This is the Daily Diary of Screens. On Wednesday, May 13, 2015, the 20th day of the May Sweeps Period, FOX was the #1 network in the U.S. but CBS’ ‘Survivor’ was the top program. BBC One finished #1 in the UK with ‘Inspector George Gently’ the top program. Seven finished #1 in Australia but Network Nine’s ‘Nine News’ was the top program. THURSDAY AUSTRALIAN OVERNIGHT TV RATINGS (SEE BELOW)
Today, traditional TV still accounts for the lion’s share of video viewing, but online and mobile are where the growth is. When managed together, TV/digital/mobile hold the potential to drive real impact for advertisers—enabling them to maximize the customers they reach and/or reinforce key messaging across screens. After all, ‘It’s all about screens’.
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For Wednesday, May 13, 2015 (Posted on May 14, 2015)
The Animal Network of Broadcast had the finals of one of the best singing competitions in a long time and with it brought Murdochville the #1 position in television on Wednesday home . At 8P-10P, ‘American Idol’, once the dominating power player in all of television, was at it again as it crowned the 14th American Idol, as Nick won, and the season finale finished with an average 7.74 million viewers as it finished #2 in both time periods. It reached its peak in the last half hour with a powerful 8.83 million viewers, for the second highest total audience of the night. It was another great show from the Dolby Theater on Hollywood Boulevard in Hollywood, California with Steven Tyler’s performance one that will last a lifetime in the memories of the fans of ‘Idol’. And now one of the great singing shows heads into its last season as season #15 will be its last. But it will still have the #1 crown for this night in its hip pocket. The Murdoch Minions did good on Wednesday.
The Tiffany Network was led by the first and great reality program on American Television to win the evening in prime time. At 8P, ‘Survivor Worlds Apart’ roared through to top the evening with an average 9.43 million viewers, reaching a peak at 830P with 9.74 million viewers. Imagine, a program reaching these numbers after so many years on the air. The public simply loves it. Then at 9P, for two hours, ‘CSI: Cyber’, with two original episode brought the disturbing world of crime in the dark web front and center as it drew an average 6.88 million viewers slipped to second in the first half hour but then jumped back into first place. At 10P, in the season finale, ‘CSI: Cyber’ finished with an average 6.69 million viewers which was good for second in the time slot. This was a Must See Tv ON DEMAND episode as it finally brought to light what had happened when cyber theft took down private lives and private practices, including that of Dr. Avery Ryan. Great show about the potential dangers of the internet and the problems we all face today. Peter MacNicol will be leaving the show and Ted Danson of ‘CSI’ will be joining the cast next season.
The Peacock Network had an evening which was identical with the one they started with as the season opened in September. And it climbed up each hour. At 8P, the season finale of ‘The Mysteries of Laura’ began the evening with an average 6.14 million viewers, which was good for a lowly fourth place in the time slot. Then at 9P, the season finale of the ‘Law & Order:SVU’ pushed the audience up but still in fourth place in its time slot with an average 6.76 million viewers. Then at 10P, ‘Chicago PD’, one of the best programs on television, finished #1 in its time slot with an average 6.84 million viewers. This was a Must See TV ON DEMAND episode which finished with an increase of 25% from last week. This is a powerful program as it beat its CBS and ABC competition for the 11th straight time when it airs an original episode. How powerful is it? It concluded a steady climb up all evening long for Sarnoff Sity, giving its affiliates big smiles on their faces as they were the ultimate beneficiaries.
The Alphabet Network still had one big program on Wednesday and it took its time slot. At 8P, the season finale of ‘The Middle’ began the evening and drew a third place 6.99 million viewers, good for third place in its time slot. Then at 830P, the season finale of ‘The Goldbergs’ drew an average 6.71 million viewers. Then at 9P, the old power, ‘Modern Family’ brought the Disney network to the top of the mountain in winning its time slot with an average 8.10 million viewers. The ability of this program to reverse the trend of a down-trending lead-in and move the entire network to the #1 position within the space of a couple of minutes is a tribute to the smart, well written and terrific cast. At 930P, ‘Black-ish’ fell to fourth place in the time slot with 6.17 million viewers. Then at 10P, the season finale of ‘Nashville’ finished dead last with an average 4.70 million viewers.
