This is the Daily Diary of Screens. On Friday, May 15, 2015, the 22nd day of the May Sweeps Period, ABC was the #1 network in the U.S. as ‘Shark Tank’ was the top program. BBC One finished #1 in the UK with ‘HIGNFY’ the top program. Nine finished #1 in Australia as ‘Nine News’ was the top program. SATURDAY AUSTRALIAN OVERNIGHT TV RATINGS (SEE BELOW)
Today, traditional TV still accounts for the lion’s share of video viewing, but online and mobile are where the growth is. When managed together, TV/digital/mobile hold the potential to drive real impact for advertisers—enabling them to maximize the customers they reach and/or reinforce key messaging across screens. After all, ‘It’s all about screens’.
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For Friday, May 15, 2015 (Posted on May 16, 2015)
The Alphabet Network won in prime time on Friday, not because of what it placed on its schedule, but what CBS did not. AT 8P, the season finale of ‘Shark Tank’ drove in the night’s high with an average 6.93 million viewers. Surprisingly, it was the most watched season finale of ‘Shark Tank’ in history. At 9P, ‘Beyond The Tank’ pulled in an average 6.23 million viewers. At 10P, ’20/20′ finished with an average 5.50 million viewers. While it was a victory, it was an unexpected hollow victory at best.
The Tiffany Network let down its viewers on this final Friday in the May Sweeps by not airing two of the most popular television programs, ‘Hawaii Five-0’ or ‘Blue Bloods’ as both programs finished their seasons in the past two weeks. Without either of them, the network did not have enough to win the evening. At 8P, the season finale of ‘The Amazing Race’ finished with an average 5.67 million viewers (peaking in the first half hour with 5.81 million viewers). At 9P-11P, Black Rock place something called ‘ACM Presents Superstar Duets’ which brought in an average 4.97 million viewers, proving that you can over saturate country music and the belief that it is all that popular. It never rose above third place in any of the four half hours during the evening.
The Peacock Network finished third on the final Friday of the May Sweeps because it didn’t have the horses to place out of the ‘show’ position. At 8P, ‘Grimm’ drew an average of 4.74 million viewers, good for third place on this Friday evening. At 9P-11P, ‘Dateline’ drew an average 5.40 million viewers but in the last hour, it finished #1 in that time period with a peak of 5.81 million viewers at 1030P. On this evening, Sarnoff Sity did what Paley’s Pals could not…finished #1 in the anchor position of the evening.
The Animal Network of Broadcast finished with a dismal night as it presented at 8P-10P, the movie, ‘Scream 2’ which finished with an average of 1.478 million viewers. Friday Night at the Movies is not a concept that is acceptable in the second decade of the 21st Century. Murdoch’s Minions need new glasses into this generation.
The Little Network That Couldn’t tried. At 8P, ‘Whose Line Is It Anyway?’ came close to getting out of the basement as it drew 1.40 million viewers. Then at 830P, it did. With a rerun of ‘Whose Line Is It Anyway?’ it pulled the network up to fifth place, ahead of Murdochville, with an average 1.45 million viewers, 170,000 viewers ahead of FOX. Then at 9P, ‘The Messenger’ lost it all as it drew an average of 1.03 million friends and family. Note: The CW was preempted in New York City for MLB baseball. Ratings are likely to be adjusted in the finals.
At 1135P, CBS’ ‘Late Show with David Letterman’ again finished #1 with a powerful 3.2 rating and a very strong 8 share of the available audience as it crushed the competition, with guests Oprah Winfrey and Norm MacDonald, including NBC’s ‘The Tonight Show Starring Jimmy Fallon’ which could only pull in 2.6/6. ABC’s ‘Jimmy Kimmel Live’ drew an average 2.0/5.
At 1235A, CBS’ ‘Late Late Show with James Corden’ again finished #1 with a very strong average 1.6 rating and 5 share of the available audience. ABC’s ‘Nightline’ finished second on Friday with a 1.4/4. NBC’s ‘Late Night with Seth Meyers’ finished in the basement with a 1.2/4. At 135A, NBC’s ‘Last Call with Carson Daly’ averaged a 0.8/3.
