This is the Daily Diary of Screens. On Monday, April 20, 2015, ABC was the #1 network in the U.S. as ‘Dancing With The Stars’ was the top program. ITV was #1 in the UK led by ‘Safe House’ premiere. Seven was #1 in Australia as ‘My Kitchen Rules’ was the top program. TUESDAY AUSTRALIAN TV OVERNIGHT RATINGS (SEE BELOW)
Today, traditional TV still accounts for the lion’s share of video viewing, but online and mobile are where the growth is. When managed together, TV/digital/mobile hold the potential to drive real impact for advertisers—enabling them to maximize the customers they reach and/or reinforce key messaging across screens. After all, ‘It’s all about screens’.
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For Monday, April 20, 2015 (Posted on April 21, 2015)
The Alphabet Network danced to victory on Monday as at 8P, ‘Dancing With The Stars’ was the top program on television on the first day of the work week again. It drew an average 13.07 million viewers and a 9.5 rating and a powerful 15 share of the available audience. Then at 10P, ‘Castle’ was back to true form as the mystery of Rick’s disappearance on his way to his wedding was finally explained. It drew an average 8.40 million viewers and a 5.5/9 and it was a Must See TV ON DEMAND episode as the entire cast of regulars made their appearance. The writing is so good in this program that it should be part of a Master’s class.
The Tiffany Network’s strength on Monday is from 9P on. If they can fix the 8P time slot, things could be better for this network. At 8P, ‘2 Broke Girls’ drew an average 7.44 million viewers and a 4.8/8. Then at 830P, ‘Mike & Molly’ drew a bigger audience as it pulled in 8.04 million viewers and a 5.2/8. At 9P, in the season finale, ‘Scorpion’, with a group of people who nobody likes, had a real cliff hanger as the childish lead dangled from the edge of a cliff in a Ferrari as a group of babies attempt to rescue him. The only two in the cast who resemble normal human beings, Katharine McPhee and Robert Patrick, were the only light of hope for this program titled ‘Postcards from the Edge’, as it drew 10.42 million viewers and a 6.9/10. It finished #2 in its time slot, upsetting ‘The Voice’ in this hour. Then at 10P, ‘NCIS: Los Angeles’ was sensational. With a cast that everyone loves, it drew 8.69 million viewers and a 5.6/9 to win its time slot in a Must See ON DEMAND episode. It was the fourth most popular program on broadcast television on Monday.
The Peacock Network countered dancing and comedy with singing. At 8P, ‘The Voice’ delivered 10.30 million viewers and a 6.5/11 proving once again, dancing beats singing on Monday by a rather large margin. There is a flaw in this program this season. Not only is it getting beat in the first hour, but it lost its leadership in the second hour to fall to #3 for the night. At 10P, ‘Night Shift’ came in third in its time slot with an average 5.53 million viewers and a 3.4/6.
The Animal Network of Broadcast led off the evening with one of the best shows on television. At 8P, ‘Gotham’ was back in true form as the hunt for the killer is narrowed and his identity is now known as Jim is on the hunt. It drew an average 4.30 million viewers and a 3.3/5. But there was something missing from this episode. Just the week before, ‘Fish’ was shot when escaping from her prison in a hilo. There was absolutely no mention of it in this follow-up. Regardless of the producers thoughts, this thread should have been sewn into the fabric of this script. She is one of the bright, bright dark lights in the history of characters on television. To have no mention is a mistake. And this is a way to lose the loyal audience it has built throughout the season. Does anyone else feel the same? Is this program sliding right in front of our eyes? Then at 9P, ‘The Following’ pulled in an average 3.35 million viewers and a 2.3/3.
The Little Network That Couldn’t didn’t do much. At 8P, ‘The Originals’ pulled in an average 1.28 million viewers and a 1.0/2. At 9P, ‘Jane the Virgin’, which is a critics favorite, was not a fan favorite as it drew an average 1.07 million viewers and a 0.8/1. For as bad as these two programs perform, they still hold hope for the ‘Little One’ to pull off a surprise in the future. But then again, perhaps not.
For The Record
ABC was #1 on Monday with an average 11.51 million viewers and a 8.1 rating and 13 share of the available audience. CBS finished #2 with an average 8.95 million viewers and a 5.9/9. NBC finished #3 on Monday with an average 8.69 million viewers and a 5.8/9. FOX finished #4 with an average 3.83 million viewers and a 2.8/4. Univision finished with an average 2.5 million viewers and a 1.4/2. Telemundo finished with an average 1.5 million viewers and an 0.8/1. The CW finished with an average 1.18 million viewers and a 0.9/1.
Today In TV History
On this date in 1993, the first episode of ‘Walker, Texas Ranger’ aired on CBS. Welcome, Chuck Noris.
