CBS #1 on Saturday in the U.S. ITV #1 in the UK. Seven #1 in Australia.

This is the Daily Diary of Screens. On Saturday, May 16, 2015, the 23rd day of the May Sweeps Period, CBS was the #1 network in the U.S. as ’48 Hours’ was the top program. ITV finished #1 in the UK with ‘Britain’s Got Talent’ the top program. Seven finished #1 in Australia as ‘Seven News Saturday’ was the top program. SUNDAY AUSTRALIAN OVERNIGHT TV RATINGS (SEE BELOW)

Today, traditional TV still accounts for the lion’s share of video viewing, but online and mobile are where the growth is. When managed together, TV/digital/mobile hold the potential to drive real impact for advertisers—enabling them to maximize the customers they reach and/or reinforce key messaging across screens. After all, ‘It’s all about screens’.

The Home Of #dailydiaryofscreens

For Saturday, May 16, 2015 (Posted on May 17, 2015)

CBS #1 on Saturday as '48 Hours' top program.

CBS #1 on Saturday as ’48 Hours’ top program.


The Tiffany Network mixed reruns and original programming on Saturday to become #1. At 8P, a rerun of ‘NCIS: New Orleans’ delivered an opening average of 4.18 million viewers to win the time slot. Then at 9P, a rerun of ‘CSI: Cyber’ delivered a time slot winning 3.96 million viewers. Finally at 10P, an original episode of ’48 Hours’ brought in the night’s top audience with an average 5.93 million viewers allowing Black Rock to win each and ever half hour in prime time on Saturday.


The Alphabet Network tried but didn’t have enough to continue for the second straight day on top of the programming. At 8P, ‘Dancing With The Stars: Road to the Finals – Clip Show’ with a strong overview of Monday’s finals, pulled in an average 3.78 million viewers. Then at 9P, ‘Countdown to The Billboard Music Awards: An Insider’s Guide’ drew an average 2.28 million viewers. Finally at 10P, a rerun of ‘Shark Tank’ drew an average audience of 2.53 million viewers.


The Peacock Network didn’t have any imagination on Saturday as it ran a complete schedule of reruns. At 8P, a rerun of ‘The Voice’ drew an average 2.18 million viewers. At 10P, a rerun of ‘Saturday Night Live’ drew an average 2.43 million viewers allowing the network to rest easily into third place on the evening. All it did was turn on the lights and put the schedule on automatic pilot. The results were predictable.


The Animal Network of Broadcast went to the NBC Saturday School of Programming with all reruns. At 8P, a rerun of ‘Hell’s Kitchen’ drew an average 930,000 of Gordo’s family and friends. At 9P, a rerun of ‘Bones’ drew an average 1.29 million viewers. The Minions of Murdoch finished dead last and qualified for the all important NBC Turn On The Lights Award.

For The Record

With four days left in the May 2015 Sweeps period (ends on May 20, 2015), CBS finished #1 on Saturday with an average million viewers. ABC finished #2 on Saturday with an average million viewers. NBC finished #3 with an average million viewers. FOX finished last on Saturday with an average million viewers.

Today In TV History

On this date in 1975, NBC TV bought the rights to show “Gone with the Wind.” The one time rights cost NBC $5,000,000.

Best Television Line of the Week:

Jimmy Kimmel at ABC Upfront in New York on Tuesday:
“I just read in Variety that time might be running out for primetime television. Did you hear that? That’s print journalism saying that our time is running out.”

