This is the Daily Diary of Screens. On Thursday, May 14, 2015, the 21st day of the May Sweeps Period, CBS was the #1 network in the U.S. as a rerun of ‘The Big Bang Theory’ was the top program. BBC One finished #1 in the UK with ‘Watchdog’ the top program. Nine finished #1 in Australia but Seven’s ‘Seven News’ was the top program. FRIDAY AUSTRALIAN OVERNIGHT TV RATINGS (SEE BELOW)
Today, traditional TV still accounts for the lion’s share of video viewing, but online and mobile are where the growth is. When managed together, TV/digital/mobile hold the potential to drive real impact for advertisers—enabling them to maximize the customers they reach and/or reinforce key messaging across screens. After all, ‘It’s all about screens’.
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For Thursday, May 14, 2015 (Posted on May 15, 2015)
The Tiffany Network must have felt in a very generous spirit as it again was #1 on Thursday. At 8P, the first of three reruns of ‘The Big Bang Theory’ drew an average 9.57 million viewers and a 6.0/10. Then the season finale of ‘The Odd Couple’ drew an average 8.22 million viewers and a 5.1/9. At 9P, Black Rock suits decided to air two reruns of ‘The Big Bang Theory’ and it drew an average of 8.05 million viewers and at 930P, it drew an average of 7.86 million viewers with an average 4.8/8. At 10P, the season finale of ‘Elementary’ drew an average 6.93 million viewers and a 4.8/8, winning the time slot finishing nearly 2 million viewers ahead of its closest competitor. Imagine: finishing #1 with a triple rerun. It is the quintessential meaning of chutzpah.
The Alphabet Network finished #2 on Thursday as it ran an entire schedule of season ending episodes. At 8P, the season ending episode of ‘Grey’s Anatomy’, it finished with an average 8.25 million viewers and a 6.6 rating and 11 share of the available audience. It has been a major upheaval this season and it felt somewhat like one living through an earthquake and expecting the same thing as before. What will next season bring? At 8P, the season ending episode of ‘Scandal’ drew an average 8.12 million viewers and a 6.5/10. At 10P, the season finale of ‘American Crime’ dropped like a rock with an average 4.31 million viewers and a 3.6/6 which was blown away by ‘Elementary’ on CBS. Although this program was renewed and a superior program, ‘Forever’ was not, this program doesn’t hold a candle to ‘Forever’
The Peacock Network decided to air give ‘The Blacklist’ a little support. At 8P, a rerun of ‘Law & Order:SVU’ drew an average 3.80 million viewers and a 2.6/4. Then the much-anticipated season finale of one of television’s finest programs, ‘The Blacklist’ outdid itself with a superb, Must See TV ON DEMAND episode, which drew an average 7.26 million viewers and a 5.2/8, a remarkable accomplishment with a rerun lead-in program. This episode was a sensational winner every step of the way as it could very well have been the conclusion of the entire series. Masterfully acted, decidedly well produced and directed, this episode was a Master’s Class in big time television dramatic presentation. Outstanding! At 10P, ‘Dateline’ drew an average 5.05 million viewers and a 3.5/6, finishing third in this time slot.
The Animal Network of Broadcast mixed old with new and came up flat. At 8P, the always reliable ‘Bones’ took a dramatic turn as Doc kicked out her husband who fell to his old gambling habits after solving a murder case in Iran. This was a sneaky episode as it drew on extraordinary personal feelings which were set up by a tremendous script. The writers of this show went way above the norm. It was a Must See TV ON DEMAND episode as it drew an average 4.65 million viewers and a 3.2/6. Then at 9P, the long-awaited M. Night Shyamalan’s ‘Wayward Pines’ fell somewhat flat as it opened with an average 3.81 million viewers and a 2.9/5.
The Little Network That Couldn’t…couldn’t. At 8P, ‘The Vampire Diaries’ finished with an average 1.45 million viewers and a 1.3/2. Then at 9P, ‘Reign’ drew an average 870,000 viewers and an 0.8/1.
