This is the Daily Diary of Screens. On Monday, May 18, 2015, the 25th day of the May Sweeps Period, ABC was the #1 network in the U.S. as ‘Dancing With The Stars’ was the top program. BBC Two finished #1 in the UK with ‘The RHS Chelsea Flower Show’ the top program. Network Nine finished #1 in Australia as ‘Nine News’ was the top program. TUESDAY’S AUSTRALIAN OVERNIGHT TV RATINGS (SEE BELOW)
Today, traditional TV still accounts for the lion’s share of video viewing, but online and mobile are where the growth is. When managed together, TV/digital/mobile hold the potential to drive real impact for advertisers—enabling them to maximize the customers they reach and/or reinforce key messaging across screens. After all, ‘It’s all about screens’.
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For Monday, May 18, 2015 (Posted on May 19, 2015)
The Alphabet Network brought reality to a new high as it powered to #1 on Monday. At 8P, the final ‘Dancing With the Stars’ performance show of the spring season topped the evening with an average 14.11 million viewers and a 10.2 rating/16 share in households. At 9P-11P, the two-hour season-premiere of ‘The Bachelorette’ finished with an average 7.24 million viewers and a 5.1/8.
The Peacock Network had its big gun loaded but could not fire the winning shot. At 8P, in part one of the finale of ‘The Voice’ delivered a second position with an average 11.05 million viewers and a 7.1/11. AT 10P, season-finale of medical drama ‘The Night Shift’ finished at a distant third with an average 5.42 million viewers and a 3.3/6.
The Tiffany Network finished third for the straight night, an uncomfortable position Paley’s Pals. At 8P, ‘2 Broke Girls’ opened the evening at Black Rock and finished third with an average 7.62 million viewers and a 5.0/8. At 830P, ‘Mike & Molly’ finished with an average 7.55 million viewers and a 5.3/8. At 9P, the series finale of ‘Stalker’ finished with 6.82 million viewers and a 4.5/7 as it ended its run. Then at 10P, the season-ending episode of ‘NCIS: Los Angeles’ finished with a dominant 9.18 million viewers and a 5.9/10. This episode, titled ‘Chernoff, K’, is a Must See TV ON DEMAND performance as it solved and created many issues, not only concluding the arc of the missing oil but the identity of G. Callen’s father. And perhaps, the introduction of a new recurring member. In a ‘in the moment’ scene at the very end, there was the man that everyone thought was dead and who’s grave, G had just visited outside of Moscow. It is moments like this that makes this one of the great television programs. Since moving from the luxury following ‘NCIS’ on Tuesdays, it has dropped viewership. But it is one of the best moves Black Rock has made in programming history (outside of picking up ‘JAG’) which is a trademark of the Kelly Kahl era of programming. It has again gotten people to watch CBS on Monday’s at 10P, one area this network has struggled with for years.
The Animal Network of Broadcast spent Monday burning off a cancelled series. AT 8P, two episodes (including the series finale) of three year-old drama ‘The Following’ finished with an average million viewers and a 2.4/4, giving us all new meaning to the myth of Kevin Bacon. We are not officially separated. Long live the ‘degrees of’ period in our lives.
The Little Network That Couldn’t died on Monday. At 8P, the 2012 theatrical ‘Celeste and Jesse Forever’ drove the network to a new low as it delivered viewers and a 0.4/1. What more can be added?
Rare for television in the late night that it has such a huge winner. CBS’ ‘Late Show with David Letterman’ finished #1 at 1035P with an overwhelming 4.1 rating and a dominating 11 share with guest star, Tom Hanks. NBC’s ‘The Tonight Show Starring Jimmy Fallon’ was a distant second with a 2.2/6. ABC’s ‘Jimmy Kimmel Live’ finished with a 2.1/6. At 1235A, CBS’ ‘Late Late Show with James Corden’ again finished #1 in its time slot with a dominating 1.7/6. ABC’s ‘Nightline’ averaged a 1.5/5 in metered-market households. NBC’s ‘Late Night with Seth Meyers’ finished dead last with a 1.1/4. AT 135A, ‘Last Call with Carson Daly’ averaged a 0.6/3.
For The Record
ABC finished #1 for the second straight night in prime time with an average 9.529 million viewers and a 6.7/11. NBC finished #2 with an average 9.174 million viewers and a 6.0/10. CBS finished #3 with an average 7.896 million viewers and a 5.1/8. USA Network finished #4 with an average 3.985 million viewers. FOX finished with an average 3.096 million viewers and a 2.4/4. Univision finished with an average 2.441 million viewers. Telemundo finished with an average 1.5 million viewers an a 0.8/1. The CW finished with an average 514,000 friends and family and a 0.4/1.
