This is the Daily Diary of Screens. On Tuesday, May 19, 2015, the 26th day of the May Sweeps Period, ABC was the #1 network in the U.S. as ‘Dancing With The Stars’ was the top program. BBC One finished #1 in the UK with ’24 Hours in the Past’ the top program. Network Nine finished #1 in Australia but Ten’s ‘MasterChef Australia’ was the top program. WEDNESDAY AUSTRALIAN OVERNIGHT TV RATINGS (SEE BELOW)
Today, traditional TV still accounts for the lion’s share of video viewing, but online and mobile are where the growth is. When managed together, TV/digital/mobile hold the potential to drive real impact for advertisers—enabling them to maximize the customers they reach and/or reinforce key messaging across screens. After all, ‘It’s all about screens’.
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For Tuesday, May 19, 2015 (Posted on May 20, 2015)
The Alphabet Network had an all-reality night on Tuesday. At 8P, ‘The Bachelorette’ drew an average 7.05 million viewers and a 5.4 rating and a 9 share of the available audience. Then at 9P, the season finale of ‘Dancing With the Stars’ brought in an average 13.31 million viewers and a 9.3/15 as Rumer Willis was named champion and winner of the Mirror Ball trophy. It was the #1 program on the evening in prime time. Great season for this veteran series with the added star power of Bruce Willis and Demi Moore in the stands throughout the event. Hats off to all who bring this exciting program to life, each and every year. But there was something very special about this season. And that something was the champion, Rumer Willis.
The Peacock Network was all ‘Voice’ on Tuesday. At 8P, a recap episode of ‘The Voice’ delivered an average 7.73 million viewers and a 5.0/8. Then at 9P, the season finale, with two hours brought in an average 11.40 million viewers and a 7.1/11. While this was a very competitive evening, ‘The Voice’ did all proud at 30 Rock on this night. Congratulations to Sawyer Fredericks.
The Tiffany Network pulled out most of its ‘NCIS’ guns on Tuesday. At 8P, a rerun of ‘NCIS’, the most watched show in the world delivered an average audience of 9.08 million viewers and a 5.4/9 and finished #1 in the time slot. At 9P, the hottest new program of the season presented a rerun as ‘NCIS: New Orleans’ brought in an average 7.26 million viewers and a 4.4/7. Then at 10P, another rerun of ‘NCIS’ finished with an average 6.43 million viewers and a 4.1/7. It was interesting to note the respect, even reruns of ‘NCIS’ brings to the other network programmers as both NBC delayed its season finale of ‘The Voice’ until 9P as did ABC with the season finale of ‘Dancing With The Stars’.
The Animal Network of Broadcast had Murdoch’s Minions programming on Tuesday. That is a lesson in disaster. At 8P, ‘Hell’s Kitchen’ provided two hours of Gordo. Enough said. It drew an average 3.50 million viewers and a 2.5/4. What a waste of television time. The opening lines said it all, ‘Get outa here’. OK. Got it. Will do. Fini.
The Little Network That Couldn’t … At 8P, ‘The Flash’, in its season finale, brought in an average 3.71 million viewers and a 2.7/4 as it finished #4 in this time slot. Then at 9P, ‘iZombie’ finished the network’s evening with an average 1.76 million viewers and a 1.3/5.
At 1135P, CBS’ ‘Late Show with David Letterman’ demolished the competition, finishing higher than many prime time programs on Tuesday by delivering a 4.9 rating and 12 share of the available audience. Far behind in #2 was NBC’ ‘The Tonight Show Starring Jimmy Fallon’ with a 2.5/6.
ABC’s ‘Jimmy Kimmel Live’ finished #3 with a 2.4/6. At 1235A, CBS’ ‘Late Late Show with James Corden’ win its time slot, finishing #1 with a 2.0/7. ABC’s ‘Nightline’ finished second with an average 1.6/5 in metered-market households. Finishing last was NBC’s ‘Late Night with Seth Meyers’ with only a 1.2/4. At 135A, NBC’s ‘Last Call with Carson Daly’ averaged a 0.7/3 with no competition.
For The Record
ABC finished #1 on Tuesday as it drew an average 11.220 million viewers and a 8.0 rating and 13 share of the available audience. NBC finished #2 with an average 10.149 million viewers and a 6.4/10. CBS finished #3 with an average 7.590 million viewers and a 4.6/7. ESPN #4 finished with 5.387 million viewers. FOX finished #5 with an average 3.422 million viewers and a 2.5/4. The CW finished #6 with an average 2.734 million viewers and a 2.0/3. TBS finished #7 with an average 1.806 million viewers. Telemundo finished #8 with an average 1.2 million viewers and a 0.8/1.
