This is the Daily Diary of Screens. On Sunday, May 17, 2015, the 24th day of the May Sweeps Period, ABC was the #1 network in the U.S. as ‘2015 Billboard Music Awards’ was the top program. BBC One finished #1 in the UK with ‘Countryfile’ the top program. Seven finished #1 in Australia as ‘Seven News Sunday’ was the top program. MONDAY AUSTRALIAN OVERNIGHT TV RATINGS (SEE BELOW)
Today, traditional TV still accounts for the lion’s share of video viewing, but online and mobile are where the growth is. When managed together, TV/digital/mobile hold the potential to drive real impact for advertisers—enabling them to maximize the customers they reach and/or reinforce key messaging across screens. After all, ‘It’s all about screens’.
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For Sunday, May 17, 2015 (Posted on May 18, 2015)
The Alphabet Network finished on top for the final Sunday of the May Sweeps. At 7P, the season-finale of veteran ‘America’s Funniest Home Videos’ finished with an average 6.40 million viewers and a 4.1/8. Then at 8P-11P, ‘2015 Billboard Music Awards’ delivered an average 11.10 million viewers and an evening leading 7.6 rating/13 share in households (peaking in the 930P half hour with an average 11.92 million viewers and a 8.1/13). It finished 13% above last year’s Billboard Awards telecast. Disneyville is happy this morning.
The Tiffany Network did something strange on the final Sunday of the May Sweeps. It decided to bring back ‘I Love Lucy’ and double up with a program they cancelled a week earlier. Without a doubt, this led to disaster as the usual top flight lineup was disrupted right at the moment it needed it the most. At 7P, ’60 Minutes’ finished #1 in its time slot with an average 8.70 million viewers and a 6.6/12. Then at 8P, Paley’s Pals decided to bring back Lucy in what was billed as ‘The I Love Lucy Superstar Special. At 8P, in a colorized version of ‘L.A. at Last’, starring Bill Holden, it finished with an average 6.41 million viewers and a 4.1/7. Then, ‘Lucy and Superman’ brought in an average 6.41 million viewers and a 4.1/7. Then at 9P, the already cancelled ‘Battle Creek’ was run back-to-back and the first episode brought in an average 5.10 million viewers and a 3.4/5. At 10P, the second episode of ‘Battle Creek’ finished with an average 5.29 million viewers and a 3.3/6. While everyone understands that the network needs to burn off episodes that have already been in the can, the scheduling on this Sunday was unusual at best.
The Peacock Network simply struggled the entire evening. At 7P-9P, ‘Dateline’ finished with an average 5.74 million viewers and a 4.1/7. Then at 9P, ‘A.D.: The Bible Continues’ may have been good over the Easter weekend, but it dropped to an average 4.85 million viewers and a 3.1/5. At 10P, it was followed by the already canceled ‘American Odyssey’ where it died with an average 2.67 million viewers and a 1.8/3.
The Animal Network of Broadcast died. At 7P, a rerun of ‘The Simpsons’ got off to a slow start with an average 1.54 million viewers and a 1.2/2. At 730P, ‘Bob’s Burgers’ drew an average 1.93 million viewers and a 1.2/2. AT 8P, the season-finale episodes of the regularly scheduled edition of ‘The Simpsons’ finished with an average 2.79 million viewers and a 1.9/3. At 830P, ‘Brooklyn Nine-Nine’ finished with an average 2.30 million viewers and a 1.7/3. At 9P, ‘Family Guy’ drew an average 2.82 million viewers and a 2.0/3. Then at 930P, ‘Bob’s Burgers’ drew an average 2.42 million viewers and a 1.6/3. Almost all of the programs were down, some as large as 29% vs last year on this comparable date. And it has looked this way all year. Despite this, Murdoch’s Minions is keeping its Sunday line-up intact next fall. Go figure.
For The Record
ABC finished #1 on Sunday with an average 9.939 million viewers and a 6.7 rating and 11 share of the available audience. CBS finished #2 with an average 6.376 million viewers and a 4.3/7. NBC finished with an average 4.478 million viewers and a 3.3/6. FOX finished with an average 2.300 million viewers and a 1.6/3. Univision finished with an average 1.583 million viewers and a 0.9/2. Telemundo finished with 1.300 million viewers and a 0.7/1.
Today In TV History
On this date in 1998, the final episode of ‘Murphy Brown’ aired on CBS.
Box Office for Weekend May 15-17 2015
#1 ‘Pitch Perfect 2’ $70,328,250 million in 3,473 theaters
#2 ‘Mad Max: Fury Road’ $44,440,000 million in 3,702 theaters
#3 ‘Avengers: Age Of Ultron’ $ 38,837,000 million in 4,276 theaters
#4 ‘Hot Pursuit’ $5,780,000 million in 3,037 theaters
#5 ‘Furious 7’ $3,647,940 in 2,238 theaters
#6 ‘Paul Blair: Mall Cop 2’ $3,600,000 in 2,632 theaters
#7 ‘The Age Of Adaline’ $3,200,000 million in 2,623 theaters
#8 ‘Home’ (2015) $2,700,000 in 2,006 theaters
#9 ‘Ex Machina’ $2,103,404 in 1,718 theaters
#10 ‘Far From The Madding Crowd’ $1,300,000 in 289 theaters
#11 ‘Woman In Gold’ $1,190,000 in 876 theaters (For review, see http://on.fb.me/1ELEFyn)
90% Of All New American Mothers Are Millennials And They Buy Things Differently
Nearly all new mothers, about 90%, were millennials last year compared to 50% a decade ago, according to Goldman Sachs. The average millennial’s age this year is 25, while that of their average first-time mother is 26.