Starting today, sites that are not mobile-optimised will be penalised by a tweak to Google’s algorithm that rates based on “mobile-friendliness”.
The change is fairly straightforward in that if a site is not mobile-optimised, it is unlikely to appear in the top search result listings on smart phones.
The key message to brands is that if sites are not already optimised for mobile, traffic is set to drop and access to eyeballs will decrease. It’s hard to put a figure on just how many websites are not yet mobile-ready, but if anything will force a business to finally get its mobile strategy in place, a push from Google should do it.
The changes, announced in February, come into force today (21 April) and will apply to all signed in users of Android. A Google spokesperson said: “As people increasingly search on their mobile devices, we want to make sure they can find content that’s not only relevant and timely, but also easy to read and interact with on smaller mobile screens.”
Effective this date, Google announced there are 4.7% more Mobile Friendly Web Sites today than 2 months ago. #mobilegeddon
SCREEN WARS: THE BATTLE FOR EYE SPACE IN A TV-EVERYWHERE WORLD
We are living in a world of 24/7 connectivity. We access content on our own terms, and we like it that way. Across the globe, more than three quarters (76%) of respondents in a Nielsen online survey of digital attitudes and behaviors say they enjoy the freedom of being connected anywhere, anytime. While this flexibility can be a benefit to us, it represents a huge challenge for brands and content providers vying for our attention.
While media fragmentation is happening across all formats, the “Screen Wars” report focuses on video programming, which we define as any type of content, such as TV, cable shows, professional video or user-generated content, that is watched on your TV, PC, mobile phone, tablet or e-reader device. The Nielsen Global Digital Landscape Survey polled 30,000 online respondents in 60 countries to understand how the changing digital landscape is affecting how, where and why we watch video programming. Nielsen also examined consumption preferences for video programming, including the devices most commonly used for selected genres and the devices used to view video at home and on the go.
While the explosion of devices and platforms has given us more access to content and brands than ever before, video programming remains a strong influence in our lives. In fact, more than half of global respondents (55%) say video programs are an important part of their lives. The way audiences watch video, however, is shifting.
Top Ten Box Office Weekend of April 17-19, 2015
‘Furious 7’ #1 for third week in a row.
1.) Furious 7 (UNI) $29.056 million in 3,964 theaters + $167.9 million International
2.) Paul Blart Mall Cop 2 (SONY) $24.0 million in 3,633 theaters + $7.1 million International
3.) Unfriended (UNI) $16.023 million in 2,739 theaters
4.) Home (FOX/DW) $10.3 million in 3,488 theaters + $10.3 million International
5.) The Longest Ride (FOX) $6.850 million in 3,371 theaters + $2.1 million International
6.) Get Hard (WB) $4.830 million in 2,655
7.) Monkey Kingdom (DIS) $4.715 million in 2,012 theaters
8.) Woman in Gold (TWC) $4.587 million in 2011 theaters + $1.1 million International
9.) Insurgent (LG) $4.150 million in 2,542 theaters + $4.1 million International
10.) Cinderella (DIS) $3.871 million in 2,414 theaters + $7.500 million International
U.S. Adults’ Daily Media Consumption
US adults will spend more than 5-and-a-half hours per day with digital media this year, up by almost a half-hour year-over-year, per eMarketer’s latest estimates. The majority (2:51) of that time will be spent with the mobile internet, which will have seen a compound annual growth rate of 37.2% between 2011 and 2015. TV will occupy the second-largest chunk of adults’ daily media time, at 4-and-a-quarter hours this year, down less than 20 minutes from 2011. By year’s end, print newspapers will have seen the largest decline in daily time, although newspaper ads continue to have a sizable influence on consumers’ purchases.
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For The World Who Needs A Little
Think Sunshine. #thinksunshine
Across The Pond
The Independent One pulled off a dramatic victory on Monday as it finished #1 in the UK. At 8P, ‘Wild Ireland’ averaged 2.67 million viewers (13.1%) as it won its first half hour. The at 9P, ‘Safe House’ topped the ratings outside of soaps on Monday (April 20) as the Christopher Eccleston drama brought in an average 5.29 million viewers (24.0%).
The Big One did not have a good night on Monday. At 730P, ‘Ed Miliband’s interview with Evan Davis’ interested few as only an average 1.97 million viewers (10.5%) cared to watch. At 830P, ‘Panorama’ gathered steam as it averaged 3.01 million viewers (14.1%). Then the once dominating Monday program, ‘MasterChef’ continued with an average 4.63 million viewers (21.0%) as it is in Finals Week. While it was the network’s high for the evening, it couldn’t match up against ‘Safe House’.
The Little Two at 7P brought the documentary, ‘The Mekong River with Sue Perkins’ and it drew 950,000 viewers (5.3%). At 8P, ‘Alex Polizzi: Chefs on Trial’ was seen by an average 1.32 million viewers (6.3%). At 9P, ‘Inside Harley Street’ continued with 1.10 million viewers (5.0%).
