ABC #1 on Monday in the U.S. ITV #1 in the UK. Seven #1 in Australia.

This is the Daily Diary of Screens. On Monday, April 27, 2015, the fifth day of the May Sweeps Period, ABC was the #1 network in the U.S. with ‘Dancing With The Stars’ the top program. ITV was #1 in the UK led by ‘Safe House’. Seven finished #1 in Australia as ‘My Kitchen Rules’ was the top program. TUESDAY AUSTRALIA TV OVERNIGHT RATINGS (SEE BELOW)

Today, traditional TV still accounts for the lion’s share of video viewing, but online and mobile are where the growth is. When managed together, TV/digital/mobile hold the potential to drive real impact for advertisers—enabling them to maximize the customers they reach and/or reinforce key messaging across screens. After all, ‘It’s all about screens’.

The Home Of #dailydiaryofscreens

For Monday, April 27, 2015 (Posted on April 28, 2015)

ABC finished #1 on Monday as 'Dancing With The Stars' top program.

ABC finished #1 on Monday as ‘Dancing With The Stars’ top program.


The Alphabet Network finished #1 on Monday as their biggest program took charge. At 8P, ‘Dancing With The Stars’ finished the evening as the #1 program with an average 12.97 million viewers. At 10P, ‘Castle’, with a great episode about airplane hijacking (yes, there were snakes on the plane) brought in 8.55 million viewers, winning the Battle on Monday @ Ten. Walt’s World won every hour on Monday as it was the only network to deliver 10+ million average viewers on the night.


The Peacock Network came up short on Monday. At 8P, ‘The Voice’ finished with an average 10.64 million viewers, as it appeared to loose steam against ‘Dancing’. And at 10P, ‘The Night Shift’ finished with an average 5.40 million viewers, finishing #3 in the time slot, well behind ‘Castle’. Sarnoff expected better of its Staff on Monday. Note: NBC was pre-empted in Portland for NBA Basketball.


The Tiffany Network had their typical Monday, comedy leading to tragedy. At 8P, ‘2 Broke Girls’ finished third in their time slot with an average 7.08 million viewers. At 830P, ‘Mike & Molly’ brought up the average a bit to finished third with a 7.51 million viewers. At 9P, they brought ‘Stalker’ back but it could only draw 6.04 million viewers, well down from ‘Scorpion’s’ powerful presence prior to its season ender last week. Then at 10P, ‘NCIS: Los Angeles’, with an excellent Must See TV ON DEMAND episode involving a story line about how America handles its troops after they return, could only pull in 7.91 million viewers. Les’ Legion has to figure Monday scheduling out as they are getting hammered in the first hour which leads a below Black Rock performance. Note: CBS was pre-empted in Baltimore for local news coverage.


The Animal Network of Broadcast had their newest gun lead the charge on Monday. At 8P, ‘Gotham’ was as good as ever as it drew an average 4.63 million viewers. But it certainly isn’t as good without the charismatic Fish Mooney making her presence felt. However, that being said, it is the sensation of this television season. Without doubt, it has the best characters in all of television today…and perhaps, of all time. This IS a Must See TV Series ON DEMAND. Then at 9P, ‘The Following’ couldn’t hold the audience as it drew an average 3.97 million viewers. Bye-bye any degree of Kevin Bacon.

The CW

The Little Network That Couldn’t didn’t. At 8P, ‘The Originals’ pulled in an average 1.10 million viewers. Then at 9P, the critically acclaimed ‘Jane the Virgin’ finished with an average 1.08 million viewers. Note: The CW was pre-empted in Chicago for MLB Baseball.

For The Record

ABC finished #1 on Monday with an average 11.493 million viewers. NBC finished #2 with an average 8.892 million viewers. CBS finished #3 with an average 7.079 million viewers. FOX finished #4 with an average 4.099 million viewers. Univision finished #5 on Monday with an average 2.435 million viewers. Telemundo finished with an average 1.700 million viewers. The CW finished with an average 1.089 million viewers.

Through Week #31 of the Television Season


Total Viewers: CBS is ahead for the season averaging 11.4 million viewers. NBC is second with an average 8.8 million viewers. ABC is #3 averaging with 7.9 million viewers. FOX is #4 with an average 6.0 million viewers. The CW is averaging 2.1 million viewers.

Today In TV History

On this date in 1965, Barbra Streisand’s first TV special aired on CBS. It was titled ‘My Name is Barbra’.