At 1135P, CBS' 'Late Show with David Letterman', with guest star George Clooney, handcuffed the #1 spot with an overwhelming 3.3 rating and an 8 share of the available audience. NBC's 'The Tonight Show Starring Jimmy Fallon' finished a distant second with a 2.5/6. ABC's 'Jimmy Kimmel Live' finished third with a 1.9/5.
At 1235A, CBS’ ‘Late Late Show with James Corden’ finished #1 in its time slot with musical guest stars, One Direction, making their U.S. late show debut in America with a 1.4/5. ABC’s ‘Nightline’ finished second with an average 1.2/4. NBC’s ‘Late Night with Seth Meyers’ was buried in third place with a 1.1/4. At 135A, NBC’s ‘Last Call with Carson Daly’ averaged a 0.7/3 against no competition.
For The Record
CBS finished first on Thursday with an average 7.926 million viewers and a 5.0 rating and an 8 share of the available audience. ABC finished #2 on Thursday with an average 6.893 million viewers and a 5.6/8. NBC finished #3 with an average 5.267 million viewers and a 3.8/6. FOX finished fourth with an average 4.231 million viewers and a 3.1/5. Univision finished #5 with an average 2.865 million viewers and a 1.4/2. The CW finished with an average 1.158 million viewers and a 1.0/2. Telemundo finished with an average 1.400 and an 0.8/1.
Today In TV History
On this date in 1988, the Perry Mason TV movie ‘The Case of the Lady in the Lake’ aired.
Best Television Line of the Week:
Jimmy Kimmel at ABC Upfront in New York on Tuesday:
“I just read in Variety that time might be running out for primetime television. Did you hear that? That’s print journalism saying that our time is running out.”
Box Office for Weekend May 8-10 2015
#1 ‘Avengers: Age of Ultron’ $ 77.203 million in 4,276 theaters
#2 ‘Hot Pursuit’ $ 13.300 million in 3,003 theaters
#3 ‘The Age of Adeline’ $ 5.6 million in 3,070 theaters
#4 ‘Furious 7’ $ 5.272 million in 3,004 theaters
#5 ‘Paul Blair: Mall Cop 2’ $ 5.190 million in 3,201 theaters
#6 ‘Ex Machina’ $ 3,470 million in 2,004 theaters
#7 ‘Home’ $ 3.000 million in 2,495 theaters
#8 ‘Woman In Gold’ $1.652 million in 1,080 theaters (For review, see http://on.fb.me/1ELEFyn)
#9 ‘Cinderella’ $ 1,574 million in 1,034 theaters
#10 ‘Unfriended’ $ 1,414 million in 1,701 theaters
Television Broadcast News
These television series have been cancelled: “Cristela,” “Forever,” “Resurrection,” Revenge” and “The Taste” on ABC;
“Battle Creek,” “The McCarthys” and “Stalker” on CBS;
“About a Boy,” “Constantine,” “One Big Happy,” “Marry Me” and “State of Affairs” on NBC;
“Backstrom,” “The Following” and “The Mindy Project” on Fox; and
The CW’s “Hart of Dixie” and “The Messengers.”
