CBS #1 on Friday in the U.S. BBC One #1 in the UK. Seven #1 in Australia.

This is the Daily Diary of Screens. On Friday, May 8, 2015, the 15th day of the May Sweeps Period, CBS was the #1 network in the U.S. as ‘Hawaii Five-0’ season finale was the top program. BBC One was #1 in the UK led by ‘Have I Got Election News For You’ was the top program. Network Seven finished #1 in Australia but ‘Nine News’ was the top program. SATURDAY AUSTRALIAN OVERNIGHT TV RATINGS (SEE BELOW)

Today, traditional TV still accounts for the lion’s share of video viewing, but online and mobile are where the growth is. When managed together, TV/digital/mobile hold the potential to drive real impact for advertisers—enabling them to maximize the customers they reach and/or reinforce key messaging across screens. After all, ‘It’s all about screens’.

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For Friday, May 8, 2015 (Posted on May 9, 2015)

CBS won Friday as 'Hawaii Five-0' season finale was top program with over 8.3 million viewers.

CBS won Friday as ‘Hawaii Five-0’ season finale was top program with over 8.3 million viewers.


The Tiffany Network finished #1 for the fourth straight evening in prime time, as it also was the top network in Late Night again on this Friday. At 8P, ‘The Amazing Race’ battling through Peru, is now on to the United States with four remaining teams as it drew an average 5.47 million viewers. Then at 9P, ‘Hawaii Five-O’ episode titled ‘Luapo’i’ (Prey) prepares for Kono’s wedding as events unfold when Dog The Bounty Hunter is called in to give a tip to McGarrett’s team in finding how a bounty hunter could leave the islands without going through the normal channels. It drew an average 8.37 million viewers. Not enough can be said about a program that takes a weak lead-in which was in second place and propel it to first place with a jump of nearly 3 million viewers (2.9 Million). That is why ‘Hawaii Five-O’ is one of the strongest programs on television. Then at 10P, in an episode titled ‘A Makekaua’ (Until We Die), the fan favorite, Catherine, comes back in the midst of preparing for the wedding and a missing nuclear war head which produces one of the more spectacular TV special effects and surprisingly, the wedding is part of a cliff hanger. It drew an average 8.12 million viewers for the Must See TV ON DEMAND episode, which finished 2.42 million ahead of its nearest competition. But the world was left without a satisfying reunion moment of the long absent Catherine and Steve. Then there’s Danno. Suffice to say, if it’s Friday, it’s CBS!


The Alphabet Network has a strong start and then nothing. At 8P, ‘Shark Tank’ took the first hour with an average 6.58 million viewers. But at 9P, ‘Beyond The Tank’ drew an average 5.57 million viewers, a million less than its lead-in but a huge 2.8 million behind ‘Hawaii Five-O’. At 9P, ’20/20′ without Bruce Jenner is what it always is…a program that draws about 5.05 million viewers.


The Peacock Network finished third on Friday. At 8P, ‘Grimm’ finished with an average 4.28 million viewers. At 9P, ‘Dateline’, in a two-hour program, drew an average 5.70 million viewers. While ‘Dateline’ finished #2 in both time slots on Friday, it was still 2/3rds of what ‘Hawaii Five-0’ delivered. There is something wrong with having ‘Grimm’ lead-in with ‘Dateline’. There really is no compatibility.


The Animal Network of Broadcast was lucky on Friday. It easily could have finished last if only The CW had anything to run up against it. At 8P, the film ‘Scream’ ran and ran and ran as it drew an average 1.30 million viewers. This was not good as Murdoch’s Minions are probably out looking for new jobs as ‘Friday Night at the Movies’ has been tried many times before this year and failed.

The CW

The Little Network That Couldn’t didn’t on Friday. At 8P, ‘Whose Line Is It Anyway?’ drew 1.38 million viewers to beat FOX in the time period. Then at 830P, a rerun of ‘Whose Line Is It Anyway?’ drew 1.223 million viewers to fall behind FOX. Then at 9P, ‘The Messengers’ cemented its position as the worst program on television on Friday as it drew an amazingly low 680,000 friends and family. Sort of makes you miss the ‘I Heart’ stuff.

