This is the Daily Diary of Screens. On Tuesday, April 28, 2015, the sixth day of the May Sweeps Period,CBS was the #1 network in the U.S. with ‘NCIS’ the top program. BBC One was #1 in the UK led by ’24 Hours in the Past’. Seven finished #1 in Australia as ‘My Kitchen Rules’ was the top program. WEDNESDAY AUSTRALIAN TV OVERNIGHT RATINGS (SEE BELOW)
NOTE: Fast Affiliates ratings for Wednesday, April 29, 2015 have been delayed due to processing issues. We’ll update this post as more information becomes available.
Today, traditional TV still accounts for the lion’s share of video viewing, but online and mobile are where the growth is. When managed together, TV/digital/mobile hold the potential to drive real impact for advertisers—enabling them to maximize the customers they reach and/or reinforce key messaging across screens. After all, ‘It’s all about screens’.
The Home Of #dailydiaryofscreens
For Tuesday, April 28, 2015 (Posted on April 29, 2015)
The Tiffany Network lived up to its name on Tuesday as it demolished the competition with one of the strongest dramatic lineups on television on a single night. No one has to tinker with this schedule…but you know, they will. It was ‘cliff-hanger’ evening at Tiffany’s. At 8P, ‘NCIS’, the world’s leading drama, finished with an average 14.545 million viewers. Nothing came close to this with a Must See TV ON DEMAND episode involving finding the person who was behind the murder of a Naval officer which leads to the team searching for those who seek and recruit teens for terror in an episode titled, ‘Troll’ and …. You get the point as it was a cliff hanger leading into next week. But the proof is this: it single-handedly destroy ‘The Voice’ and it did the same with ‘Dancing With The Stars’. Having ‘NCIS’ at the top of your schedule is like having the keys to Fort Knox. Then at 9P, ‘NCIS: New Orleans’ went from one crazy murder to the possibility of another in the Must See TV on Demand episode which drew an average 14.32 million viewers. with much less competition. Thus the closeness of their total following the granddaddy of police procedurals. And guess what? Another cliff hanger…for all of us to see what happens next week. At 10P, ‘Person of Interest’ continued to draw on its elongated arc of Samaritan which could well turn all of us off, also had a cliff hanger leading into next week as it drew an average 8.47 million viewers. Remember, it went up against a tough draw with ‘Chicago Fire’ (see below).
What saved this episode of ‘POI’, titled ‘Asylum were two distinct people: the great Sarah Shahi seen in the rear-view mirror of the fleeing van and the incomparable Enrico Colantoni as the criminal mastermind. His performance in this episode is outstanding. Colantoni deserves an EMMY nomination for his role in this program. It is that good. This is a Must See TV ON DEMAND episode. Yet last week’s episode is one of the best programs that appeared on television this year. (See last Tuesday’s overtheshouldermedia.wordpress.com for the particulars.)
The Alphabet Network uses the May Sweeps probably better than most as it brought back it biggest show for the second night in a row. At 8P, ‘Dancing With The Stars’ came back and brought in an average 9.88 million viewers, knocking off ‘The Voice’ and pushing ‘NCIS’ out of the 17+ million viewer range by finishing second in the time slot. Then at 9P, ‘Marvel’s Agents of SHIELD’ fall flat as it could only draw 4.46 million viewers and finished as the lowest rated program on the network on Tuesday. At 10P, ’20/20-Captive: A Journey of Survival’ finished with an average 5.92 million viewers by remarkably picking up the audience against very strong competition. ’20/20′ is on a roll. But the suits at Walt’s World have to remove the cartoon in the middle of this lineup if it wants to really compete on Tuesday.
The Peacock Network came within a whisper of beating Disneyville on this evening. At 8P, ‘The Voice’ disappointed nearly everyone on this important Tuesday during the May Sweeps as it finished #3 in the time slot with only an average of 9.29 million viewers. This is disturbing. AT 9P, ‘Undateable’ flopped with an average of 4.62 million viewers. Then at 930P, ‘One Big Happy’ flopped even further as Ellen’s baby could only average 3.20 million viewers. But at 10P, ‘Chicago Fire’ pulled the network back up into relevance by drawing an average 6.84 million viewers to finished #2 in the time slot as it began an arc which will carry through on ‘Law & Order: SVU’ and then ‘Chicago PD’ tonight. This was a Must See TV ON DEMAND episode. The suits at 30 Rock have to figure out the 9P-10P hour on their Tuesday schedule if they want to compete for second.
The Little Network That Couldn’t DID!!! On this Tuesday, ‘The Flash’ was the star as it drove in an average 3.84 million viewers destroying Gordo’s world. Then at 9P, ‘iZombie’ slipped a bit as it fell to an average 1.77 million viewers. But it is giddy on the Warner lot today as ‘The Flash’ gave the network relevance and hope.