Of note, CBS will finish the 2014-15 television season on Wednesday as #1 in total viewers. With three nights remaining, CBS leads second-place NBC by +2.6 million viewers (11.25 million viewers vs. 8.63 million viewers (+30%); vs ABC 7.961 million viewers; vs FOX 5.827 million viewers), winning the last 12 weeks in viewers (every week since the Academy Awards).
Compared to last season, CBS grew its audience by +5% in viewers. CBS finishes the season with the #1 new show ‘NCIS: New Orleans, the most-watched new series in 10 years, leading network television’s best freshman class alongside ‘Madam Secretary, Sunday’s most-watched scripted broadcast, as well as ‘Scorpion’, ‘CSI: Cyber’ and ‘The Odd Couple’, the #1 new comedy. CBS has the #1 scripted broadcast in viewers on Tuesday (‘NCIS’), which is the most watched drama in the world; Thursday (‘The Big Bang Theory’), Friday (‘Blue Bloods’) and Sunday (‘Madam Secretary’). ‘The Big Bang Theory’ ends the season as the most-watched scripted broadcast. CBS has now had the #1 comedy for 11 consecutive years, beginning in 2004-2005 with ‘Everybody Loves Raymond’. ‘NCIS’ is the season’s #1 drama for the sixth consecutive season. CBS has now had the #1 drama in 13 of the last 14 seasons, while also having the top scripted program for 12 of the last 13. ’60 Minutes’ is once again the #1 news program.
Today In TV History
On this date in 1993, the final episode of ‘Cheers’ aired on NBC. The show debuted on September 30, 1982.
Cable Television News
Top Ten Cable Programs on Tuesday
#1 NBA Playoffs ESPN 6.848 million viewers @ 903P
#2 NBA Draft Lottery ESPN 3.550 million viewers @ 828P
#3 Deadliest Catch DISC 2.680 million viewers @ 9P
#4 American Dad ADSM 2.280 million viewers @ 1030P
#5 The Big Bang Theory TBS 2.185 million viewers @ 9P
#6 The Big Bang Theory TBS 2.181 million viewers @ 830P
#7 The Big Bang Theory TBS 2.236 million viewers @ 930P
#8 If Loving U’s Wrong OWN 2.210 million viewers @ 9P
#9 American Dad ADSM 1.891 million viewers @ 10P
#10 The Big Bang Theory TBS 1.837 million viewers @ 8P
Broadcast Television News
Top Television Programs (include LIVE +7) for Week of April 27-May 3,2015 (Millions of viewers)
RK PROGRAM NET LIVE +7 TOTAL %
#1 ‘The Big Bang Theory’ CBS 13.855 4.680 18.535 34%
#2 ‘NCIS’ CBS 14.854 3.986 18.840 27%
#3 ‘NCIS: New Orleans’ CBS 14.545 2.882 17.427 20%
#4 ‘Blue Bloods’ CBS 11.282 3.781 15.063 34%
#5 ‘Law & Order:SVU’ NBC 9.253 3.968 13.221 43%
#6 ‘Criminal Minds’ CBS 8.716 3.586 12.302 41%
#7 ‘Modern Family’ ABC 7.997 4.043 12.040 51%
#8 ‘Castle’ ABC 8.305 3.366 11.671 41%
#9 ‘Blacklist’ NBC 6.599 4.966 11.565 75%
#10 ‘Hawaii Five’ CBS 8.601 2.636 11.237 31%
#11 ‘Grey’s Anatomy’ ABC 8.741 3.140 11.881 36%
#12 ‘Person Of Interest’ CBS 8.449 2.772 11.221 33%
#13 ‘NCIS: Los Angeles’ CBS 7.826 3.254 11.080 42%
#14 ‘Chicago PD’ NBC 7.941 3.111 11.052 39%
#15 ‘Elementary’ CBS 7.033 3.379 10.412 48%
#16 ‘CSI: Cyber’ CBS 7.230 2.918 10.148 40%
#17 ‘Chicago Fire’ NBC 6.853 3.181 10.034 46%
Billboard Music Awards, NBA Playoffs and ‘Mad Men’ Series Finale Top the Week’s Twitter Charts
The 2015 Billboard Music Awards on ABC on May 17 was the week’s No. 1 television event (including sports) on Twitter for the week of May 11. According to Nielsen, the three-hour ABC special telecast totaled 2.72 million tweets written by 713,000 unique authors, which were seen by a unique audience of 8.98 million people (generating 149.11 million Twitter TV impressions).