Cinema News

Box Office for Weekend May 15-17 2015 (Thru Saturday)

#1 ‘Pitch Perfect 2’ $70,328,000 million in 3,473 theaters
#2 ‘Mad Max: Fury Road’ $44,440,000 million in 3,702 theaters
#3 ‘Avengers: Age Of Ultron’ $ 38,837,000 million in 4,276 theaters
#4 ‘Hot Pursuit’ $5,780,000 million in 3,037 theaters
#5 ‘Furious 7’ $3,648,000 in 2,238 theaters
#6 ‘Paul Blair: Mall Cop 2’ $3,600,000 in 2,632 theaters
#7 ‘The Age Of Adaline’ $3,200,000 million in 2,623 theaters
#8 ‘Home’ (2015) $2,700,000 in 2,006 theaters
#9 ‘Ex Machina’ $2,103,404 in 1,718 theaters
#10 ‘Far From The Madding Crowd’ $1,000,000 in 289 theaters
#11 ‘Woman In Gold’ $1,190,000 in 876 theaters (For review, see

Television Broadcast News

These television series have been cancelled: “Cristela,” “Forever,” “Resurrection,” Revenge” and “The Taste” on ABC;
“Battle Creek,” “The McCarthys” and “Stalker” on CBS;
“About a Boy,” “Constantine,” “One Big Happy,” “Marry Me” and “State of Affairs” on NBC;
“Backstrom,” “The Following” and “The Mindy Project” on Fox; and
The CW’s “Hart of Dixie” and “The Messengers.”

NBC Announces 2015-16 Fall TV Schedule

8:00 p.m. “The Voice”

Starring Sullivan Stapleton

Starring Sullivan Stapleton and Jaimie Alexander

10:00 p.m. ”BLINDSPOT”

8:00 p.m. “The Voice”

9:00 p.m. “HEARTBREAKER”
Starring Golden Globe, Emmy, Grammy and Tony Award Winner, Neil Patrick Harris

Starring Golden Globe, Emmy, Grammy and Tony Award Winner, Neil Patrick Harris

10:00 p.m. “BEST TIME EVER WITH NEIL PATRICK HARRIS” (through November) / “Chicago Fire” (returns in November)

8:00 p.m. “The Mysteries of Laura”
9:00 p.m. “Law & Order: SVU”
10:00 p.m. “Chicago PD”

8:00 p.m. “HEROES REBORN”
9:00 p.m. “The Blacklist”

10:00 p.m. “THE PLAYER”

8:00 p.m. “Undateable” (new day and time)

9:00 p.m. “Grimm”
10:00 p.m. “Dateline”

8:00 p.m. “Dateline Saturday Night Mystery” (two hours)
10:00 p.m. “Saturday Night Live” (R)

7:00 p.m. “Football Night in America”
8:30 p.m. “Sunday Night Football”

FOX Announces 2015-16 Fall TV Schedule

8:00 p.m. “Gotham”




8:30 p.m. “THE GRINDER”

9:00 p.m. “SCREAM QUEENS”


8:00 p.m. “ROSEWOOD”
9:00 p.m. “Empire”

8:00 p.m. “Bones”
9:00 p.m. “Sleepy Hollow” (new day)

8:00 p.m. “Masterchef Junior”
9:00 p.m. “World’s Funniest”

8:00 p.m. Fox Sports Saturday: Fox College Football

7:00 p.m. NFL on Fox
7:30 p.m. “The OT” / “Bob’s Burgers”
8:00 p.m. “The Simpsons”
8:30 p.m. “Brooklyn Nine-Nine”
9:00 p.m. “Family Guy”
9:30 p.m. “The Last Man on Earth”

ABC Announces 2015-16 Fall TV Schedule

8:00 p.m. “Dancing With the Stars” (two hours)
10:00 p.m. “Castle”


8:00 p.m. “THE MUPPETS”
8:30 p.m. “Fresh Off the Boat” (new time)
9:00 p.m. “Marvel’s Agents of Shield”

10:00 p.m. “QUANTICO”

8:00 p.m. “The Middle”
8:30 p.m. “The Goldbergs”
9:00 p.m. “Modern Family”
9:30 p.m. “black-ish”
10:00 p.m. “Nashville”

8:00 p.m. “Grey’s Anatomy”
9:00 p.m. “Scandal”
10:00 p.m. “How to Get Away With Murder”

8:00 p.m. “Last Man Standing”

8:30 p.m. “DR. KEN”
9:00 p.m. “Shark Tank”
10:00 p.m. “20/20”