NBC Announces 2015-16 Fall TV Schedule
8:00 p.m. “The Voice”
10:00 p.m. ”BLINDSPOT”
8:00 p.m. “The Voice”
9:00 p.m. “HEARTBREAKER”
10:00 p.m. “BEST TIME EVER WITH NEIL PATRICK HARRIS” (through November) / “Chicago Fire” (returns in November)
8:00 p.m. “The Mysteries of Laura”
9:00 p.m. “Law & Order: SVU”
10:00 p.m. “Chicago PD”
8:00 p.m. “HEROES REBORN”
9:00 p.m. “The Blacklist”
10:00 p.m. “THE PLAYER”
8:00 p.m. “Undateable” (new day and time)
8:30 p.m. “PEOPLE ARE TALKING”
9:00 p.m. “Grimm”
10:00 p.m. “Dateline”
8:00 p.m. “Dateline Saturday Night Mystery” (two hours)
10:00 p.m. “Saturday Night Live” (R)
7:00 p.m. “Football Night in America”
8:30 p.m. “Sunday Night Football”
FOX Announces 2015-16 Fall TV Schedule
8:00 p.m. “Gotham”
9:00 p.m. “MINORITY REPORT”
8:00 p.m. “GRANDFATHERED”
8:30 p.m. “THE GRINDER”
9:00 p.m. “SCREAM QUEENS”
8:00 p.m. “ROSEWOOD”
9:00 p.m. “Empire”
8:00 p.m. “Bones”
9:00 p.m. “Sleepy Hollow” (new day)
8:00 p.m. “Masterchef Junior”
9:00 p.m. “World’s Funniest”
8:00 p.m. Fox Sports Saturday: Fox College Football
7:00 p.m. NFL on Fox
7:30 p.m. “The OT” / “Bob’s Burgers”
8:00 p.m. “The Simpsons”
8:30 p.m. “Brooklyn Nine-Nine”
9:00 p.m. “Family Guy”
9:30 p.m. “The Last Man on Earth”
ABC Announces 2015-16 Fall TV Schedule
8:00 p.m. “Dancing With the Stars” (two hours)
10:00 p.m. “Castle”
8:00 p.m. “THE MUPPETS”
8:30 p.m. “Fresh Off the Boat” (new time)
9:00 p.m. “Marvel’s Agents of Shield”
10:00 p.m. “QUANTICO”
8:00 p.m. “The Middle”
8:30 p.m. “The Goldbergs”
9:00 p.m. “Modern Family”
9:30 p.m. “black-ish”
10:00 p.m. “Nashville”
8:00 p.m. “Grey’s Anatomy”
9:00 p.m. “Scandal”
10:00 p.m. “How to Get Away With Murder”
8:00 p.m. “Last Man Standing”
8:30 p.m. “DR. KEN”
9:00 p.m. “Shark Tank”
10:00 p.m. “20/20”
8:00 p.m. Saturday Night Football
7:00 p.m. “America’s Funniest Home Videos”
8:00 p.m. “Once Upon a Time”
9:00 p.m. “OIL”
10:00 p.m. “OF KINGS AND PROPHETS”
CBS Announces 2015-16 Fall TV Schedule
8:00 p.m. “The Big Bang Theory”
8:30 p.m. “LIFE IN PIECES”
“SUPERGIRL” from 8-9 p.m. after Football end.
9:00 p.m. “Scorpion”
10:00 p.m. “NCIS: Los Angeles”
8:00 p.m. “NCIS”
9:00 p.m. “NCIS: New Orleans”
10:00 p.m. “LIMITLESS”
8:00 p.m. “Survivor”
9:00 p.m. “Criminal Minds”
10:00 p.m. “CODE BLACK”
8:00 p.m. Thursday Night Football
8:00 p.m. “The Big Bang Theory”
8:30 p.m. “LIFE IN PIECES”
9:00 p.m. “Mom”
9:30 p.m. “ANGEL FROM HELL”
10:00 p.m. “Elementary”
8:00 p.m. “The Amazing Race”
9:00 p.m. “Hawaii Five-O”
10:00 p.m. “Blue Bloods”
8:00 p.m. Crimetime Saturday (drama repeats)
9:00 p.m. Crimetime Saturday (drama repeats)
10:00 p.m. “48 Hours”
7:00 p.m. “60 Minutes”
8:00 p.m. “Madam, Secretary”
9:00 p.m. “The Good Wife”
10:00 p.m. “CSI: Cyber”
The CW Announces 2015-16 Television Schedule
8:00 p.m. “CRAZY EX-GIRLFRIEND”
9:00 p.m. “Jane the Virgin”
8:00 p.m. “The Flash”
9:00 p.m. “iZombie”
8:00 p.m. “Arrow”
9:00 p.m. “Supernatural”
8:00 p.m. “The Vampire Diaries”
9:00 p.m. “The Originals” (new day and time)
8:00 p.m. “Reign” (new day and time)
9:00 p.m. “America’s Next Top Model”
Did You Know…Americans spend a daily average of 4.7 hours on their smartphones and 80% of Millennials sleep next to their phones.
Mobile Takes Over Search From Computers
It has long been speculated that mobile search would overtake desktop in the near future, and now we have confirmation that it has. Google announced that Google searches take place on mobile devices more than on computers in 10 countries including the US and Japan. MOBILENow
Which Types of Audience Targeting Are Most Important to Digital Branding Campaigns?