The top scripted option for the week was the series finale of AMC’s ‘Mad Men’ (3.87 million Twitter users/203,000 tweets/78,000 unique authors/49.75 million impressions). And the top non-scripted series was the 2-hour season finale of Fox’s ‘American Idol’ from May 13 (3.01 million Twitter users/182,000 tweets/79,000 unique authors/10.75 million impressions). Nick Fradiani became the series’ fourteenth winner; Clark Beckham was runner-up.
The Top Marketing Channel That Drives Phone Calls To Businesses
Mobile-only media such as mobile search and display are the source of a majority of phone calls to businesses, according to an Invoca analysis of 32 million phone calls throughout 2014. But are these media referring high-quality calls?
Looking at the top marketing channels driving calls, the study indicates that mobile search was by far the largest source of calls, referring 45% of the study’s sample over the yearlong period. While the results may be specific to Invoca’s platform and therefore not necessarily broadly applicable, it isn’t surprising that mobile search is such an influential driver of calls given its convenience and the popularity of click-to-call functionality in search results.
Beyond mobile search were desktop display (11% share of calls) and desktop search (9%), followed by mobile display (8%). So while mobile trumps desktop by a large margin in search-driven calls, display-referred calls were slightly more the realm of desktop than mobile. In looking at the discrepancy between search- and display-referred calls, it’s worth noting that research released several years ago found that mobile local search ad clicks were most often followed by a phone call, while display ad clicks were most frequently followed by accessing maps and directions.
Returning to the Invoca study, the analysts note that call durations are an indicator of high buyer-intent, such that the duration of a call is a key indicator of call quality. Mobile trails on this front, with mobile search-referred calls lasting 3 minutes and 58 seconds on average and mobile display-driven calls 2 minutes and 58 seconds, both shorter than the overall average of 4 minutes and 7 seconds. That may not necessarily reflect low-quality calls, though, instead perhaps being indicative of the on-the-go mentality of mobile callers, whose searches often convert quickly.
Offline channels, which drove just 16% of the calls analyzed, generally averaged longer durations. Newspaper-referred calls, for example, averaged 6 minutes and 10 seconds, more than a minute longer than desktop display, the best-performing online source. Calls driven by magazines, direct mail and directories also saw durations higher than the average. As the study authors note, the level of effort in calling from a print ad reflects high buyer intent.
In other interesting study results:
. Tuesdays received the highest volume of phone calls, 48% more than Sundays, which had the lowest;
. Only 25% of calls came from landlines;
. The recreation and leisure and insurance industries had the highest call volume;
. The home services industry had the longest average call duration (6 minutes and 48 seconds), followed by the insurance industry (5 minutes and 26 seconds);
. 79% of automotive calls came from offline channels (with TV a prime source), automotive calls lasted just 1 minute and 52 seconds on average;
. Offline sources also accounted for an above-average share (44%) of financial services calls, although mobile search was the single largest source of calls (21%); and
. Radio accounted for 7% of insurance calls (versus 6% of calls overall), with insurance being a key advertising vertical on radio.
Box Office for Weekend May 15-17 2015
#1 ‘Pitch Perfect 2’ $70,328,250 million in 3,473 theaters
#2 ‘Mad Max: Fury Road’ $44,440,000 million in 3,702 theaters
#3 ‘Avengers: Age Of Ultron’ $ 38,837,000 million in 4,276 theaters
#4 ‘Hot Pursuit’ $5,780,000 million in 3,037 theaters
#5 ‘Furious 7’ $3,647,940 in 2,238 theaters
#6 ‘Paul Blair: Mall Cop 2’ $3,600,000 in 2,632 theaters
#7 ‘The Age Of Adaline’ $3,200,000 million in 2,623 theaters
#8 ‘Home’ (2015) $2,700,000 in 2,006 theaters
#9 ‘Ex Machina’ $2,103,404 in 1,718 theaters
#10 ‘Far From The Madding Crowd’ $1,300,000 in 289 theaters
#11 ‘Woman In Gold’ $1,190,000 in 876 theaters (For review, see http://on.fb.me/1ELEFyn)
90% Of All New American Mothers Are Millennials And They Buy Things Differently
Nearly all new mothers, about 90%, were millennials last year compared to 50% a decade ago, according to Goldman Sachs. The average millennial’s age this year is 25, while that of their average first-time mother is 26.
The rise of this new generation of parents has sent marketers into a frenzy, busily sizing up this quarry in hopes of tapping into the enormous sums of money they will shell out on their kids. Goldman says that parents currently spend $1 trillion each year on their offspring, not including college costs, and that figure is slated to grow in coming years.