For The Record
ABC won Friday with an average 6.225 million viewers. CBS came in second with an average 5.201 million viewers. NBC finished third with an average 5.180 million viewers. Univision finished #4 with an average 3.079 million viewers. FOX finished with an average 1.478 million viewers. The CW finished with an average 1.227 million viewers.
Today In TV History
On this date in 2005, the final episode of ‘Everybody Loves Raymond’ aired. Ten years later in the same week, the final episode of the ‘Late Show with David Letterman’ will air on a place where Raymond got his start.
Best Television Line of the Week:
Jimmy Kimmel at ABC Upfront in New York on Tuesday:
“I just read in Variety that time might be running out for primetime television. Did you hear that? That’s print journalism saying that our time is running out.”
Box Office for Weekend May 15-17 2015 (Friday Only)
#1 ‘Pitch Perfect 2’ $27,800,000 million in 3,473 theaters
#2 ‘Mad Max: Fury Road’ $16,700,000 million in 3,702 theaters
#3 ‘Avengers: Age Of Ultron’ $ 10,059,000 million in 4,276 theaters
#4 ‘Hot Pursuit’ $1,760,000 million in 3,037 theaters
#5 ‘The Age Of Adaline’ $1,015,000 million in 2,623 theaters
#6 ‘Furious 7’ $962,000 in 2,238 theaters
#7 ‘Paul Blair: Mall Cop 2’ $ 860,000 in 2,632 theaters
#8 ‘Ex Machina’ $585,000 in 1,718 theaters
#9 ‘Home’ (2015) $503,000 in 2,006 theaters
#10 ‘Far From The Madding Crowd’ $350,000 in 289 theaters
#11 ‘Woman In Gold’ $318,000 in 876 theaters (For review, see http://on.fb.me/1ELEFyn)
Television Broadcast News
These television series have been cancelled: “Cristela,” “Forever,” “Resurrection,” Revenge” and “The Taste” on ABC;
“Battle Creek,” “The McCarthys” and “Stalker” on CBS;
“About a Boy,” “Constantine,” “One Big Happy,” “Marry Me” and “State of Affairs” on NBC;
“Backstrom,” “The Following” and “The Mindy Project” on Fox; and
The CW’s “Hart of Dixie” and “The Messengers.”
NBC Announces 2015-16 Fall TV Schedule
8:00 p.m. “The Voice”
10:00 p.m. ”BLINDSPOT”
8:00 p.m. “The Voice”
9:00 p.m. “HEARTBREAKER”
10:00 p.m. “BEST TIME EVER WITH NEIL PATRICK HARRIS” (through November) / “Chicago Fire” (returns in November)
8:00 p.m. “The Mysteries of Laura”
9:00 p.m. “Law & Order: SVU”
10:00 p.m. “Chicago PD”
8:00 p.m. “HEROES REBORN”
9:00 p.m. “The Blacklist”
10:00 p.m. “THE PLAYER”
8:00 p.m. “Undateable” (new day and time)
8:30 p.m. “PEOPLE ARE TALKING”
9:00 p.m. “Grimm”
10:00 p.m. “Dateline”
8:00 p.m. “Dateline Saturday Night Mystery” (two hours)
10:00 p.m. “Saturday Night Live” (R)
7:00 p.m. “Football Night in America”
8:30 p.m. “Sunday Night Football”
FOX Announces 2015-16 Fall TV Schedule
8:00 p.m. “Gotham”
9:00 p.m. “MINORITY REPORT”
8:00 p.m. “GRANDFATHERED”
8:30 p.m. “THE GRINDER”
9:00 p.m. “SCREAM QUEENS”
8:00 p.m. “ROSEWOOD”
9:00 p.m. “Empire”
8:00 p.m. “Bones”
9:00 p.m. “Sleepy Hollow” (new day)
8:00 p.m. “Masterchef Junior”
9:00 p.m. “World’s Funniest”
8:00 p.m. Fox Sports Saturday: Fox College Football
7:00 p.m. NFL on Fox
7:30 p.m. “The OT” / “Bob’s Burgers”
8:00 p.m. “The Simpsons”
8:30 p.m. “Brooklyn Nine-Nine”
9:00 p.m. “Family Guy”
9:30 p.m. “The Last Man on Earth”
ABC Announces 2015-16 Fall TV Schedule
8:00 p.m. “Dancing With the Stars” (two hours)
10:00 p.m. “Castle”
8:00 p.m. “THE MUPPETS”
8:30 p.m. “Fresh Off the Boat” (new time)
