ABC Wins on Monday in the U.S. ITV #1 in the UK. Network Nine #1 in Australia.

This is the Daily Diary of Screens. On Monday, May 11, 2015, the 18th day of the May Sweeps Period, ABC was the #1 network in the U.S. as ‘Dancing With The Stars’ was the top program. ITV was #1 in the UK led by ‘Safe House’ was the top program. Network Nine finished #1 in Australia as ‘Nine News’ was the top program. TUESDAY AUSTRALIA OVERNIGHT TV RATINGS (SEE BELOW)

Today, traditional TV still accounts for the lion’s share of video viewing, but online and mobile are where the growth is. When managed together, TV/digital/mobile hold the potential to drive real impact for advertisers—enabling them to maximize the customers they reach and/or reinforce key messaging across screens. After all, ‘It’s all about screens’.

The Home Of #dailydiaryofscreens

For Monday, May 11, 2015 (Posted on May 12, 2015)

ABC was #1 on Monday as 'Dancing With The Stars' top program with over 13 million viewers.

ABC was #1 on Monday as ‘Dancing With The Stars’ top program with over 13 million viewers.


The Alphabet Network took top spot on Monday with its top program. At 8P-10P, ‘Dancing With The Stars’ conducted its semi-final dancing as the final four pairs delivered exceptional performances, not one better than then other, as all were superb. Through the evening, it drew an average 13.31 million viewers and a 9.3/15, with its peak reaching 14.06 million during the 930P half hour. This was a Must See TV ON DEMAND episode when you consider the Judges portion of the event when they got to work, and in a couple of cases, dance with one of the pairs. Superb television.

At 10P, the season finale of ‘Castle’ simply was great. You know this was written and produced BEFORE it was renewed for an 8th season as it would have been the perfect ending to a great series. This was a Must See TV ON DEMAND episode which delivered an average 8.675 million viewers and a 5.4/9, to win the Battle @ 10P on Monday. It was good to be in Mouseville on Monday.


The Peacock Network used its top reality show to carry the network into second place on Monday. At 8P, ‘The Voice’ continued its countdown as it delivered an average 9.84 million viewers and a 6.4/10. It reached its peak with 10.05 million during the 830P half hour. At 10P, ‘Night Shift’ fell, however, as it delivered an average 5.07 million viewers and a 3.1/5. While this program was renewed, it still struggles against the two heavyweights in this time slot opposite it.


The Tiffany Network did not have a good evening on Monday. At 8P, ‘2 Broke Girls’ delivered an average 7.08 million viewers and a 4.8/8. Then at 830P, ‘Mike & Molly’ finished with an average 7.75 million viewers and a 5.0/8. At 9P, ‘Stalker’ dropped badly and finished with an average 6.35 million viewers and a 4.0/6. This cancelled show was not a very good lead-in for ‘NCIS: Los Angeles’ which was used to having ‘Scorpion’ turn things around at 9P and deliver a substantial audience into the program. This Monday it delivered an average 8.07 million viewers and a 5.1/9. On top of all of this, it was a Must See TV ON DEMAND episode as we head into the final episode of the season next week.


The Animal Network of Broadcast did not compete on Monday without ‘Gotham’. It was a ‘The Following’ night as at 8P-10P had an average 3.21 million viewers and a 2.3/4. The legend of Six Degrees of Kevin Bacon is over.

The CW

The Little Network That Couldn’t didn’t. At 8P, ‘The Originals’ delivered an average 1.11 million viewers and a 1.0/2. Then at 9P, ‘Jane The Virgin’ finished with an average 1.26 million viewers and a 1.0/1. A 1 share is not a good thing.

Late Night

In Nielsen’s 56 metered markets, household results were: CBS’ ‘Late Show with David Letterman’ finished #1 by a huge margin as it delivered a 3.0/8. NBC’s ‘The Tonight Show Starring Jimmy Fallon’ finished a distant second with a 2.5/6. ABC decided to air a rerun of ‘Jimmy Kimmel Live’ as it could not compete with a 1.8/5. At 1235A, CBS’ ‘Late Late Show with James Corden’ finished a strong #1 with guest star, Mark Harmon as it drew a solid 1.4/5. ABC’s ‘Nightline’ finished #2 with a 1.3/4. NBC’s ‘Late Night with Seth Meyers’ finished a distant third with only a 1.1/4, slightly ahead of The CW prime time average. At 135A, NBC’s ‘Last Call with Carson Daly’ drew a 0.7/3.