Psychographics (such as interests and lifestyle) and demographics are the most important types of audience targeting for digital branding campaigns, and that holds true for most company sizes, finds a global survey of 300 executives from Forbes Insights and Quantcast. Following psychographics (75%) and demographics (71%) was purchase data (66%), with social (55%) and search (47%) data also important to roughly half of respondents. There were a couple of interesting discrepancies when sorting by company revenue, though. Among the largest companies (those with $10 billion or more in annual revenue), demographics (75%) were the clear favorite, followed by social data (56%), which was otherwise one of the lower-ranked of the five options among other company sizes (all of which had at least $500 million in annual revenues). Additionally, executives from the largest enterprises were less likely than average to cite psychographics (54% vs 75%) and purchase data (48% vs 66%) as being important audience targeting types. (It should be noted that these respondents comprised a relatively small share (18%) of the total survey sample, totaling 55.)
Search data, meanwhile, was the least important audience targeting type across each of the company sizes and regions surveyed.
Overall, the majority (56%) of executives surveyed said that less than half of their digital display budgets include a specific audience target, with a plurality 46% reporting that one-quarter to one-half of their digital budgets include a target. Among the largest companies though, a majority (57%) include a specific audience target in their display budgets at least half of the time, with a plurality 40% including one half to three-quarters of the time.
The figures are broadly similar when limiting the responses to digital video, for which psychographics (71%), demographics (70%) and purchase data (66%) are also the most important audience targeting types. Some 59% of respondents said that only a minority of their digital video budgets included a specific audience target, with the plurality (47%) indicating that 25-49% of their video budgets have a target. Among the largest companies, though, 59% included a target at least half of the time, including a plurality 36% who target an audience at least three-quarters of the time.
The biggest display ad challenge for respondents? Identifying proper target personas, with 54% selecting this from a list of 4 options. The availability of target personas from an agency and/or preferred media partner was the top challenge for 29% of the overall sample, but was a greater challenge than identification of proper target personas for respondents in the Asia-Pacific region.
Compared to those top challenges, the accuracy of the targeting method (14%) and the scale of the targeted audience (3%) are relatively minor problems. Even so, data released by Nielsen last year found that 59% of ad impressions reach their intended demographic audience, down from 69% a year earlier. As expected, that figure decreased as the target audience narrowed, with just 32% of impressions intending to reach a single gender within a 15-year age span being on-target. And in a more recent test of demographic targeting, Mediasmith found [pdf] varying degrees of accuracy by data provider and recommended considering scale along with accuracy.
The Forbes Insights survey respondents, meanwhile, were most likely to use customer surveys and sales as their measurement tools, with third-party validation services such as comScore vCE or Nielsen Digital Ad Ratings rounding out the top 3. Roughly 8 in 10 reported validating their campaigns a majority of the time, though just 51% of the companies always validate that their campaigns reach the right audience.
Finally, executives are more likely to work with publishers than with ad networks or ad exchanges to reach relevant audiences, per the report. Nevertheless, more than half (54%) reported targeting relevant content via ad exchanges and almost half (45%) target specific audiences programmatically.
Digital Estimated to Influence Half of In-Store Retail Sales
Digital technologies influenced an estimated 49% of in-store sales last year ($1.7T), in line with previously-released projections and up from 36% the year prior, says Deloitte. Mobile’s influence, as expected, has been growing quickly, directly impacting 28% of in-store sales last year, accounting for about 57% of digital’s total impact.
Digital’s influence continues to be greatest in the electronic and home furnishings categories, per the study, which forecasts 64% of in-store sales to be impacted by digital technologies this year.
In related news, a recent study from 4INFO and Nielsen Catalina Solutions found that mobile was found to drive twice the sales lift of desktop when measured by total sales per thousand impressions ($30 and $13, respectively), while an examination of ad clicks versus sales lift found no correlation at all between those who click and those who buy.
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Across The Pond
The Big One had ‘Watchdog’ and it was the most popular program outside of soaps on Thursday (May 14) as the long-running BBC show at 8P, in which Claudia Winkleman recounted the horror of her daughter’s Halloween burns, was watched by an average 3.69 million viewers (18.1%). At 9P, ‘Shark’ brought in an average 3.07 million viewers (15.4%). After the news, at 1045P, ‘Question Time’ finished with an average 2.88 million viewers (27.8%).