9:00 p.m. “Marvel’s Agents of Shield”
10:00 p.m. “QUANTICO”
8:00 p.m. “The Middle”
8:30 p.m. “The Goldbergs”
9:00 p.m. “Modern Family”
9:30 p.m. “black-ish”
10:00 p.m. “Nashville”
8:00 p.m. “Grey’s Anatomy”
9:00 p.m. “Scandal”
10:00 p.m. “How to Get Away With Murder”
8:00 p.m. “Last Man Standing”
8:30 p.m. “DR. KEN”
9:00 p.m. “Shark Tank”
10:00 p.m. “20/20”
8:00 p.m. Saturday Night Football
7:00 p.m. “America’s Funniest Home Videos”
8:00 p.m. “Once Upon a Time”
9:00 p.m. “OIL”
10:00 p.m. “OF KINGS AND PROPHETS”
CBS Announces 2015-16 Fall TV Schedule
8:00 p.m. “The Big Bang Theory”
8:30 p.m. “LIFE IN PIECES”
“SUPERGIRL” from 8-9 p.m. after Football end.
9:00 p.m. “Scorpion”
10:00 p.m. “NCIS: Los Angeles”
8:00 p.m. “NCIS”
9:00 p.m. “NCIS: New Orleans”
10:00 p.m. “LIMITLESS”
8:00 p.m. “Survivor”
9:00 p.m. “Criminal Minds”
10:00 p.m. “CODE BLACK”
8:00 p.m. Thursday Night Football
8:00 p.m. “The Big Bang Theory”
8:30 p.m. “LIFE IN PIECES”
9:00 p.m. “Mom”
9:30 p.m. “ANGEL FROM HELL”
10:00 p.m. “Elementary”
8:00 p.m. “The Amazing Race”
9:00 p.m. “Hawaii Five-O”
10:00 p.m. “Blue Bloods”
8:00 p.m. Crimetime Saturday (drama repeats)
9:00 p.m. Crimetime Saturday (drama repeats)
10:00 p.m. “48 Hours”
7:00 p.m. “60 Minutes”
8:00 p.m. “Madam, Secretary”
9:00 p.m. “The Good Wife”
10:00 p.m. “CSI: Cyber”
The CW Announces 2015-16 Television Schedule
8:00 p.m. “CRAZY EX-GIRLFRIEND”
9:00 p.m. “Jane the Virgin”
8:00 p.m. “The Flash”
9:00 p.m. “iZombie”
8:00 p.m. “Arrow”
9:00 p.m. “Supernatural”
8:00 p.m. “The Vampire Diaries”
9:00 p.m. “The Originals” (new day and time)
8:00 p.m. “Reign” (new day and time)
9:00 p.m. “America’s Next Top Model”
Did You Know…Americans spend a daily average of 4.7 hours on their smartphones and 80% of Millennials sleep next to their phones.
Mobile Takes Over Search From Computers
It has long been speculated that mobile search would overtake desktop in the near future, and now we have confirmation that it has. Google announced that Google searches take place on mobile devices more than on computers in 10 countries including the US and Japan. MOBILENow
Which Types of Audience Targeting Are Most Important to Digital Branding Campaigns?
Psychographics (such as interests and lifestyle) and demographics are the most important types of audience targeting for digital branding campaigns, and that holds true for most company sizes, finds a global survey of 300 executives from Forbes Insights and Quantcast. Following psychographics (75%) and demographics (71%) was purchase data (66%), with social (55%) and search (47%) data also important to roughly half of respondents. There were a couple of interesting discrepancies when sorting by company revenue, though. Among the largest companies (those with $10 billion or more in annual revenue), demographics (75%) were the clear favorite, followed by social data (56%), which was otherwise one of the lower-ranked of the five options among other company sizes (all of which had at least $500 million in annual revenues). Additionally, executives from the largest enterprises were less likely than average to cite psychographics (54% vs 75%) and purchase data (48% vs 66%) as being important audience targeting types. (It should be noted that these respondents comprised a relatively small share (18%) of the total survey sample, totaling 55.)
