This is the Daily Diary of Screens. On Sunday, April 19, 2015, CBS was the #1 network in the U.S. as ’50th Annual Academy of Country Music Awards’ was the top program. BBC One was #1 in the UK led by ‘Countryfile’. Seven was #1 in Australia as ‘Seven News Sunday’ was the top program. MONDAY AUSTRALIAN TV OVERNIGHT RATINGS (SEE BELOW)
Today, traditional TV still accounts for the lion’s share of video viewing, but online and mobile are where the growth is. When managed together, TV/digital/mobile hold the potential to drive real impact for advertisers—enabling them to maximize the customers they reach and/or reinforce key messaging across screens. After all, ‘It’s all about screens’.
The Home Of #dailydiaryofscreens
For Sunday, April 19, 2015 (Posted on April 20, 2015)
The Tiffany Network dominated television in America on Sunday as it drew more than all of the other networks combined. At 7P, ’60 Minutes’ began the evening with one of the most upsetting stories it has ever run, that being Syria’s use of chemical weapons, killing at least 1,400 people. It drew an average 9.90 million viewers and a 7.4/11. At 8P, ’50th Annual Academy of Country Music Awards’ from AT&T Stadium in Arlington, Texas, drew an average 16.17 million viewers and a 9.0 rating and 15 share of the available audience. It peaked at 9P with a 9.6/15 as the program was up 10% over last years telecast.
The Alphabet Network, finished #2, far far behind the leading programming at Black Rock. At 7P, ‘America’s Funniest Home Videos’ finished with an average 6.38 million viewers and a 3.6/6. At 8P, ‘Once Upon a Time’ drew an average 5.12 million viewers and a 3.2/5. At 9P, ‘Secrets & Lies’ drew an average 5.05 million viewers and a 3.4/5. While at 10P, ‘Revenge’ pulled in an average 3.91 million viewers and a 3.0/5. It does not look like there is much of a life expectancy for ‘Revenge’.
The Peacock Network also lagged miles behind the leader. At 7P, ‘Dateline’ drew an average 4.38 million viewers and a 3.1/6. Then at 8P, a rerun of ‘A.D.: The Bible Continues’ continued with an average 4.00 million viewers and a 2.8/4. Immediately following at 9P, an original episode of ‘A.D.: The Bible Continues’ pulled in an average 6.28 million viewers and a 4.1/6, down 18.93% from the previous week. And at 10P, ‘American Odyssey’ did nothing for renewal as it drew an average 3.29 million viewers and a 2.1/4, down 18.81% from one week earlier.
The Animal Network of Broadcast finished well down the food chain on Sunday. At 7P, a rerun of ‘The Simpsons’ drew an average 1.89 million viewers and a 1.2/2. At 730P, ‘Bob’s Burgers’ pulled in an average 1.90 million viewers and a 1.1/2. AT 8P, an original episode of ‘The Simpsons’ drew an average of 3.23 million viewers and a 2.1/5. At 830P, a rerun of ‘Brooklyn Nine-Nine’ had an average 2.01 million viewers and a 1.3/2). At 9P, an original episode of ‘Family Guy’ had an average of 3.33 million viewers and a 2.2/3. Then at 930P, Murdoch’s Minions scheduled ‘The Last Man on Earth’ and it finished with a network high of an average 3.37 million viewers and a 2.2/3. In comparison, an hour later, NBC’s ‘American Odyssey’ finished behind ‘Last Man’s’ audience numbers.
For The Record
CBS finished #1 on Sunday with an average 14.61 million viewers and a 8.7 ratings and 14 share of the available audience. ABC finished #2 with an average 5.11 million viewers and a 3.3/5. NBC finished #3 on Sunday with an average 4.48 million viewers and a 3.0/5. FOX finished #4 with an average 2.62 million viewers and a 1.7/3. Univision finished #5 with an average 2.0 million viewers and a 1.1/2. Telemundo finished #6 with an average 1.7 million viewers and ab 0.8/1 on Sunday.
Today In TV History
On this date in 1959, ‘Desilu Playhouse’ on CBS-TV presented a two-part show titled ‘The Untouchables’. Welcome to our world, Eliot Ness!
