This is the Daily Diary of Screens. On Wednesday, April 22, 2015, CBS was the #1 network in the U.S. as ‘Criminal Minds’ was the top program. BBC One was #1 in the UK led by ‘MasterChef UK’ final week. Seven was #1 in Australia as ‘My Kitchen Rules’ was the top program.
Today, traditional TV still accounts for the lion’s share of video viewing, but online and mobile are where the growth is. When managed together, TV/digital/mobile hold the potential to drive real impact for advertisers—enabling them to maximize the customers they reach and/or reinforce key messaging across screens. After all, ‘It’s all about screens’.
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For Wednesday, April 22, 2015 (Posted on April 23, 2015)
The Tiffany Network on Wednesday again was anchored by ‘CSI: Cyber’ after it did the same on Tuesday and Black Rock powered to another victory. At 8P, ‘Survivor’ finished with a very strong average of 9.84 million viewers, over 2 million ahead of its nearest competitor. Then at 9P, ‘Criminal Minds’ upped the ante with an average of 9.92 million viewers and was the #1 program on television on Wednesday. At 10P, ‘CSI: Cyber’ finished with an average 8.25 million viewers, nearly 3 million ahead of its closest competition. This is becoming a very strong line up.
The Alphabet Network was just OK on Wednesday. At 8P, ‘The Middle’ finished with an average 7.75 million viewers to finished #2 in its time slot. Then at 830P, ‘The Goldbergs’ dropped to an average of 7.12 and finished in #3 position. At 8P, ‘Modern Family’ picked it up a bit to finish with an average 8.76 million viewers but good for #2 in this time slot. At 830P, ‘Black-ish’ finished with an average 6.59 million, dropping back to #3 position. At 10P, ‘Nashville’ fell further to 5.35 million viewers but finished the second most watched in its time slot. While OK, it still finished in the Avis position.
The Animal Network of Broadcast has ‘American Idol’ on Wednesday and it only has three programs left as the talent poll now gets very serious. At 8P-10P, this week’s edition of ‘American Idol’ finished with an average 7.36 million viewers, in the #3 position all night long. While it appears that the program is getting tired in a world of ‘what new now’, ‘Idol’ has a fantastic group of singers this season, perhaps the best in years. The final three weeks should be something to watch. It is still one of the best programs in Murdochville.
The Peacock Network did not have a very good night on Wednesday. It is hard to believe when nearly everyone else is running first run programming, the majority of Sarnoff’s schedule is in reruns. Thus the predicted position at the finish line. At 8P, ‘The Mysteries of Laura’, in an original episode, finished with an average 6.62 million viewers, as it chased down a murderer who could be a leading point guard in the NCAA Basketball Tournament. Sadly, it should have run during March Madness as it appeared to be a bit dated for air today (but it will be fine in reruns and syndication if it gets there). However, it was the high water mark for the net on Wednesday. Then at 9P, a rerun of ‘Law & Order: SVU’ finished with an average 4.26 million viewers. At 10P, another rerun of ‘Chicago PD’ came on with another excellent episode as it finished with an average 4.19 million viewers but finished last. Note: NBC carried Giants baseball in the San Francisco market. Ratings may be inflated as a result
The Little Network That Couldn’t just didn’t have enough in the tank. At 8P, ‘Arrow’ finished with an average 2.72 million viewers. At 9P, ‘Supernatural’ fell a bit to 1.78 million viewers. They need more arrows in their quiver.
For The Record
CBS finished #1 on Wednesday with an average 9.88 million viewers. ABC came in second with an average 6.820 million viewers. FOX finished #3 on Wednesday with an average 7.360. NBC finished #4 with an average 5.022 million viewers. Univision finished #5 with an average 2.514 million viewers. The CW finished with an average of 2.247 million viewers.
Today In TV History
On this date in 1989, NBC aired the pilot episode of ‘Baywatch’. David Hasseled our Hoff for the next decade.
YouTube 10 Years Old Today
Ten years ago today, a startup called YouTube uploaded its first video. Co-founder Jawed Karim, in a private test of the fledgling service’s capabilities, posted a short video of himself at the San Diego Zoo. The 18-second clip shows Karim unenthusiastically noting how elephants have “really really really long, um, trunks. And that’s cool. And that’s pretty much all there is to say.” Today, YouTube now attracts more than 1 billion users a month.
SCREEN WARS: THE BATTLE FOR EYE SPACE IN A TV-EVERYWHERE WORLD
We are living in a world of 24/7 connectivity. We access content on our own terms, and we like it that way. Across the globe, more than three quarters (76%) of respondents in a Nielsen online survey of digital attitudes and behaviors say they enjoy the freedom of being connected anywhere, anytime. While this flexibility can be a benefit to us, it represents a huge challenge for brands and content providers vying for our attention.
