This is the Daily Diary of Screens. On Sunday, May 3, 2015, the tenth day of the May Sweeps Period, CBS was the #1 network in the U.S. as ‘Madam Secretary’ was the top program. BBC One was #1 in the UK led by ‘Countryfile’ was the top program. Seven finished #1 in Australia as ‘My Kitchen Rules’ was the top program. MONDAY AUSTRALIAN TV OVERNIGHT RATINGS (SEE BELOW)
Today, traditional TV still accounts for the lion’s share of video viewing, but online and mobile are where the growth is. When managed together, TV/digital/mobile hold the potential to drive real impact for advertisers—enabling them to maximize the customers they reach and/or reinforce key messaging across screens. After all, ‘It’s all about screens’.
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For Sunday, May 3, 2015 (Posted on May 4, 2015)
The Tiffany Network finished #1 on Sunday as a rookie show led the charge. AT 7P, ’60 Minutes’ won its time slot with an average 8.54 million viewers. Then at 8P, the first year drama, ‘Madam Secretary’ brought Paley’s Place the top ranking for the evening as it delivered 9.67 million viewers, a rare occurrence for a first year program as it hit its peak with 9.76 million. This is a Must See TV ON DEMAND episode. Then at 9P, ‘The Good Wife’ fell to 8.31 million viewers, but it won its time slot. Looks like a whole new law office is about to emerge next season. Not a bad move. Then at 10P, ‘Battle Creek’ gave us a new view of what can happen in a small town when the good guys track down a bad man. It won the time slot and it has people wondering if the average 6.17 million viewers is good enough to give it a renewal, for this mid-season replacement for ‘The Mentalist’.
The Alphabet Network delivered the #2 position on Sunday without any real pressure from below. At 7P, ‘America’s Funniest Home Videos’ drew an average 5.62 million viewers. Then at 8P, ‘Once Upon A Time’ slipped a tad drew an average 5.22 million viewers. At 9P, ‘Secrets and Lies’ did a dramatic up turn and pulled in an evening high of 6.39 million viewers. How significant was this? Normally, ABC is led by ‘Once Upon A Time’ but this program has really turned itself around. For a first year mid-season replacement, that is an accomplishment. At 10P, ‘Revenge’ finished the evening with an average 4.87 million viewers after learning earlier in the week that it had been cancelled for next season. Disneyville had a bright moment at 9P on this Sunday.
The Peacock Network finished third again on Sunday. At 7P, a rerun of ‘Dateline’ delivered an average 4.90 million viewers. Question: what is this network thinking beginning an important evening during the Sweeps period with a rerun? Answer: it doesn’t understand the importance of what a network is all about. At 9P, ‘AD: The Bible Continues’ had no chance with that lead in. It drew an average 5.48 million viewers. At 10P, ‘American Odyssey’ drew an average 3.21 million viewers as it finished last on broadcast in this time slot. #watchingcomcastrunabroadcastnetwork
The Animal Network of Broadcast was a figment of its former self as the animation domination looked more like a loser. At 7P, a rerun of ‘The Simpson’s finished with an average 2.01 million viewers, barely topping The Mendoza Line. At 730P, ‘Bob’s Burgers’ moved up a bit to finish with an average 2.24 million viewers. Then at 8P, ‘The Simpsons’ pushed it up even further to 3.11 million viewers. AT 830P, ‘Brooklyn Nine-Nine’ broke the upward trend as it dropped to 2.70 million viewers. At 9P, ‘Family Guy’ finished with the top viewership of the evening on FOX as it brought in 3.71 million viewers, over one million more than ‘Brooklyn Nine-Nine’. Guess what program is a problem on Sunday on FOX? At 930P, the new show, ‘Last Man On Earth’ slipped a bit as it drew an average 3.46 million viewers.
On Monday, FOX announced that ‘The Simpsons’ was renewed for two more season. To which Homer commented, ‘I’ve outlasted Letterman, Jon Stewart and ‘McDreamy,’ because I have something they don’t: a costly 200-donut-a-day addiction.’ Marge, we feel for you.
The Little Network That Couldn’t won because it didn’t run any programming on Sunday. Great move. We didn’t miss ‘Whose Line Is It Anyway? rerun or any episode of ‘Cedric’s Barber Battles’.
For The Record
CBS finished #1 on Sunday with an average 8.152 million viewers. ABC finished #2 on Sunday with an average 5.52 million viewers. NBC finished #3 with an average 4.64 million viewers. FOX finished with an average 2.87 million viewers. Univision finished #5 with an average of 1.6 million viewers. Telemundo finished #6 with an average 1.3 million viewers.
Today In TV History
On this date in 1957, ‘The “Alan Freed Show’ premiered on ABC-TV. It was the first prime-time network rock show.