Television Research


More Than Half of US Broadband Homes Use An OTT Service

55% of US broadband households subscribe to an over-the-top (OTT) video service such as Netflix or Hulu Plus, up from 44% in 2013, according to new research from Parks Associates. Subscriptions were found to be highest among households with a younger “head of household”, with 72% among ages 18-24 and 71% among ages 25-34 having an OTT service subscription.

In 2014, the average number of hours spent watching video content exceeded 36 hours per week, with internet video accounting for 36% of that time – approximately 13.3 hours a week. Homes with children spend on average 90% more on OTT services and digital video than homes with no children, with more than 75% of streaming media player owners having an OTT subscription.

'Did you check out what Charlie Rose just said to  Gayle King and Norah O'Donnell? Man. That dude's got the questions.'

‘Did you check out what Charlie Rose just said to Gayle King and Norah O’Donnell? Man. That dude’s got the questions.’

US TV Multitasking Behavior, by Generation


9 in 10 Americans age 14 and older claim to always or almost always multitask while watching TV, up from 81% a couple of years ago, per Deloitte’s latest Digital Democracy survey. In fact, 96% of Leading Millennials (26-31) are now regularly multitasking while watching TV, with their most common activities being browsing the web (45%) and text messaging (41%). Among the youngest crowd (14-25), 94% of whom at least almost always multitask, text messaging (53%) and using a social network (47%) are the most common activities.
Meanwhile, 1 in 5 respondents report almost always browsing for products and services online, with this behavior most common among the 26-31 bracket (30%).

Overall, respondents estimated that only 22% of their multitasking activities on average are directly related to the program they are watching, with this figure highest among trailing (25%) and leading (28%) Millennials.

Coming Soon

Steve & Catherine. Coming back together again. Watch for 'Hawaii Five-0' reunion all fans have been waiting for.

Steve & Catherine. Coming back together again. Watch for ‘Hawaii Five-0’ reunion all fans have been waiting for.

Cinema News

Domestic Box Office Top Ten for the Weekend 24-26 April 2015
1. Furious 7 – Universal – $18.3M
2. Paul Blart: Mall Cop 2 – Sony – $15.5M
3. Age Of Adaline, The – Lionsgate – $13.4M
4. Home – 20th Century Fox – $8.3M
5. Unfriended – Universal – $6.2M
6. Ex Machina – A24 Films – $5.4M
7. Longest Ride, The – 20th Century Fox – $4.4M
8. Get Hard – Warner Bros. – $3.9M
9. Monkey Kingdom – Disney – $3.6M
10. Woman In Gold – The Weinstein Company – $3.5M

Worldwide Box Office Top Ten for Weekend 24-26 2015
1. Avengers: Age Of Ultron – Disney – $201.2M
2. Furious 7 – Universal – $88.0M
3. Left Ear, The – Multiple – $27.0M
4. Home – 20th Century Fox – $22.0M
5. Paul Blart: Mall Cop 2 – Sony – $20.8M
6. Age Of Adaline, The – Multiple – $14.7M
7. Cinderella – Disney – $11.4M
8. Unfriended – Universal – $6.3M
9. Ex Machina – Universal – $5.9M
10. Longest Ride, The – 20th Century Fox – $5.5M


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For The World Who Needs A Little


Think Sunshine. #thinksunshine

Across The Pond


The Independent One finished on top at the beginning of the week as Christopher Eccleston’s ‘Safe House’ continued to top the ratings outside of soaps, according to overnight figures for Monday (April 27). First at 8P, ‘Wild Ireland’ finished with an average 3.04 million viewers (14.3%). Then at 9P, the ITV drama’s second episode brought in an average 4.57 million viewers (21.4%).


The Big One, at 730P presented ‘Evan Davis’s interview with SNP leader Nicola Sturgeon’ and it was seen by an average 2.38 million viewers (11.9%). At 830P, ‘Who Will Win the Election?’ followed with an average 2.19 million viewers (10.0%). then at 9P, ‘New Tricks’ brought in the evening high on One with an average 2.57 million viewers (12.1%). It was not a good night for One.


The Little Two at 8P had ‘Alex Polizzi: Chefs on Trial’ continue with an average 1.28 million viewers (6.0%). At 9P, ‘Inside Harley Street’ increased the audience to an average 1.38 million viewers (6.5%). At 10P, Jack Dee’s ‘Election Helpdesk’ informed an average 1.15 million viewers (6.7%), a solid rating for a political program.

Channel 4

The Big Four at 8P presented ‘The Secrets of Sports Direct’ and it brought in an average 1.75 million viewers (8.1%). At 9P, ‘Skint’ dropped a bit as an average 1.26 million viewers (5.9%) watched.