Late Night

At 1135P, CBS’ ‘Late Show with David Letterman’ won again on Friday as guest star, Ray Ramono was joined by the Dave Mathews Band and finished with a leading 2.8 HH rating and a 7 share of the available audience. NBC’s ‘The Tonight Show Starring Jimmy Fallon’ drew a 2.7/7. ABC’s ‘Jimmy Kimmel Live’ wasn’t live as the rerun drew 1.9/5. At 1235A, NBC’s ‘Late Night with Seth Meyers’ finished #1 with a rerun which drew 1.4/4 in metered-market households. CBS’s ‘Late Late Show with James Corden’ finished second with a rerun and drew 1.3/4 with one of the most innovative episodes in late night history as this was the famous visit to Tommy’s house where the entire program, including Beck, was done in the home. ABC’s ‘Nightline’ drew a 1.2/4. At 135A, NBC’s ‘Last Call with Carson Daly’ drew an 0.8/3.

For The Record

CBS finished #1 on Friday with an average 7.32 million viewers. ABC finished #2 with an average 5.73 million viewers. NBC finished a close #3 with an average 5.23 million viewers. FOX finished with an average 1.30 million viewers. The CW finished with 991,000 viewers.

Today In TV History

On this date in 2002, the pilot episode of ‘CSI: Miami’ aired on CBS. No program every pulled more color than this.

Who Will NCIS Loose Next Week?

Who will join them in the final episode?

Who will join them in the final episode? ‘NCIS’ star dishes on finale |

Tell us who you think will be lost on the ‘NCIS’ finale. Take the poll:
Who Will Be Lost In 'NCIS' 2015 Finale?

Digital/Mobile News

The world has officially changed.

The world has officially changed.

Mobile Takes Over Search From Computers

It has long been speculated that mobile search would overtake desktop in the near future, and now we have confirmation that it has. Google announced that Google searches take place on mobile devices more than on computers in 10 countries including the US and Japan. MOBILENow.


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For The World Who Needs A Little

Photo by Lance G. Hanish  © 2015 All Rights Reserved. Not to be used or reproduced without written permission.

Photo by Lance G. Hanish © 2015 All Rights Reserved. Not to be used or reproduced without written permission.

Think Sunshine. #thinksunshine

Across The Pond


The Big One at 7P, presented ‘The One Show’ and it drew 4.14 million viewers and a 22.7% share of the available audience. At 730P, ‘A Question of Sport’ drew 3.12 million viewers (16.4%). At 830P, ‘Question Time Election Special’ drew an average 3.16 million viewers (15.4%). Then at 930P, ‘Have I Got Election News for You’ was Friday’s (May 8) highest rated show outside of soaps.Hosted by Jo Brand, the panel show was seen by an average audience of 4.49 million viewers (21.9%). Slightly later than usual, at 11P, ‘The Graham Norton Show’, which featured guests such as Miranda Hart and Rupert Everett, entertained 2.74 million viewers ( 26.4%).


The Independent One finished #2 on Friday as at 8P, ‘Weekend Escapes with Warwick Davis’ was seen by 2.56 million viewers (13%). AT 9P, the ever popular, ‘Slow Train Through Africa with Griff Rhys Jones’ picked up an average audience of 2.21 million viewers (10.8%).


The Little Two’s evening began at 7P with ‘Iolo’s Great Welsh Parks’ which drew an average 770,000 viewers (4.2%). It was followed by ‘The Cenotaph-Highlights’ at 730P with an average 910,000 viewers (4.8%). At 8P, ‘An Island Parish: Falklands’ continued with 1.52 million viewers (7.6%). Then at 830P, ‘Gardeners’ World’ brought in an evening high of 1.95 million viewers (9.3%). At 9P, ‘Britain’s Greatest Generation’ was seen by 1.13 million viewers (5.6%), which was probably all of the remaining of the ‘Greatest Generation’ in the nation. AT 10P, ‘The Clare Balding Show’ with guests Judy Murray and Martina Navratilova, brought evening to an end with 770,000 viewers (4.4%).

Channel 4

The Big Four had at 8P, ABC’s ‘Marvel’s Agents of SHIELD’, which had just been renewed and drew 840,000 viewers (4.1%). The at 9P had ‘Googlebox’ draw 3.17 million viewers (15.6%) lead off the evening as an additional 494,000 viewers watched on Channel 4+1. AT 10P,’Alan Carr: Chatty Man’, with guests Danny Dyer and Anna Kendrick, pulled in 1.31 million viewers (8.4%).