That’s in part because the millennial generation, which Goldman defines as those born between 1980 and 2000, makes up a massive 29% chunk of the U.S. population. On top of that, the report estimates that raising a child from infancy through college graduation now costs parents north of half a million dollars raising a child from infancy through college graduation now costs parents north of half a million dollars.
Given all that economic clout, experts say this new breed of parents has the potential to shake up industries across the board, giving rise to smaller innovative companies and forcing established players to evolve or be left in the dust.
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Across The Pond
The Big One finished #1 on Tuesday in the UK as at 9P, ’24 Hours in the Past’ was the night’s most watched program outside of the soaps with an average 3.17 million viewers (15.8%). At 1045P, following the news, ‘The Dog Factory’ followed with an average 1.28 million viewers (13.7%).
The Little Two at 7P had ‘Antiques Road Trip’ and it finished with an average 1.37 million viewers (7.5%). At 8P, ‘RHS Chelsea Flower Show’ was again the top show of the night on the network and was seen by an average 3.03 million viewers (15.1%). At 9P, ‘The Detectives’ drew an audience of 1.81 million viewers (9.0%).
Between 8P-10P, The Independent One presented ‘Midsomer Murders’ and it averaged 1.94 million viewers (9.7%).
The Big Four at 8P had ‘Kirsty and Phil’s Love It or List It’ which produced an average 1.50 million viewers (7.5%). At 9P, ‘No Offence’ continued with an average 1.45 million viewers (7.2%).
The Viacom Five at 8P presented ‘The Dog Rescuers’ which brought in 888,000 viewers (4.4%). AT 9P, ‘Blinging Up Baby: You Won’t Believe It!’ brought in an average 992,000 viewers (5.0%). Then at 10P, ‘Big Brother’ continued with an average 1.01 million viewers (6.5%).
The Little Three had at 8P Live coverage from Vienna of the ‘2015 Eurovision song Contest’ semi-final which brought in an average 790,000 viewers and a 3.9% audience share.
The Little E Four at 9P presented FOX’s ‘Empire’, featuring a guest appearance from Naomi Campbell, and it finished with an average 366,000 viewers (1.8%).
The National Nine Network in Australia was #1 on Tuesday evening in Australia with a 29.1% share of the available audience. #2 was ‘Nine News’ drew an average 1.190 million viewers. #3 was ‘Nine News 6:30’ finished with an average 1,132,000 viewers. #4, ‘A Current Affair’ finished with 1,081,000 viewers. #7, ‘Love Child’ drew an average 932,000 viewers. #10 was ‘Reno Rumble’ which drew an average 828,000 viewers.
The Second Commercial Network in Australia was #2 on Tuesday with a 24.5% share. #5 was ‘Seven News’ which drew an average 1,079,000 viewers. #6, ‘Seven News/Today Tonight’ drew an average 1,062,000 viewers. #9 was ‘Home and Away’ and it finished with 854,000 viewers.
The Third Commercial Network in Australia was #3 with a 24.2% share. The #1 show in Australia on Tuesday was ‘MasterChef Australia’ which finished with an average 1,204,000 viewers.
The Alphabet Network in Australia finished fourth with a 15.9% share of the available audience. #8 was ‘ABC News’ which finished with an average 874,000 viewers.
The Special Broadcast Service in Australia finished #5 with a 6.3% share.
WEDNESDAY AUSTRALIAN OVERNIGHT TV RATINGS
The Second Commercial Network in Australia finished #1 on Wednesday with a 27.7% share of the available audience. #3 was ‘Seven News’ which finished with an average 1,041,000 viewers. #5, ‘Seven News/Today Tonight’ drew 955,000 viewers. #8, ‘Home and Away drew an average 810,000 viewers. #9 was ‘House Rules’ which delivered 763,000 viewers. And, #10 was CBS’
‘Criminal Minds’ with 718,000 viewers.
The National Nine Network in Australia finished #2 with a 25.7% share. #2 was ‘Nine News’ which finished with 1,099,000 viewers and was the top newscast in the nation. #4 was ‘Nine News 6:30’ with 1,033,000 viewers. #6, ‘A Current Affair’ drew 862,000 viewers.
The Third Commercial Network in Australia finished #3 with a 24.4% share. The #1 program in Australia on Wednesday was ‘MasterChef Australia’ which drew an average 1,127,000 viewers.
The Alphabet Network in Australia finished fourth with a 16.4% share. #7 was ‘ABC News’ finished with an average 818,000 viewers.
The Special Broadcast Service in Australia finished #5 in Australia on Wednesday with a 5.9% share of the available audience.
No matter where you lived, as you can see, people were…
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