The Animal Network of Broadcast purred like an injured pussy cat as it did nothing on Tuesday to bring honor to this broadcast network. At 8P, ‘Hell’s Kitchen’ finished dead last among the broadcast channels as it averaged only 3.21 million viewers. Gordon is now officially over-exposed. Then at 9P, for whatever reason, ‘New Girl’ is still on the May Sweeps schedule but shouldn’t be as it drew an average of 2.10 million viewers. At 930P, ‘Weird Loners’ could only average 1.48 million friends and family as it fell well below The Mendoza Line. Murdoch’s Minions have to be running for their lives today, or across the street playing golf. Because the last thing they want to do is be in the office trying to make this look good. It wasn’t. It isn’t.
CBS’ ‘Late Show with David Letterman’ finished #1 at 1135P with a 2.4/6 on Tuesday with single guest star, Michael Keaton. NBC’s ‘The Tonight Show Starring Jimmy Fallon’ tied with a 2.4/6. ABC’s ‘Jimmy Kimmel Live’ finished #3 with 2.1/6. Keaton’s story about meeting the Pope was priceless. At 1235A, ‘ABC’s “Nightline’ was #1 as it averaged a 1.5/5 in metered-market households. CBS’ ‘Late Late Show with James Corden’ finished #2 with a 1.1/4 as NBC’s ‘Late Night with Seth Meyers’ finished tied with ‘Corden’ at #2 with 1.1/4. At 135A, NBC’s ‘Last Call with Carson Daly’ finished with a 0.7/3. It was a great night for CBS.
For The Record
CBS finished #1 on Tuesday with an average 12.444 million viewers. ABC squeezed into the #2 position with an average 6.755 million viewers. NBC finished with an average 6.677 million viewers. The CW finished with an average 2.803 million viewers. Univision finished with an average 2.580 million viewers. FOX finished with an average 2.498 million viewers. Telemundo finished with an average 1.600 million viewers.
Today In TV History
On this date in 1961, ABC’s ‘Wide World of Sports’ premiered. And we met Jim McKay. We also learned to love Aussie Rules Football.
Through Week #31 of the Television Season
Total Viewers: CBS is ahead for the season averaging 11.4 million viewers. NBC is second with an average 8.8 million viewers. ABC is #3 averaging with 7.9 million viewers. FOX is #4 with an average 6.0 million viewers. The CW is averaging 2.1 million viewers.
Broadcast Television News
ABC Cancels ‘Revenge’
Before the season ended, the suits at ABC cancelled ‘Revenge’ after 4 seasons. Starring Emily VanCamp and Madeleine Stowe, the show will not be returning for a fifth season. So sayith the suits at Disneyville.
More Than Half of US Broadband Homes Use An OTT Service
55% of US broadband households subscribe to an over-the-top (OTT) video service such as Netflix or Hulu Plus, up from 44% in 2013, according to new research from Parks Associates. Subscriptions were found to be highest among households with a younger “head of household”, with 72% among ages 18-24 and 71% among ages 25-34 having an OTT service subscription.
In 2014, the average number of hours spent watching video content exceeded 36 hours per week, with internet video accounting for 36% of that time – approximately 13.3 hours a week. Homes with children spend on average 90% more on OTT services and digital video than homes with no children, with more than 75% of streaming media player owners having an OTT subscription.
US TV Multitasking Behavior, by Generation
9 in 10 Americans age 14 and older claim to always or almost always multitask while watching TV, up from 81% a couple of years ago, per Deloitte’s latest Digital Democracy survey. In fact, 96% of Leading Millennials (26-31) are now regularly multitasking while watching TV, with their most common activities being browsing the web (45%) and text messaging (41%). Among the youngest crowd (14-25), 94% of whom at least almost always multitask, text messaging (53%) and using a social network (47%) are the most common activities.
Meanwhile, 1 in 5 respondents report almost always browsing for products and services online, with this behavior most common among the 26-31 bracket (30%).
Overall, respondents estimated that only 22% of their multitasking activities on average are directly related to the program they are watching, with this figure highest among trailing (25%) and leading (28%) Millennials.
Tablets Now In Majority of US Households
Tablet penetration has reached 51% of US households as of February 2015, up 13% points year-over-year, reports Nielsen in a recent study. Tablet penetration stood at 50% or higher in 20 local markets, led by Atlanta (62%) and San Francisco (61%), with Phoenix (+23% points) and Miami (+19% points) registering as the markets with the largest year-over-year gains.
Beyond Atlanta and San Francisco, other markets with high tablet penetration include:
Washington, DC (59%);
Baltimore (58%); and
The study also reports that smartphone penetration reached 78% of American mobile subscribers aged 13 and older in February, a figure slightly higher than comScore’s recent tally of 76.6%, although that covered the 3-month period ending in February, rather than just February. The 5 markets with the highest rates of smartphone penetration in February, per Nielsen, were: Dallas (88%); Houston (85%); Baltimore; Charlotte; and Denver (each at 84%).
