This is the Daily Diary of Screens. On Friday, April 24, 2015, the second day of the May Sweeps Period, ABC was the #1 network in the U.S. as the Diane Sawyer ’20/20 Bruce Jenner Special’ was the top program. BBC One was #1 in the UK led by ‘MasterChef’ season finale. Seven finished #1 in Australia but Network Nine’s ‘Nine News’ was the top program. SATURDAY AUSTRALIAN TV OVERNIGHT RATINGS (SEE BELOW)
Today, traditional TV still accounts for the lion’s share of video viewing, but online and mobile are where the growth is. When managed together, TV/digital/mobile hold the potential to drive real impact for advertisers—enabling them to maximize the customers they reach and/or reinforce key messaging across screens. After all, ‘It’s all about screens’.
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For Friday, April 24, 2015 (Posted on April 25, 2015)
The Alphabet Network had one of the biggest upsets of the year on Friday as it was heard loud and clear, ‘I Am A Woman’. The journey to #1 began at 8P, when ‘Shark Tank’ delivered a strong 7.79 million viewers with 8.30 million tuning in during the last half hour which gave credence that something big was coming. Then at 9P, ’20/20 Bruce Jenner-The Interview’ began with what was a huge evening for Walt’s World as 16.44 million viewers tuned in. Then at 930P, it increased to 17.03 million viewers. At 10P, 17.22 million viewers tuned in for the evening high water mark. At 1030P, after the expected announcement, 16.77 million completed watching. Needless to say it won every demographic for the evening and it was the newsmagazine’s strongest numbers on the night in over 15 years. According to Nielsen Social, ‘Bruce Jenner–The Interview’ drew 972,000 tweets from 403,000 unique authors, ranking as the most social Friday telecast of all time excluding sporting events. Sawyer’s interview with Jenner outperformed the prior record-holder, ABC’s ‘Megastunts—Highwire Over Niagara Falls–Live!’ on 6/15/2012.
The Tiffany Network met head on with an avalanche of pop onslaught, all of which means, when television reaches the younger population on a Friday, watch out. At 8P, ‘The Amazing Race’ finished with an average 5.92 million viewers. Then at 9P, the usual time slot leader, ‘Hawaii Five-0’ with a superb episode of an apparent kidnapping turned murder along with three drunk accountants attempting to find their youth, brought in only 8.28 million viewers, clearly affected by ‘The Jenner Affect’. Then at 10P, Friday’s leading program and one of the top dramas in the nation, ‘Blue Bloods’ dropped to only 9.75 million viewers, one of the rare times it did not exceed 10+ million viewers. In one of the best episodes of the year, a high-ranking Police chief and his wife were murdered outside of Tavern on the Green and the chase was on. The driving complexity of this program was that it battled ethics throughout but ended in a cliff hanger as Danny’s wife may be written out of the script. Dr McDreamy? You could have a prominent visitor shortly.
The Peacock Network felt lost on this entire evening. At 8P, ‘Grimm’ finished with an average 4.70 million viewers. That was more than 3 million less than the leading program in this time slot. Then at 9P, ‘Dateline’ didn’t stand a chance as it could only draw an average 4.33 million viewers. It was a tough night to be a colorful bird.
The Animal Network of Broadcast was just battling Sarnoff Sity. At 8P, the movie ‘Night At The Museum’ was rerun with an average 3.02 million viewers. What can be said but on this night, Friday Night Movies were not a top choice, sorry Murdoch’s Minions.
The Little Network That Couldn’t didn’t on this Saturday. At 8P, ‘Cedric’s Barber Battle’ drew an average of 1.36 million viewers. At 830P, ‘Whose Line is it Anyway?’ drew an average 1.25 million viewers. Then at 9P, ‘The Messengers’ finished the evening with an average 1.20 million viewers. Note: The CW affiliate in the New York was preempted for a Mets/Yankees game. Ratings may be inflated as the Yankees defeated the Mets and ended the Metropolitans 11 game win streak.