The Big 4 at 8P had ‘Food Unwrapped’ as it continued with an average 1.17 million viewers (5.8%). At 830P, ‘Travel Man: 48 Hours in Marrakech’ brought in an average 1.03 million viewers (4.8%). At 9P, ‘Skint’ dropped like a lead drum as it only reached 870,000 viewers (3.9%). And at 10P, ‘Raised by Wolves’ fell further to an average 660,000 viewers (4.0%).
Bird Murdoch brought to us at 9P, HBO’s ‘Game of Thrones’ and it jumped ahead of Viacom 5 with 1.14 million viewers (5.2%). It finished #3 in its time slot in the UK on Monday. Fly, Murdoch, fly. Now pay some attention to your main broadcast network in America and fix it.
Viacom 5 began at 8P with ‘Police Interceptors’ and it brought in 827,000 viewers (4.0%), At 9P, FOX’s ‘Gotham’ brought in 699,000 viewers (3.2%). At 10P, CBS’ ‘Person of Interest’ continued with 586,000 viewers (3.8%).
The Digi Four presented ‘Made in Chelsea’ as it averaged 435,000 viewers (2.0%). At 10P, ‘Virtually Famous’ entertained 126,000 viewers (0.8%).
The Second Commercial Network in Australia won Monday overwhelmingly as it brought in a 34.1% share of the available audience, a gain of nearly 3% share from Sunday. #1 was ‘My Kitchen Rules’ with a very strong 1.491 million viewers, with 408,000 in Sydney; 415,000 in Melbourne; 264,000 viewers in Brisbane; 174,000 viewers in Adelaide and 229,000 viewers in Perth. It was the highest rated program of the night in all areas except Sydney. #4 was Sunday’s top program, ‘Seven News’ which delivered 1,064,000 viewers. #7 was ‘Seven News/Today tonight’ with 972,000 viewers. And, #10, was the movie, ‘The Water Diviner’ which drew 868,000 viewers.
The National Network Nine finished #2 on Monday with a 26.6% share, a loss of 4.4% share from Sunday. #2 was ‘Nine News’ which delivered 1.223 million viewers and was the #1 newscast on the evening. #3, ‘Nine News 6:30’ delivered 1,184,000 viewers, tops in Sydney with 417,000 viewers. #5 was ‘A Current Affair’ which had a powerful 1,064,000 viewer count. Then #6 was ‘The Block Triple Threat’ with 981,000 viewers.
The Alphabet Network in Australia finished #3 on Monday with a 19.0% share, a gain of nearly 4% from Sunday. #9 was ‘ABC News’ which drew 903,000 viewers.
Australia’s Third Commercial Network finished #4 on Monday with 15.2% share, down slightly from Sunday’s total. With no shows in the Top Ten, its highest program was #17, ‘Family Feud’ with an average of 671,000 viewers.
The Special Broadcast Service finished #5 with a 5.1% share of the available audience, down 5% from Sunday.
TUESDAY AUSTRALIAN TV OVERNIGHT RATINGS
The Second Commercial Network in Australia finished #1 on Tuesday with a solid 30.7% share of the available audience, a substantial drop of 3.4% share from Monday. #1 was ‘My Kitchen Rules’ as it ruled again on Tuesday as it delivered 1,457 million viewers, down slightly from Monday. #4 was ‘Seven news’ with 1,102,000 viewers. #7 was ‘Seven news/Today Tonight’ which pulled in an average of 1,010,000 viewers. Finally, ‘Home and Away’ finished #9 with 822,000 viewers.
The National Network Nine again finished #2 on Tuesday with a 28.3% share, a gain of 1.7% share from Monday. #2 was ‘Nine News’ which finished with 1,267,000 viewers and was the #1 newscast in the nation. #3 was ‘Nine News’ 6:30′ finished with an average 1139,000 viewers. #5, ‘A Current Affair’ had an average 1,100,000 viewers. #6 was ‘The Block Triple Threat’ which drew an average 1,039,000 viewers. Finally, #10 was a rerun of CBS’ ‘The Big Bang Theory’ with an average of 795,000 viewers.
Australia’s Third Commercial Network finished #3 on Tuesday with a 18.2% share, up substantially by 3.0% share from Monday. Its top program was #16, CBS’ ‘NCIS’ which drew an average of 611,000 viewers.
The Alphabet Network of Australia finished #4 with a 16.9% share, a drop of 2.1% share from Monday. #8 was ‘ABC News’ which drew an average 958,000 viewers.
The Special Broadcast Service finished #5 with a 5.9% share, a slight pick up from Monday.
As you can see, viewers were:
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‘Jazz’ Ken Burn’s PBS series Episode 1 intro