take place in Russia for the first time. Quid pro quo?

As Time stated, ‘When the National Football League faced criticism this fall for how it handled players’ questionable conduct, companies like Pepsi and Anheuser-Busch voiced concern over the incidents but they never withdrew their sponsorships.’

Should we expect any difference with FIFA?

However, in November 2014, Emirates Airlines ended its agreement because of the corruption allegations at FIFA as had SONY. And earlier this year, Castrol, Johnson & Johnson and German tire company Continental all withdrew their FIFA sponsorships under public pressure.

Now, what about the TV rights holders? In the U.S., ABC and ESPN have to consider what it will do to their image. What would Walt have done?

Will Qatar Air and Samsung actually go and replace Emirates and SONY under such a cloud of suspicion?

Why is Budweiser keeping silent about its sponsorship?

Cable Television News

Charter To Acquire Time Warner Cable In Deal Valued At $78.7 Billion

Charter Communications, in which John Malone’s Liberty Media owns a big stake, made it official on Tuesday, unveiling a plan to acquire Time Warner Cable in a deal valued at $78.7 billion. Charter is the third biggest cable television provider in the country, and Time Warner Cable is the second biggest. Together with Bright House, which Charter has already said it would buy, the three will have 18.8 million broadband Internet subscribers and about 17 million TV subscribers. This roll up will give the combined company more leverage while negotiating with channel owners like Disney and while competing with new powerhouses like Netflix.

Under the terms of the proposed deal, Charter offered investors in Time Warner Cable $195.71 for each share in the company in a cash-and-stock deal. That values Time Warner Cable at $78.7 billion, 14 percent higher than its closing stock price on Friday. (American stock markets were closed for the Memorial Day holiday on Monday.) Charter has long sought to acquire Time Warner Cable to gain market share in America’s fast-consolidating cable and broadband sector. Yet last year, that plan appeared to be thwarted by Comcast, which offered $45 billion to combine the country’s two largest cable operators. This time, Charter took a more light-handed approach. Malone got more involved, people familiar with the matter say, calling Time Warner Cable chief executive Rob Marcus in the early stages of Charter’s pursuit to indicate he wanted a friendly deal. Charter’s camp made a point of not submitting a lowball bid that would put off Time Warner Cable, the people said. (WSJ)

A combined Charter, TWC and Bright House is expected to have less trouble getting past government regulators since it will have a smaller broadband Internet audience. Still, the FCC effectively scuttled the Comcast/TWC deal on concerns about negatively impacting the burgeoning Internet-based television market that has grown rapidly in the past year. Such concerns would undoubtedly be investigated about this newest deal.

Charter Communications intends to make SportsNet LA, the regional sports network that offers Los Angeles Dodgers baseball games, to its subscribers “in a few weeks”, possibly ending a year-long showdown that has left nearly 70% of Los Angeles TV subscribers without access to the team. Time Warner Cable, acquired by Charter for over $56 billion on Tuesday, had been the only cable distributor of the team’s privately-owned channel. News of the decision was reported first by The Los Angeles Times.

Cable Top Ten Programs on Wednesday

#1 NBA Playoffs-CONF FNLS ESPN 8.887 million viewers @903P
#2 American Pickers HIST 3.362 million viewers @9P
#3 The O’Reilly Factor FOXNC 2.688 million viewers @ 8P
#4 The Big Bang Theory TBS 2.490 million viewers @ 1030P
#5 The Big Bang Theory TBSC 2.467 million viewers @ 10P
#6 NHL Conference Finals NBCSN 2.383 million viewers @ 804P
#7 The Kelly File FOXC 2.313 million viewers @ 9P
#8 American Pickers HIST 2.254 million viewers @ 1003P
#9 The Big Bang Theory TBSC 2.276 million viewers @ 930P
#10 American Pickers HIST 2.040 million viewers @ 8P

Broadcast TV Ratings Update

Indianapolis 500 on ABC this past Sunday drew 6,394,097 viewers which earned a 4.1 rating which was greater than the 6.09 million viewers that watched the ‘NASCAR Coca Cola 600’ which ran in prime time on FOX. Indianapolis led all metered markets with a 12.7 rating, followed by Dayton, Ohio, at 9.9 and Louisville, Ky., at 8.7. Milwaukee (7.5) and Albuquerque, N.M., (6.5). Rounding out the top 10 metered markets were Oklahoma City, 6.4; Cincinnati, 6.2; Kansas City, Kan., and Fort Myers, Fla., 6.1; and Greenville, S.C., 6.0.