The rise of this new generation of parents has sent marketers into a frenzy, busily sizing up this quarry in hopes of tapping into the enormous sums of money they will shell out on their kids. Goldman says that parents currently spend $1 trillion each year on their offspring, not including college costs, and that figure is slated to grow in coming years.
That’s in part because the millennial generation, which Goldman defines as those born between 1980 and 2000, makes up a massive 29% chunk of the U.S. population. On top of that, the report estimates that raising a child from infancy through college graduation now costs parents north of half a million dollars raising a child from infancy through college graduation now costs parents north of half a million dollars.
Given all that economic clout, experts say this new breed of parents has the potential to shake up industries across the board, giving rise to smaller innovative companies and forcing established players to evolve or be left in the dust.
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Across The Pond
The Big One had the top program on Sunday and that was enough to lift it to #1 in the UK. At 7P, the long running ‘Countryfile’ was the most watched program on Sunday as it pulled in an average 6.27 million viewers (33.1%). At 8P, ‘Antiques Roadshow’ brought in an average 5.82 million viewers (27.2%). At 9P, ‘Jonathan Strange and Mr Norrell’ followed with an average 4.53 million viewers (20.5%).
The Independent One at 715P presented ‘Celebrity Squares’ and it drew an average 1.63 million viewers (8.5%). At 8P, ‘Sunday Night at the Palladium’ finished with an average 3.37 million viewers (15.7%). Then at 9P, the network’s biggest program of the evening, ‘Home Fires’ pulled in an average 4.53 million viewers (20.6%).
The Little Two at 8P had ‘Demolition’ and it brought in an average 1.61 million viewers (7.5%). Then at 9P, ‘The Detectives’ finished with an average 1.40 million viewers (6.3%).
The Big Four at 8P had ‘For The Love of Cars’ and it was seen by an average 1.03 million viewers (4.8%). AT 9P, ‘Grayson Perry’s Dream House’ dropped to an average 870,000 viewers (3.9%).
The Viacom Five at 9P presented ‘Big Brother’ as it averaged 1.02 million viewers (4.6%). At 10P, ‘The Rock’ drew an average 537,000 viewers (5.3%).
On this date in 1985, ‘Nightline’ aired from a remote location for the first time. The location was in South Africa.
The Second Commercial Network in Australia dominated Sunday with a stunning 34.3% share of the available audience. And the #1 program in the nation on Sunday was ‘Seven News Sunday’ with 1,450,000 viewers. #2 was ‘Catching Milat’ and it finished with an average 1,387,000 viewers. #4, ‘House Rules-Whole House Reveal’ pulled in 1,154,000 viewers.
The National Nine Network finished #2 in Australia with a 23.4% share. #3 was ‘Nine News Sunday’ which drew 1,265,000 viewers. #7, ‘Reno Rumble’ finished with 841,000 viewers. #8, ’60 Minutes’ drew 740,000 viewers.
The Third Commercial Network in Australia finished #3 on Sunday with a 20.2% share. #5 on Sunday was ‘MasterChef Australia’ with 1,043,000 viewers. #9, ‘Modern Family’ pulled in 699,000 viewers.
The Alphabet Network in Australia finished fourth with a 15.0% share. #6 was ‘ABC News Sunday’ which drew 922,000 viewers. #10 was ‘Animal Super Senses’ which drew 601,000 viewers.
The Special Broadcast Service in Australia finished fifth with a 7.1% share
MONDAY AUSTRALIAN OVERNIGHT TV RATINGS
The National Nine Network won #1 position on Monday as it delivered a 29.2% share of the available audience. The #1 program in the nation and the top newscast was ‘Nine News’ which drew 1.275 million viewers. #2 was ‘Nine News 6:30’ finished with an average 1,184,000 viewers. Then, the #3 program was ‘A Current Affair’ which drew an average 1,172,000 viewers. #5 was ‘Married At First Sight’ which drew 1,134,000 viewers, becoming the top non-news program on Monday.
The Second Commercial Network in Australia finished second on Monday with 24.8% share. #4 was ‘Seven News’ which drew an average 1,171,000 viewers. Then at #7, ‘Seven News/Today Tonight’ finished with an average 1,097,000 viewers. #10 was ‘Home and Away’ which drew an average 864,000 viewers.
The Third Commercial Network in Australia finished #3 with 21.2% share. #6 on Monday was ‘MasterChef Australia’ which drew 1,129,000 viewers.
The Alphabet Network in Australia finished with a 19.4% share. #8 was ‘ABC News’ with 950,000 viewers. #9 was ‘Australian Story’ which drew an average 903,000 viewers.
The Special Broadcast Service in Australia finished fifth with a 5.4% share.
No matter where you lived, as you can see, people were…
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2015 Billboard #1 in Jazz….Boney James ‘Drumline’