CBS #1 on Saturday in the U.S. ITV #1 in the UK. Seven #1 in Australia.

This is the Daily Diary of Screens. On Saturday, May 8, 2015, the 16th day of the May Sweeps Period, CBS was the #1 network in the U.S. as ’48 Hours’ was the top program. ITV was #1 in the UK led by ‘Britain’s Got Talent’ was the top program. Network Seven finished #1 in Australia as ‘Seven News Saturday was the top program. SUNDAY AUSTRALIA OVERNIGHT TV RATINGS (SEE BELOW).

Today, traditional TV still accounts for the lion’s share of video viewing, but online and mobile are where the growth is. When managed together, TV/digital/mobile hold the potential to drive real impact for advertisers—enabling them to maximize the customers they reach and/or reinforce key messaging across screens. After all, ‘It’s all about screens’.

The Home Of #dailydiaryofscreens

For Saturday, May 9, 2015 (Posted on May 10, 2015)

CBS Was #1 on Saturday. '48 Hours' top program.

CBS Was #1 on Saturday. ’48 Hours’ top program.


The Tiffany Network finished #1 again, for the fifth consecutive evening in prime time in America. At 8P, a rerun of ‘Hawaii Five-0’ played a part for the second straight night in driving Black Rock to the top with its third hour of the series in the last 24 hours drawing an average 3.58 million viewers. then at 8P, a rerun of ‘Criminal Minds’ increased the audience a bit further as it pulled in an average 3.66 million viewers. Then the cornerstone of Saturday evenings, at 10P, ’48 Hours’ drew the evenings top numbers as it finished with an average 5.45 million viewers. It peaked at 1030P with an average of 5.72 million viewers, making every Eye Network affiliate very happy.


The Alphabet Network decided it would be basketball at Disneyville. At 8P, the ‘NBA Playoffs’ continued as the Golden State Warriors were defeated after a poor second quarter by the Memphis Grizzlies, 99-89, in the FedEx Forum, Memphis, TN, as the Grizz took a 2-1 lead in the series. It averaged 3.97 million viewers. The game drew a high of 4.53 million viewers in the last half hour. Note: Due to the nature of live sports coverage, ratings for ABC (NBA basketball) are tentative and subject to more than typical adjustments. On the West Coast, a rerun of ‘Castle’ aired in the last hour. No numbers available.


The Peacock Network had its feathers plucked on Saturday as it decided to follow a FOX tactic by rerunning the entire evening in hopes that everyone never saw their programming in the first place. At 8P, a rerun of ‘The Voice’ drew, as expected, an average 2.00 million viewers. At 10P, a rerun of ‘Saturday Night Live’ drew an average 2.39 million viewers. Results: another wonderful example of the minds of the minions of Sarnoff Sity.


The Animal Network of Broadcast did it again on Saturday. They finished last. At 8P, a rerun of ‘Hell’s Kitchen’ brought Gordo new fame as he cracked the 1.00 million friends and family level of broadcast television. Yell some more, Gordo. Your friends love it. Then at 9P, a rerun of a real program, ‘Bones’ dug out of that Gordo (a new name for hole), and it brought in 1.67 million viewers. The Murdoch Minions did it again. Congrats on establishing yet another low in television programming.

For The Record

CBS finished #1 on Saturday as it had an average 4.23 million viewers. ABC finished #2, as it did on Friday, with an average 3.97 million viewers. NBC again finished #3 with an average 2.10 million viewers. FOX finished #4 with an average 1.33 million viewers.

Today In TV History

On this date in 1928, a history event took place: WGY-TV in Schenectady, NY, began regular television programming. Note: this was 1928. The Pathe example above shows how it was done. The clip below shows the first actual drama on WGY-TV in 1928.

Cinema News

Box Office for Weekend May 8-10 2015

#1 ‘Avengers: Age of Ultron’ $ 77.203 million in 4,276 theaters
#2 ‘Hot Pursuit’ $ 13.300 million in 3,003 theaters
#3 ‘The Age of Adeline’ $ 5.6 million in 3,070 theaters
#4 ‘Furious 7’ $ 5.272 million in 3,004 theaters
#5 ‘Paul Blair: Mall Cop 2’ $ 5.190 million in 3,201 theaters
#6 ‘Ex Machina’ $ 3,470 million in 2,004 theaters
#7 ‘Home’ $ 3.000 million in 2,495 theaters
#8 ‘Woman In Gold’ $1.652 million in 1,080 theaters (For review, see
#9 ‘Cinderella’ $ 1,574 million in 1,034 theaters
#10 ‘Unfriended’ $ 1,414 million in 1,701 theaters

Who Will NCIS Loose Next Week?

