CBS #1 on Sunday in the U.S. BBC One #1 in the UK. Seven #1 in Australia.

This is the Daily Diary of Screens. On Sunday, April 26, 2015, the fourth day of the May Sweeps Period, CBS was the #1 network in the U.S. with ‘Madam Secretary’ the top program. HBO #1 on Cable as ‘Game of Thrones’ top cable program on Sunday. BBC One was #1 in the UK led by ‘Countryfile’. Seven finished #1 in Australia as ‘The Block Triple Threat-Reveal’ was the top program. MONDAY AUSTRALIAN TV OVERNIGHT RATINGS (See Below)

Today, traditional TV still accounts for the lion’s share of video viewing, but online and mobile are where the growth is. When managed together, TV/digital/mobile hold the potential to drive real impact for advertisers—enabling them to maximize the customers they reach and/or reinforce key messaging across screens. After all, ‘It’s all about screens’.

The Home Of #dailydiaryofscreens

For Sunday, April 26, 2015 (Posted on April 27, 2015)

CBS #1 on Sunday as 'Madam Secretary' is top program of the evening with over 10 million viewers.

CBS #1 on Sunday as ‘Madam Secretary’ is top program of the evening with over 10 million viewers.


The Tiffany Network won again on Sunday with its powerful line-up of news and drama. At 7P, ’60 Minutes’ finished with an average 10.16 million viewers. Then at 8P, in a tremendous episode as well written as any television drama this year, ‘Madam Secretary’ drew an average 10.43 million viewers for the network and evening high. This IS Must See TV ON DEMAND episode as it goes deeper than most television series at pulling back the layers of the characters. Look for Marsha Mason making a rare appearance. This program is so good, it has become the center of Sunday night television in America. At 9P, the soap ‘The Good Wife’ has moved out of the drama business to just soap as the opera continues. It drew an average 8.74 million viewers. Then at 10P, ‘Battle Creek’ finished the evening with an average 6.18 million viewers. CBS won every hour of the evening on Sunday.


The Alphabet Network began the evening as it always does at 7P with ‘America’s Funniest Home Videos’ and it drew an average 6.05 million viewers which was the high water mark for the evening at Walt’s World. At 8P, ‘Once Upon A Time’ pulled in an average 5.13 million viewers. Then at 9P, ‘Secrets and Lies’ finished with an average 5.75 million viewers. At 10P, ‘Revenge’ concluded the schedule on Sunday with an average 4.51 million viewers.


The Peacock Network began the evening at 7P with a rerun of ‘Dateline’ as it finished with an average 6.01 million viewers which was the network high for the evening. At 9P, ‘AD-The Bible Continues’ drew an average 5.72 million viewers. Finally at 10P, the bottom fell out of the drawer as ‘American Odyssey’ fell badly to only an average 2.93 million viewers. Bad night at 30 Rock.


The Animal Network of Broadcast had its animation domination and it lost steam. At 7P, a rerun of ‘The Simpsons’ pulled in an average 1.67 million viewers. At 730P, ‘Bob’s Burgers’ drew an average 2.03 million viewers. Then at 8P, ‘The Simpsons’ finished with an average 3.30 million viewers for the network high. At 830P, ‘Brooklyn Nine-Nine’ finished with an average 2.79 million viewers and a . At 9P, ‘Family Guy’ finished with an average 3.16 million viewers. Then at 930P, ‘Last Man On Earth’ finished with an average 3.23 million viewers.

For The Record

CBS finished #1 on Sunday with an average 8.878 million viewers. ABC finished #2 with an average 5.360 million viewers. NBC finished third with an average 5.166 million viewers. And, FOX finished with an average 2.696 million viewers. Univision finished with an average 1.936 million viewers. Telemundo finished with an average 1.500 million viewers.

Today In TV History

On this date in 1882, SONY introduced the Watchman. Cost? $219 (£135).

