CBS #1 on Tuesday in the U.S. ITV #1 in the UK. Ten Stuns Everyone To Be #1 in Australia.

This is the Daily Diary of Screens. On Tuesday, May 5, 2015, the twelfth day of the May Sweeps Period, CBS was the #1 network in the U.S. as ‘NCIS’ was the top program. ITV was #1 in the UK led by ‘Champions League Football’ was the top program. Ten finished #1 in Australia as ‘MasterChef Australia’ was the top program. WEDNESDAY AUSTRALIAN TV OVERNIGHT RATINGS (SEE BELOW)

Today, traditional TV still accounts for the lion’s share of video viewing, but online and mobile are where the growth is. When managed together, TV/digital/mobile hold the potential to drive real impact for advertisers—enabling them to maximize the customers they reach and/or reinforce key messaging across screens. After all, ‘It’s all about screens’.

The Home Of #dailydiaryofscreens

For Tueday, May 5, 2015 (Posted on May 6, 2015)

CBS #1 on Tuesday as 'NCIS' is again the top program.

CBS #1 on Tuesday as ‘NCIS’ is again the top program.


The Tiffany Network came back into the top spot on Tuesday as the world’s top drama led the way. At 8P, ‘NCIS’ in a fantastic arc which left one agent dead in Egypt and left us with a cliff-hanger for the season finale next week. It drew an average 14.24 million viewers and a 9.2 ratings and 15 share of the available audience. This is a Must See ON DEMAND episode. And it sets everyone up for the season finale as one of the team’s favorite characters will be lost with the first few episodes of the 2015-16 TV season devoted to finding who is responsible. First the loss of Kate, then At 9P, an equally top notch ‘NCIS: New Orleans’ chased time to try an convict the murder of Chris’ girl friend and put the Mafia queen behind bars. It drew an average 13.25 million viewers and an 8.5/13. This too was a Must See TV ON DEMAND episode. It is also the top performing new drama on all of television this season. By finishing only a million behind the mighty ‘NCIS’, gives credence that this may in fact have the legs of the father. Then at 10P, the season finale of ‘Person Of Interest’ drew an average 8.21 million viewers and a 5.2/9 as so many camps were searching to find the machine and either fix it or kill it making this program one of the more complex ever on television completed the evening to solidly Black Rock’s leadership. It won every time slot on the evening…again. Haley’s Pals finished 71% ahead of its closest competitor, ABC, on Tuesday. That is domination.


The Peacock Network also tried for an upset. At 8P, ‘The Voice’ pulled in an average 8.75 million viewers and a 6.1/10. But that clearly was not enough to take the time slot as it finished 19% behind ‘Dancing With The Stars’ and a mile behind ‘NCIS’. At 9P, ‘Undateable’ had a special LIVE one hour program (for the East & Central time zones) and disappointed all by drawing only an average 4.28 million viewers and a 2.8/5. Then at 10P, ‘Chicago Fire’ drew an average 6.74 million viewers and a 4.6/8.


The Alphabet Network brought out its big guns to try and upset the behemoth that is CBS. At 8P, ‘Dancing With The Stars’ brought in an average million viewers and a 7.5/12. Then at 9P, ‘Marvel’s Agents of SHIELD’ fell badly with an average 4.48 million viewers and a 3.2/5. Finally, at 10P, the season finale of ‘Forever’ with a magnificent episode which, if this were the series finale, brought the entire storyline to where it should be. It also allows that if a possible next season occurs, the opportunities of Henry and Jo working, and living together, are that much greater. This wonderful series episode, which was a Must See ON DEMAND episode drew an average 4.13 million viewers and a 2.9/5. Let’s hope the suits at Disneyville see the absolute beauty of this program and renew it. It is great television. And that cannot be said much for ABC programming. ‘Forever’ has not done big numbers in its first season, but it was able to solidify what has been a very difficult hour for ABC. But the biggest point to renew ‘Forever’ is that it improved upon last year’s three dramas to air in the timeslot (‘Lucky 7’, ‘Killer Women’ & ‘Mind Games’) by 70% (1.7 vs. 1.0 in the 18-49 demo).

