This is the Daily Diary of Screens. On Wednesday, April 29, 2015, the seventh day of the May Sweeps Period, CBS was the #1 network in the U.S. but NBC’s ‘Law & Order:SVU’ was the top program. BBC One was #1 in the UK led by ‘Inspector George Gently’. Network Nine finished #1 in Australia as ‘The Block’ finale was the top program. THURSDAY AUSTRALIAN TV OVERNIGHT RATINGS (SEE BELOW)
Today, traditional TV still accounts for the lion’s share of video viewing, but online and mobile are where the growth is. When managed together, TV/digital/mobile hold the potential to drive real impact for advertisers—enabling them to maximize the customers they reach and/or reinforce key messaging across screens. After all, ‘It’s all about screens’.
The Home Of #dailydiaryofscreens
For Wednesday, April 29, 2015 (Posted on April 30, 2015)
The Tiffany Network mixed an old program with a new one and discovered victory. At 8P, the old reliable, ‘Survivor’ pulled in an excellent opening audience of an average 9.17 million viewers as it was the top program on Black Rock on Wednesday. That let into ‘Criminal Minds’ as it fell a bit to an average 8.57 million viewers. At 10P, ‘CSI: Cyber’, the newbie, finished with an average 7.20 million viewers with a superb episode which involved phone farming. If you don’t know what this means, this is a Must See TV ON DEMAND episode for you. And, you probably will never recharge your smartphone again at an airport recharge station.
The Animal Network of Broadcast also had an oldie but goodie. At 8P, ‘American Idol’ opened up with a surprise guest delivering the results from last week as Russell Crowe made his first appearance on ‘Idol’ before being the guest on ‘Late Late Show with James Camden’ on CBS. ‘Idol’ pulled in an average 7.32 million viewers as the final four now make trips back home before they big nights ahead. Finals are in two weeks.
The Peacock Network also brought out old and new. At 8P, a special rerun edition of ‘Chicago Fire’ which ran the night before, led off the arc and drew an average 4.61 million viewers. Then one of the newer programs, ‘Chicago PD’, one of the best series on all of television, delivered a respectable audience of 8.05 million viewers, giving ‘Criminal Minds’ a run for its money. Then at 10P, a special placement of the oldie, ‘Law & Order: SVU’ completed the arc as it drew an evening high of an average 9.22 million viewers, topping everything on television non Wednesday. While it is understandable that the complete arc should be presented on one evening, NBC would have won the evening if it had either placed the first airing of ‘Chicago Fire’ at the beginning of the evening or run an original episode of ‘The Mysteries of Laura’ in it own time slot. Both would have done better than the rerun at 8P and would have delivered victory to 30 Rock instead of Black Rock.
The Alphabet Network finished with a ‘D’ on Wednesday. The ABCD Network at 8P presented ‘The Middle’ which finished with an average 7.31 million viewers. At 830P, ‘The Goldbergs’, as usual, lost ground with an average 6.71 million viewers. Then at 9P, ‘Modern Family’ had to pick it up again and finished with an average 7.95 million viewers. With a lead in like ‘The Goldbergs’, ‘Modern Family’ has to fight like a lead off program. At 930P, ‘Black-ish’ finished with an average 6.00 million viewers. Then at 10P, ‘Nashville’ took the network down the tubes with an average 4.76 million viewers.
The Little Network That Couldn’t tried. At 8P, ‘Arrow’ finished with an average 2.40 million viewers. At 9P, ‘Supernatural’ finished with an average 1.85 million viewers. OK. It did what it does. This was an about average evening for the Little One.
For The Record
CBS finished #1 on Wednesday with an average 8.314 million viewers. FOX finished #2 with an average 7.316 million viewers. NBC finished #3 with an average 7.291 million viewers. ABC finished #4 with an average 6.248 million viewers. Univision finished #5 with an average 2.627 million viewers. The CW finished #6 with an average 2.125 million viewers. Telemundo finished with an average 1.700 million viewers.
Today In TV History
On this date in 1975, ABC aired the pilot episode of ‘Starsky and Hutch’. Hello Huggy Bear!
Broadcast Television News
ABC Cancels ‘Revenge’
Before the season ended, the suits at ABC cancelled ‘Revenge’ after 4 seasons. Starring Emily VanCamp and Madeleine Stowe, the show will not be returning for a fifth season. So sayith the suits at Disneyville.
More Than Half of US Broadband Homes Use An OTT Service
55% of US broadband households subscribe to an over-the-top (OTT) video service such as Netflix or Hulu Plus, up from 44% in 2013, according to new research from Parks Associates. Subscriptions were found to be highest among households with a younger “head of household”, with 72% among ages 18-24 and 71% among ages 25-34 having an OTT service subscription.
In 2014, the average number of hours spent watching video content exceeded 36 hours per week, with internet video accounting for 36% of that time – approximately 13.3 hours a week. Homes with children spend on average 90% more on OTT services and digital video than homes with no children, with more than 75% of streaming media player owners having an OTT subscription.