Cinema News

Top Ten Box Office This Weekend (Thru Sunday) Domestic

#1 ‘Tommorowland’ $32,159,000 in 3,872 theaters
#2 ‘Pitch Perfect 2’ $30,300,000 in 3,473 theaters
#3 ‘Mad Max:FuryRoad $23,890,000 in 3,702 theaters
#4 ‘Poltergeist’ $23,000,000 in 3,240 theaters
#5 ‘Avengers: ULTRON $20,895,000 in 4,276 theaters
#6 ‘Hot Pursuit’ $ 3,400,000 in 3,037 theaters
#7 ‘Far From Madding Crowd’ $ 2,200,000 in 289 theaters
#8 ‘Furious 7’ $ 2,100,000 in 2,238 theaters
#9 ‘Paul Blart:MallC’$ 1,800,000 in 2,632 theaters
#10 ‘Home’ $ 1,700,000 in 2,623 theaters

Top Ten At The Box Office This Weekend May 22-24 2015 Worldwide

1. Avengers: Ultron $66.7 million
2. Mad Max: Fury Road $62.1 million
3. Tomorrowland $58.9 million
4. Pitch Perfect 2 $45.5 million
5. Poltergeist $31.3 million
6. Spy $12.5 million
7. Home $ 6.1 million
8. Furious 7 $ 5.1 million
9. P.K. $ 4.5 million
10. Hot Pursuit $ 3.5 million

Digital/Mobile News


Millennials Stand Out As Mobile Generation

As the largest generation in U.S. history, millennials have a lot of potential to change the investment landscape. A couple of weeks ago Goldman Sachs sent out a research note detailing which companies were poised to benefit from this large demographic, in particular from millennial parents. Now Bank of America Merrill Lynch has published one as well.

The main purpose of the note is to identify eight millennial-related investment themes, and then identify a number of stocks with exposure to the trends. But before BofA could do that, its analysts had to take an in-depth look at how millennials differ from prior generations.

Here are some of the findings from the whopping 241-page note:

. Millennials are the biggest generation in U.S. history.
. More of them are single.
. And they are willing to date online.
. Being a good parent is a top priority.
. They are also the most educated generation.
. Ambition is a top characteristic.
. Even though they don’t seem to be buying homes, that doesn’t mean they don’t want to in the future.
. Much of the delay is attributed to student loan debt.
. They are shifting away from beer and moving towards liquor.
. They shop online and on their mobile devices.
. To no surprise, they spend a fair amount of time online, especially via their mobile devices.
. They are far more invested in cash.
. Health and wellness are big priorities.

Based on some of these findings, here are the eight trends BofA identified as millennial-related investment opportunities.

1. Technology- Millennials love devices, e-commerce, online media, games and wearables. BofA thinks Facebook, King Digital,
Netflix and Pandor are good ways to play the trend.
2. Consumers- “Generation Me” loves to shop for clothes and spend on beauty and cosmetics. Play the trend with Asos, H&M,
and Urban Outfitters.
3. Drinking, dining and health & wellness- Millennials favor healthy eating, quick and casual restaurants plus online dining
options. Oh, and they like working out. Play the trend with GrubHub, Adidas, Asics, and Chipotle.
4. Households- Millennials have been delaying buying houses but that might soon change. BofA reckons home-ownership rates
are bottoming. Bed Bath and Beyond, Lowe’s, and Williams-Sonoma are poised to benefit.
5. Financials- Millennials are all about online banking and low-cost financial solutions such as the new crop of robo
wealth-advisors. Play the trend with American Express, Discover Financial, eBay and Visa.
6. Education – Millennials are the most educated generation in history and that’s likely to continue thanks to a tight labor
market. Play the trend with Chegg, DeVry, Pearson, and Adobe.
7. Women -Companies poised to benefit from the spending of millennial women include Children’s Place, Coach, Michael Kors
and CoverGirl, according to BofA.
8. Sharing Economy -Millennials favor sharing services for everything from car rentals to hotel rooms and self-storage. Play
the trend with Airbnb, Lyft, Rent the Runway, and Kickstarter.