The Little Network That Couldn’t didn’t. It’s as simple as that. At 8P, the season finale of ‘The Arrow’ finished dead last with an average 2.80 million viewers but was up 10% from last year’s season finale. At 9P, ‘Supernatural’ drew an average 2.14 million viewers, up substantially from last week. While both programs finished above The Mendoza Line on Wednesday, they still finished at the bottom of the barrel. Note: The CW was preempted in CHicago for MLB baseball. Ratings for the CW may be adjusted in the final ratings.
Once again, in Nielsen’s 56 metered markets, household results CBS’ ‘Late Show with David Letterman’ finished a solid #1 on Wednesday with a very strong 3.1 rating and a very strong 8 share of the available audience as Julia Roberts was the guest for her 26th appearance on the show in the past 26 years. Well back, NBC’s ‘The Tonight Show Starring Jimmy Fallon’, showing no respect for the final few nights of one of comedy’s legendary talk show hosts, drew a distant 2.5/6. With respect for his mentor, ABC’s ‘Jimmy Kimmel Live’ had a rerun of its program and drew a 1.8/5. At 1235A, CBS’ ‘Late Late Show with James Corden’ finished #1 yet again with a 1.4/5. NBC’s ‘Late Night with Seth Meyers’ was second with a 1.2/4. ABC’s ‘Nightline’ averaged a 1.1/4. AT 135A, NBC’s ‘Last Call with Carson Daly’ finished with an average 0.7/3.
For The Record
FOX finished #1 on Wednesday, breaking CBS stranglehold on this evening, with an average 7.739 million viewers. CBS finished #2 with an average 7.666 million viewers. NBC finished third with an average 6.580 million viewers. ABC finished fourth with an average 6.226 million viewers. Univision finished with an average 2.933 million viewers. The CW finished with an average 2.470 million viewers. Telemundo finished with an average 1.400 million viewers. All in all it was a big night for broadcast television.
Today In TV History
On this date in 2006, the final episode of ‘West Wing’ aired on NBC. ‘Tomorrow’.
Best Television Line of the Week:
Jimmy Kimmel at ABC Upfront in New York on Tuesday:
“I just read in Variety that time might be running out for primetime television. Did you hear that? That’s print journalism saying that our time is running out.”
Box Office for Weekend May 8-10 2015
#1 ‘Avengers: Age of Ultron’ $ 77.203 million in 4,276 theaters
#2 ‘Hot Pursuit’ $ 13.300 million in 3,003 theaters
#3 ‘The Age of Adeline’ $ 5.6 million in 3,070 theaters
#4 ‘Furious 7’ $ 5.272 million in 3,004 theaters
#5 ‘Paul Blair: Mall Cop 2’ $ 5.190 million in 3,201 theaters
#6 ‘Ex Machina’ $ 3,470 million in 2,004 theaters
#7 ‘Home’ $ 3.000 million in 2,495 theaters
#8 ‘Woman In Gold’ $1.652 million in 1,080 theaters (For review, see http://on.fb.me/1ELEFyn)
#9 ‘Cinderella’ $ 1,574 million in 1,034 theaters
#10 ‘Unfriended’ $ 1,414 million in 1,701 theaters
Television Broadcast News
These television series have been cancelled: “Cristela,” “Forever,” “Resurrection,” Revenge” and “The Taste” on ABC;
“Battle Creek,” “The McCarthys” and “Stalker” on CBS;
“About a Boy,” “Constantine,” “One Big Happy,” “Marry Me” and “State of Affairs” on NBC;
“Backstrom,” “The Following” and “The Mindy Project” on Fox; and
The CW’s “Hart of Dixie” and “The Messengers.”