Who will join them in the final episode?

Who will join them in the final episode? ‘NCIS’ star dishes on finale |

Tell us who you think will be lost on the ‘NCIS’ finale. Take the poll:
Who Will Be Lost In 'NCIS' 2015 Finale?

Digital/Mobile News

The world has officially changed.

The world has officially changed.

Mobile Takes Over Search From Computers

It has long been speculated that mobile search would overtake desktop in the near future, and now we have confirmation that it has. Google announced that Google searches take place on mobile devices more than on computers in 10 countries including the US and Japan. MOBILENow.


Welcome to new viewers in all 50 States of the U.S., all of the Provinces in Canada, all of the States in Mexico, the UK, Iceland, Ireland, Guernsey, Jersey, France, Belgium, the Netherlands, Denmark, Norway, Sweden, Finland, Estonia, Lithuania, Latvia, the Russian Federation, Belarus, Ukraine, Republic of Moldova, Georgia, Poland, Germany, Austria, Czech Republic, Switzerland, Luxembourg, Portugal, Gibraltar, Spain, Monaco, Italy, Slovenia, Slovakia, Hungary, Romania, Bulgaria, Moldova, Croatia, Bosnia and Herzegovina, Serbia, Macedonia the former Yugoslave Republic, Albania, Greece, Cyprus, Turkey, Armenia, Azerbaijan, State of Palestine, Jordan, Lebanon, Israel, Saudi Arabia, Oman, Bahrain, United Arab Emirates, Qatar, Kuwait, Iraq, Uzbekistan, Pakistan, India, Bhutan, Nepal, Bangladesh, Sri Lanka, Kazakhstan, Mongolia, China, Hong Kong, Macao, Taiwan, Japan, Republic of Korea, the Philippines, Vietnam, Cambodia, Malaysia, Brunei Darussalam, Fiji, New Zealand, Australia, Indonesia, Singapore, Thailand, Mauritius, Zambia, United Republic of Tanzania, Kenya, Rwanda, Ethiopia, Egypt, Malta, Tunisia, Algeria, Libya, Morocco, Mali, Senegal, Nigeria, Cameroon, Ghana, Mozambique, Uganda, Namibia, Zimbabwe, South Africa, Argentina, Chile, Paraguay, Uruguay, Brazil, Bolivia, Peru, Ecuador, Columbia, Venezuela, Guyana, Suriname, Panama, Costa Rica, Guatemala, Honduras, El Salvadore, Belize, Curaçao, Aruba, St. Lucia, Grenada, Guadeloupe, Jamaica, Trinidad and Tobago, Barbados, Haiti, the Dominican Republic, Martinique, U.S. Virgin Islands, British Virgin Islands, Bahamas and Puerto Rico (142). We are thankful to all of you with more than 23,000 views.

For The World Who Needs A Little

Think Sunshine. #thinksunshine

Across The Pond


The Independent One began with ‘Ninja Warrior UK’ as it drew 4.16 million viewers (23.9%). Then at 8P, the power, ‘Britain’s Got Talent’ took over and continued to dominate Saturdays as last night (May 9) it powered through with an audience of more than 9.6 million, according to overnight figures. The ITV reality competition finished with an average 9.61 million viewers (45.1%). An additional 579,000 viewers watched (2.9%) on +1. At 920P, ‘Play to the Whistle’ averaged 2.64 million viewers (13.2%).


The Big One at 735P had the latest ‘Atlantis’ episode and it drew an average 2.63 million viewers (14%). At 8P, ‘The National Lottery’ attracted 1.81 million viewers (8.7%). Then at 830P, ‘VE Day 70: A Party to Remember’ averaged 4.76 million viewers (23.2%).


The Little Indy2 at 920P, brought ‘Britain’s Got More Talent’ which drew 1.02 million viewers (5.1%).

Channel 5

The Viacom Five’s top program on Saturday evening was CBS’s ‘CSI’, which was just renewed for its 16th season, as it drew 944,000 viewers (4.7%).


The Little Two at 7P had ‘BBC Young Dancer 2015’ coverage and it was watched by 920,000 viewers (4.8%). At 915P, an airing of the brilliant film, ‘Salmon Fishing in the Yemen’ drew 871,000 viewers (4.7%). If you don’t like Emily Blunt after this, you simply don’t like Emily Blunt.

Channel 4

The Big Four at 8P brought ‘The World’s Most Extreme’ as it continued with 533,000 viewers (2.6%). At 9P, Russell Crowe’s ‘Robin Hood’ finished with an average 807,000 viewers (4.8%).

Down Under

Seven #1 on Saturday as nearly a third of the nation watched the channel.