Of note, CBS will finish the 2014-15 television season on Wednesday as #1 in total viewers. With three nights remaining, CBS leads second-place NBC by +2.6 million viewers (11.25 million viewers vs. 8.63 million viewers (+30%); vs ABC 7.961 million viewers; vs FOX 5.827 million viewers), winning the last 12 weeks in viewers (every week since the Academy Awards).
Compared to last season, CBS grew its audience by +5% in viewers. CBS finishes the season with the #1 new show ‘NCIS: New Orleans, the most-watched new series in 10 years, leading network television’s best freshman class alongside ‘Madam Secretary, Sunday’s most-watched scripted broadcast, as well as ‘Scorpion’, ‘CSI: Cyber’ and ‘The Odd Couple’, the #1 new comedy. CBS has the #1 scripted broadcast in viewers on Tuesday (‘NCIS’), which is the most watched drama in the world; Thursday (‘The Big Bang Theory’), Friday (‘Blue Bloods’) and Sunday (‘Madam Secretary’). ‘The Big Bang Theory’ ends the season as the most-watched scripted broadcast. CBS has now had the #1 comedy for 11 consecutive years, beginning in 2004-2005 with ‘Everybody Loves Raymond’. ‘NCIS’ is the season’s #1 drama for the sixth consecutive season. CBS has now had the #1 drama in 13 of the last 14 seasons, while also having the top scripted program for 12 of the last 13. ’60 Minutes’ is once again the #1 news program.
Today In TV History
On this date in 1992 – U.S. Vice President Dan Quayle criticized the CBS sitcom “Murphy Brown” for having its title character decide to bear a child out of wedlock.
Cable Television News
Monday Top Ten Cable Programs
#1T ‘WWE Raw’ USA 4.001 million viewers @ 8P
#1T ‘WWE Raw’ USA 4.001 million viewers @ 9P
#3 ‘WWE Raw’ USA 3.955 million viewers @ 10P
#4 ‘Love & Hip Hop ATL VH1 3.124 million viewers @ 8P
#5 ‘Keeping Up Kardash’ ENT 2.554 million viewers @ 9P
#6 ‘The O’Reilly Factor FOXNC 2.410 million viewers @ 8P
#7 ‘Street Outlaws’ DISC 2.368 million viewers @ 9P
#8 ‘Swamp People’ HIST 2.204 million viewers @ 9P
#9 ‘The Kelly File’ FOXNC 2.074 million viewers @ 9P
#10 ‘LHH ATL Afterparty’ VH1 2.066 million viewers @ 9P
Broadcast Television News
Top Television Programs (include LIVE +7) for Week of April 27-May 3,2015 (Millions of viewers)
RK PROGRAM NET LIVE +7 TOTAL %
#1 ‘The Big Bang Theory’ CBS 13.855 4.680 18.535 34%
#2 ‘NCIS’ CBS 14.854 3.986 18.840 27%
#3 ‘NCIS: New Orleans’ CBS 14.545 2.882 17.427 20%
#4 ‘Blue Bloods’ CBS 11.282 3.781 15.063 34%
#5 ‘Law & Order:SVU’ NBC 9.253 3.968 13.221 43%
#6 ‘Criminal Minds’ CBS 8.716 3.586 12.302 41%
#7 ‘Modern Family’ ABC 7.997 4.043 12.040 51%
#8 ‘Castle’ ABC 8.305 3.366 11.671 41%
#9 ‘Blacklist’ NBC 6.599 4.966 11.565 75%
#10 ‘Hawaii Five’ CBS 8.601 2.636 11.237 31%
#11 ‘Grey’s Anatomy’ ABC 8.741 3.140 11.881 36%
#12 ‘Person Of Interest’ CBS 8.449 2.772 11.221 33%
#13 ‘NCIS: Los Angeles’ CBS 7.826 3.254 11.080 42%
#14 ‘Chicago PD’ NBC 7.941 3.111 11.052 39%
#15 ‘Elementary’ CBS 7.033 3.379 10.412 48%
#16 ‘CSI: Cyber’ CBS 7.230 2.918 10.148 40%
#17 ‘Chicago Fire’ NBC 6.853 3.181 10.034 46%
Billboard Music Awards, NBA Playoffs and ‘Mad Men’ Series Finale Top the Week’s Twitter Charts
The 2015 Billboard Music Awards on ABC on May 17 was the week’s No. 1 television event (including sports) on Twitter for the week of May 11. According to Nielsen, the three-hour ABC special telecast totaled 2.72 million tweets written by 713,000 unique authors, which were seen by a unique audience of 8.98 million people (generating 149.11 million Twitter TV impressions).