For The Record

ABC finished #1 on Monday with an average 11.768 million viewers and an 8.1 rating and 13 share of the available audience. NBC finished #2 with an average 8.254 million viewers and a 5.3/9. CBS slipped to third with an average 7.278 million viewers and a 4.7/8. TNT finished #5 on Monday, and the top cable network, with an average 4.060 million viewers. USA Network finished #6 with an average 3.601 million viewers. FOX finished #7 with an average 3.130 million viewers and a 2.3/4. Univision finished #8 with an average 3.130 million viewers. FOXNC finished #9 with an average 1.943 million viewers. VH1 finished #10 with an average 1.727 million viewers. Telemundo finished #11 with an average 1.6 million viewers. The CW drew an average 1.1 million viewers and a 1.0/2.

Best Television Line of the Week:

Jimmy Kimel at ABC Upfront in New York on Tuesday:
“I just read in Variety that time might be running out for primetime television. Did you hear that? That’s print journalism saying that our time is running out.”

Today In TV History

On this date in 1960, Elvis Presley guest-starred on ‘Welcome Home Elvis’. The TV special was hosted by Frank Sinatra. Elvis sang “Witchcraft” and Sinatra sang “Love Me Tender.” The program begins 58 seconds into activation above.

Cable Television News

Top Ten Program on Cable on Monday

#1 NBA PLAYOFFS Gm#4 TNT 4.972 million viewers @ 941P (Warriors vs Grizzlies)
#2 WWE ENTERTAINMENT USA 3.853 million viewers @ 9P
#3 WWE ENTERTAINMENT USA 3.824 million viewers @ 8P
#4 WWE ENTERTAINMENT USA 3.385 million viewers @ 10P
#5 NBA PLAYOFFS TNT 3.147 million viewers (Atlanta vs Washington)
#6 Love & Hip Hop ATL VH1 2.805 million viewers @ 8P
#7 The O’Reilly Factor FOXNC 2.309 million viewers @ 8P
#8 Swamp People HIST 2.155 million viewers @ 9P
#9 Girl Meets World DSNY 2.048 million viewers @ 830P
#10 LHH ATL Afterparty VH1 2.007 million viewers @ 9P

Cinema News

Box Office for Weekend May 8-10 2015

#1 ‘Avengers: Age of Ultron’ $ 77.203 million in 4,276 theaters
#2 ‘Hot Pursuit’ $ 13.300 million in 3,003 theaters
#3 ‘The Age of Adeline’ $ 5.6 million in 3,070 theaters
#4 ‘Furious 7’ $ 5.272 million in 3,004 theaters
#5 ‘Paul Blair: Mall Cop 2’ $ 5.190 million in 3,201 theaters
#6 ‘Ex Machina’ $ 3,470 million in 2,004 theaters
#7 ‘Home’ $ 3.000 million in 2,495 theaters
#8 ‘Woman In Gold’ $1.652 million in 1,080 theaters (For review, see
#9 ‘Cinderella’ $ 1,574 million in 1,034 theaters
#10 ‘Unfriended’ $ 1,414 million in 1,701 theaters

Television Broadcast News

These television series have been cancelled: “Cristela,” “Forever,” “Resurrection,” Revenge” and “The Taste” on ABC;
“Battle Creek,” “The McCarthys” and “Stalker” on CBS;
“About a Boy,” “Constantine,” “One Big Happy,” “Marry Me” and “State of Affairs” on NBC;
“Backstrom,” “The Following” and “The Mindy Project” on Fox; and
The CW’s “Hart of Dixie” and “The Messengers.”

NBC Announces 2015-16 Fall TV Schedule

8:00 p.m. “The Voice”

Starring Sullivan Stapleton

Starring Sullivan Stapleton and Jaimie Alexander

10:00 p.m. ”BLINDSPOT”

8:00 p.m. “The Voice”

9:00 p.m. “HEARTBREAKER”
Starring Golden Globe, Emmy, Grammy and Tony Award Winner, Neil Patrick Harris

Starring Golden Globe, Emmy, Grammy and Tony Award Winner, Neil Patrick Harris

10:00 p.m. “BEST TIME EVER WITH NEIL PATRICK HARRIS” (through November) / “Chicago Fire” (returns in November)

8:00 p.m. “The Mysteries of Laura”
9:00 p.m. “Law & Order: SVU”
10:00 p.m. “Chicago PD”

8:00 p.m. “HEROES REBORN”
9:00 p.m. “The Blacklist”

10:00 p.m. “THE PLAYER”

8:00 p.m. “Undateable” (new day and time)

9:00 p.m. “Grimm”
10:00 p.m. “Dateline”

8:00 p.m. “Dateline Saturday Night Mystery” (two hours)
10:00 p.m. “Saturday Night Live” (R)

7:00 p.m. “Football Night in America”
8:30 p.m. “Sunday Night Football”

FOX Announces 2015-16 Fall TV Schedule

8:00 p.m. “Gotham”




8:30 p.m. “THE GRINDER”

9:00 p.m. “SCREAM QUEENS”