Digital/Mobile Tip:


Pew Research tells us that Facebook’s engagement rate far outstrips that of any other social channel. Seventy (70%) percent of its huge user base engages with the site daily. That number increased 7% from 2013, and beat Instagram’s daily user number of 49% and Pinterest’s 17% thoroughly. Those two platforms did not increase their daily user rates from 2013 to 2014.


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For The World Who Needs A Little

Remember. #thinksunshine 💮

Remember. #thinksunshine 💮

Think Sunshine. #thinksunshine

Across The Pond


The Independent One took the TV crown again on Wednesday in the UK for the second straight night. At 730P, ‘Britain’s Got Talent’ was a ratings winner once again on Wednesday (May 27), according to overnight figures. The show finished with an average 8.2 million viewers (38.8%) for its third live semi-final. An additional, 269,000 viewers (1.2%) watched on ITV+1. The results show – which saw UDI and Jamie Raven win places in the grand final – was seen by 6.92m (31.7%) at 9.30pm (317k/2.3% on +1).


The Big One couldn’t compete on Wednesday. At 8P, ‘Traffic Cops’ finished with an average 2.40 million viewers (11.0%). At 9P, even the usually strong ‘New Tricks’ couldn’t compete as it finished with an average 2.06 million viewers (9.4%). When was the last time a BBC One programming block finished this low?


The Little Two at 7P presented ‘A Cook Abroad’ finished with a 740,000 viewers (4.0%). At 8P, ‘Springwatch’ with an average 1.75 million viewers (8.1%). At 930P, ‘Modern Times’ brought in an average 740,000 viewers (3.8%). AT 1030P, ‘Newsnight’ finished with an average 630,000 viewers (4.9%).

Channel 4

The Big Four had at 8P, ‘The Supervet’ and it finished with an average 620,000 viewers (2.8%). At 9P, ’24 Hours in A&E’ brought in the network’s evening high of 1.66 million viewers (7.5%).

Channel 5

The Viacom Five at 9P presented ‘Benefits Britain: Me and My 14 Kids’ and was seen by an average 947,000 viewers (4.3%). At 10P, ‘Big Brother’ continued with an average 885,000 viewers (5.6%). At 11P, ‘Big Brother’s Bit on the Side’ kept a good percentage of its audience as it drew an average 378,000 viewers (4.7%).

ITV 2 presented at 10P, ‘Britain’s Got More Talent’ and it finished with an average 436,000 viewers (2.8%).


The Tiny Four had the unfortunate problem of having two of the lowest rated programs in the U.S. on its Wednesday schedule. At 9P, The CW’s ‘Jane the Virgin’ drew only 114,000 viewers. At 10P, ABC’s ‘Nashville’ continued with only 134,000 viewers (0.8%).

Down Under

Nine #1 in Australia on Wednesday.

Nine #1 in Australia on Wednesday.

Network Nine

The national Nine Network overwhelmed the competition on Wednesday with a huge 44.4% share of the available audience AND had six programs in the top ten with #1 through #6. Unheard of as all six program drew over 1 million viewers. No other network had any 1 million programs on Wednesday in Australia. #1 was ‘State of Origin Rugby League New South Wales vs Queensland, 1st match’ which drew an astounding average 2.432 million viewers. For the record, 1,092,000 watched in Sydney; 380,000 viewed the match in Melbourne; 769,000 in Brisbane; 79,000 in Adelaide and 114,000 watched the match in Perth. The #2 program was ‘State of Origin Rugby League NSW vs QLD 1st Pre Match’ which finished with an average 1,549,000 viewers. #3 was ‘A Current Affair’ which drew 1,197,000 viewers. #4 was ‘Nine News’ which was the top newscast in the nation with 1,099 million viewers. #5 was ‘Nine News 6:30’ with an average 1,081,000 viewers. Finally, #6 was ‘State of Origin Rugby League NSW vs QLD 1st Post Match’ which drew 1,019,000 viewers. What a great day for Nine as it won for the third straight night. It’s Nine Time with the Origin underway.