NBC Announces 2015-16 Fall TV Schedule
8:00 p.m. “The Voice”
10:00 p.m. ”BLINDSPOT”
8:00 p.m. “The Voice”
9:00 p.m. “HEARTBREAKER”
10:00 p.m. “BEST TIME EVER WITH NEIL PATRICK HARRIS” (through November) / “Chicago Fire” (returns in November)
8:00 p.m. “The Mysteries of Laura”
9:00 p.m. “Law & Order: SVU”
10:00 p.m. “Chicago PD”
8:00 p.m. “HEROES REBORN”
9:00 p.m. “The Blacklist”
10:00 p.m. “THE PLAYER”
8:00 p.m. “Undateable” (new day and time)
8:30 p.m. “PEOPLE ARE TALKING”
9:00 p.m. “Grimm”
10:00 p.m. “Dateline”
8:00 p.m. “Dateline Saturday Night Mystery” (two hours)
10:00 p.m. “Saturday Night Live” (R)
7:00 p.m. “Football Night in America”
8:30 p.m. “Sunday Night Football”
FOX Announces 2015-16 Fall TV Schedule
8:00 p.m. “Gotham”
9:00 p.m. “MINORITY REPORT”
8:00 p.m. “GRANDFATHERED”
8:30 p.m. “THE GRINDER”
9:00 p.m. “SCREAM QUEENS”
8:00 p.m. “ROSEWOOD”
9:00 p.m. “Empire”
8:00 p.m. “Bones”
9:00 p.m. “Sleepy Hollow” (new day)
8:00 p.m. “Masterchef Junior”
9:00 p.m. “World’s Funniest”
8:00 p.m. Fox Sports Saturday: Fox College Football
7:00 p.m. NFL on Fox
7:30 p.m. “The OT” / “Bob’s Burgers”
8:00 p.m. “The Simpsons”
8:30 p.m. “Brooklyn Nine-Nine”
9:00 p.m. “Family Guy”
9:30 p.m. “The Last Man on Earth”
ABC Announces 2015-16 Fall TV Schedule
8:00 p.m. “Dancing With the Stars” (two hours)
10:00 p.m. “Castle”
8:00 p.m. “THE MUPPETS”
8:30 p.m. “Fresh Off the Boat” (new time)
9:00 p.m. “Marvel’s Agents of Shield”
10:00 p.m. “QUANTICO”
8:00 p.m. “The Middle”
8:30 p.m. “The Goldbergs”
9:00 p.m. “Modern Family”
9:30 p.m. “black-ish”
10:00 p.m. “Nashville”
8:00 p.m. “Grey’s Anatomy”
9:00 p.m. “Scandal”
10:00 p.m. “How to Get Away With Murder”
8:00 p.m. “Last Man Standing”
8:30 p.m. “DR. KEN”
9:00 p.m. “Shark Tank”
10:00 p.m. “20/20”
8:00 p.m. Saturday Night Football
7:00 p.m. “America’s Funniest Home Videos”
8:00 p.m. “Once Upon a Time”
9:00 p.m. “OIL”
10:00 p.m. “OF KINGS AND PROPHETS”
CBS Announces 2015-16 Fall TV Schedule
8:00 p.m. “The Big Bang Theory”
8:30 p.m. “LIFE IN PIECES”
“SUPERGIRL” from 8-9 p.m. after Football end.
9:00 p.m. “Scorpion”
10:00 p.m. “NCIS: Los Angeles”
8:00 p.m. “NCIS”
9:00 p.m. “NCIS: New Orleans”
10:00 p.m. “LIMITLESS”
8:00 p.m. “Survivor”
9:00 p.m. “Criminal Minds”
10:00 p.m. “CODE BLACK”
8:00 p.m. Thursday Night Football
8:00 p.m. “The Big Bang Theory”
8:30 p.m. “LIFE IN PIECES”
9:00 p.m. “Mom”
9:30 p.m. “ANGEL FROM HELL”
10:00 p.m. “Elementary”
8:00 p.m. “The Amazing Race”
9:00 p.m. “Hawaii Five-O”
10:00 p.m. “Blue Bloods”
8:00 p.m. Crimetime Saturday (drama repeats)
9:00 p.m. Crimetime Saturday (drama repeats)
10:00 p.m. “48 Hours”
7:00 p.m. “60 Minutes”
8:00 p.m. “Madam, Secretary”
9:00 p.m. “The Good Wife”
10:00 p.m. “CSI: Cyber”
The CW Announces 2015-16 Television Schedule
8:00 p.m. “CRAZY EX-GIRLFRIEND”
9:00 p.m. “Jane the Virgin”
8:00 p.m. “The Flash”
9:00 p.m. “iZombie”
8:00 p.m. “Arrow”
9:00 p.m. “Supernatural”
8:00 p.m. “The Vampire Diaries”
9:00 p.m. “The Originals” (new day and time)
8:00 p.m. “Reign” (new day and time)
9:00 p.m. “America’s Next Top Model”
Mobile Takes Over Search From Computers
It has long been speculated that mobile search would overtake desktop in the near future, and now we have confirmation that it has. Google announced that Google searches take place on mobile devices more than on computers in 10 countries including the US and Japan. MOBILENow
Which Types of Audience Targeting Are Most Important to Digital Branding Campaigns?
