This is the Daily Diary of Screens. On Friday, May 1, 2015, the eighth day of the May Sweeps Period, CBS was the #1 network in the U.S. as ‘Blue Bloods’ was the top program. BBC One was #1 in the UK led by ‘HIGNFY’ was the top program. Seven finished #1 in Australia but Network Nine’s ‘Nine News’ was the top program. SATURDAY AUSTRALIAN TV OVERNIGHT RATINGS (SEE BELOW)
Today, traditional TV still accounts for the lion’s share of video viewing, but online and mobile are where the growth is. When managed together, TV/digital/mobile hold the potential to drive real impact for advertisers—enabling them to maximize the customers they reach and/or reinforce key messaging across screens. After all, ‘It’s all about screens’.
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For Friday, May 1, 2015 (Posted on May 2, 2015)
The Tiffany Network laid it on the rest of the networks on Friday as it got stronger from the middle to the end. At 8P, however, ‘The Amazing Race’ took it on the chin as it could only finished #2 on Friday with an average 5.54 million viewers. Then at 9P, ‘Hawaii Five-0’ had one of its best episodes of the year as the main story line was the adventure our heroine, Kono, undertook. Titled, ‘Mo’o ‘Olelo Pu’ (Sharing Traditions), if you are a fan of the State of Hawaii and its people, this was a lesson in their culture. Tremendous episode which finished #1 in its time slot and drew an average 8.48 million viewers as it picked up almost 3 million viewers from its lead in. It was a Must See TV ON DEMAND episode. Then at 10P, the season finale of Friday’s cornerstone program, ‘Blue Bloods’ finished with what could be its greatest episode (‘The Art of War’) as the arc of the killing of a police chief concluded. And now, a Reagan has been shot. The scene at this week’s dinner table is unforgettable and this is a Must See TV ON DEMAND episode which drew an average 11.02 million viewers, the #1 program on the evening.
The Alphabet Network began strong and finished weak. At 8P, ‘Share Tank’ won its time slot with a strong 6.92 million viewers. But then, with a new program at 9P, ‘Beyond The Tank’, Walt’s World couldn’t hold their lead as ‘Hawaii Five-0′ steamrolled by it. It drew an average 6.31 million viewers and a . Then ’20/20’ fell like a rock, not only from last Friday’s performance, but from its lead in, drew an average million viewers, finishing some 4.45 million viewers, over 6 million behind the leader. No contest.
The Peacock Network finished #3 on Friday. At 8P, ‘Grimm’ began with an average 4.22 million viewers. Then ‘Dateline’, beginning at 9P, for two hours drew an average 4.50 million viewers. The best that can be said about 40 Rock on Friday is that it tried and finished less than a million viewers behind ABC.
The Animal Network of Broadcast had Friday Night Movies. This week at 8P ran the flick, ‘Taken’ and it drew an average 2.56 million viewers. If it wants to average 2.5+ million each Friday, then that total was fine. If it want’s to compete with the rest of the network world, it has to do better than that.
The Little Network That Couldn’t, didn’t. At 8P, Cedric The Entertainer’s new program, ‘Cedric’s Barber Battle’ drew 750,000 friends and family. At 830P, ‘Whose Line Is It Anyway?’ drew 740,000 viewers. Then at 9P, ‘The Messenger’ drew 650,000 viewers. Wow! So this is what cable looks like at the bottom of the barrel.
It was an extremely close battle at 1135P on Friday as ‘The Tonight Show Starring Jimmy Fallon’ edged ahead with a 3.7/7 household rating, just ahead of ‘Late Show with David Letterman’ also with a 3.7 but a 6 share in household ratings had guest Steve Martin. A rerun of ‘Jimmy Kimmel Live’ wasn’t competitive as it only drew a 1.9/5. But at 1235A, ‘The Late Late Show’ made everything up for grabs with guest stars Simon Cowell and Michael Douglas for a 1.3/4 household rating as it tied ABC’s ‘Nightline’ (also with a 1.3/4) and NBC’s ‘Late Night with Seth Meyers’ also drawing a 1.3/4. It appears that Mr. Corden is making a name for himself at the wee hours of the morning and reinventing late, late night television. At 135A, ‘Last Call with Carson Daly’ with a rerun pulled in a 0.9/4.