The CW

The Little Network That Couldn’t tried. At 8P, ‘The Flash’ finished with an average 3.64 million viewers and a 2.7/5, finished #4 in the time slot beating Gordo. At 9P,’iZombie’ finished with an average 1.93 million viewers and a 1.2/2. It was another great Tuesday for the Little One as it beat FOX in 3 of the 4 half hours in prime time on Tuesday. Congrats to the suits who designed this night and beat Murdoch’s Minions without the #3 market in the U.S. on this night. Note: The CW was preempted in the Chicago market for MLB baseball. Adjustments are likely.


The Animal Netork of Broadcast simply failed on Tuesday. At 8P, Gordon Ramsey’s ‘Hell’s Kitchen’ dies with an average 3.42 million viewers and a 2.5/4. At 9P, ‘New Girl’ season finale drew only an average 2.22 million viewers and a 1.6/2. At 930P, ‘Weird Loners’ concluded its season with an average 1.59 million viewers and a 1.0/2.

Late Night

CBS was #1 at 1135P as ‘Late Show with David Letterman’ with guest stars Nathan Lane and Reese Witherspoon finished on top again with a 2.8 rating and a 7 share in Nielsen’s 56 metered markets, household ratings. NBC’s ‘The Tonight Show starring Jimmy Fallon’ with guest star Sofia Vergara drew a 2.7/7. ABC’s ‘Jimmy Kimmel Live’ finished #3 with guest star Julie Bowen, of Modern Family, and drew a 1.7/7. At 1235A, CBS was #1 yet again, as ‘Late Late Show with James Corden’ drew a strong 1.3/5. NBC’s ‘Late Night with Seth Meyers’ finished second with a 1.2/4. ABC’s ‘Nightline’ drew an average 1.1/4 to finish last. At 135A, ‘Last Call with Carson Daly’ finished with an 0.8/4.

For The Record

CBS is the power on Tuesday and it finished #1 with an average 11.90 million viewers and a 7.7/13. NBC finished #2 with an average 6.59 million viewers and a 4.4/7. ABC finished #3 with an average 6.24 million viewers and a 4.5/7. CW finished with an average 2.79 million viewers and a 1.9/3. FOX finished in the basement with an average 2.69 million viewers and a 1.9/3. Univision finished with an average 2.6 million viewers and a 1.4/2. Telemundo finished with an average 1.6 million viewers and a 0.9/1.

Today In TV History

On this date in 1995, the Classic Sports Network began on cable TV. Do you remember it? This is the pitch before it was bought by ESPN.

Who Will NCIS Loose Next Week?

Who will join them in the final episode?

Who will join them in the final episode? ‘NCIS’ star dishes on finale |

Tell us who you think will be lost on the ‘NCIS’ finale. Take the poll:
Who Will Be Lost In 'NCIS' 2015 Finale?

Digital/Mobile News

The world has officially changed.

The world has officially changed.

Mobile Takes Over Search From Computers

It has long been speculated that mobile search would overtake desktop in the near future, and now we have confirmation that it has. Google announced that Google searches take place on mobile devices more than on computers in 10 countries including the US and Japan. MOBILENow.

Coming Soon

Steve & Catherine. Coming back together again. Watch for 'Hawaii Five-0' reunion all fans have been waiting for.

Steve & Catherine. Coming back together again. Watch for ‘Hawaii Five-0’ reunion, next Friday, all fans have been waiting for. Grace Park (Kono) said she was “completely shocked” when she learned that Catherine would reappear, and she hopes that the character can stick around for as long as possible. Don’t we all.