8:00 p.m. Saturday Night Football

7:00 p.m. “America’s Funniest Home Videos”
8:00 p.m. “Once Upon a Time”

9:00 p.m. “OIL”


CBS Announces 2015-16 Fall TV Schedule

8:00 p.m. “The Big Bang Theory”

8:30 p.m. “LIFE IN PIECES”

“SUPERGIRL” from 8-9 p.m. after Football end.
9:00 p.m. “Scorpion”
10:00 p.m. “NCIS: Los Angeles”

8:00 p.m. “NCIS”
9:00 p.m. “NCIS: New Orleans”

10:00 p.m. “LIMITLESS”

8:00 p.m. “Survivor”
9:00 p.m. “Criminal Minds”

10:00 p.m. “CODE BLACK”

8:00 p.m. Thursday Night Football
After Football
8:00 p.m. “The Big Bang Theory”
8:30 p.m. “LIFE IN PIECES”
9:00 p.m. “Mom”

9:30 p.m. “ANGEL FROM HELL”
10:00 p.m. “Elementary”

8:00 p.m. “The Amazing Race”
9:00 p.m. “Hawaii Five-O”
10:00 p.m. “Blue Bloods”

8:00 p.m. Crimetime Saturday (drama repeats)
9:00 p.m. Crimetime Saturday (drama repeats)
10:00 p.m. “48 Hours”

7:00 p.m. “60 Minutes”
8:00 p.m. “Madam, Secretary”
9:00 p.m. “The Good Wife”
10:00 p.m. “CSI: Cyber”

The CW Announces 2015-16 Television Schedule


9:00 p.m. “Jane the Virgin”

8:00 p.m. “The Flash”
9:00 p.m. “iZombie”

8:00 p.m. “Arrow”
9:00 p.m. “Supernatural”

8:00 p.m. “The Vampire Diaries”
9:00 p.m. “The Originals” (new day and time)

8:00 p.m. “Reign” (new day and time)
9:00 p.m. “America’s Next Top Model”

Digital/Mobile News

The world has officially changed.

The world has officially changed.


Did You Know…Americans spend a daily average of 4.7 hours on their smartphones and 80% of Millennials sleep next to their phones.

Mobile Takes Over Search From Computers

It has long been speculated that mobile search would overtake desktop in the near future, and now we have confirmation that it has. Google announced that Google searches take place on mobile devices more than on computers in 10 countries including the US and Japan. MOBILENow

Which Types of Audience Targeting Are Most Important to Digital Branding Campaigns?


Psychographics (such as interests and lifestyle) and demographics are the most important types of audience targeting for digital branding campaigns, and that holds true for most company sizes, finds a global survey of 300 executives from Forbes Insights and Quantcast. Following psychographics (75%) and demographics (71%) was purchase data (66%), with social (55%) and search (47%) data also important to roughly half of respondents. There were a couple of interesting discrepancies when sorting by company revenue, though. Among the largest companies (those with $10 billion or more in annual revenue), demographics (75%) were the clear favorite, followed by social data (56%), which was otherwise one of the lower-ranked of the five options among other company sizes (all of which had at least $500 million in annual revenues). Additionally, executives from the largest enterprises were less likely than average to cite psychographics (54% vs 75%) and purchase data (48% vs 66%) as being important audience targeting types. (It should be noted that these respondents comprised a relatively small share (18%) of the total survey sample, totaling 55.)

Search data, meanwhile, was the least important audience targeting type across each of the company sizes and regions surveyed.

Overall, the majority (56%) of executives surveyed said that less than half of their digital display budgets include a specific audience target, with a plurality 46% reporting that one-quarter to one-half of their digital budgets include a target. Among the largest companies though, a majority (57%) include a specific audience target in their display budgets at least half of the time, with a plurality 40% including one half to three-quarters of the time.