Seven #1 on Saturday as nearly a third of the nation watched the channel.


The Second Commercial Network in Australia finished #1 again on Saturday with a strong 32.3% share of the available audience, a solid increase over Friday’s performance. The #1 program was ‘Seven News Saturday’ with 1,082,000 viewers. It was the top program for the evening for most of the major markets except Sydney. #9 was ‘Seven’s AFL: Saturday Afternoon Football’ which drew 386,000 viewers.

Network Nine

The National Nine Network in Australia finished #2 with a 24.7%, a decrease from Friday. #3 was ‘Nine News Saturday’ which delivered 839,000 viewers. It was the top program in Sydney with a viewership of 261,000 viewers.


The Alphabet Network in Australia finished #3 with a 20.3% share, a solid increase from Friday. Again, ABC had the most programs finishing in the Top Ten. #2, ‘ABC News’ with 847,000 viewers; #4, ‘Father Brown’, the top drama in the nation on Saturday with an average 774,000 viewers; #5, ‘DCI Banks’ which drew an average 645,000 viewers; #6, ‘Gardening Australia’ finished with 509,000 viewers and #7, a rerun of ‘Scott and Bailey’ which drew 391,000 viewers.


The Third Commercial Network in Australia finished #4 on Saturday with 16.0% share, well behind what it did on Friday. #8 was ‘Ten Eyewitness News Saturday’ with 388,000 viewers. #10 was ‘Bondi Vet’ with 373,000 viewers.


The Special Broadcast Service in Australia finished #5 on Saturday with a 6.7% share, slightly ahead of Friday’s total.



The Second Commercial Network in Australia finished #1 again on Sunday with a 29.8% share of the available audience. #2 was ‘Seven News Sunday’ with 1,154,000 viewers. #4, ‘House Rules-Whole House Reveal’ finished with an average 931,000 viewers. #7 was ‘Sunday Night’ with 728,000 viewers.

Network Nine

The National Nine Network in Australia finished second on Sunday with a 24.2% share and did have the #1 program which was ‘Nine News’ which delivered 1,194,000 viewers. #6 was ‘Reno Rumble’ which drew an average 823,000 viewers. #8, ’60 Mintues’ finished with 700,000 viewers.


The Third Commercial Network in Australia finished #3 as the top non-news program in the nation was #3, ‘MasterChef Australia’ and it drew 1.146 million viewers. #9 was ABC’s ‘Modern Family’ which drew 667,000 viewers. And #10, ABC’s ‘Shark Tank’ took in 656,000 viewers.


The Alphabet Network in Australia finished #4 with 17.4% share. #5 was ‘ABC News Sunday’ which finished with an average 824,000 viewers.


The Special Broadcast Service in Australia finished #5 with a 5.3% share of the available audience.

As you can see, all over the world, viewers were:

Switching Channels!

For updates throughout the day, FOLLOW us on Twitter @overtheshoulde2 and LIKE us on Facebook at and on Google+ Thank you for allowing us to surpass 46,400+ views at Google+ Sophis1234.


Catch up with the latest edition of Media Notes Canonical at:
This week: ‘Why Purchasers Still Prefer Brick-And-Mortar’.

Media Notes Briefs, ‘What Consumers Consider The Ideal Customer Experience’


New This Week: Connected Consumers Equal Business Success

Unknown-1 copy

Weekly Retail Media Notes. This week: ‘The Status Of Retail E-Commerce Today?’: .@cnasophis

images copy 23

Why Don’t You Use Mobile Now?


Today’s featured ‘Music To Read overtheshouldermedia By’ down at the bottom of the page:

Thelonious Monk in Japan 1963

This weekend we begin the Thelonious Monk Documentary by Clint Eastwood. Enjoy.

This entry was posted in Audience Analysis, Audience Behavior, Audience Management, Broadcast TV Ratings in Australia, Broadcast TV Ratings in the UK, Broadcast TV Ratings in US, Cable TV Ratings, Cinema, Daily Broadcast Ratings, Data, Digital, Direct, Hispanic TV Ratings, Media, Media Analysis, Media Management, Mobile, Music To Read By, Music To Read overtheshouldermedia by, Saturday Night TV Ratings, Television Program Renewals, Television Ratings, Today In TV History, Uncategorized, Weekend Box Office and tagged , , , , , , , , , , , , , , , , , , , , , , , , , , . Bookmark the permalink.

Leave a Reply

Fill in your details below or click an icon to log in: Logo

You are commenting using your account. Log Out /  Change )

Facebook photo

You are commenting using your Facebook account. Log Out /  Change )

Connecting to %s