Sky Atlantic

Murdoch’s Bird at 9P presented HBO’s ‘Game of Thrones’ and it brought in an average of 999,000 viewers (4.8%).

Channel 5

Viacom Five at 8P had ‘Police Interceptors’ and it brought in an average 638,000 viewers (3.0%). At 9P, FOX’s ‘Gotham’ brought in the network high of 789,000 viewers (3.7%). At 10P, the latest episode of CBS’ ‘Person of Interest’ had an average 568,000 viewers (3.6%).

E4 at 9P presented ‘Made in Chelsea’ as it finished with an average 386,000 viewers (1.8%).

Down Under


Seven #1 on Monday in Australia as 'My Kitchen Rules' top program with over 1.5 million viewers.

Seven #1 on Monday in Australia as ‘My Kitchen Rules’ top program with over 1.5 million viewers.

The Second Australian Commercial Network won again on Monday night with a 31.3% share of the available audience. #1 was ‘My Kitchen Rules’ with an average 1.552 million viewers, up substantially over the previous night with it was beating by ‘The Block Triple Threat-Reveal’. #5 was ‘Seven News’ with 1,095,000 viewers. #6, ‘Seven News/Today Tonight’ finished with an average 1,042,000 viewers. #9, ‘Home and Away’ pulled in an average 859,000 viewers.

Network Nine

The National Nine Network in Australia finished #2 with a 27.1% share. #2 was ‘Nine News’ as it was the #1 newscast in the nation with 1,189,000 viewers. #3, ‘Nine news 6:30’ finished with 1,122,000 viewers. #4, ‘The Block Triple Threat’ finished with an average 1,113,000 viewers. #7, ‘A Current Affair’ was the fourth Nine program to finish above 1+ million viewers as it averaged 1,002,000 viewers.


The Alphabet Network in Australia finished with a 20.1% share. #8 was ‘ABC News’ with 911,000 viewers. Then #10, ‘Australian Story’ finished with an average 842,000 viewers.


The Third Commercial Network in Australia finished with a 15.4% share.


The Special Broadcasting Service in Australia finished with a 6.1% share of the available audience.



Australia’s Second Commercial Network once again was #1 in the nation on Tuesday with a solid 31.3% share of the available audience. #1 was again, ‘My Kitchen Rules’ with 1.495 million viewers. #5 was ‘Seven News’ with an average 1,014,000 viewers. #6, ‘Seven News/Today Tonight’ with an average 988,000 viewers. #9 was ‘Home and Away’ with 825,000 viewers. And, #10, ‘Ramsay’s Kitchen Nightmares’ drove in an average 751,000 viewers.

Network Nine

The Nation’s National Nine Network finished second again, this time with a 27.7% share. #2 was ‘Nine News’ with an average 1,172,000 viewers making it the top newscast in the nation. #3, ‘The Block Triple Threat’ had an average 1,141,000 viewers. #4, ‘Nine News 6:30’ finished with an average 1,092,000 viewers. #7 was ‘A Current Affair’ which had an average of 964,000 viewers, about its average.


The Nation’s Third Commercial Network finished with a 17.7% share.


The Alphabet Network in Australia finished with a 16.5% share. #8 was ‘ABC News’ which had an average on Tuesday of 884,000 viewers, slightly less than on Monday.


The Special Broadcasting Service in Australia finished with a 6.8% share, slightly above Monday’s performance.

As you can see, viewers were:

Switching Channels!

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Catch up with the latest edition of Media Notes Canonical at:
This week: ‘Why Purchasers Still Prefer Brick-And-Mortar’.

Media Notes Briefs, ‘What Consumers Consider The Ideal Customer Experience’


New This Week: Connected Consumers Equal Business Success

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Weekly Retail Media Notes. This week: ‘The Status Of Retail E-Commerce Today?’: .@cnasophis

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Why Don’t You Use Mobile Now?


Today’s featured ‘Music To Read overtheshouldermedia By’ down at the bottom of the page:

Billie Holiday & Louis Armstrong ‘Farewell To Storyland’

This entry was posted in Audience Analysis, Audience Behavior, Audience Management, Broadcast TV Ratings in Australia, Broadcast TV Ratings in the UK, Broadcast TV Ratings in US, Cable TV Ratings, Cinema, Daily Broadcast Ratings, Data, Digital, Direct, Hispanic TV Ratings, Late Night TV Ratings, Media, Media Analysis, Media Management, Mobile, Monday Night TV Ratings, Music To Read By, Music To Read overtheshouldermedia by, Television Program Renewals, Television Ratings, Today In TV History, Uncategorized, Weekend Box Office and tagged , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , . Bookmark the permalink.

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