Search data, meanwhile, was the least important audience targeting type across each of the company sizes and regions surveyed.
Overall, the majority (56%) of executives surveyed said that less than half of their digital display budgets include a specific audience target, with a plurality 46% reporting that one-quarter to one-half of their digital budgets include a target. Among the largest companies though, a majority (57%) include a specific audience target in their display budgets at least half of the time, with a plurality 40% including one half to three-quarters of the time.
The figures are broadly similar when limiting the responses to digital video, for which psychographics (71%), demographics (70%) and purchase data (66%) are also the most important audience targeting types. Some 59% of respondents said that only a minority of their digital video budgets included a specific audience target, with the plurality (47%) indicating that 25-49% of their video budgets have a target. Among the largest companies, though, 59% included a target at least half of the time, including a plurality 36% who target an audience at least three-quarters of the time.
The biggest display ad challenge for respondents? Identifying proper target personas, with 54% selecting this from a list of 4 options. The availability of target personas from an agency and/or preferred media partner was the top challenge for 29% of the overall sample, but was a greater challenge than identification of proper target personas for respondents in the Asia-Pacific region.
Compared to those top challenges, the accuracy of the targeting method (14%) and the scale of the targeted audience (3%) are relatively minor problems. Even so, data released by Nielsen last year found that 59% of ad impressions reach their intended demographic audience, down from 69% a year earlier. As expected, that figure decreased as the target audience narrowed, with just 32% of impressions intending to reach a single gender within a 15-year age span being on-target. And in a more recent test of demographic targeting, Mediasmith found [pdf] varying degrees of accuracy by data provider and recommended considering scale along with accuracy.
The Forbes Insights survey respondents, meanwhile, were most likely to use customer surveys and sales as their measurement tools, with third-party validation services such as comScore vCE or Nielsen Digital Ad Ratings rounding out the top 3. Roughly 8 in 10 reported validating their campaigns a majority of the time, though just 51% of the companies always validate that their campaigns reach the right audience.
Finally, executives are more likely to work with publishers than with ad networks or ad exchanges to reach relevant audiences, per the report. Nevertheless, more than half (54%) reported targeting relevant content via ad exchanges and almost half (45%) target specific audiences programmatically.
Digital Estimated to Influence Half of In-Store Retail Sales
Digital technologies influenced an estimated 49% of in-store sales last year ($1.7T), in line with previously-released projections and up from 36% the year prior, says Deloitte. Mobile’s influence, as expected, has been growing quickly, directly impacting 28% of in-store sales last year, accounting for about 57% of digital’s total impact.
Digital’s influence continues to be greatest in the electronic and home furnishings categories, per the study, which forecasts 64% of in-store sales to be impacted by digital technologies this year.
In related news, a recent study from 4INFO and Nielsen Catalina Solutions found that mobile was found to drive twice the sales lift of desktop when measured by total sales per thousand impressions ($30 and $13, respectively), while an examination of ad clicks versus sales lift found no correlation at all between those who click and those who buy.
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For The World Who Needs A Little
Think Sunshine. #thinksunshine
Across The Pond
The Big One had the big one on Friday as ‘Have I Got News For You’ was the evening’s highest-rated show outside of soaps, bringing in an average 4.43 million viewers (21.5%) at 9P even if it was a rerun. A 24-hour strike by ITV staff affected a range of TV’s favorite shows including ‘Coronation Street’, ‘Emmerdale’, ‘Good Morning Britain’ and ‘Have I Got News For You’. BBC One’s evening kicked off at 7P with ‘The One Show’ which drew 3.36 million viewers (20.5%). At 8P, ‘A Question of Sport’ brought in an average 2.83 million viewers (15.7%). A rerun of ‘The Vicar of Dibley’ brought in an average 2.5 million viewers (12.3%). Then a rerun of ‘Mrs. Brown’s Boys’ drew an average 3.39 million viewers (16.7%). At 1035P, following the news, ‘The Graham Norton Show’ finished with 3.34 million viewers (26.3%).