While media fragmentation is happening across all formats, the “Screen Wars” report focuses on video programming, which we define as any type of content, such as TV, cable shows, professional video or user-generated content, that is watched on your TV, PC, mobile phone, tablet or e-reader device. The Nielsen Global Digital Landscape Survey polled 30,000 online respondents in 60 countries to understand how the changing digital landscape is affecting how, where and why we watch video programming. Nielsen also examined consumption preferences for video programming, including the devices most commonly used for selected genres and the devices used to view video at home and on the go.
While the explosion of devices and platforms has given us more access to content and brands than ever before, video programming remains a strong influence in our lives. In fact, more than half of global respondents (55%) say video programs are an important part of their lives. The way audiences watch video, however, is shifting.
U.S. Adults’ Daily Media Consumption
US adults will spend more than 5-and-a-half hours per day with digital media this year, up by almost a half-hour year-over-year, per eMarketer’s latest estimates. The majority (2:51) of that time will be spent with the mobile internet, which will have seen a compound annual growth rate of 37.2% between 2011 and 2015. TV will occupy the second-largest chunk of adults’ daily media time, at 4-and-a-quarter hours this year, down less than 20 minutes from 2011. By year’s end, print newspapers will have seen the largest decline in daily time, although newspaper ads continue to have a sizable influence on consumers’ purchases.
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Across The Pond
The Big One continued its position at the top on Wednesday as MasterChef continued to dominate the ratings outside of soaps on Wednesday. But early in the evening, ‘Nigel Farage’s interview with Evan Davis’ drew an average 2.54 million viewers (14.0%), double the figures achieved by Ed Miliband and David Cameron’s interviews as it edged ahead of giving a pet a home over on The Independent One. Put politics ahead of pets on Wednesday. At 8P, ‘MasterChef UK’ finished with an average 5.10 million viewers (26.2%) as Finals Week continued. At 9P, ‘Secret Britain’ continued with an average 4.02 million viewers (19.9%).
The Independent One at 8P brought ‘Give a Pet a Home’ as 2.45 million viewers (12.5%) watched. At 9P, ‘Newzoids’, in its second episode, finished with an average 2.27 million viewers (11.2%). At 930P, ‘The Delivery Man’ had 1.39 million viewers (6.9%).
The Little Two at 8P presented ‘Alex Polizzi: Chefs on Trial’ but it only averaged 820,000 viewers (4.2%). ‘World’s Richest Terror Army’ brought in a few more as it finished with the net’s high for the evening as it averaged 1.11 million viewers (5.5%). At 10P, ‘QI’ dropped a bit with an average 950,000 viewers (5.6%). At 1030P, ‘Newsnight’ was seen by an average 730,000 viewers (6.2%).
The Big 4 at 9P had ‘The Island with Bear Grylls’ as it continued with an average 2.06 million viewers (10.2%). At 10P, ‘First Dates’ dropped to nearly half the audience as it averaged 1.09 million viewers (7.3%).
Viacom Five at 8P presented ‘The Nightmare Neighbor Next Door’ and it brought in an average 1.40 million viewers (7.2%). At 9P, ‘Autopsy: The Last Hours of Robin Williams’ was the network’s top performer with an average 1.51 million viewers (7.4%).
The Little 4 at 9P held the premiere of The CW’s ‘Jane the Virgin’ and it drew 346,000 viewers (1.7%).
The Little Three at 10P brougt ‘Reggie Yates’ Extreme Russia’ and pulled in 226,000 viewers (1.5%).
The Second Commercial Network in Australia brought down the largest audience and finished #1 on Wednesday with a huge 34.3% share of the available audience as ‘My Kitchen Rules’ delivered on of its biggest audience of the year, in finishing #1 with an average of 1.521 million viewers. #3 was ‘Seven News’ with 1,137,000 viewers. #4, ‘Seven News/Today Tonight/ drew 1,081,000 viewers. #9, ‘Home and Away’ had 861,000 viewers. And, to finish the Top Ten for Seven, #10 was ‘Criminal Minds’ drew an average 848,000 viewers.
The National Network Nine finished #2 with a strong 26.8% share. The reliable ‘Nine News’ finished #2 for the evening but #1 newscast in the nation with an average 1,166,000 viewers. #5 was ‘Nine News 6:30’ with 1,073,000 viewers. #6, ‘The Block Triple Threat’ finished with an average 1,061,000 viewers. #7 was ‘A Current Affair’ which drew an average 989,000 viewers, a strong showing for the program.
The Alphabet Network of Australia edged ahead of Ten to finish with 16.7% share. #8 was ‘ABC News’ which finished with an average 910,000 viewers. Congratulations to ABC for the beautiful tribute, ‘Gallipoli 2015: Above the memorials’ (shown above).
Australia’s Third Commercial Network finished #4 with 16.6% share. The network’s top program finished #13 as ‘Ten Eyewitness News First at Five’ drew an average 607,000 viewers.
The Special Broadcast Service finished #5 with 5.6% share of the available audience.
As you can see, viewers were:
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Today’s featured ‘Music To Read overtheshouldermedia By’ down at the bottom of the page:
Chet Baker ‘My Funny Valentine’ Torino, Italy 1959