The figures are broadly similar when limiting the responses to digital video, for which psychographics (71%), demographics (70%) and purchase data (66%) are also the most important audience targeting types. Some 59% of respondents said that only a minority of their digital video budgets included a specific audience target, with the plurality (47%) indicating that 25-49% of their video budgets have a target. Among the largest companies, though, 59% included a target at least half of the time, including a plurality 36% who target an audience at least three-quarters of the time.

The biggest display ad challenge for respondents? Identifying proper target personas, with 54% selecting this from a list of 4 options. The availability of target personas from an agency and/or preferred media partner was the top challenge for 29% of the overall sample, but was a greater challenge than identification of proper target personas for respondents in the Asia-Pacific region.

Compared to those top challenges, the accuracy of the targeting method (14%) and the scale of the targeted audience (3%) are relatively minor problems. Even so, data released by Nielsen last year found that 59% of ad impressions reach their intended demographic audience, down from 69% a year earlier. As expected, that figure decreased as the target audience narrowed, with just 32% of impressions intending to reach a single gender within a 15-year age span being on-target. And in a more recent test of demographic targeting, Mediasmith found [pdf] varying degrees of accuracy by data provider and recommended considering scale along with accuracy.

The Forbes Insights survey respondents, meanwhile, were most likely to use customer surveys and sales as their measurement tools, with third-party validation services such as comScore vCE or Nielsen Digital Ad Ratings rounding out the top 3. Roughly 8 in 10 reported validating their campaigns a majority of the time, though just 51% of the companies always validate that their campaigns reach the right audience.

Finally, executives are more likely to work with publishers than with ad networks or ad exchanges to reach relevant audiences, per the report. Nevertheless, more than half (54%) reported targeting relevant content via ad exchanges and almost half (45%) target specific audiences programmatically.

Digital Estimated to Influence Half of In-Store Retail Sales


Digital technologies influenced an estimated 49% of in-store sales last year ($1.7T), in line with previously released projections and up from 36% the year prior, says Deloitte. Mobile’s influence, as expected, has been growing quickly, directly impacting 28% of in-store sales last year, accounting for about 57% of digital’s total impact.
Digital’s influence continues to be greatest in the electronic and home furnishings categories, per the study, which forecasts 64% of in-store sales to be impacted by digital technologies this year.

In related news, a recent study from 4INFO and Nielsen Catalina Solutions found that mobile was found to drive twice the sales lift of desktop when measured by total sales per thousand impressions ($30 and $13, respectively), while an examination of ad clicks versus sales lift found no correlation at all between those who click and those who buy.


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For The World Who Needs A Little

Think Sunshine!

Think Sunshine!

Think Sunshine. #thinksunshine

Across The Pond


The Independent One finished #1 on Saturday in the UK. At 8P, ‘Britain’s Got Talent’ continued its strong run on Saturday as it earned an average 9.65 million viewers with a whopping 47% share of the available audience. It finished as one of the top programs in the English-speaking world on this evening. ‘Ninja Warrior UK’ brought in an average 4.53 million viewers (26.6%). ‘Play to the Whistle’ then drew an average 2.39 million viewers (12.7%).


The Big One at 7P presented the feature-length finale of ‘Atlantis’ and it ended with an average 2.51 million viewers (14.%) last night. Afterwards, at 830P, ‘The National Lottery: In It to Win It’ drew an average 2.29 million viewers (10.9%). Finally, ‘Casualty’ brought in the network’s largest audience of the evening with 4.08 million viewers (21.6%).


The Little Two had a rerun of ‘Dad’s Army’ and it brought in an average repeat 1.1 million viewers (5.1%). Then at 920P, ‘Alan Partridge: Alpha Papa’ drew an average 1 million viewers (5.6%).

Channel 4

The Big Four presented at 8P, ‘The World’s Most Extreme’ and it averaged 902,000 viewers (4.5%). At 9P, ‘The Hunger Games’ drew an average 1.06 million viewers (6.6%).

Channel 5

The Viacom Five at 920P had the latest episode of ‘Big Brother’ and it was seen by 693,000 viewers (3.7%). After that, CBS’ ‘CSI’ followed with an average 682,000 viewers (4.6%).