The Second Commercial Network in Australia drew less than half of Nine’s total with 21.3% share. #7 was ‘Seven News’ which drew an average 999,000 viewers. #9 was ‘Seven News/Today Tonight’ which finished with 929,000 viewers. And finally, #10 was ‘Home and Away’ with 743,000 loyal viewers.


'MasterChef Australia' is wowed by Ashleigh's brownies.

‘MasterChef Australia’ is wowed by Ashleigh’s brownies.

The Third Commercial Network in Australia finished with 17.2% share. #8 was ‘MasterChef Australia’ finished with 937,000 viewers.


The Alphabet Network in Australia finished #4 with 12.4% share of the available audience. The top program in Alphabetville was #15, ‘7.30’ which finished with an average 601,000 viewers.


The Special Broadcast Service in Australia finished #5 on Wednesday with 4.7% share.


Nine was #1 in Australia on Thursday  for the fourth consecutive day.

Nine was #1 in Australia on Thursday for the fourth consecutive day.

Network Nine

The National Nine Network in Australia finished #1 again for the fourth consecutive day as it finished with a 26.6% share of the available audience on Thursday. #3 was ‘Nine News’ which finished with 992,000 viewers as it was the top program on Thursday in Melbourne with 379,000 viewers, more than a third of the national total. #5, ‘Nine News 6:30’ finished with an average 845,000 viewers. #6 was ‘A Current Affair’ which drew 879,000 viewers.


The Second Commercial Network in Australia finished #2, with a 26.1% share. The #2 program and the nation’s top rated newscast on Thursday was ‘Seven News’ which finished with 1,017,000 viewers, finishing ahead of it rival, ‘Nine News’ by 25,000 viewers. It was the top program in the top program on Thursday in both Adelaide (125,000 viewers) and Perth (215,000 viewers). ‘#4 was ‘Seven News/Today Tonight’ which finished with an average 946,000 viewers. #8, ‘Home and Away’ finished with an average 716,000 viewers.


The Third Commercial Network in Australia finished #3 with a 24.0% share. But it did finish with the #1 program in the nation as ‘MasterChef Australia’ drew an average 1,052,000 viewers as it was the top program in Sydney on Thursday with 289,000 viewers. #10 was ‘The Project 7PM’ which drew an average 659,000 viewers.


The Alphabet Network in Australia finished fourth on Thursday with a 17.2% share of the available audience. #7 was ‘ABC News’ which drew an average 734,000 viewers. #9 was ‘Redesign My Brain with Todd Sampson’ and it drew an average 675,000 viewers.


The Special Broadcast Service in Australia finished #5 with a 6.0% share.

No matter where you lived, as you can see, people were…

Switching Channels!

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Catch up with the latest edition of Media Notes Canonical at:
This week: ‘Why Purchasers Still Prefer Brick-And-Mortar’.

Media Notes Briefs, ‘Contextuality’ 💬 – While Content is king, Context is equally as important.

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New This Week: Connected Consumers Equal Business Success

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Weekly Retail Media Notes. This week: 90% Of All New American Mothers Are Millennials: And she is mobile friendly 📱.@cnasophis


Why Don’t You Use Mobile Now?


Today’s featured ‘Music To Read overtheshouldermedia By’ down at the bottom of the page:

Vince Guaraldi Trio & Bola Sete

This entry was posted in Audience Analysis, Audience Behavior, Audience Management, Broadcast TV Ratings in Australia, Broadcast TV Ratings in the UK, Broadcast TV Ratings in US, Cable TV Ratings, Cinema, Daily Broadcast Ratings, Data, Digital, Direct, Hispanic TV Ratings, Late Night TV Ratings, Media, Media Analysis, Media Management, Mobile, Music To Read By, Music To Read overtheshouldermedia by, Television Program Renewals, Television Ratings, Today In TV History, Uncategorized, Wednesday Night TV Ratings, Weekend Box Office and tagged , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , . Bookmark the permalink.

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