This is the Daily Diary of Screens. On Thursday, April 23, 2015, CBS was the #1 network in the U.S. as ‘The Big Bang Theory’ was the top program. BBC One was #1 in the UK led by ‘MasterChef’ final week. Nine and Seven tied for #1 in Australia as ‘Nine News’ was the top program.
Today, traditional TV still accounts for the lion’s share of video viewing, but online and mobile are where the growth is. When managed together, TV/digital/mobile hold the potential to drive real impact for advertisers—enabling them to maximize the customers they reach and/or reinforce key messaging across screens. After all, ‘It’s all about screens’.
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For Thursday, April 23, 2015 (Posted on April 24, 2015)
The Tiffany Network won the first night of the May Sweeps as it rolled to its third straight night on top of the ratings. At 8P, ‘The Big Bang Theory’ drove the victory with an average 14.40 million viewers and a 9.5/16. Then at 830P, ‘The Odd Couple’ finished with an average 9.47 million viewers and a 5.8/9. At 9P, ‘Mom’ finished with an average 9.04 million viewers and a 5.6/9. A rerun of ‘The Big Bang Theory’ at 930P drew an average 8.26 million viewers and a 5.0/8. At 10P, ‘Elementary’ found their killer who was a dentist as he devised a plan to use his old college friend to help in an elaborate drug smuggling operation as it drew an average 7.63 million viewers and a 4.9/9 and finished #1 in its time slot. It was good be in Les’ World on Thursday.
The Alphabet Network lost one of it stars on Thursday. AT 8P, ‘Grey’s Anatomy’ in an episode titled ‘How To Save A Life’ shocked its fans as Dr. McDreamy apparently died on Thursday. One of the original cast members, Patrick Dempsey, is leaving the show after 11 seasons as it drew an average 9.43 million viewers and a 7.6/13, leading the network on Thursday and finishing #2 overall. At 9P, ‘Scandal’ finished with an average 7.77 million viewers and a 6.3/10 with most of the viewers still buzzing about Dr. Derek Shepherd’s death on the program before it. SPOILER ALERT: For this who do now know what happened in ‘Grey’s Anatomy’, Dr. Derek died after his car was struck by a truck and he ended up in a hospital that wasn’t trained well enough to save him, forcing Meredith (played by Ellen Pompeo) to pull the plug on her husband’s life. Now, back to real life as at 10P, ‘American Crime’ really didn’t stand a chance as it was only an hour since the unthinkable happened and it drew an average 4.14 million viewers and a 3.3/6. Great by sad night for the Alpha world.
The Peacock Network didn’t come close on Thursday. At 8P, a rerun of ‘The Blacklist’ pulled in an average 3.44 million viewers and a 2.3/4. Then at 9P, an original episode of ‘The Blacklist’ was one of the best episodes of the entire series. With Red being shot and what seemed like half the world attempting to save his life, while the other half was attempting to take it, some of the truth comes out. And the big lie was revealed as one of the best shows on television drew an average 7.23 million viewers and a 5.3/8. It was the high water mark on the night for Sarnoff’s Staff. At 10P, ‘Dateline’ drew an average 5.77 million viewers and a 3.9/7, which at 10P was NBC’s strongest metered-market rating in that hour since ‘Peter Pan Live!’ on Dec. 4, 2014 (4.7/8).
The Animal Network of Broadcast wasn’t in the game. At 8P, ‘Bones’ had another big announcement as Doc is having another baby as it drew an average 4.56 million viewers and a 3.2/5. Then at 9P, ‘Backstrom’ began with a man dying outside of his boat home and the race to figure out who did what was on as it drew an average 3.00 million viewers and a 2.0/3. OK. It is twisted. It is cranky. It is way off-center. Everything that is against the norm is built into the character of ‘Backstrom’. But it is one of the best programs on television and let’s face it, TV needs something that swims up-stream. Bold move by Murdoch’s Minions. If this show makes it back for a second season, it will be a testimony to pay-offs, and applause by the three million fans who watch it religiously.
The Little Network That Couldn’t hit the skids with an entire schedule finishing under The Mendoza Line. At 8P, ‘The Vampire Diaries’ absolutely died on Thursday as it drew only 1.39 million viewers and a 1.1/2, which was down 27% from the year-ago evening. At 9P, ‘Reign’ died even harder as it drew an average 840,000 viewers and a 0.7/1. We know. Dead is dead. The CW died twice on Thursday.
At 1135P, NBC’s ‘The Tonight Show Starring Jimmy Fallon’ finished with 2.7/7; CBS’s ‘Late Show with David Letterman’ finished with 2.2/6; and ABC’s ‘Jimmy Kimmel Live’ finished with 2.1/5. At 1235A, ABC’s ‘Nightline’ finished with 1.4/5; NBC’s ‘Late Night with Seth Meyers’ finished with 1.4/5 and CBS’s ‘Late Late Show with James Corden’ finished with 1.1/4. At 135A, NBC’s ‘Last Call with Carson Daly’ finished with 0.9/4.
For The Record
CBS finished #1 on Thursday for the third straight night, the opening night of the May Sweeps with an 9.40 average million viewers and a 6.0 rating and a 10 share of the available audience. ABC finished #2 with an average 7.11 million viewers and a 5.7/10. NBC finished a distant third with an average 5.48 million viewers and a 3.8/6. FOX finished with an average 3.78 million viewers and a 2.6/4. The CW finished with an average 1.12 million viewers and a 0.9/1.