8:00 p.m. “ROSEWOOD”
9:00 p.m. “Empire”

8:00 p.m. “Bones”
9:00 p.m. “Sleepy Hollow” (new day)

8:00 p.m. “Masterchef Junior”
9:00 p.m. “World’s Funniest”

8:00 p.m. Fox Sports Saturday: Fox College Football

7:00 p.m. NFL on Fox
7:30 p.m. “The OT” / “Bob’s Burgers”
8:00 p.m. “The Simpsons”
8:30 p.m. “Brooklyn Nine-Nine”
9:00 p.m. “Family Guy”
9:30 p.m. “The Last Man on Earth”

Cable Television News Week Ending May 10, 2015 Total Persons
RK Network (000)
#1 TNT 2.930
#2 FOXNC 1.578
#3 TBS 1.553
#4 ESPN 1.515
#5 DSNY 1.489
#6 USA 1.378
#7 NBCSN 1.340
#8 HGTV 1.290
#9 HIST 1.271
#10 DISC 1.148
#11 ADSM 1.054
#12 TLC 0.999
#13 FOOD 0.911
#14 FX 0.849
#15 AMC 0.815
#16 FAM 0.802
#17 SYFY 0.789
#18 A&E 0.789
#19 ID 0.780
#20 LIFE 0.768
#21 NAN 0.724
#22 BRAV 0.676
#23 SPK 0.672
#24 DSJR 0.628
#25 APL 0.623

Digital/Mobile News

The world has officially changed.

The world has officially changed.

Mobile Takes Over Search From Computers

It has long been speculated that mobile search would overtake desktop in the near future, and now we have confirmation that it has. Google announced that Google searches take place on mobile devices more than on computers in 10 countries including the US and Japan. MOBILENow.


Welcome to new viewers in all 50 States of the U.S., all of the Provinces in Canada, all of the States in Mexico, the UK, Iceland, Ireland, Guernsey, Jersey, France, Belgium, the Netherlands, Denmark, Norway, Sweden, Finland, Estonia, Lithuania, Latvia, the Russian Federation, Belarus, Ukraine, Republic of Moldova, Georgia, Poland, Germany, Austria, Czech Republic, Switzerland, Luxembourg, Portugal, Gibraltar, Spain, Monaco, Italy, Slovenia, Slovakia, Hungary, Romania, Bulgaria, Moldova, Croatia, Bosnia and Herzegovina, Serbia, Macedonia the former Yugoslave Republic, Albania, Greece, Cyprus, Turkey, Armenia, Azerbaijan, State of Palestine, Jordan, Lebanon, Israel, Saudi Arabia, Oman, Bahrain, United Arab Emirates, Qatar, Kuwait, Iraq, Uzbekistan, Pakistan, India, Bhutan, Nepal, Bangladesh, Sri Lanka, Kazakhstan, Mongolia, China, Hong Kong, Macao, Taiwan, Japan, Republic of Korea, the Philippines, Vietnam, Cambodia, Malaysia, Brunei Darussalam, Fiji, New Zealand, Australia, Indonesia, Singapore, Thailand, Mauritius, Zambia, United Republic of Tanzania, Kenya, Rwanda, Ethiopia, Egypt, Malta, Tunisia, Algeria, Libya, Morocco, Mali, Senegal, Nigeria, Cameroon, Ghana, Mozambique, Uganda, Namibia, Zimbabwe, South Africa, Argentina, Chile, Paraguay, Uruguay, Brazil, Bolivia, Peru, Ecuador, Columbia, Venezuela, Guyana, Suriname, Panama, Costa Rica, Guatemala, Honduras, El Salvadore, Belize, Curaçao, Aruba, St. Lucia, Grenada, Guadeloupe, Jamaica, Trinidad and Tobago, Barbados, Haiti, the Dominican Republic, Martinique, U.S. Virgin Islands, British Virgin Islands, Bahamas and Puerto Rico (142). We are thankful to all of you with more than 23,000 views.

For The World Who Needs A Little
Think Sunshine. #thinksunshine

Across The Pond


The Independent One was #1 on Monday evening in the UK. ‘Safe House’ topped the ratings outside of soaps on Monday (May 11), as the final episode, at 9P, of the Christopher Eccleston drama brought in an average 4.46 million viewers (20.4%). This is a Must See TV ON DEMAND episode (series, in fact). Great TV. Just before, at 8P, ‘Wild Ireland’ led in with an average 2.96 million viewers (14.0%).



The Little Two at 7P had 'Antiques Road Trip' and it was seen by 1.06 million viewers (5.8%). At 8P, 'The Great Chelsea Garden Challenge' brought in an average 1.91 million viewers (9.0%), a high for the network on this night. AT 9P, '70 Million Animal Mummies: Egypt's Dark Secret' fell a million viewers as it averaged 990,000 viewers (4.5%). At 10P, 'Episodes' followed with 970,000 viewers (5.7%).