Domestic Top Ten Box Office For Weekend of May 1-3, 2015
#1 ‘Avengers: Age Of Ultron’ $191.3 million domestic $631 million worldwide (12 days)
#2 ‘The Age Of Adaline’ $ 6.2 million
#3 ‘Furious 7’ $ 6.1 million
#4 ‘Paul Blart: Mall Cop 2’ $ 5.5 million
#5 ‘Home’ $ 3.3 million
#6 ‘Cinderella’ $ 2.4 million
#7 ‘Ex Machina’ $ 2.2 million
#8 ‘Unfriended’ $ 2.0 million
#9T ‘The Longest Ride’ $ 1.7 million
#9T ‘Woman In Gold’ $ 1.7 million (see review http://on.fb.me/1ELEFyn)
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Across The Pond
The Big One led off the evening with victory as ‘Countryfile’ won the evening’s ratings with an average 5.42 million viewers (30.8%). ‘Antiques Roadshow’ produced a strong 5.22 million viewers (26.1%). At 830P, ‘Sheridan Smith’s ‘The C-Word’ brought in 3.79 million viewers (17.4%).
The Independent One had ‘Celebrity Squares’ lead off with an average 1.77 million viewers (9.3%). ‘Sunday Night at the Palladium’ jumped up to 4.00 million viewers (18.9%). Then at 9P, a new Women’s Institute drama ‘Home Fires’ brought the average up to 4.82 million viewers (21.8%).
The Little Two presented ‘Snooker World Championship’ coverage and drew 1.95 million pool lovers (9.5%).
The Little Three at 805P had ‘Indiana Jones and the Kingdom of the Crystal Skull’ and it brought in an average 918,000 viewers (4.2%).
The Big Four at 9P presented ‘8 Out of 10 Cats Does Countdown’ as it returned with an average audience of 1.09 million viewers (5.0%). At 10P, Henning Wehn’s ‘An Immigrant’s Guide to Britain’ drew only 780,000 viewers (4.3%).
The Viacom Five at 710P, brought out ‘Legally Blonde’ and it drew an average 813,000 viewers (4.1%). at 9P, ‘Resident Evil: Afterlife’ drew an average 801,000 viewers (4.1%).
Sky Living at 9P presented ‘The Enfield Haunting’ and it opened to over 750,000 viewers on Sunday night. Timothy Spall’s supernatural thriller was the second most-watched broadcast on the multichannels with an average 752,000 viewers (3.4%).
Australia’s Second Commercial Network won Sunday with a powerful 34.8% share of the available audience. And, it had the #1 program, ‘My Kitchen Rules’ which drew an average 1.674 million viewers. #2 was ‘Seven News’ which drew an average of 1.607 million viewers, one of the highest reaches of the year. #4 was ‘Sunday Night’ with an average of 1,023,000 viewers.
The National Nine Network finished #2 with a 31.1% share. #3 was ‘Nine News Sunday’ which drew an average 1,248,000 viewers. #5 was the ’57th Annual TV Week Logie Awards’ which drew 971,000 viewers. #6, ‘TV Week Logie Awards Arrivals’ brought in a lot of cleavage and an average 958,000 viewers. #7, ‘Sunday Afternoon NRL Live’ pulled in 860,000 viewers.
The Third Commercial Network in Australia finished with a 15.0% share on Sunday. #9 was ‘Modern Family’ which drew 609,000 viewers.
The Alphabet Network in Australia finished on Sunday with a 14.7% share. #8 was ‘ABC News Sunday’ with 843,000 viewers and #10, ‘Poldark’ which drew 585,000 viewers.
The Special Broadcasting Service in Australia finished #5 with 4.3% share of the available audience.
MONDAY AUSTRALIAN TV OVERNIGHT RATINGS
The Second Commercial Network in Australia absolutely thrashed the competition as it won the night on Monday with an overwhelming 40.5% share of the available audience. And it was led by the #1 program on the night, the Grand Finals of ‘My Kitchen Rules’ which drew a season high of an average 2.082 million viewers. #2 was ‘My Kitchen Rules-Winner Announcement’ which drew 2,039,000 viewers. Now that leads to a question? Why would anyone watch the entire program and not watch the winner announced, unless the losers had 43,000 friends and family. #4 was ‘Seven News’ which drew 1,100,000 viewers. #5, ‘Seven News/Today Tonight’ had an average of 1,078,000 viewers. #7 was ‘Home and Away’ with an average 954,000 viewers.
The National Nine Network finished a distant second with a 20.0% share, drawing less then half Seven’s total audience share. But it did have the #1 newscast in the nation as the #3 program was ‘Nine News’ which drew an average 1,118,000 viewers. #6 was ‘Nine News 6:30’ with an average of 1,076,000 viewers. Then at #10, ‘A Current Affair’ which drew what it usually does with an average of 914,000 viewers.
The Alphabet Network in Australia finished with a 19.6% share. It had two program finishing in the Top Ten as #8 was ‘ABC News’ with 944,000 viewers and #9, ‘Four Corners’ finished with an average 922,000 viewers.
The Third Commercial Network in Australia finished #4 Monday with an average share of 14.1%.
The Special Broadcast Service in Australia finished #5 with 4.8% share.
As you can see, all over the world, viewers were:
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Coleman Hawkins ‘Disorder at the Border’