Domestic Box Office Top Ten for the Weekend 24-26 April 2015
1. Furious 7 – Universal – $18.3M
2. Paul Blart: Mall Cop 2 – Sony – $15.5M
3. Age Of Adaline, The – Lionsgate – $13.4M
4. Home – 20th Century Fox – $8.3M
5. Unfriended – Universal – $6.2M
6. Ex Machina – A24 Films – $5.4M
7. Longest Ride, The – 20th Century Fox – $4.4M
8. Get Hard – Warner Bros. – $3.9M
9. Monkey Kingdom – Disney – $3.6M
10. Woman In Gold – The Weinstein Company – $3.5M
Worldwide Box Office Top Ten for Weekend 24-26 2015
1. Avengers: Age Of Ultron – Disney – $201.2M
2. Furious 7 – Universal – $88.0M
3. Left Ear, The – Multiple – $27.0M
4. Home – 20th Century Fox – $22.0M
5. Paul Blart: Mall Cop 2 – Sony – $20.8M
6. Age Of Adaline, The – Multiple – $14.7M
7. Cinderella – Disney – $11.4M
8. Unfriended – Universal – $6.3M
9. Ex Machina – Universal – $5.9M
10. Longest Ride, The – 20th Century Fox – $5.5M
Welcome to new viewers in all 50 States of the U.S., all of the Provinces in Canada, all of the States in Mexico, the UK, Iceland, Ireland, Guernsey, Jersey, France, Belgium, the Netherlands, Denmark, Norway, Sweden, Finland, Estonia, Lithuania, Latvia, the Russian Federation, Belarus, Ukraine, Republic of Moldova, Georgia, Poland, Germany, Austria, Czech Republic, Switzerland, Luxembourg, Portugal, Gibraltar, Spain, Monaco, Italy, Slovenia, Slovakia, Hungary, Romania, Bulgaria, Moldova, Croatia, Bosnia and Herzegovina, Serbia, Macedonia the former Yugoslave Republic, Albania, Greece, Cyprus, Turkey, Armenia, Azerbaijan, State of Palestine, Jordan, Lebanon, Israel, Saudi Arabia, Oman, Bahrain, United Arab Emirates, Qatar, Kuwait, Iraq, Uzbekistan, Pakistan, India, Bhutan, Nepal, Bangladesh, Sri Lanka, Kazakhstan, Mongolia, China, Hong Kong, Macao, Taiwan, Japan, Republic of Korea, the Philippines, Vietnam, Cambodia, Malaysia, Brunei Darussalam, Fiji, New Zealand, Australia, Indonesia, Singapore, Thailand, Mauritius, Zambia, United Republic of Tanzania, Kenya, Rwanda, Ethiopia, Egypt, Malta, Tunisia, Algeria, Libya, Morocco, Mali, Senegal, Nigeria, Cameroon, Ghana, Mozambique, Uganda, Namibia, Zimbabwe, South Africa, Argentina, Chile, Paraguay, Uruguay, Brazil, Bolivia, Peru, Ecuador, Columbia, Venezuela, Guyana, Suriname, Panama, Costa Rica, Guatemala, Honduras, El Salvadore, Belize, Curaçao, Aruba, St. Lucia, Grenada, Guadeloupe, Jamaica, Trinidad and Tobago, Barbados, Haiti, the Dominican Republic, Martinique, U.S. Virgin Islands, British Virgin Islands, Bahamas and Puerto Rico (142). We are thankful to all of you with more than 23,000 views.
For The World Who Needs A Little
Think Sunshine. #thinksunshine
Across The Pond
The Big One finished #1 on Tuesday in the UK. At 9P, ’24 Hours in the Past’ topped the ratings outside of soaps on Tuesday as the first episode of the BBC One history series, which saw six celebrities experience life in Victorian Britain, brought in an average 3.79 million viewers (18.6%).
The Independent One at 8P-10P presented ‘Midsomer Murders’ as it averaged 2.28 million viewers (11.3%).
The Big Four had at 8P ‘Kirstie and Phil’s Love It or List It’ and it finished with an average 1.89 million viewers. At 9P, ‘The Queen’s Big Night Out’ fell a bit to an average 1.67 million viewers (8.2%). At 10P, ‘Ballot Monkeys’ was watched by an average 930,000 viewers (5.5%).
The Little Two at 8P presented ‘Alex Polizzi: Chefs on Trial’ and it drew an average 1.34 million viewers (6.7%). At 9P, ‘Wastemen’ averaged 1.51 million viewers (7.4%) to top Two’s night.
