This is the Daily Diary of Screens. On Thursday, May 7, 2015, the fourteenth day of the May Sweeps Period, CBS was the #1 network in the U.S. as ‘The Big Bang Theory’ season finale was the top program. BBC One was #1 in the UK led by ‘General Election Coverage’ was the top program. Network Nine finished #1 in Australia as ‘Nine News’ was the top program. FRIDAY AUSTRALIAN OVERNIGHT TV RATINGS (SEE BELOW)
Today, traditional TV still accounts for the lion’s share of video viewing, but online and mobile are where the growth is. When managed together, TV/digital/mobile hold the potential to drive real impact for advertisers—enabling them to maximize the customers they reach and/or reinforce key messaging across screens. After all, ‘It’s all about screens’.
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For Thursday, May 7, 2015 (Posted on May 8, 2015)
The Tiffany Network for the third night in a row took top spot among all television networks in the U.S. At 8P, the #1 comedy in the world, ‘The Big Bang Theory’ in its season finale drew an average 14.32 million viewers, far and away the biggest numbers of the night. It is the power on Thursday on all of television. At 830P, ‘The Odd Couple’ drew an average 8.51 million viewers. Then at 9P, another episode of ‘The Odd Couple’ drew an average 7.03 million viewers. At 930P, a rerun of ‘The Big Bang Theory’ pulled in an average 6.91 million viewers. At 10P, ‘Elementary’ began by increasing the audience with 7.13 million viewers and finished with an average 6.88 million viewers for the entire episode. Black Rock finished #1 in each and every half hour of prime time on Thursday.
The Alphabet Network finished in second place again behind the powerful CBS on Thursday. At 8P, it had nothing to answer ‘Big Bang’ as ‘Grey’s Anatomy’ finished with an average 7.88 million viewers. At 9P, ‘Scandal’ dropped a bit and finished with an average 7.445 million viewers. Then at 10P, ‘American Crime’ could only draw 4.26 million viewers. However, the sad news is that ‘Forever’ was officially cancelled as it was one of the great shows of this television season, which lifted ABC from the depths at 10P. Also cancelled were ‘Cristela’, ‘Resurrection’ and ‘The Taste’. Saved and renewed were ‘Castle’ and for whatever reason, ‘Nashville’.
A Critique: The cancellation of ‘Forever’ is a sign of what ABC is all about today. The unique drama starred Ioan Gruffudd as Dr. Henry Morgan, a medical examiner born in 1779 who studies the dead for criminal cases, truly to solve the mystery of his own immortality. Alana de la Garza, Judd Hirsh, Joel David Moore, Donnie Keshawarz and Lorraine Toussaint also starred. The drama premiered to almost 12 million total viewers in September 2014, and dipped to just under 7 million for its most recent episode this spring. Yet this network renewed programming like ‘Nashville’, ‘Marvel’s Agent Carter’, ‘Marvel’s Agents of SHIELD’, ‘American Crime’ (check out this number above to see how that is doing), ‘Secrets and Lies’, the disastrous ‘Galavant’, ‘America’s Funniest Home Videos’ and ‘Beyond The Tank’ among others. Take a look at that programming and understand that this network is NOT interested in serious dramatic programming. It is now more about fluff than substance. Anybody can write fluff.
The Peacock Network could not compete except at 9P. But at 8P, a rerun of ‘Law & Order: SVU’ drew an average 3.305 million viewers. At 9P, one of the most brilliant programs on television was lost on Thursday even with a powerful, Must See TV ON DEMAND episode as ‘The Blacklist’ could only draw a third place average of 6.745 million viewers. Move this program back to Monday where it belongs and where it will dominate the competition. That is what is was made for. That is where it belongs. At 10P, ‘Dateline’ delivered a weak average 4.92 million viewers as it was buried by ‘Elementary’. All in all, this is a perfect example of the suit’s thinking at 30 Rock.
The Animal Network of Broadcast it was an all-Bones night. Beginning at 8P, ‘Bones’ delivered an average 4.552 million viewers as it finished #3 in the 8P hour, its regular time period. Put it this way: it was a lot better performance for the network then the day before when it got beaten by The CW. ‘Bones’ still delivers respectable numbers. It was renewed for its 11th season on Friday by Murdoch’s Minions.
The Little Network That Couldn’t had a tough time on Thursday. At 8P, ‘The Vampire Diaries’ drew an average 1.31 million viewers. At 9P, ‘Reign’ finished with an average of 960,000 friends and family. It was a bad night at The Little One.
CBS’ ‘Late Show with David Letterman’
For The Record
CBS finished #1 on Thursday with an average 8.420 million viewers and a 5.4 ratings and a 10 share of the available audience. ABC finished #2 with an average 6.528 million viewers and a 4.6/8 HH Rating/Share. NBC finished with an average 4.990 million viewers and a 3.3/6 HH Rating/Share. FOX finished with an average 4.522 million viewers and a 2.8/5 HH Rating/Share. Univision finished with 1.3/2 HH Rating/Share for the evening. Telemundo finished with a 0.9/2 HH Rating/share. The CW finished with an average 1.138 million viewers a 0.7/1 HH Rating/Share.
Today In TV History
On this date in 1978, ABC TV aired ‘The Stars Salute Israel at 30’.