Psychographics (such as interests and lifestyle) and demographics are the most important types of audience targeting for digital branding campaigns, and that holds true for most company sizes, finds a global survey of 300 executives from Forbes Insights and Quantcast. Following psychographics (75%) and demographics (71%) was purchase data (66%), with social (55%) and search (47%) data also important to roughly half of respondents. There were a couple of interesting discrepancies when sorting by company revenue, though. Among the largest companies (those with $10 billion or more in annual revenue), demographics (75%) were the clear favorite, followed by social data (56%), which was otherwise one of the lower-ranked of the five options among other company sizes (all of which had at least $500 million in annual revenues). Additionally, executives from the largest enterprises were less likely than average to cite psychographics (54% vs 75%) and purchase data (48% vs 66%) as being important audience targeting types. (It should be noted that these respondents comprised a relatively small share (18%) of the total survey sample, totaling 55.)
Search data, meanwhile, was the least important audience targeting type across each of the company sizes and regions surveyed.
Overall, the majority (56%) of executives surveyed said that less than half of their digital display budgets include a specific audience target, with a plurality 46% reporting that one-quarter to one-half of their digital budgets include a target. Among the largest companies though, a majority (57%) include a specific audience target in their display budgets at least half of the time, with a plurality 40% including one half to three-quarters of the time.
The figures are broadly similar when limiting the responses to digital video, for which psychographics (71%), demographics (70%) and purchase data (66%) are also the most important audience targeting types. Some 59% of respondents said that only a minority of their digital video budgets included a specific audience target, with the plurality (47%) indicating that 25-49% of their video budgets have a target. Among the largest companies, though, 59% included a target at least half of the time, including a plurality 36% who target an audience at least three-quarters of the time.
The biggest display ad challenge for respondents? Identifying proper target personas, with 54% selecting this from a list of 4 options. The availability of target personas from an agency and/or preferred media partner was the top challenge for 29% of the overall sample, but was a greater challenge than identification of proper target personas for respondents in the Asia-Pacific region.
Compared to those top challenges, the accuracy of the targeting method (14%) and the scale of the targeted audience (3%) are relatively minor problems. Even so, data released by Nielsen last year found that 59% of ad impressions reach their intended demographic audience, down from 69% a year earlier. As expected, that figure decreased as the target audience narrowed, with just 32% of of impressions intending to reach a single gender within a 15-year age span being on-target. And in a more recent test of demographic targeting, Mediasmith found [pdf] varying degrees of accuracy by data provider and recommended considering scale along with accuracy.
The Forbes Insights survey respondents, meanwhile, were most likely to use customer surveys and sales as their measurement tools, with third-party validation services such as comScore vCE or Nielsen Digital Ad Ratings rounding out the top 3. Roughly 8 in 10 reported validating their campaigns a majority of the time, though just 51% of the companies always validate that their campaigns reach the right audience.
Finally, executives are more likely to work with publishers than with ad networks or ad exchanges to reach relevant audiences, per the report. Nevertheless, more than half (54%) reported targeting relevant content via ad exchanges and almost half (45%) target specific audiences programmatically.
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Across The Pond
The Big One had the big one on Wednesday as at 8P, a 90 minute episode of ‘Inspector George Gently’ topped the ratings outside of soaps on Wednesday. The drama brought in 5.45 million viewers (26.7%). At 930P, ‘Peter Kay’s Car Share’ continued with a very strong 4.59 million viewers (22.5%).
The Big Four at 8P presented 'The World's Most Expensive Food' and it drew a strong 1.71 million viewers (8.6%). At 9P, 'The Island with Bear Grylls' had the network's top audience on the evening with an average 2.22 million viewers (10.6%).