In Nielsen’s 56 metered markets, household results, at 1135P, the power of ABC on this singular night continued as ABC’s ‘Jimmy Kimmel Live’ with a rerun, featuring Rihanna, drew 3.0/7. NBC’s ‘The Tonight Show Starring Jimmy Fallon’ drew 2.6/6; CBS’s ‘Late Show with David Letterman’ which guest Jerry Seinfeld, drew 2.5/6. From 12:, ABC’s ‘Nightline averaged a 2.1/6 in metered-market households followed by NBC’s rerun of ‘Late Night with Seth Meyers’ which drew 1.4/4 in metered-market households; CBS’s ‘Late Late Show with James Corden’ finished with 1.2/4. At 135A, with a rerun, NBC’s ‘Last Call with Carson Daly’ finished with an 0.8/1 in metered-market households.
For The Record
ABC finished #1 on Friday with an average 13.84 million viewers. CBS finished #2 with an average 7.98 million viewers. NBC finished with an average 4.45 million viewers. FOX finished with an average 3.02 million viewers. The CW finished with an average 1.25 million viewers.
Today In TV History
On this date in 1940, W2XBS (now WNBC-TV) in New York City presented the first circus on TV.
SCREEN WARS: THE BATTLE FOR EYE SPACE IN A TV-EVERYWHERE WORLD
We are living in a world of 24/7 connectivity. We access content on our own terms, and we like it that way. Across the globe, more than three-quarters (76%) of respondents in a Nielsen online survey of digital attitudes and behaviors say they enjoy the freedom of being connected anywhere, anytime. While this flexibility can be a benefit to us, it represents a huge challenge for brands and content providers vying for our attention.
While media fragmentation is happening across all formats, the “Screen Wars” report focuses on video programming, which we define as any type of content, such as TV, cable shows, professional video or user-generated content, that is watched on your TV, PC, mobile phone, tablet or e-reader device. The Nielsen Global Digital Landscape Survey polled 30,000 online respondents in 60 countries to understand how the changing digital landscape is affecting how, where and why we watch video programming. Nielsen also examined consumption preferences for video programming, including the devices most commonly used for selected genres and the devices used to view video at home and on the go.
While the explosion of devices and platforms has given us more access to content and brands than ever before, video programming remains a strong influence in our lives. In fact, more than half of global respondents (55%) say video programs are an important part of their lives. The way audiences watch video, however, is shifting.
U.S. Adults’ Daily Media Consumption
US adults will spend more than 5-and-a-half hours per day with digital media this year, up by almost a half-hour year-over-year, per eMarketer’s latest estimates. The majority (2:51) of that time will be spent with the mobile internet, which will have seen a compound annual growth rate of 37.2% between 2011 and 2015. TV will occupy the second-largest chunk of adults’ daily media time, at 4-and-a-quarter hours this year, down less than 20 minutes from 2011. By year’s end, print newspapers will have seen the largest decline in daily time, although newspaper ads continue to have a sizable influence on consumers’ purchases.
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Across The Pond
The Big One finished #1 on Friday. BBC One’s evening began with an average 3.75 million (22.2%) for ‘The One Show’ at 7P. Then at 730P, it was followed by ‘A Question of Sport’ which brought in an average 3.07 million viewers (16.8%). Then The Big One had the big one on Friday as the ‘MasterChef’ final brought in an average audience of 5.85 million viewers (27.5%), as it was Friday’s (April 25) highest-rated show outside of soaps. The final of the cooking competition peaked with 6.6 million viewers (31.1%-that’s a third of available audience watching). Then at 930P, ‘HIGHFY’, hosted by Stephen Mangan, continued with 4.74 million viewers (23.6%). At 1035, ‘The Graham Norton Show’ delivered an average audience of 2.75 million viewers (23.1%) as the ‘Avengers: Age of Ultron’ cast members Mark Ruffalo, Jeremy Renner and Elizabeth Olsen bring in the large audience. It was a good night to be One.
The Independent One at 8P had ‘Weekend Escapes’ with Warwick Davis and it was seen by an average 2.27 million viewers (11.4%). At 9P, ‘Slow Train Through Africa’ with Griff Rhys Jones kept the audience tuned in as 2.21 million viewers (10.7%) watched. It was travelogue night at the old Indy.
The Little Two at 7P presented 'Live Snooker: The World Championship' coverage attracted an average audience of 820,000 viewers (4.6%). At 8P, 'an Island Parish: Falklands' increased the audience to 1.64 million viewers (8.3%). Then at 830P, an evening high of 1.8 million viewers (8.4%) took in 'Gardeners' World'. From Green Felt to Flowers…that was the theme on the Little Two on Friday.