Welcome to new viewers in all 50 States of the U.S., all of the Provinces in Canada, all of the States in Mexico, the UK, Iceland, Ireland, Guernsey, Jersey, France, Belgium, the Netherlands, Denmark, Norway, Sweden, Finland, Estonia, Lithuania, Latvia, the Russian Federation, Belarus, Ukraine, Republic of Moldova, Georgia, Poland, Germany, Austria, Czech Republic, Switzerland, Luxembourg, Portugal, Gibraltar, Spain, Monaco, Italy, Slovenia, Slovakia, Hungary, Romania, Bulgaria, Moldova, Croatia, Bosnia and Herzegovina, Serbia, Macedonia the former Yugoslave Republic, Albania, Greece, Cyprus, Turkey, Armenia, Azerbaijan, State of Palestine, Jordan, Lebanon, Israel, Saudi Arabia, Oman, Bahrain, United Arab Emirates, Qatar, Kuwait, Iraq, Uzbekistan, Pakistan, India, Bhutan, Nepal, Bangladesh, Sri Lanka, Kazakhstan, Mongolia, China, Hong Kong, Macao, Taiwan, Japan, Republic of Korea, the Philippines, Vietnam, Cambodia, Malaysia, Brunei Darussalam, Fiji, New Zealand, Australia, Indonesia, Singapore, Thailand, Mauritius, Zambia, United Republic of Tanzania, Kenya, Rwanda, Ethiopia, Egypt, Malta, Tunisia, Algeria, Libya, Morocco, Mali, Senegal, Nigeria, Cameroon, Ghana, Mozambique, Uganda, Namibia, Zimbabwe, South Africa, Argentina, Chile, Paraguay, Uruguay, Brazil, Bolivia, Peru, Ecuador, Columbia, Venezuela, Guyana, Suriname, Panama, Costa Rica, Guatemala, Honduras, El Salvadore, Belize, Curaçao, Aruba, St. Lucia, Grenada, Guadeloupe, Jamaica, Trinidad and Tobago, Barbados, Haiti, the Dominican Republic, Martinique, U.S. Virgin Islands, British Virgin Islands, Bahamas and Puerto Rico (142). We are thankful to all of you with more than 23,000 views.

For The World Who Needs A Little


Think Sunshine. #thinksunshine

Across The Pond


ITV’s European football, ‘Champions League’ coverage topped the ratings outside of soaps on Tuesday. From 730P-10P, Juventus and Real Madrid’s Champions League semi-final first leg drew an average 3.58 million viewers (17.1%). Juventus beat Real Madrid, 2-1, as Renaldo scored his 54th goal of the season at Juventus Stadium.


The Big One at 9P presented ’24 Hours in the Past’ which brought in 3.22 million viewers (15.2%). At 1045P, following the news, ‘Del Boys and Dealers’ continued with an average 1.73 million viewers (18.5%).


The Little Two had at 7P, ‘Coast Australia’ as it drew 1.32 million viewers (7.1%). At 8P, ‘Inside the Factory: How Our Favourite Foods Are Made’ was seen by 2.11 million viewers (9.9%). At 9P, ‘Wastemen’ brought in an average 1.76 million viewers (8.3%).

Channel 4

The Big Four at 8P, ‘Kirstie and Phil’s Love It or List It’ drew an average 1.77 million viewers (8.3%). At 9P presented ‘No Offence’ as it launched with an average 2.15 million viewers (10.1%).

Channel 5

The Viacom had at 8P, ‘Britain’s Horror Homes’ and it drew an average 830,000 viewers (3.9%). At 9P, ’20 Moments That Rocked Britain’ averaged 981,000 viewers (5.3%).

E4 presented, at 9P, FOX’ ‘Empire’ as it continued and drew an average 329,000 viewers (1.6%).

Down Under

Three straight days…three different networks in the #1 position. And none was more of a shocker than on Tuesday as Ten won the evening.

Ten #1 in Australia on Tuesday.

Ten #1 in Australia on Tuesday.