The Independent One at 8P presented ‘Give a Pet a Home’ as it drew an average 2.08 million viewers (10.4%). AT 9P, ‘Newzoids’ finished with an average 1.56 million viewers (7.3%). At 930P, ‘The Delivery Man’ was seen by 932,000 viewers (4.6%).
The Little Two had at 7P, ‘Antiques Road Trip’ and it averaged 830,000 viewers (4.9%). At 8P, ‘The Great Chelsea Garden Challenge’ brought the audience back onto the channel with an average 1.34 million viewers (6.7%). At 9P, ‘The Great British Garden Watch’ drew 1.16 million viewers (5.5%). At 10P, ‘Rory Bremner’s Election Report’ followed with an average 1.27 million viewers (7.5%).
The Viacom Five at 8P began with ‘Cats Make You Laugh Out Loud’ as it drew 809,000 viewers (4.1%). At 9P, ‘Autopsy’ brought in an increased viewership of 900,000 viewers (4.3%). At 10P, ‘Big Brother’ was 5’s highest rated program of the night with 1.12 million viewers (7.1%) for its first highlights show.
The Tiny Four at 9P had The CW’s ‘Jane the Virgin’ and it drew a modest 199,000 viewers (1.0%). At 10P, ABC’s ‘Nashville’s’ season three premiered as 170,999 viewers (1.1%) watched.
The Second Commercial Network in Australia edged Nine as it came in with a 25.9% share of the available audience. #2 on Wednesday was ‘Seven News’ with 1,151,000 viewers. #4, ‘Seven News/Today Tonight’ finished with 1,054,000 viewers. #9 was ‘Home and Away’ with 811,000 viewers. And #10 was ‘House Rules’ which drew 781,000 viewers.
The National Nine Network in Australia finished second by a hair as it earned a 25.7% share. Nine finished with three programs in the Top Ten on Wednesday, all finishing with more than 1 million viewers each, as the #1 program on the evening was ‘Nine News’ which finished with 1.177 million viewers. #3 was ‘Nine news 6:30’ which drew 1,054,000 viewers. And, #6 was ‘A Current Affair’ with 1,003,000 viewers.
The Third Commercial Network in Australia came in #3 with a 23.7% share. #5 was ‘MasterChef Australia’ which drew 1,037,000 viewers.
The Alphabet Network in Australia finished fourth with a 14.5% share. #7 was ‘ABC News’ with an average of 843,000 viewers.
The Special Broadcast Service in Australia finished #5 with a bit 10.2% share of the available audience, 3.5% share above Tuesday. The rise had much to do with #8, ‘Struggle Street’ as it drew an average 828,000 viewers.
THURSDAY AUSTRALIAN OVERNIGHT TV RATINGS
The National Nine Network finished #1 in the nation on Thursday as it drew a 27.8% share of the available audience. #3 was ‘Nine News’ which delivered an average 1,015,000 viewers. #5, ‘Nine News 6:30’ drew 970,000 viewers. #6, ‘A Current Affair’ finished with an average 950,000 viewers. #8, ‘Reno Rumble’ drew 765,000 viewers on Thursday. And, #10, ‘The Footy Show’ finished with an average 709,000 viewers.
The Second Commercial Network in Australia finished #2 in Australia on Thursday with a 26.3% share. However, it did have the nation’s #1 program and #1 newscast as ‘Seven News’ drew an average 1.053 million viewers. #4 was ‘Seven news/Today Tonight’ with 979,000 viewers. #7, ‘Home and Away’ pulled in 774,000 viewers.
The Third Commercial Network in Australia finished #3 with a 23.7% share. #2 on Thursday was #2, ‘MasterChef Australia’ which drew 1,025,000 viewers.
The Alphabet Network in Australia finished Thursday #4 with 15.8% share of the available audience. #9 was ‘ABC News’ which drew an average 751,000 viewers.
The Special Broadcast Service in Australia finished #5 with a 6.3% share.
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Today’s featured ‘Music To Read overtheshouldermedia By’ down at the bottom of the page:
Thelonious Monk in ‘Don’t Blame Me’