The Big Four had at 7P, ABC’s ‘Marvel’s Agent’s of SHIELD’ began the evening with an average 610,000 viewers (3.1%). But then Four had ‘Googlebox’ on Friday at 9P and it drew an average audience of 2.77 million viewers (13.5%) to remain the network’s top show on this night. At 10P, ‘Alan Carr: Chatty Man’ drew an average 1.16 million viewers (7.8%).
Viacom Five at 8P had ‘Secrets of Great British Castles’ and was seen by an average 692,000 viewers (3.4%). It was followed at 9P by ‘NCIS: New Orleans’ which brought up the average to 856,000 viewers (4.1%). AT 10P, ‘NCIS’ brought in 827,000 viewers (5.4%).
The Second Commercial Network in Australia finished #1 on Friday with a big 33.5% share of the available audience. #2 was ‘Seven news’ which delivered an average 875,000 viewers. #4, ‘Seven News/Today Tonight’ finished with an average 781,000 viewers. #6, ‘Better Homes and Gardens’ finished with an average 728,000 viewers.
The National Network Nine in Australia finished #2 with 28.2% share. But it did have the #1 program again as ‘Nine News’ finished with an average 923,000 viewers. #3 was ‘Nine News 6:30’ with 872,000 viewers. #7, ‘A Current Affair’ drew 660,000 viewers. #9 was ‘Friday Night NRL Live’ which drew 555,000 fans. #10 was ‘Hot Seat’ which drew an average 541,000 viewers.
ANZAC dawn services 2015 http://www.news.com.au/video/id-E3MHVwdDqHj9hmIkcEXloScuB9O6HO9M/ANZAC-dawn-services-2015
The Alphabet Network in Australia finished #3 with 17.3% share. #5 was the evening’s top drama, ‘Midsomer Murders’ with 738,000 viewers.
The Third Commercial Network in Australia finished #4 with 16.5% share. #8 was ‘Ten Eyewitness News First At Five’ with 562,000 viewers.
The Special Broadcast Service in Australia finished #5 with 4.4% share of the available audience.
TV AUSTRALIAN TV OVERNIGHT RATINGS
The Second Commercial Network in Australia finished #1 again with a 32.8% share of the available audience. #1 was ‘Nine News Saturday’ with a commanding 1,191,000 viewers. #3, ‘Seven’s AFL: ANZAC Day Football’ drew 758,000 viewers. And #10, ‘Seven’s AFL Saturday Night Football’ pulled in 450,000 viewers.
The National Nine Network finished #2 with 26.7% share. #2 was ‘Nine News Saturday’ with 910,000 viewers. #8, ‘ANZAC Day NRL-Live’ drew 472,000 viewers. #9, ‘Rise of the Guardians’ pulled in 467,000 viewers.
The Alphabet Network of Australia finished #3 with an 18.3% share. ANZAC Day: Gallipoli Dawn Service’ drew 663,000 viewers. #5 was ‘ABC News Saturday’ with 660,000 viewers. #6, ‘ANZAC Day March’ finished with an average 654,000 viewers. #7, ‘Agatha Raisin: The Quiche of Death’ pulled in 595,000 viewers.
The Third Commercial Network in Australia finished #4 with 13.7% share.
The Special Broadcast Service in Australia finished #5 with 6.5% share of the available audience.
As you can see, viewers were:
More Australian TV News
‘Game Of Thrones’ has broken another ratings record despite being the most downloaded show in Australia.
THE opening episode of season five attracted 716,000 views across all screenings on the first week on Foxtel’s Showcase channel. That’s a rise of more than 50% on the corresponding episode in season four, which had a total 467,000 viewers, according to OzTAM ratings. Also gathering steam are the consolidated ratings for ‘Game Of Thrones’.
Consolidated ratings are based on the number of viewers who record and watch a show within seven days of it screening.
Even though there are still three days remaining before the consolidated ratings are finalised for the opening episode of season five, it’s still had 132,000 recorded views. It is 54,000 more than the total consolidated figure for the first episode of season four which was 78,0000. ‘Game Of Thrones’ ratings overnight/consolidated are: Season 5 EP 1 – 716,000/132,000 = 848,000 (three days remaining).
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Tony Bennett and Amy Winehouse ‘Body & Soul’