The top scripted option for the week was the series finale of AMC’s ‘Mad Men’ (3.87 million Twitter users/203,000 tweets/78,000 unique authors/49.75 million impressions). And the top non-scripted series was the 2-hour season finale of Fox’s ‘American Idol’ from May 13 (3.01 million Twitter users/182,000 tweets/79,000 unique authors/10.75 million impressions). Nick Fradiani became the series’ fourteenth winner; Clark Beckham was runner-up.
The Top Marketing Channel That Drives Phone Calls To Businesses
Mobile-only media such as mobile search and display are the source of a majority of phone calls to businesses, according to an Invoca analysis of 32 million phone calls throughout 2014. But are these media referring high-quality calls?
Looking at the top marketing channels driving calls, the study indicates that mobile search was by far the largest source of calls, referring 45% of the study’s sample over the yearlong period. While the results may be specific to Invoca’s platform and therefore not necessarily broadly applicable, it isn’t surprising that mobile search is such an influential driver of calls given its convenience and the popularity of click-to-call functionality in search results.
Beyond mobile search were desktop display (11% share of calls) and desktop search (9%), followed by mobile display (8%). So while mobile trumps desktop by a large margin in search-driven calls, display-referred calls were slightly more the realm of desktop than mobile. In looking at the discrepancy between search- and display-referred calls, it’s worth noting that research released several years ago found that mobile local search ad clicks were most often followed by a phone call, while display ad clicks were most frequently followed by accessing maps and directions.
Returning to the Invoca study, the analysts note that call durations are an indicator of high buyer-intent, such that the duration of a call is a key indicator of call quality. Mobile trails on this front, with mobile search-referred calls lasting 3 minutes and 58 seconds on average and mobile display-driven calls 2 minutes and 58 seconds, both shorter than the overall average of 4 minutes and 7 seconds. That may not necessarily reflect low-quality calls, though, instead perhaps being indicative of the on-the-go mentality of mobile callers, whose searches often convert quickly.
Offline channels, which drove just 16% of the calls analyzed, generally averaged longer durations. Newspaper-referred calls, for example, averaged 6 minutes and 10 seconds, more than a minute longer than desktop display, the best-performing online source. Calls driven by magazines, direct mail and directories also saw durations higher than the average. As the study authors note, the level of effort in calling from a print ad reflects high buyer intent.
In other interesting study results:
. Tuesdays received the highest volume of phone calls, 48% more than Sundays, which had the lowest;
. Only 25% of calls came from landlines;
. The recreation and leisure and insurance industries had the highest call volume;
. The home services industry had the longest average call duration (6 minutes and 48 seconds), followed by the insurance industry (5 minutes and 26 seconds);
. 79% of automotive calls came from offline channels (with TV a prime source), automotive calls lasted just 1 minute and 52 seconds on average;
. Offline sources also accounted for an above-average share (44%) of financial services calls, although mobile search was the single largest source of calls (21%); and
. Radio accounted for 7% of insurance calls (versus 6% of calls overall), with insurance being a key advertising vertical on radio.
Box Office for Weekend May 15-17 2015
#1 ‘Pitch Perfect 2’ $70,328,250 million in 3,473 theaters
#2 ‘Mad Max: Fury Road’ $44,440,000 million in 3,702 theaters
#3 ‘Avengers: Age Of Ultron’ $ 38,837,000 million in 4,276 theaters
#4 ‘Hot Pursuit’ $5,780,000 million in 3,037 theaters
#5 ‘Furious 7’ $3,647,940 in 2,238 theaters
#6 ‘Paul Blair: Mall Cop 2’ $3,600,000 in 2,632 theaters
#7 ‘The Age Of Adaline’ $3,200,000 million in 2,623 theaters
#8 ‘Home’ (2015) $2,700,000 in 2,006 theaters
#9 ‘Ex Machina’ $2,103,404 in 1,718 theaters
#10 ‘Far From The Madding Crowd’ $1,300,000 in 289 theaters
#11 ‘Woman In Gold’ $1,190,000 in 876 theaters (For review, see http://on.fb.me/1ELEFyn)
90% Of All New American Mothers Are Millennials And They Buy Things Differently
Nearly all new mothers, about 90%, were millennials last year compared to 50% a decade ago, according to Goldman Sachs. The average millennial’s age this year is 25, while that of their average first-time mother is 26.
The rise of this new generation of parents has sent marketers into a frenzy, busily sizing up this quarry in hopes of tapping into the enormous sums of money they will shell out on their kids. Goldman says that parents currently spend $1 trillion each year on their offspring, not including college costs, and that figure is slated to grow in coming years.