The Little Indy Two at 920P presented ‘Britain’s Got More Talent’ and it drew an average 874,000 viewers (4.7%).

Down Under


The Second Commercial Network in Australia finished #1 on Saturday with a 31.9% share of the available audience. #1 on Saturday was ‘Seven News Saturday’ which drew 981,000 viewers as the top newscast in the nation. #10 was ‘Seven’s AFL: Saturday Night Football’ which drew 398,000 viewers.

Network Nine

The National Nine Network in Australia finished second on Saturday after winning the previous two evenings with a 21.1% share. #3 on Saturday was ‘Nine News Saturday’ which finished with an average 857,000 viewers.


The Alphabet Network in Australia finished third with a 20.2% share and finished with five programs in the Top Ten. #2 was ‘ABC News’ which drew 905,000 viewers. #4 was the top drama on Saturday, ‘Father Brown’ drew 807,000 viewers. #5 was ‘DCI Banks’ which drew an average 680,000 viewers. #6, ‘Gardening Australia’ drew 570,000 viewers. And, #9, a rerun of ‘Scott and Bailey’ pulled in 432,000 viewers.


The Third Commercial Network in Australia finished with 18.6% share. #7 was ‘The Heat’ which drew an average 481,000 viewers. And, #8 was ‘Ten Eyewitness News Saturday’ which finished with an average 449,000 viewers.


The Special Broadcast Service in Australia finished #5 with a strong 8.6% share. Its top program was #15, ‘Great Continental Railway Journeys’ which drew 334,000 viewers.



The Second Commercial Network in Australia dominated Sunday with a stunning 34.3% share of the available audience. And the #1 program in the nation on Sunday was ‘Seven News Sunday’ with 1,450,000 viewers. #2 was ‘Catching Milat’ and it finished with an average 1,387,000 viewers. #4, ‘House Rules-Whole House Reveal’ pulled in 1,154,000 viewers.

Network Nine

The National Nine Network finished #2 in Australia with a 23.4% share. #3 was ‘Nine News Sunday’ which drew 1,265,000 viewers. #7, ‘Reno Rumble’ finished with 841,000 viewers. #8, ’60 Minutes’ drew 740,000 viewers.


The Third Commercial Network in Australia finished #3 on Sunday with a 20.2% share. #5 on Sunday was ‘MasterChef Australia’ with 1,043,000 viewers. #9, ‘Modern Family’ pulled in 699,000 viewers.


The Alphabet Network in Australia finished fourth with a 15.0% share. #6 was ‘ABC News Sunday’ which drew 922,000 viewers. #10 was ‘Animal Super Senses’ which drew 601,000 viewers.


The Special Broadcast Service in Australia finished fifth with a 7.1% share

No matter where you lived, as you can see, people were…

Switching Channels!

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Catch up with the latest edition of Media Notes Canonical at:
This week: ‘Why Purchasers Still Prefer Brick-And-Mortar’.

Media Notes Briefs, ‘What Consumers Consider The Ideal Customer Experience’


New This Week: Connected Consumers Equal Business Success

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Weekly Retail Media Notes. This week: ‘The Status Of Retail E-Commerce Today?’: .@cnasophis

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Why Don’t You Use Mobile Now?


Today’s featured ‘Music To Read overtheshouldermedia By’ down at the bottom of the page:

His last performance:

This entry was posted in Audience Analysis, Audience Behavior, Audience Management, Broadcast TV Ratings in Australia, Broadcast TV Ratings in the UK, Broadcast TV Ratings in US, Cable TV Ratings, Cinema, Daily Broadcast Ratings, Data, Digital, Direct, Hispanic TV Ratings, Late Night TV Ratings, Media, Media Analysis, Media Management, Mobile, Music To Read By, Music To Read overtheshouldermedia by, Saturday Night TV Ratings, Television Program Renewals, Television Ratings, Today In TV History, Uncategorized, Weekend Box Office and tagged , , , , , , , , , , , , , , , , , , , , , , , , . Bookmark the permalink.

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