Today In TV History
On this date in 1962, MIT sent a TV signal by satellite for the first time.
SCREEN WARS: THE BATTLE FOR EYE SPACE IN A TV-EVERYWHERE WORLD
We are living in a world of 24/7 connectivity. We access content on our own terms, and we like it that way. Across the globe, more than three-quarters (76%) of respondents in a Nielsen online survey of digital attitudes and behaviors say they enjoy the freedom of being connected anywhere, anytime. While this flexibility can be a benefit to us, it represents a huge challenge for brands and content providers vying for our attention.
While media fragmentation is happening across all formats, the “Screen Wars” report focuses on video programming, which we define as any type of content, such as TV, cable shows, professional video or user-generated content, that is watched on your TV, PC, mobile phone, tablet or e-reader device. The Nielsen Global Digital Landscape Survey polled 30,000 online respondents in 60 countries to understand how the changing digital landscape is affecting how, where and why we watch video programming. Nielsen also examined consumption preferences for video programming, including the devices most commonly used for selected genres and the devices used to view video at home and on the go.
While the explosion of devices and platforms has given us more access to content and brands than ever before, video programming remains a strong influence in our lives. In fact, more than half of global respondents (55%) say video programs are an important part of their lives. The way audiences watch video, however, is shifting.
U.S. Adults’ Daily Media Consumption
US adults will spend more than 5-and-a-half hours per day with digital media this year, up by almost a half-hour year-over-year, per eMarketer’s latest estimates. The majority (2:51) of that time will be spent with the mobile internet, which will have seen a compound annual growth rate of 37.2% between 2011 and 2015. TV will occupy the second-largest chunk of adults’ daily media time, at 4-and-a-quarter hours this year, down less than 20 minutes from 2011. By year’s end, print newspapers will have seen the largest decline in daily time, although newspaper ads continue to have a sizable influence on consumers’ purchases.
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For The World Who Needs A Little
Think Sunshine. #thinksunshine
Across The Pond
The Big One at 8P brought with world yet another episode of ‘MasterChef’ as it finished with an average 5 million viewers and a 35% share of the available audience which was tops outside of soaps. As usual at 730P, ‘EastEnders’ had 5.9 million viewers (33%) watching as Dot arrived at Jim’s funeral and made another Churchillian speech. At 9P, ‘Crimewatch’ brought in 3.6 million viewers (18%).
The Big 4 at 8P went away from the food thing and brought the world ‘The Supervet’ finished with 1.5 million viewers and an 8% share. Then at 9P, ‘The Island with Bear Grylls’ finished with a network high of 2.3 million viewers and a 12% share as we went back to the women’s island. NOTE: fans like the women’s island better than the men’s island as 200,000 more watched it this week.
The Little Two at 8P presented ‘Alex Polizzi: Chefs on Trial’ and only 889,000 viewers watched which was only 5% of the available audience. That makes people watching chefs make food in the UK representing 40% of the television audience at 8P. ‘W1A’ returned with 1.5 million viewers (8%).
The Independent One at 9P brought ‘Ice Rink on the Estate’ and it finished with an average 1.4 million viewers (7%).
Viacom Five at 9P, general chancer Alex Polizzi made her second prime time appearance of the night with ‘The Hotel Inspector’ as only 969,999 viewers watched (5%). Perhaps she is over exposed.
Nine & Seven Tied For Lead On Thursday.
The National Network Nine finished tied for #1 on Thursday with a 28.9% share of the available audience. The #1 program was ‘Nine News’ with an average 955,000 viewers. #4, ‘Nine News 6:30’ pulled in an average 940,000 viewers. #5, ‘A Current Affair’ drew an average 918,000 viewers.
The Second Commercial Network in Australia finished in a tie for #1 on Thursday with a 28.9% share of the available audience. #2 was ‘Seven News’ delivered an average 946,000 viewers. #3 was ‘Seven News/Today Tonight’ which drew an average 940,000 viewers. #6 was ‘Home and Away’ which finished with 785,000 viewers. #8T, ‘Australia: The Story of US’ drew an average 723,000 viewers. #8T, ‘Downton Abbey’ pulled in an average 723,000 viewers
The Third Commercial Network in Australia finished with 18.2% share.
The Alphabet Network in Australia finished with 16.5% share. #7 was ‘ABC News’ which drew 781,000 viewers. #10, ‘The Checkout’ drew an average 696,000 viewers.
The Special Broadcast Service finished with 7.4% share of the available audience
As you can see, viewers were:
More Australian TV News
‘Game Of Thrones’ has broken another ratings record despite being the most downloaded show in Australia.
THE opening episode of season five attracted 716,000 views across all screenings on the first week on Foxtel’s Showcase channel. That’s a rise of more than 50% on the corresponding episode in season four, which had a total 467,000 viewers, according to OzTAM ratings. Also gathering steam are the consolidated ratings for ‘Game Of Thrones’.
Consolidated ratings are based on the number of viewers who record and watch a show within seven days of it screening.
Even though there are still three days remaining before the consolidated ratings are finalised for the opening episode of season five, it’s still had 132,000 recorded views. It is 54,000 more than the total consolidated figure for the first episode of season four which was 78,0000. ‘Game Of Thrones’ ratings overnight/consolidated are: Season 5 EP 1 – 716,000/132,000 = 848,000 (three days remaining).
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Tony Bennett and Amy Winehouse ‘Body & Soul’