CBS #1 on Saturday in the U.S. ITV #1 in the UK. Seven #1 in Australia.

This is the Daily Diary of Screens. On Saturday, May 2, 2015, the ninth day of the May Sweeps Period, CBS was the #1 network in the U.S. as ’48 Hours’ was the top program. ITV was #1 in the UK led by ‘Britain’s Got Talent’ was the top program. Seven finished #1 in Australia as ‘Seven News Saturday’ was the top program. SUNDAY AUSTRALIAN OVERNIGHT TV RATINGS (SEE BELOW)

Today, traditional TV still accounts for the lion’s share of video viewing, but online and mobile are where the growth is. When managed together, TV/digital/mobile hold the potential to drive real impact for advertisers—enabling them to maximize the customers they reach and/or reinforce key messaging across screens. After all, ‘It’s all about screens’.

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For Saturday, May 2, 2015 (Posted on May 3, 2015)

CBS #1 on Saturday as '48 Hours' top program

CBS #1 on Saturday as ’48 Hours’ top program


The Tiffany Network didn’t have much competition on Saturday in prime time as it won again with reruns of two of their most powerful dramas and ’48 Hours’. At 8P, a rerun of ‘NCIS’ led off the evening by winning its time slot with 4.40 million viewers. Then at 9P, a rerun of ‘NCIS: Los Angeles’ which featured the team going to Mexico to search for Anthrax manufacturing drew an average 4.50 million viewers, again winning its time slot. Then at 10P, ’48 Hours’ finished the evening with the top numbers of the evening as it drew an average 5.08 million viewers.


The Alphabet Network relied on its wealth of Disney movies on Saturday. At 8P, ‘Shrek the Third’ drew an average 2.22 million viewers to come in second in both the 8P and 9P time slots, well behind the ‘NCIS’ reruns. Then at 10P, a rerun of ‘Shark Tank’ drew an average 2.55 million viewers to also finished #2.


The Peacock Network had an all-sport day, ranging from coast-to-coast. Following the always exciting ‘Kentucky Derby’ at Churchill Downs in Louisville, KY, in the late afternoon, the Peacock flew to San Francisco and to Harding Park, one of the three great golf courses on Lake Merced as the ‘WGC’ Cadillac Match Play’ quarter-finals were being played and as daylight ended at 11P (EST), Rory McIlroy was still battling to see if he could meet Jim Furyk for the semi-finals. It drew an average 2.16 million viewers. Just goes to show that McIlroy still is not the name that can draw viewers like Tiger.


The Animal Network of Broadcast barely finished on Saturday. At 8P, a rerun of ‘Hell’s Kitchen’ presented the network with a GORDO, as Ramsey again let the network down with only an average 1.18 million friends and family. At 9P, a rerun of ‘Bones’ couldn’t do much better with that horrible lead in as it finished with an average 1.31 million viewers as the word is out, she’s having a baby. Did Murdock ever say to turn off the lights on Saturday? Just wondering.

Top Saturday Sports Highlights

American Pharaoh wins 2015 Kentucky Derby on NBC

Floyd Mayweather Beats Manny Pacquiao on Pay-Per-View

For The Record

CBS finished #1 on Saturday with an average 4.72 million viewers. ABC finished #2 with an average 2.37 million viewers. NBC finished #3 with 2.16 million viewers. FOX finished with an average 1.25 friends and family.

Today In TV History

On this date in 1938, television station W2XBS (now WNBC) in New York broadcast a book review program. It was still in the experimental stage as a ‘live’ telecast would be coming in July. There were only 200 TV sets manufactured at the time and none were sold to the public. Only executives and engineers of General Electric (which owned NBC at the time) had them in their homes to watch as the programming developed. With only 220 lines (it had been upgraded from 60 to 220 in 1937), you can image how difficult it was to watch. But there was a picture being transmitted from the upper floors of the Empire State Building antenna into their homes.

Cinema News

Top Box Office Weekend of May 1-3, 2015

#1 ‘Avengers: Age Of Ultron’ $187.7 million domestic $627 million worldwide (12 days)
#2 ‘The Age Of Adaline’ $ 6.2 million
#3 ‘Furious 7’ $ 6.1 million
#4 ‘Paul Blart: Mall Cop 2’ $ 5.5 million
#5 ‘Home’ $ 3.3 million

Coming Soon

Steve & Catherine. Coming back together again. Watch for 'Hawaii Five-0' reunion all fans have been waiting for.

Steve & Catherine. Coming back together again. Watch for ‘Hawaii Five-0’ reunion, next Friday, all fans have been waiting for. Grace Park (Kono) said she was “completely shocked” when she learned that Catherine would reappear, and she hopes that the character can stick around for as long as possible. Don’t we all.


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For The World Who Needs A Little


Think Sunshine. #thinksunshine

Across The Pond


The Independent One was The Top One on Saturday in the UK. To begin with at 7P, ‘Ninja Warrior UK’ brought in a strong 4.69 million viewers (24.6%). Then at 8P, one of the most popular programs in the UK, ‘Britain’s Got Talent’ continued to top Saturday primetime television with more than 9.6 million viewers, according to overnight figures. The reality competition show brought in an average 9.62 million viewers (45%). At 920P, ‘Play to the Whistle’ brought in an average 2.47 million viewers (12.4%).