Channel 5

The Viacom Five at 8P presented ‘Secrets of Great British Castles’ and it averaged 703,000 viewers (3.5%). It was followed at 9P by ‘NCIS: News Orleans’ which finished with an average 880,000 viewers (4.3%). At 10P, ‘NCIS’ delivered an evening high for the network with an average 944,000 viewers (5.7%) for the world’s most watched television drama.

Down Under

Seven #1 on Friday in Australia but 'Nine News' was top program.

Seven #1 on Friday in Australia but ‘Nine News’ was top program.


The Second Commercial Network in Australia was #1 on Friday as it delivered a 29.4% share of the available audience. #3, ‘Seven News’ had an average 917,000 viewers. #5, ‘Seven News/Today Tonight’ finished with an average 824,000 viewers. #8 was ‘Better Homes and Gardens’ which had 718,000 viewers.

Network Nine

The National Nine Network finished #2 with 27.2% share. #1 was ‘Nine News’ which finished with 1,069,000 viewers. It was the only program to draw over 1 million viewers on Friday. #2 was ‘Nine News 6:30’ which had an average 976,000 viewers. #7, ‘A Current Affair’ finished with an average 776,000 viewers. #10, ‘Hot Seat’ finished with 718,000 viewers.


The Third Commercial Network in Australia was #3 with 20.7% share. #6 was ‘MasterChef Australia’ which delivered an audience of 777,000 viewers.


The Alphabet Network in Australia finished #4 with 17.8% share. #4, ‘Miss Fisher’s Murder Mysteries’ finished with an average 862,000 viewers. #9 was ‘ABC News’ which finished with 718,000 viewers.


The Special Broadcast Service in Australia finished #5 on Friday with a 5% share of the available audience.


Seven #1 on Saturday as nearly a third of the nation watched the channel.

Seven #1 on Saturday as nearly a third of the nation watched the channel.


The Second Commercial Network in Australia finished #1 again on Saturday with a strong 32.3% share of the available audience, a solid increase over Friday’s performance. The #1 program was ‘Seven News Saturday’ with 1,082,000 viewers. It was the top program for the evening for most of the major markets except Sydney. #9 was ‘Seven’s AFL: Saturday Afternoon Football’ which drew 386,000 viewers.

Network Nine

The National Nine Network in Australia finished #2 with a 24.7%, a decrease from Friday. #3 was ‘Nine News Saturday’ which delivered 839,000 viewers. It was the top program in Sydney with a viewership of 261,000 viewers.


The Alphabet Network in Australia finished #3 with a 20.3% share, a solid increase from Friday. Again, ABC had the most programs finishing in the Top Ten. #2, ‘ABC News’ with 847,000 viewers; #4, ‘Father Brown’, the top drama in the nation on Saturday with an average 774,000 viewers; #5, ‘DCI Banks’ which drew an average 645,000 viewers; #6, ‘Gardening Australia’ finished with 509,000 viewers and #7, a rerun of ‘Scott and Bailey’ which drew 391,000 viewers.


The Third Commercial Network in Australia finished #4 on Saturday with 16.0% share, well behind what it did on Friday. #8 was ‘Ten Eyewitness News Saturday’ with 388,000 viewers. #10 was ‘Bondi Vet’ with 373,000 viewers.


The Special Broadcast Service in Australia finished #5 on Saturday with a 6.7% share, slightly ahead of Friday’s total.

As you can see, all over the world, viewers were:

Switching Channels!

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Catch up with the latest edition of Media Notes Canonical at:
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New This Week: Connected Consumers Equal Business Success

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Weekly Retail Media Notes. This week: ‘The Status Of Retail E-Commerce Today?’: .@cnasophis

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Why Don’t You Use Mobile Now?


Today’s featured ‘Music To Read overtheshouldermedia By’ down at the bottom of the page:

Thelonious Monk in Japan 1963

This weekend we begin the Thelonious Monk Documentary by Clint Eastwood. Enjoy.

This entry was posted in Audience Analysis, Audience Behavior, Audience Management, Broadcast TV Ratings in Australia, Broadcast TV Ratings in the UK, Broadcast TV Ratings in US, Cable TV Ratings, Cinema, Daily Broadcast Ratings, Data, Digital, Direct, Friday Night TV Ratings, Hispanic TV Ratings, Late Night TV Ratings, Media, Media Analysis, Media Management, Mobile, Music To Read By, Music To Read overtheshouldermedia by, Television Program Renewals, Television Ratings, Today In TV History, Uncategorized, Weekend Box Office and tagged , , , , , , , , , , . Bookmark the permalink.

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