Cable TV Ratings for Sunday

#1 Game of Thrones HBO 6.711 million viewers @ 902P
#2 NBA Playoffs TNT 3.750 million viewers @ 915P
#3 Real Housewifes ATL BRVO 3.382 million viewers @ 8P
#4 FX Movie Prime FX 2.617 million viewers @ 8P
#5 The Big Bang Theory TBS 2.572 million viewers @ 830P
#6 The Big Bang Theory TBS 2.516 million viewers @ 930P
#7 The Big Bang Theory TBS 2.480 million viewers @ 10P
#8 The Big Bang Theory TBS 2.475 million viewers @ 9P
#9 MLB Sunday Night ESPN 2.449 million viewers @ 8P
#10 Naked and Afraid DISC 2.424 million viewers @ 10P

Television Research

'Did you check out what Charlie Rose just said to  Gayle King and Norah O'Donnell? Man. That dude's got the questions.'

‘Did you check out what Charlie Rose just said to Gayle King and Norah O’Donnell? Man. That dude’s got the questions.’

US TV Multitasking Behavior, by Generation


9 in 10 Americans age 14 and older claim to always or almost always multitask while watching TV, up from 81% a couple of years ago, per Deloitte’s latest Digital Democracy survey. In fact, 96% of Leading Millennials (26-31) are now regularly multitasking while watching TV, with their most common activities being browsing the web (45%) and text messaging (41%). Among the youngest crowd (14-25), 94% of whom at least almost always multitask, text messaging (53%) and using a social network (47%) are the most common activities.
Meanwhile, 1 in 5 respondents report almost always browsing for products and services online, with this behavior most common among the 26-31 bracket (30%).

Overall, respondents estimated that only 22% of their multitasking activities on average are directly related to the program they are watching, with this figure highest among trailing (25%) and leading (28%) Millennials.

Coming Soon

Steve & Catherine. Coming back together again. Watch for 'Hawaii Five-0' reunion all fans have been waiting for.

Steve & Catherine. Coming back together again. Watch for ‘Hawaii Five-0’ reunion all fans have been waiting for.

Cinema News

Domestic Box Office Top Ten for the Weekend 24-26 April 2015
1. Furious 7 – Universal – $18.3M
2. Paul Blart: Mall Cop 2 – Sony – $15.5M
3. Age Of Adaline, The – Lionsgate – $13.4M
4. Home – 20th Century Fox – $8.3M
5. Unfriended – Universal – $6.2M
6. Ex Machina – A24 Films – $5.4M
7. Longest Ride, The – 20th Century Fox – $4.4M
8. Get Hard – Warner Bros. – $3.9M
9. Monkey Kingdom – Disney – $3.6M
10. Woman In Gold – The Weinstein Company – $3.5M

Worldwide Box Office Top Ten for Weekend 24-26 2015
1. Avengers: Age Of Ultron – Disney – $201.2M
2. Furious 7 – Universal – $88.0M
3. Left Ear, The – Multiple – $27.0M
4. Home – 20th Century Fox – $22.0M
5. Paul Blart: Mall Cop 2 – Sony – $20.8M
6. Age Of Adaline, The – Multiple – $14.7M
7. Cinderella – Disney – $11.4M
8. Unfriended – Universal – $6.3M
9. Ex Machina – Universal – $5.9M
10. Longest Ride, The – 20th Century Fox – $5.5M


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For The World Who Needs A Little


Think Sunshine. #thinksunshine

Across The Pond


The Big One finished Sunday strong. At 7P, ‘Countryfile’ pulled in 6.39 million viewers and a whopping 34.5% share of the available audience. At 8P, ‘Antiques Roadshow’ finished with an average 5.78 million viewers (26.3%). Then at 9P, ‘Poldark’ finished its first season with strong ratings on Sunday as Aidan Turner’s period drama brought in 5.87 million viewers.


The Independent One at 715P began with ‘Celebrity Squares’ and it finished with an average 2.04 million viewers (10.7%). At 8P, ‘Vera’ followed with an average 4.70 million viewers (20.8%).

Channel 4

The Big 4, at 7P presented ‘Three in a Bed’ and it finished with an average 650,000 viewers (3.5%). At 8P, ‘For the Love of Cars’ boosted the audience to an average 1.22 million viewers (5.5%). At 9P, ‘The Impossible’ finished with a network high for the evening with an average 1.37 million viewers (7.3%).


The Little Two at 7P had coverage of ‘World Championship Snooker’ was seen by an average 940,000 viewers (5.0%). At 815P, ‘Coast Australia’ boosted the viewership slightly with an average 1.02 million viewers (4.6%). At 9P, ‘Hunters of the South’ continued with an average 1.14 million viewers (4.9%).