US TV Multitasking Behavior, by Generation
9 in 10 Americans age 14 and older claim to always or almost always multitask while watching TV, up from 81% a couple of years ago, per Deloitte’s latest Digital Democracy survey. In fact, 96% of Leading Millennials (26-31) are now regularly multitasking while watching TV, with their most common activities being browsing the web (45%) and text messaging (41%). Among the youngest crowd (14-25), 94% of whom at least almost always multitask, text messaging (53%) and using a social network (47%) are the most common activities.
Meanwhile, 1 in 5 respondents report almost always browsing for products and services online, with this behavior most common among the 26-31 bracket (30%).
Overall, respondents estimated that only 22% of their multitasking activities on average are directly related to the program they are watching, with this figure highest among trailing (25%) and leading (28%) Millennials.
Tablets Now In Majority of US Households
Tablet penetration has reached 51% of US households as of February 2015, up 13% points year-over-year, reports Nielsen in a recent study. Tablet penetration stood at 50% or higher in 20 local markets, led by Atlanta (62%) and San Francisco (61%), with Phoenix (+23% points) and Miami (+19% points) registering as the markets with the largest year-over-year gains.
Beyond Atlanta and San Francisco, other markets with high tablet penetration include:
Washington, DC (59%);
Baltimore (58%); and
The study also reports that smartphone penetration reached 78% of American mobile subscribers aged 13 and older in February, a figure slightly higher than comScore’s recent tally of 76.6%, although that covered the 3-month period ending in February, rather than just February. The 5 markets with the highest rates of smartphone penetration in February, per Nielsen, were: Dallas (88%); Houston (85%); Baltimore; Charlotte; and Denver (each at 84%).
Welcome to new viewers in all 50 States of the U.S., all of the Provinces in Canada, all of the States in Mexico, the UK, Iceland, Ireland, Guernsey, Jersey, France, Belgium, the Netherlands, Denmark, Norway, Sweden, Finland, Estonia, Lithuania, Latvia, the Russian Federation, Belarus, Ukraine, Republic of Moldova, Georgia, Poland, Germany, Austria, Czech Republic, Switzerland, Luxembourg, Portugal, Gibraltar, Spain, Monaco, Italy, Slovenia, Slovakia, Hungary, Romania, Bulgaria, Moldova, Croatia, Bosnia and Herzegovina, Serbia, Macedonia the former Yugoslave Republic, Albania, Greece, Cyprus, Turkey, Armenia, Azerbaijan, State of Palestine, Jordan, Lebanon, Israel, Saudi Arabia, Oman, Bahrain, United Arab Emirates, Qatar, Kuwait, Iraq, Uzbekistan, Pakistan, India, Bhutan, Nepal, Bangladesh, Sri Lanka, Kazakhstan, Mongolia, China, Hong Kong, Macao, Taiwan, Japan, Republic of Korea, the Philippines, Vietnam, Cambodia, Malaysia, Brunei Darussalam, Fiji, New Zealand, Australia, Indonesia, Singapore, Thailand, Mauritius, Zambia, United Republic of Tanzania, Kenya, Rwanda, Ethiopia, Egypt, Malta, Tunisia, Algeria, Libya, Morocco, Mali, Senegal, Nigeria, Cameroon, Ghana, Mozambique, Uganda, Namibia, Zimbabwe, South Africa, Argentina, Chile, Paraguay, Uruguay, Brazil, Bolivia, Peru, Ecuador, Columbia, Venezuela, Guyana, Suriname, Panama, Costa Rica, Guatemala, Honduras, El Salvadore, Belize, Curaçao, Aruba, St. Lucia, Grenada, Guadeloupe, Jamaica, Trinidad and Tobago, Barbados, Haiti, the Dominican Republic, Martinique, U.S. Virgin Islands, British Virgin Islands, Bahamas and Puerto Rico (142). We are thankful to all of you with more than 23,000 views.
For The World Who Needs A Little
Think Sunshine. #thinksunshine
Across The Pond
The Big One had the return of ‘Inspector George Gently’ as it topped Wednesday’s (April 29) ratings. At 8P, the BBC One drama’s seventh season kicked off with an average 5.85 million viewers (27.9%). At 930P, Peter Kay’s ‘Car Share’ followed with an average 5.68 million viewers (27.1%).
The Independent One at 8P presented ‘Give a Pet a Home’ and it drew an average 2.33 million viewers (11.3%). At 9P, ‘Newzoids’ fell with an average 1.77 million viewers (8.0%). AT 930P, ‘The Delivery Man’ gathered an average 1.10 million viewers (5.2%).
The Big Four at 9P had ‘The Island with Bear Grylls’ and it continued with an average 2.14 million viewers (10.0%). At 10P, ‘First Dates’ fell to an average 1.23 million viewers (8.2%).