Viacom Five began at 8P with ‘Britain’s Horror Homes’ and it began with an average 1.01 million viewers (5.0%). At 9P, ‘Can’t Pay? We’ll Take It Away!’ fell to an average 893,000 viewers (4.4%). At 10P, ‘Killer Psychopaths’ fell further as it could only draw an average 537,000 viewers (3.4%).
BBC Three at 9P had ‘Girls Behind Bars: Stacey Dooley in the USA’ as it was seen by an average 596,000 viewers (2.9%).
E4 presented at 9P the debut of FOX’s hit, ‘Empire’ and it drew an average 440,000 viewers (2.2%).
Australia’s Second Commercial Network once again was #1 in the nation on Tuesday with a solid 31.3% share of the available audience. #1 was again, ‘My Kitchen Rules’ with 1.495 million viewers. #5 was ‘Seven News’ with an average 1,014,000 viewers. #6, ‘Seven News/Today Tonight’ with an average 988,000 viewers. #9 was ‘Home and Away’ with 825,000 viewers. And, #10, ‘Ramsay’s Kitchen Nightmares’ drove in an average 751,000 viewers.
The Nation’s National Nine Network finished second again, this time with a 27.7% share. #2 was ‘Nine News’ with an average 1,172,000 viewers making it the top newscast in the nation. #3, ‘The Block Triple Threat’ had an average 1,141,000 viewers. #4, ‘Nine News 6:30’ finished with an average 1,092,000 viewers. #7 was ‘A Current Affair’ which had an average of 964,000 viewers, about its average.
The Nation’s Third Commercial Network finished with a 17.7% share.
The Alphabet Network in Australia finished with a 16.5% share. #8 was ‘ABC News’ which had an average on Tuesday of 884,000 viewers, slightly less than on Monday.
The Special Broadcasting Service in Australia finished with a 6.8% share, slightly above Monday’s performance.
WEDNESDAY AUSTRALIAN TV OVERNIGHT RATINGS
The National Nine Network in Australia was a dominating #1 on Wednesday as it finished with a huge 35.1% share of the available audience. The #1 program was ‘The Block Triple Threat-Winner Announced’ which drew a huge 2,027,000 viewers. It was one of the biggest audiences of the year in this nation. In Sydney, 607,000 viewers; in Melborne, 695,000 viewers; In Darwin, 333,000 viewers; In Adelaide, 160,000 viewers and in Perth, 232,000 viewers. #2 was ‘The Block Triple Threat-Auctions’ which led up to the winner announcement and had a 1.971 million viewers glued to the TV set. #3 was ‘The Block Triple Threat-Grand Final’ which pulled an average 1,645,000 viewers. #4 was ‘Nine news’ and it again was the nation’s top newscast with 1,189,000 viewers. #5, ‘Nine News 6:30’ drew an average 1,166,000 viewers. And to complete wrap up the evenings title, #6 was ‘A Current Affair’ which drew another million plus audience finishing with an average 1,035,000 viewers #9 was ‘The Amazing 90s’ and it pulled in 899,000 viewers. With 7 of the top 10 programs on the night, Network Nine was an easy #1.
Australia’s Second Commercial Network drew #2 with 26.8% share. It had the #7 program, ‘Seven News’ with 1,007,000 viewers and #8, ‘Seven News/Today Tonight’ with 937,000 viewers.
The Alphabet Network in Australia finished #3 on Wednesday with a 16.0% share, which tied Ten’s total. #10 was ‘ABC News’ which had an average audience of 852,000 viewers.
The Third Commercial Network in Australia finished tied for #3 with a 16.0% share.
The Special Broadcasting Service in Australia finished #5 with 6.0% share of the available audience.
As you can see, viewers were:
For updates throughout the day, FOLLOW us on Twitter @overtheshoulde2 and LIKE us on Facebook at http://www.facebook.com/overtheshouldermedia and on Google+ http://bit.ly/19JVk76. Thank you for allowing us to surpass 46,400+ views at Google+ Sophis1234.
Catch up with the latest edition of Media Notes Canonical at: http://bit.ly/1F9j5EF
This week: ‘Why Purchasers Still Prefer Brick-And-Mortar’.
Media Notes Briefs, ‘What Consumers Consider The Ideal Customer Experience’ http://eepurl.com/biQl2z
New This Week: Connected Consumers Equal Business Success – http://eepurl.com/XT6m5
Weekly Retail Media Notes. This week: ‘The Status Of Retail E-Commerce Today?’: http://bit.ly/1DWZsSc .@cnasophis
Why Don’t You Use Mobile Now? http://goo.gl/wlnJ8o
Today’s featured ‘Music To Read overtheshouldermedia By’ down at the bottom of the page:
Billie Holiday & Louis Armstrong ‘Farewell To Storyland’