Channel 5

Viacom Five was in film mode on Sunday. At 715P, ‘Ace Ventura: When Nature Calls’ pulled in an average 752,000 viewers (3.7%). At 9P, ‘The Last Stand’ finished with an average 945,000 viewers (4.9%).

Down Under


The Nation’s Second Commercial Network was #1 on Sunday with a huge 35.2% share of the available audience. #2 was ‘My Kitchen Rules’ with 1.417 million viewers. #3 was ‘Seven News Sunday’ with an average 1,366,000 viewers. #6, ‘Sunday Night’ drew an average 1,064,000 viewers.

Network Nine

The National Nine Network was #2 with a big 31.0% share. It again had the #1 program in Australia with ‘The Block Triple Threat-Room Reveal’ pulling in a huge 1,423,000 viewers, narrowly beating ‘MKR’ by only some 6,000 viewers. #4 was ‘Nine News Sunday’ with 1,305,000 viewers. #5, ‘The Block Triple Threat’ had an average 1,218,000 viewers. #7, ’60 Minutes’ drew an average 901,000 viewers.


The Alphabet Network of Australia was #3 with 15.3% share. #8 was ‘ABC News Sunday’ with 878,000 viewers. #9, ‘Poldark’ drew an average 567,000 viewers. Finally, ‘Inside The Commons’ finished with an average 543,000 viewers.

Ten finished #4 with 13.8% share.

SBS finished #5 with 4.6% share of the available audience.



Seven #1 on Monday in Australia as 'My Kitchen Rules' top program with over 1.5 million viewers.

Seven #1 on Monday in Australia as ‘My Kitchen Rules’ top program with over 1.5 million viewers.

The Second Australian Commercial Network won again on Monday night with a 31.3% share of the available audience. #1 was ‘My Kitchen Rules’ with an average 1.552 million viewers, up substantially over the previous night with it was beating by ‘The Block Triple Threat-Reveal’. #5 was ‘Seven News’ with 1,095,000 viewers. #6, ‘Seven News/Today Tonight’ finished with an average 1,042,000 viewers. #9, ‘Home and Away’ pulled in an average 859,000 viewers.

Network Nine

The National Nine Network in Australia finished #2 with a 27.1% share. #2 was ‘Nine News’ as it was the #1 newscast in the nation with 1,189,000 viewers. #3, ‘Nine news 6:30’ finished with 1,122,000 viewers. #4, ‘The Block Triple Threat’ finished with an average 1,113,000 viewers. #7, ‘A Current Affair’ was the fourth Nine program to finish above 1+ million viewers as it averaged 1,002,000 viewers.


The Alphabet Network in Australia finished with a 20.1% share. #8 was ‘ABC News’ with 911,000 viewers. Then #10, ‘Australian Story’ finished with an average 842,000 viewers.


The Third Commercial Network in Australia finished with a 15.4% share.


The Special Broadcasting Service in Australia finished with a 6.1% share of the available audience.

As you can see, viewers were:

Switching Channels!

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Catch up with the latest edition of Media Notes Canonical at:
This week: ‘Why Purchasers Still Prefer Brick-And-Mortar’.

Media Notes Briefs, ‘What Consumers Consider The Ideal Customer Experience’


New This Week: Connected Consumers Equal Business Success

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Weekly Retail Media Notes. This week: ‘The Status Of Retail E-Commerce Today?’: .@cnasophis

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Why Don’t You Use Mobile Now?


Today’s featured ‘Music To Read overtheshouldermedia By’ down at the bottom of the page:

Nat King Cole ‘It’s Only A Paper Moon’

This entry was posted in Audience Analysis, Audience Behavior, Audience Management, Broadcast TV Ratings in Australia, Broadcast TV Ratings in the UK, Broadcast TV Ratings in US, Cable TV Ratings, Cinema, Daily Broadcast Ratings, Data, Digital, Direct, Hispanic TV Ratings, Late Night TV Ratings, Media, Media Analysis, Media Management, Mobile, Music To Read By, Music To Read overtheshouldermedia by, Sunday Night TV Ratings, Television Program Renewals, Television Ratings, Today In TV History, Uncategorized, Weekend Box Office and tagged , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , . Bookmark the permalink.

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