The Big One was not on this night. At 655P, ‘Pointless Celebrities’ was watched by an average 4.2 million viewers (22.1%). The, the latest episode of ‘Atlantis’ drew 2.32 million viewers (11.1%). ‘The National Lottery: In It to Win It’ drew slightly more with an average 2.54 million viewers (11.8%).

Casualty treated 4.16m (20.9%) from 9.20pm.


The Little Two again had full coverage of the ‘World Snooker Championship’ and it averaged 1.83 million viewers (9.1%) between 7P and 1030P. Which all begs the question: what is more boring…watching grass grow or snooker? Answer: Snooker. It gets applause from a larger group of people than the engineers of Scott’s turf builder.

Channel 4

The Big Four at 815P presented an airing of ‘Men in Black II’ and it brought in an average 930,000 viewers (4.4%).

Channel 5

The Viacom Five had the latest CBS ‘CSI’ episode as it was seen by 923,000 viewers (5.8%).

ITV2 at 920P presented ‘Britain’s Got More Talent’, which had an audience average of 1.32 million viewers (6.6%).

Sky Atlantic had FOX’s ‘The Following’, which featured a major death, as it drew an average 105,000 viewers (0.5%) proving once again, the myth of ‘degrees of Kevin Bacon is just that. It is dead.

Down Under


The Second Commercial Network in Australia took top honors on Saturday with a strong 33.1% share of the available audience. And on Saturday the #1 program was ‘Seven News Saturday’ which drew 1,118,000 viewers. #10 was ‘Seven’s AFL: Saturday Night Football’ which drew 397,000 viewers.

Network Nine

The National Nine Network finished #1 with a 25.3% share. #2 was ‘Nine News Saturday’ with 906,000 viewers. #7 was ‘Getaway’ with 425,000 viewers. And, #8 was ‘She’s The Man’ which drew an average 417,000 viewers.


The Alphabet Network in Australia finished #3 with 19.0% share. ABC finished with five of the Top Ten programming on Saturday as #3 was ‘ABC News Saturday’ with 842,000 viewers. #4, ‘Father Brown’ was the top drama in the nation on Saturday with 766,000 viewers. #5 had ‘DCI Banks’ draw 666,000 viewers. #6 was ‘Gardening Australia’ with 463,000 viewers. And #9, a ‘Scott and Bailey’ rerun drew 398,000 viewers.


The Third Commercial Network in Australia finished #4 with 13.8% share.


The Special Broadcasting Service in Australia finished #5 with a 8.9% share, up substantially from Friday.



Australia’s Second Commercial Network won Sunday with a powerful 34.8% share of the available audience. And, it had the #1 program, ‘My Kitchen Rules’ which drew an average 1.674 million viewers. #2 was ‘Seven News’ which drew an average of 1.607 million viewers, one of the highest reaches of the year. #4 was ‘Sunday Night’ with an average of 1,023,000 viewers.

Network Nine

The National Nine Network finished #2 with a 31.1% share. #3 was ‘Nine News Sunday’ which drew an average 1,248,000 viewers. #5 was the ’57th Annual TV Week Logie Awards’ which drew 971,000 viewers. #6, ‘TV Week Logie Awards Arrivals’ brought in a lot of cleavage and an average 958,000 viewers. #7, ‘Sunday Afternoon NRL Live’ pulled in 860,000 viewers.


The Third Commercial Network in Australia finished with a 15.0% share on Sunday. #9 was ‘Modern Family’ which drew 609,000 viewers.


The Alphabet Network in Australia finished on Sunday with a 14.7% share. #8 was ‘ABC News Sunday’ with 843,000 viewers and #10, ‘Poldark’ which drew 585,000 viewers.


The Special Broadcasting Service in Australia finished #5 with 4.3% share of the available audience.

As you can see, viewers were:

Switching Channels!

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Catch up with the latest edition of Media Notes Canonical at:
This week: ‘Why Purchasers Still Prefer Brick-And-Mortar’.

Media Notes Briefs, ‘What Consumers Consider The Ideal Customer Experience’


New This Week: Connected Consumers Equal Business Success

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Weekly Retail Media Notes. This week: ‘The Status Of Retail E-Commerce Today?’: .@cnasophis

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Why Don’t You Use Mobile Now?


Today’s featured ‘Music To Read overtheshouldermedia By’ down at the bottom of the page:

Duke Ellington ‘It Don’t Mean A Thing’

This entry was posted in Audience Analysis, Audience Behavior, Audience Management, Broadcast TV Ratings in Australia, Broadcast TV Ratings in the UK, Broadcast TV Ratings in US, Cable TV Ratings, Cinema, Daily Broadcast Ratings, Data, Digital, Direct, Hispanic TV Ratings, Late Night TV Ratings, Media, Media Analysis, Media Management, Mobile, Music To Read By, Music To Read overtheshouldermedia by, Saturday Night TV Ratings, Television Program Renewals, Television Ratings, Today In TV History, Uncategorized, Weekend Box Office and tagged , , , , , , , , , , , , , , , , , , , , , , , , , , , . Bookmark the permalink.

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