The Third Commercial Network in Australia stunned its television rivals as it finished #1 on Tuesday with a 27.4% share of the available audience. And it did it with the power of the #1 program, ‘MasterChef Australia’ launch with a powerful 1.231 million viewers. 342,000 watched the initial episode in Sydney; a strong 422,000 viewers watched in Melbourne; 181,000 viewers in Brisbane; 135,000 viewers in Adelaide and 150,000 in Perth. As shocking as this was, it was the only program for Ten in the Top Ten on Tuesday.

Network Nine

The National Nine Network in Australia finished #2 with a 26.5% share. #2 was ‘Nine News’, which was the top newscast in the nation, with 1,087,000 viewers. #5 was ‘Nine News 6:30’ which drew 968,000 viewers. #6 was ‘Love Child’ with 920,000 viewers. #8 was the premiere episode of ‘Reno Rumble’ and it drew 873,000 viewers. #9 was ‘A Current Affair’ which drew an average 868,000 viewers.


The Second Commercial Network finished #3 with a 22.1% share. It had three programs in the Top Ten as #3 was ‘Seven news’ with 1.079 million viewers; #4, ‘Seven News/Today Tonight’ with 1.064 million viewers and #7, ‘Home and Away’ with 883,000 viewers.


The Alphabet Network of Australia finished #4 with a 17.7% share. #10 was ‘ABC News’ which delivered an average 859,000 viewers.


The Special Broadcast Service in Australia finished #5 with 6.3% share which was 1.5% share above Monday evening.


Seven finished #1 on Wednesday but 'Nine News 6:30' was top program in Australia.

Seven finished #1 on Wednesday but ‘Nine News 6:30’ was top program in Australia.


The Second Commercial Network in Australia took back the prime time title to finish #1 on Wednesday with a 26.1% share of the available audience. Its top program finished #3, as ‘Seven News’ drew an average 1,047,000 viewers. #5 was ‘Seven News/Today Tonight’ with 983,000 viewers.

Network Nine

The National Nine Network of Australia finished #2 on Wednesday with a 25.7% share. It finished with four programs in the Top Ten including #1 which was ‘Nine News 6:30’ which drew an average 1,099,000 viewers. #2 was ‘Nine News’ with 1,056,000 viewers. #6 was ‘A Current Affair’ with 975,000 viewers. #9, ‘Reno Rumble’ brought in 791,000 viewers.


The Third Commercial Network in Australia slipped from #1 to #3 on Wednesday as it drew a 23.2% share. The #4 program was ‘MasterChef Australia’ which brought in 1,029,000 viewers, a little more than 200,000 less than in its debut on Tuesday.


The Alphabet Network of Australia finished #4 with a 15.3% share. #8 was ‘ABC News’ which drew an average 846,000 viewers. And, #10 was ‘7.30’ which drew an average 770,000 viewers.


The Special Broadcast Service in Australia finished #5 with a 9.7% share of the available audience on Wednesday, a huge jump of 3.4% share from Tuesday. And it had a program in the Top Ten which was ‘Struggle Street’ at #7 which drew an average 935,000 viewers, one of the top performances on SBS this season.

As you can see, all over the world, viewers were:

Switching Channels!

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Catch up with the latest edition of Media Notes Canonical at:
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New This Week: Connected Consumers Equal Business Success

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Weekly Retail Media Notes. This week: ‘The Status Of Retail E-Commerce Today?’: .@cnasophis

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Why Don’t You Use Mobile Now?


Today’s featured ‘Music To Read overtheshouldermedia By’ down at the bottom of the page:

Coleman Hawkins ‘Disorder at the Border’

This entry was posted in Audience Analysis, Audience Behavior, Audience Management, Broadcast TV Ratings in Australia, Broadcast TV Ratings in the UK, Broadcast TV Ratings in US, Cable TV Ratings, Cinema, Daily Broadcast Ratings, Data, Digital, Direct, Hispanic TV Ratings, Late Night TV Ratings, Media, Media Analysis, Media Management, Mobile, Music To Read By, Music To Read overtheshouldermedia by, Television Program Renewals, Television Ratings, Today In TV History, Tuesday Night TV Ratings, Uncategorized and tagged , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , . Bookmark the permalink.

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