The Independent One at 8P presented ‘Weekend Escapes with Warwick Davis’ continued with 2.33 million (11.9%). ‘Man and Beast with Martin Clunes’ debuted with 2.72 million viewers (13.3%).
The Little Two began the evening with ‘Antiques Road Trip’ which drew an average 1.09 million viewers (6.3%). At 8P, ‘Mary Berry’s Absolute Favorites’ debuted more than 2 million viewers as the new cooking show was seen by an average audience of 2.3 million viewers and secured an 11.8% audience share. At 9P, ‘Gardeners’ World’ drew a strong 2.13 million viewers (10.5%). ‘Britain’s Greatest Generation’ was seen by 1.15 million viewers (5.6%).
The Big Four presented at 8P, ABC’s ‘Marvel’s Agents of SHIELD’ which drew 600,000 viewers (3%). At 9P had ‘8 Out of 10 Cats Does Countdown’ and it drew an average 1.51 million viewers (7.4%). At 10P, ‘Alan Carr: Chatty Man’ drew an average 1.11 million viewers (7.1%).
The Viacom Five brought the latest live episode of ‘Big Brother’ and it drew an average of 1.26 million viewers (6.4%). Later, ‘Big Brother’s Bit on the Side’ drew 501,000 viewers (3.8%).
The National Nine Network finished #1 in Australia on Friday with a solid 30.3% share. And the #1 program in the nation was ‘Nine News’ which drew an average 997,000 viewers. #3 was ‘Nine News 6:30’ with 908,000 viewers. #6, ‘A Current Affair’ drew 700,000 viewers. #7, ‘Friday Night NRL Live’ finished with an average 691,000 viewers. #10 was ‘Hot Seat’ with 621,000 viewers.
The Second Commercial Network in Australia finished #2 with a 29.5% share. #2 was ‘Seven News’ which had an average 935,000 viewers. #4, ‘Seven News/Today Tonight’ drew 842,000 viewers. #9 was ‘Better Homes and Gardens’ with 650,000 viewers.
The Alphabet Network in Australia finished #3 with 16.6% share. #5, ‘Miss Fisher’s Murder Mysteries’ drew an average 820,000 viewers. #8, ‘ABC News’ finished with 671,000 viewers.
The Third Commercial Network in Australia finished fourth with 15.9% share.
The Special Broadcast Service in Australia finished #5 with a 7.8% share.
SATURDAY AUSTRALIAN OVERNIGHT TV RATINGS
The Second Commercial Network in Australia finished #1 on Saturday with a 31.9% share of the available audience. #1 on Saturday was ‘Seven News Saturday’ which drew 981,000 viewers as the top newscast in the nation. #10 was ‘Seven’s AFL: Saturday Night Football’ which drew 398,000 viewers.
The National Nine Network in Australia finished second on Saturday after winning the previous two evenings with a 21.1% share. #3 on Saturday was ‘Nine News Saturday’ which finished with an average 857,000 viewers.
The Alphabet Network in Australia finished third with a 20.2% share and finished with five programs in the Top Ten. #2 was ‘ABC News’ which drew 905,000 viewers. #4 was the top drama on Saturday, ‘Father Brown’ drew 807,000 viewers. #5 was ‘DCI Banks’ which drew an average 680,000 viewers. #6, ‘Gardening Australia’ drew 570,000 viewers. And, #9, a rerun of ‘Scott and Bailey’ pulled in 432,000 viewers.
The Third Commercial Network in Australia finished with 18.6% share. #7 was ‘The Heat’ which drew an average 481,000 viewers. And, #8 was ‘Ten Eyewitness News Saturday’ which finished with an average 449,000 viewers.
The Special Broadcast Service in Australia finished #5 with a strong 8.6% share. Its top program was #15, ‘Great Continental Railway Journeys’ which drew 334,000 viewers.
No matter where you lived, as you can see, people were…
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His last performance:
BB King RIP