Cable Television News
Top Cable Programs on Thursday in Prime Time
#1 WWE Smackdown SYFY 2.575 million viewers @ 8P
#2 The O’Reilly Factor FOXNC 2.409 million viewers @ 8P
#3 The Kelly File FOXNC 2.301 million viewers @ 9P
#4 Pawn Stars HIST 2.225 million viewers @ 9P
#5 Pawn Stars HIST 2.279 million viewers @ 931P
#6 The Big Bang Theory TBSC 1.914 million viewers @ 1030P
#7 American Dad ADSM 1.872 million viewers @ 1030P
#8 American Dad ADSM 1.745 million viewers @ 10P
#9 House Hunters Intl HGTV 1.707 million viewers @ 1030P
#10 Big Bang Theory TBSC 1.689 million viewers @ 10P
#11 NHL Semi-Finals NBCSN 1.663 million viewers @ 945P
‘Avengers: Infinity War’ will look especially striking thanks to new technology. The entire film will be shot on the new IMAX cameras as it will be the first film ever released to do so.
Who Will NCIS Loose Next Week?
Tell us who you think will be lost on the ‘NCIS’ finale. Take the poll:
Who Will Be Lost In 'NCIS' 2015 Finale?
Mobile Takes Over Search From Computers
It has long been speculated that mobile search would overtake desktop in the near future, and now we have confirmation that it has. Google announced that Google searches take place on mobile devices more than on computers in 10 countries including the US and Japan. MOBILENow.
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Across The Pond
The Big One led all networks in the UK on Thursday. ‘Watchdog at 30’ finished with an average of 2.89 million viewers (14.7%). ‘Shark’ brought in an average 3.55 million viewers (17.3%). Then, BBC One’s ‘General Election’ coverage was the most watched program outside of soaps on Thursday (May 7), according to overnight data. The first four hours of results brought in an average 4.35 million viewers (38.5%) for the channel from 10P.
The Independent One began with ‘Tonight’ at 730P, and it drew an average 2.50 million viewers (13.9%). Then at 830P, ‘You’ve Ben Framed!’ drew 1.69 million viewers (8.5%). At 9P, ‘Fraud Squad’ had an average 1.79 million viewers (8.7%). Then between 10P and 2A, ‘Election Night’ coverage drew an average of 897,000 viewers (7.9%).
The Little Two at 7P presented ‘Coast Australia’ and it interested 1.05 million viewers (5.0%). At 8P, ‘Inside the Factory: How Our Favorite Foods Are Made’ was seen by an average 2.16 million viewers (10.9%). At 9P, ‘The Game’ dropped to 1.23 million viewers (6.0%). At 10P, ‘W1A’ followed with 730,000 viewers (3.8%).
The Viacom Five at 8P brought ‘The Last Days of Jesus Christ’ and it attracted 493,000 viewers (2.5%). AT 9P, ‘The Hotel Inspector’ was the network’s top offering on the evening as it reached 1.16 million viewers (5.7%). At 10P, Stephen King’s ‘Bag of Bones’ was watched by only 200,000 viewers (1.5%).
The Big Four had at 8P, ‘The World’s Most Extreme Railways’ and it had an average 960,000 viewers (4.9%). At 9P, ‘Alternative Election Night’ and it was watched by an average 1.11 million viewers (8.5%).
ITV2 at 10P presented ‘Celebrity Juice’ brought in 697,000 viewers (3.6%).
Sky Atlantic at 10P had AMC’s ‘Mad Men’ and it brought in only 41,000 viewers (0.2%).
The National Nine Network finished #1 on Thursday with a 28.4% share of the available audience. And it had the top program on the evening as the nation’s #1 newscast was ‘Nine News’ which drew an average 1,040,000 viewers. #3, ‘Nine News 6:30’, yesterday’s leader, on Thursday drew 1,002,000 viewers. #6, ‘A Current Affair’ finished with an average 932,000 viewers. #9 was ‘Reno Rumble’ which had an average 766,000 viewers.
The Second Commercial Network in Australia finished #2 with a 26.3% share. #2 was ‘Seven News’ with 1,032,000 viewers. #5, ‘Seven News/Today Tonight’ drew an average 936,000 viewers. #10 was ‘Home and Away’ which had an average 756,000 viewers.
The Third Commercial Network in Australia finished #3 with 23.6% share. #4 was ‘MasterChef Australia=Episode 2’ which finished with an average 999,000 viewers. #7 was ‘MasterChef Australia’ which drew 926,000 viewers.
The Alphabet Network in Australia finished #4 with 16.2% share. #8, ‘ABC News’ finished with 849,000 viewers.
The Special Broadcast Service in Australia finished #5 with a 5.6% share of the available audience.
FRIDAY AUSTRALIA OVERNIGHT TV RATINGS
The Second Commercial Network in Australia was #1 on Friday as it delivered a 29.4% share of the available audience. #3, ‘Seven News’ had an average 917,000 viewers. #5, ‘Seven News/Today Tonight’ finished with an average 824,000 viewers. #8 was ‘Better Homes and Gardens’ which had 718,000 viewers.
The National Nine Network finished #2 with 27.2% share. #1 was ‘Nine News’ which finished with 1,069,000 viewers. It was the only program to draw over 1 million viewers on Friday. #2 was ‘Nine News 6:30’ which had an average 976,000 viewers. #7, ‘A Current Affair’ finished with an average 776,000 viewers. #10, ‘Hot Seat’ finished with 718,000 viewers.
The Third Commercial Network in Australia was #3 with 20.7% share. #6 was ‘MasterChef Australia’ which delivered an audience of 777,000 viewers.
The Alphabet Network in Australia finished #4 with 17.8% share. #4, ‘Miss Fisher’s Murder Mysteries’ finished with an average 862,000 viewers. #9 was ‘ABC News’ which finished with 718,000 viewers.
The Special Broadcast Service in Australia finished #5 on Friday with a 5% share of the available audience.
As you can see, all over the world, viewers were:
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Thelonious Monk in Japan 1963
This weekend we begin the Thelonious Monk Documentary by Clint Eastwood. Enjoy.