The Big Four at 8P presented ‘Born Naughty?’ and it finished with an average 1.90 million viewers (9.3%). At 9P, ‘The Island with Bear Grylls’ had the network’s top numbers on Thursday with an average 2.31 million viewers (11.6%)).
The Independent One at 730P, presented ‘Tonight’ and it brought in an average 1.90 million viewers (9.9%). At 830P, ‘You’ve Been Framed!’ slipped a bit as it finished with an average 1.64 million viewers (8.0%). At 9P, ‘Fraud Squad’ continued with an average 1.87 million viewers (9.4%).
The Little Two at 7P had ‘Antiques Road Trip’ as it drew 1.14 million viewers (6.2%). At 8P, ‘The Great Chelsea Garden Challenge’ brought in the network’s biggest audience of the evening with an average 1.72 million viewers (8.5%). At 9P, ‘The Game’ averaged 1.15 million viewers (5.7%). Then at 10P, the final episode of ‘W1A’s’ latest season brought in 920,000 viewers (5.3%).
The Viacom Five at 9P, ‘The Hotel Inspector’ brought in 1.25 million viewers (6.3%). At 10P, ‘Big Brother’ continued with an average 1.14 million viewers (7.2%). At 11P, ‘Big Brother’s Bit on the Side’ finished with an average 405,000 viewers (4.5%).
ITV2 at 10P was ‘Celebrity Juice’ brought in an average 707,000 viewers (4.4%)
Sky Atlantic at 10P ran AMC’s ‘Mad Men’ finished with an average 65,000 viewers (0.4%).
The National Nine Network finished #1 in the nation on Thursday as it drew a 27.8% share of the available audience. #3 was ‘Nine News’ which delivered an average 1,015,000 viewers. #5, ‘Nine News 6:30’ drew 970,000 viewers. #6, ‘A Current Affair’ finished with an average 950,000 viewers. #8, ‘Reno Rumble’ drew 765,000 viewers on Thursday. And, #10, ‘The Footy Show’ finished with an average 709,000 viewers.
The Second Commercial Network in Australia finished #2 in Australia on Thursday with a 26.3% share. However, it did have the nation’s #1 program and #1 newscast as ‘Seven News’ drew an average 1.053 million viewers. #4 was ‘Seven news/Today Tonight’ with 979,000 viewers. #7, ‘Home and Away’ pulled in 774,000 viewers.
The Third Commercial Network in Australia finished #3 with a 23.7% share. #2 on Thursday was #2, ‘MasterChef Australia’ which drew 1,025,000 viewers.
The Alphabet Network in Australia finished Thursday #4 with 15.8% share of the available audience. #9 was ‘ABC News’ which drew an average 751,000 viewers.
The Special Broadcast Service in Australia finished #5 with a 6.3% share.
FRIDAY AUSTRALIAN OVERNIGHT TV RATINGS
The National Nine Network finished #1 in Australia on Friday with a solid 30.3% share. And the #1 program in the nation was ‘Nine News’ which drew an average 997,000 viewers. #3 was ‘Nine News 6:30’ with 908,000 viewers. #6, ‘A Current Affair’ drew 700,000 viewers. #7, ‘Friday Night NRL Live’ finished with an average 691,000 viewers. #10 was ‘Hot Seat’ with 621,000 viewers.
The Second Commercial Network in Australia finished #2 with a 29.5% share. #2 was ‘Seven News’ which had an average 935,000 viewers. #4, ‘Seven News/Today Tonight’ drew 842,000 viewers. #9 was ‘Better Homes and Gardens’ with 650,000 viewers.
The Alphabet Network in Australia finished #3 with 16.6% share. #5, ‘Miss Fisher’s Murder Mysteries’ drew an average 820,000 viewers. #8, ‘ABC News’ finished with 671,000 viewers.
The Third Commercial Network in Australia finished fourth with 15.9% share.
The Special Broadcast Service in Australia finished #5 with a 7.8% share.
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BB King RIP