That’s in part because the millennial generation, which Goldman defines as those born between 1980 and 2000, makes up a massive 29% chunk of the U.S. population. On top of that, the report estimates that raising a child from infancy through college graduation now costs parents north of half a million dollars raising a child from infancy through college graduation now costs parents north of half a million dollars.
Given all that economic clout, experts say this new breed of parents has the potential to shake up industries across the board, giving rise to smaller innovative companies and forcing established players to evolve or be left in the dust.
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For The World Who Needs A Little
Think Sunshine. #thinksunshine
Across The Pond
Who would have guessed? Two became One. The Little Two finished #1 on Monday as at 8P, ‘The RHS Chelsea Flower Show’ proved to be a ratings hit as it brought in the top rated show of the evening, with an average 3.0 million viewers (13.7%). Then at 9P, ‘The Detectives’ followed with an average 1.77 million viewers (8.4%). At 10P, ‘Episodes’ brought in 910,000 viewers (5.3%).
The Big One, meanwhile, had to play second fiddle to its off-spring as at 830P, ‘Antibiotic Apocalypse’ could only draw an average 2.04 million viewers (9.2%). At 9P, even ‘New Tricks’ couldn’t beat flowers as it drew an averaged 2.62 million viewers (12.5%).
The Independent One gave it a shot at 8P, but even ‘Wild Ireland’ couldn’t upset flowers and it brought in an average 2.37 million viewers (10.9%). At 9P, ‘Scammers’ brought in the network high of 2.60 million viewers (12.4%).
The Big Four at 8P had ‘Damned Designs’ and it drew an average 1.06 million viewers (4.9%). AT 9P, ‘Benefits Street’ was the network’s top program on Monday as it drew an average 1.99 million viewers (9.5%).
Murdoch’s Bird finished #5 on Monday behind a little help from HBO. At 9P, ‘Game of Thrones’ continued with an average 1.16 million viewers (5.5%).
The Viacom Five at 9P brought on FOX’s ‘Gotham’ and it brought in an average 759,000 viewers (3.6%). At 10P, ‘Big Brother’ continued with an average 1.09 million viewers (6.9%).
E4 presented at 9P, ‘Made in Chelsea’ as it averaged 480,000 viewers (2.3%).
The National Nine Network won #1 position on Monday as it delivered a 29.2% share of the available audience. The #1 program in the nation and the top newscast was ‘Nine News’ which drew 1.275 million viewers. #2 was ‘Nine News 6:30’ finished with an average 1,184,000 viewers. Then, the #3 program was ‘A Current Affair’ which drew an average 1,172,000 viewers. #5 was ‘Married At First Sight’ which drew 1,134,000 viewers, becoming the top non-news program on Monday.
The Second Commercial Network in Australia finished second on Monday with 24.8% share. #4 was ‘Seven News’ which drew an average 1,171,000 viewers. Then at #7, ‘Seven News/Today Tonight’ finished with an average 1,097,000 viewers. #10 was ‘Home and Away’ which drew an average 864,000 viewers.
The Third Commercial Network in Australia finished #3 with 21.2% share. #6 on Monday was ‘MasterChef Australia’ which drew 1,129,000 viewers.
The Alphabet Network in Australia finished with a 19.4% share. #8 was ‘ABC News’ with 950,000 viewers. #9 was ‘Australian Story’ which drew an average 903,000 viewers.
The Special Broadcast Service in Australia finished fifth with a 5.4% share.
TUESDAY AUSTRALIAN OVERNIGHT TV RATINGS
The National Nine Network in Australia was #1 on Tuesday evening in Australia with a 29.1% share of the available audience. #2 was ‘Nine News’ drew an average 1.190 million viewers. #3 was ‘Nine News 6:30’ finished with an average 1,132,000 viewers. #4, ‘A Current Affair’ finished with 1,081,000 viewers. #7, ‘Love Child’ drew an average 932,000 viewers. #10 was ‘Reno Rumble’ which drew an average 828,000 viewers.
The Second Commercial Network in Australia was #2 on Tuesday with a 24.5% share. #5 was ‘Seven News’ which drew an average 1,079,000 viewers. #6, ‘Seven News/Today Tonight’ drew an average 1,062,000 viewers. #9 was ‘Home and Away’ and it finished with 854,000 viewers.
The Third Commercial Network in Australia was #3 with a 24.2% share. The #1 show in Australia on Tuesday was ‘MasterChef Australia’ which finished with an average 1,204,000 viewers.
The Alphabet Network in Australia finished fourth with a 15.9% share of the available audience. #8 was ‘ABC News’ which finished with an average 874,000 viewers.
The Special Broadcast Service in Australia finished #5 with a 6.3% share.
No matter where you lived, as you can see, people were…
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