For The Record
CBS finished #1 on Friday with an average 8.344 million viewers. ABC finished #2 with an average 5.890 million viewers. NBC finished #3 with an average 4.990 million viewers. FOX finished with an average 2.557 million viewers. Univision finished with an average 2.463 million viewers. The CW finished dead last with an average 696,000 viewers, probably finishing below #15 when all of the cable network totals have been calculated. But that’s just a guess.
UPDATE ON SATURDAY
American Pharaoh wins 2015 Kentucky Derby
Floyd Mayweather Beats Manny Pacquiao
Today In TV History
On this date in 1941, The Federal Communications Commission agreed to let regular scheduling of TV broadcasts by commercial TV stations begin on July 1, 1941. This was the start of network television.
More Than Half of US Broadband Homes Use An OTT Service
55% of US broadband households subscribe to an over-the-top (OTT) video service such as Netflix or Hulu Plus, up from 44% in 2013, according to new research from Parks Associates. Subscriptions were found to be highest among households with a younger “head of household”, with 72% among ages 18-24 and 71% among ages 25-34 having an OTT service subscription.
In 2014, the average number of hours spent watching video content exceeded 36 hours per week, with internet video accounting for 36% of that time – approximately 13.3 hours a week. Homes with children spend on average 90% more on OTT services and digital video than homes with no children, with more than 75% of streaming media player owners having an OTT subscription.
US TV Multitasking Behavior, by Generation
9 in 10 Americans age 14 and older claim to always or almost always multitask while watching TV, up from 81% a couple of years ago, per Deloitte’s latest Digital Democracy survey. In fact, 96% of Leading Millennials (26-31) are now regularly multitasking while watching TV, with their most common activities being browsing the web (45%) and text messaging (41%). Among the youngest crowd (14-25), 94% of whom at least almost always multitask, text messaging (53%) and using a social network (47%) are the most common activities.
Meanwhile, 1 in 5 respondents report almost always browsing for products and services online, with this behavior most common among the 26-31 bracket (30%).
Overall, respondents estimated that only 22% of their multitasking activities on average are directly related to the program they are watching, with this figure highest among trailing (25%) and leading (28%) Millennials.
Tablets Now In Majority of US Households
Tablet penetration has reached 51% of US households as of February 2015, up 13% points year-over-year, reports Nielsen in a recent study. Tablet penetration stood at 50% or higher in 20 local markets, led by Atlanta (62%) and San Francisco (61%), with Phoenix (+23% points) and Miami (+19% points) registering as the markets with the largest year-over-year gains.
Beyond Atlanta and San Francisco, other markets with high tablet penetration include:
Washington, DC (59%);
Baltimore (58%); and
The study also reports that smartphone penetration reached 78% of American mobile subscribers aged 13 and older in February, a figure slightly higher than comScore’s recent tally of 76.6%, although that covered the 3-month period ending in February, rather than just February. The 5 markets with the highest rates of smartphone penetration in February, per Nielsen, were: Dallas (88%); Houston (85%); Baltimore; Charlotte; and Denver (each at 84%).
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Across The Pond
The Big One was #1 on Friday. It began at 7P with ‘The One Show’ which drew an average 3.24 million viewers (19.1%). At 730P, ‘A Question of Sport’ drew an average 3.11 million viewers (16.9). At 835P, a rerun of ‘Wallace & Gromit: A Grand Day Out’ drew 2.12 million viewers (10.9%), not quite was ‘MasterChef UK’ would have drawn. Then at 9P, ‘Have I Got News for You’ was Friday’s (May 1) highest-rated show outside of soaps. At 930P, ‘Mrs. Brown’s Boys’ fell to 2.88 million viewers (14.4%). And following the 10P news, at 1040P, ‘The Graham Norton Show’ finished with an average 2.72 million viewers (23.1%).
The Big Four Network at 8P presented ABC’s ‘Marvel’s Agents of SHIELD’ which drew only 700,000 viewers (3.6%). But at 9P it had ‘Gogglebox’ as it pulled in an average audience of 2.99 million viewers (14.8%). Then at 10P, ‘Alan Carr: Chatty Man’ drew 1.43 million viewers (9%).