Channel 4

The Big Four at 8P presented ‘Damned Designs’ and it was seen by 1.51 million viewers (7.1%). At 9P, ‘Benefits Street’ returned with an average 2.51 million viewers (11.5%) for the network’s top performance on Monday. At 10P, ‘The Night Bus’ brought in 870,000 viewers (5.9%).

Sky Atlantic

Murdoch’s Bird Network at 9P presented HBO’s ‘Game of Thrones’ as it continued to be a ratings success with an average 1.05 million viewers (4.9%).

Channel 5

The Viacom Five at 9P had FOX’s ‘Gotham’ and it brought in a network high for the evening of 831,000 viewers (3.8%). At 10P, CBS’ ‘Person of Interest’ brought in 550,000 viewers (3.5%).


The Little Four at 9P had ‘Made in Chelsea’ and it drew 464,000 viewers (2.1%).

Down Under

Network Nine

The National Nine Network in Australia finished #1 on Monday as it delivered a 27.8% share of the available audience. #1 was ‘Nine News’ which delivered 1.164 million viewers. #3 was ‘Nine News 6:30’ with 1,097,000 viewers. #6, ‘A Current Affair’ drew a strong 984,000 viewers. #8 was ‘The Big Bang Theory’ which finished with an average 854,000 viewers, as it was the top comedy of the evening in Australia. And, #9 was ‘Reno Rumble’ which finished with 847,000 viewers.


The Second Commercial Network in Australia finished #2 on Monday as it finished with 25.5% share. The #2 program was ‘Seven News’ with 1,116,000 viewers. #4, ‘Seven News/Today Tonight’ finished with 1,067,000 viewers.



The Third Commercial Network in Australia finished #3 with a 20.7% share. #5 was ‘MasterChef Australia’ which delivered and average 1,046,000 viewers.


The Alphabet Network in Australia finished fourth with a 19.9% share. #7 was ‘ABC News’ with 880,000 viewers and #10, ‘Australian Story’ finished with 814,000 viewers.


The Special Broadcast Service in Australia finished #5 with a 6.1% share.

As you can see, all over the world, viewers were:

Switching Channels!


Network Nine

The National Nine Network in Australia delivered the #1 rating of all networks as it pulled in an average 27.1% share of the available audience. #2 was ‘Nine News’ with 1,162,000 viewers and finished as the top newscast in the nation. #4 was ‘Nine News 6:30’ with 1,061,000 viewers. #6, ‘A Current Affair’ drew 951,000 viewers, which is the average audience for this program. #8 was ‘Love child’ which drew 817,000 viewers.



The Third Commercial Network in Australia finished #2 with a 24.9% share. Ten had the #1 program in the nation on Tuesday, ‘MasterChef Australia’ as it pulled in 1,212,000 viewers.


The Second Commercial Network in Australia finished #3 with a 23.5% share of the available audience. Seven had three programs in the Top Ten with #3, ‘Seven News’ finishing with an average 1,079,000 viewers. #5, ‘Seven News/Today Tonight’ with 989,000 viewers. And, #9, ‘Home and Away’ finished with 736,000 viewers.


The Alphabet Network in Australia finished fourth with a 17.8% share. #7 was ‘ABC News’ with 885,000 viewers. #10, ‘Budget 2015: The Treasurer’s Speech’ delivered 733,000 viewers.


The Special Broadcast Service in Australia finished #5 with a 6.7% share of the available audience, a slight increase over Monday’s performance.

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Catch up with the latest edition of Media Notes Canonical at:
This week: ‘Why Purchasers Still Prefer Brick-And-Mortar’.

Media Notes Briefs, ‘What Consumers Consider The Ideal Customer Experience’


New This Week: Connected Consumers Equal Business Success

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Weekly Retail Media Notes. This week: ‘The Status Of Retail E-Commerce Today?’: .@cnasophis

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Why Don’t You Use Mobile Now?


Today’s featured ‘Music To Read overtheshouldermedia By’ down at the bottom of the page:

Thelonious Monk in ‘Straight No Chaser’

This entry was posted in Audience Analysis, Audience Behavior, Audience Management, Broadcast TV Ratings in Australia, Broadcast TV Ratings in the UK, Broadcast TV Ratings in US, Cable TV Ratings, Cinema, Daily Broadcast Ratings, Data, Digital, Direct, Hispanic TV Ratings, Late Night TV Ratings, Media, Media Analysis, Media Management, Monday Night TV Ratings, Music To Read By, Music To Read overtheshouldermedia by, Television Program Renewals, Television Ratings, Today In TV History, Uncategorized, Weekend Box Office and tagged , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , . Bookmark the permalink.

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