The Little Two presented at 8P, ‘Alex Polizzi: Chefs on Trial’ as it continued with an average 1.13 million viewers (5.5%). At 9P, ‘Nick and Margaret: The Trouble With Our Trains’ fell to an average 1.02 million viewers (4.7%). At 10P, ‘Inside No. 9’ finished with an average 680,000 viewers (4.7%).
Viacom Five at 8P had ‘The Nightmare Neighbour Next Door’ brought in an average 1.15 million viewers (5.7%). At 9P, ‘Autopsy’ brought in an average 672,000 viewers (3.1%). At 10P, ‘CSI: Miami’ drew an average 467,000 viewers (3.0%).
BBC Three at 10P had Reggie Yates’ ‘Extreme Russia’ brought in an average 347,000 viewers (2.3%).
E4 at 9P presented ‘Jane the Virgin’ and its second episode brought in an average 253,000 viewers (1.2%).
The National Nine Network in Australia was a dominating #1 on Wednesday as it finished with a huge 35.1% share of the available audience. The #1 program was ‘The Block Triple Threat-Winner Announced’ which drew a huge 2,027,000 viewers. It was one of the biggest audiences of the year in this nation. In Sydney, 607,000 viewers; in Melbourne, 695,000 viewers; In Darwin, 333,000 viewers; In Adelaide, 160,000 viewers and in Perth, 232,000 viewers. #2 was ‘The Block Triple Threat-Auctions’ which led up to the winner announcement and had a 1.971 million viewers glued to the TV set. #3 was ‘The Block Triple Threat-Grand Final’ which pulled an average 1,645,000 viewers. #4 was ‘Nine news’ and it again was the nation’s top newscast with 1,189,000 viewers. #5, ‘Nine News 6:30’ drew an average 1,166,000 viewers. And to complete wrap up the evenings title, #6 was ‘A Current Affair’ which drew another million plus audience finishing with an average 1,035,000 viewers #9 was ‘The Amazing 90s’ and it pulled in 899,000 viewers. With 7 of the top 10 programs on the night, Network Nine was an easy #1.
Australia’s Second Commercial Network drew #2 with 26.8% share. It had the #7 program, ‘Seven News’ with 1,007,000 viewers and #8, ‘Seven News/Today Tonight’ with 937,000 viewers.
The Alphabet Network in Australia finished #3 on Wednesday with a 16.0% share, which tied Ten’s total. #10 was ‘ABC News’ which had an average audience of 852,000 viewers.
The Third Commercial Network in Australia finished tied for #3 with a 16.0% share.
The Special Broadcasting Service in Australia finished #5 with 6.0% share of the available audience.
THURSDAY AUSTRALIAN TV OVERNIGHT RATINGS
The Second Commercial Network in Australia edge past Nine to finish #1 on Thursday with a 28.6% share of the available audience. #3 was ‘Seven News’ with an average 980,000 viewers. #4, ‘Seven News/Today Tonight’ had 894,000 viewers. #7 had ‘Home and Away’ with 744,000 viewers. #9 was ‘My Ireland with Colin’ which drew 717,000 viewers.
The Nine National Network in Australia finished #2 with a 28.0% share. #1 was ‘Nine News’ with an average 1,079,000 viewers as it was again the top newscast in the nation. #2, ‘Nine News 6:30’ finished with an average 991,000 viewers. #5, ‘A Current Affair’ finished with an average 859,000 viewers.
The Third Commercial Network in Australia finished #3 on Thursday with a 19.3% share.
The Alphabet Network in Australia finished #4 with a 17.5% share. For a network that finished fourth had three programs in the Top Ten. #6 was ‘ABC News’ with 824,000 viewers. #8 was ‘The Checkout’ with 731,000 viewers. Then at #10, ‘7.30’ finished with 699,000 viewers.
The Special Broadcasting Service in Australia finished #5 with a 6.6% share. Their top show was #15, ‘Family Feud’ which drew in 614,000 viewers.
As you can see, viewers were:
For updates throughout the day, FOLLOW us on Twitter @overtheshoulde2 and LIKE us on Facebook at http://www.facebook.com/overtheshouldermedia and on Google+ http://bit.ly/19JVk76. Thank you for allowing us to surpass 46,400+ views at Google+ Sophis1234.
Catch up with the latest edition of Media Notes Canonical at: http://bit.ly/1F9j5EF
This week: ‘Why Purchasers Still Prefer Brick-And-Mortar’.
Media Notes Briefs, ‘What Consumers Consider The Ideal Customer Experience’ http://eepurl.com/biQl2z
New This Week: Connected Consumers Equal Business Success – http://eepurl.com/XT6m5
Weekly Retail Media Notes. This week: ‘The Status Of Retail E-Commerce Today?’: http://bit.ly/1DWZsSc .@cnasophis
Why Don’t You Use Mobile Now? http://goo.gl/wlnJ8o
Today’s featured ‘Music To Read overtheshouldermedia By’ down at the bottom of the page:
Ahmad Jamal ‘Poinciana