The Independent One at 8P, had ‘Weekend Escapes with Warwick Davis’ and it was seen by an average 2.36 million viewers (12.5%). Then at 9P, ‘Slow Train Through Africa’ with Griff Rhys Jones kept 2.05 million viewers (10.2%).
The Little Two Network had…well it’s that time of the year as at 630P-9P, the evening was dominated by ‘Live Snooker: The World Championship’ coverage and the event drew an average audience of 1.14 million (6.4%), peaking with 1.44 million on two separate occasions. Then at 9P, ‘The Natural World’ brought the audience back up to normal levels as an average 1.63 million viewers (8.1%) watched. Next was ‘The Clare Balding Show’ finished with an average 1.09 million viewers (6.3%).
The Viacom Five Network had a tough night on Friday. At 8P, ‘Secrets of Great British Castles’ was seen by an increased audience of 889,000 viewers (4.6%). It was followed at 9P by CBS’ ‘NCIS: New Orleans’ which drew an average 846,000 viewers (4.2%). At 10P, CBS’ ‘NCIS’ drew an average 891,000 viewers (5.5%) for the world’s top drama. On the night it was the top ranking US program on UK television.
The Little Independent Triple Digit Network at 8P, presented ‘Midsomer Murders’ and it drew an average audience of 622,000 viewers (3.2%).
The Second Commercial Network in Australia finished #1 by a wide margin on Friday as it drew a huge 35.8% share of the available audience, some 13.3% share above the closest competitor. Yet it did not have the top program on the evening as #2 was as good as it could get with ‘Seven News’ pulling in an average 948,000 viewers. #4, ‘Seven News/Today Tonight drew an average of 850,000 viewers. #6, ‘Better Homes and Gardens’ had an average 787,000 viewers.
The National Nine Network had a disappointing Friday with only a 22.5% share of the available audience. But it did have the #1 program in the nation as ‘News Nine’ drew an average 1,074,000 viewers as it was the top newscast of the night and the only program which drew over a million viewers. #3 was ‘Nine News 6:30’ with an average 945,000 viewers. #8 was ‘A Current Affair’ with an average 711,000 viewers, a drop from its normal level of over 900,000 viewers. Then at #9, ‘Hot Seat’ pulled in 667,000 viewers.
The Alphabet Network in Australia is always strong on Friday but this week it could only pull in a 19.2% share. #5 was ‘Midsomer Murders’ with an average 798,000 viewers which was nearly 200,000 more than its run in the UK on Friday. #7, ‘ABC News’ drew an average 731,000 viewers.
The Third Commercial Network in Australia finished with a 17.1% share. #10 was ‘Ten Eyewitness News First at Five’ which drew 603,000 viewers.
The Special Broadcasting Service in Australia finished #5 with a 5.4% share, down from 6.6% share on Thursday.
SATURDAY AUSTRALIAN TV OVERNIGHT RATINGS
The Second Commercial Network in Australia took top honors on Saturday with a strong 33.1% share of the available audience. And on Saturday the #1 program was ‘Seven News Saturday’ which drew 1,118,000 viewers. #10 was ‘Seven’s AFL: Saturday Night Football’ which drew 397,000 viewers.
The National Nine Network finished #1 with a 25.3% share. #2 was ‘Nine News Saturday’ with 906,000 viewers. #7 was ‘Getaway’ with 425,000 viewers. And, #8 was ‘She’s The Man’ which drew an average 417,000 viewers.
The Alphabet Network in Australia finished #3 with 19.0% share. ABC finished with five of the Top Ten programming on Saturday as #3 was ‘ABC News Saturday’ with 842,000 viewers. #4, ‘Father Brown’ was the top drama in the nation on Saturday with 766,000 viewers. #5 had ‘DCI Banks’ draw 666,000 viewers. #6 was ‘Gardening Australia’ with 463,000 viewers. And #9, a ‘Scott and Bailey’ rerun drew 398,000 viewers.
The Third Commercial Network in Australia finished #4 with 13.8% share.
The Special Broadcasting Service in Australia finished #5 with a 8.9% share, up substantially from Friday.
As you can see, viewers were:
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Duke Ellington ‘It Don’t Mean A Thing’