Starting tomorrow, sites that are not mobile-optimised will be penalised by a tweak to Google’s algorithm that rates based on “mobile-friendliness”.
The change is fairly straightforward in that if a site is not mobile-optimised, it is unlikely to appear in the top search result listings on smart phones.
The key message to brands is that if sites are not already optimised for mobile, traffic is set to drop and access to eyeballs will decrease. It’s hard to put a figure on just how many websites are not yet mobile-ready, but if anything will force a business to finally get its mobile strategy in place, a push from Google should do it.
The changes, announced in February, come into force tomorrow (21 April) and will apply to all signed in users of Android. A Google spokesperson said: “As people increasingly search on their mobile devices, we want to make sure they can find content that’s not only relevant and timely, but also easy to read and interact with on smaller mobile screens.”
Top Ten Box Office Weekend of April 17-19, 2015
‘Furious 7’ #1 for third week in a row.
1.) Furious 7 (UNI) $29.056 million in 3,964 theaters + $167.9 million International
2.) Paul Blart Mall Cop 2 (SONY) $24.0 million in 3,633 theaters + $7.1 million International
3.) Unfriended (UNI) $16.023 million in 2,739 theaters
4.) Home (FOX/DW) $10.3 million in 3,488 theaters + $10.3 million International
5.) The Longest Ride (FOX) $6.850 million in 3,371 theaters + $2.1 million International
6.) Get Hard (WB) $4.830 million in 2,655
7.) Monkey Kingdom (DIS) $4.715 million in 2,012 theaters
8.) Woman in Gold (TWC) $4.587 million in 2011 theaters + $1.1 million International
9.) Insurgent (LG) $4.150 million in 2,542 theaters + $4.1 million International
10.) Cinderella (DIS) $3.871 million in 2,414 theaters + $7.500 million International
U.S. Adults’ Daily Media Consumption
US adults will spend more than 5-and-a-half hours per day with digital media this year, up by almost a half-hour year-over-year, per eMarketer’s latest estimates. The majority (2:51) of that time will be spent with the mobile internet, which will have seen a compound annual growth rate of 37.2% between 2011 and 2015. TV will occupy the second-largest chunk of adults’ daily media time, at 4-and-a-quarter hours this year, down less than 20 minutes from 2011. By year’s end, print newspapers will have seen the largest decline in daily time, although newspaper ads continue to have a sizable influence on consumers’ purchases.
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Across The Pond
The Big One had the big show on Sunday and it won going away. At 7P, ‘Countryfile’ topped the ratings on Sunday as the long-running series continued with an average 6.30 million viewers (32.0%). At 8P, ‘Antiques Roadshow’ followed with an average of 5.58 million viewers (25.3%. At 9P, ‘Poldark’ slipped slightly with an average of 5.41 million viewers (24.3%).
The Independent One began at 715P with ‘Celebrity Squares’ as it was seen by an average 2.04 million viewers (10.2%). At 8P, an episode of ‘Vera entertained’ brought in the network’s high number on the evening with an average 4.41 million viewers (19.9%).
The Big Four at 645P presented ‘Ice Age: Continental Drift’ and it had 1.57 million viewers (8.3%). At 8P, Philip Glenister’s ‘For the Love of Cars’ had an average 1.48 million viewers (6.7%). Then at 9P, ‘Indian Summers’ reached its climax with 830,000 viewers (4.1%).
The Little B-Two at 7P had coverage of ‘World Championship Snooker’ and it brought in a bit less than last year as an average of 810,000 viewers (4.1%) watched. At 815P, ‘Coast Australia’ finished with an average of 970,000 viewers (4.4%). AT 9P, ‘Hunters of the South Seas’ was the top show of the night on Two as an average 1.45 million viewers (6.5%) watched.
Viacom Five at 730P, began a couple of films of its own as first, ‘Ace Ventura: Pet Detective’ drew an average of 771,000 viewers (3.6%) and at 9P, ‘Stolen’ drew an average of 805,000 viewers (4.2%).
The Little B-Three presented at 815P, the film, ‘Indiana Jones and the Temple of Doom’ and it brought in an average of 696,000 viewers (3.1%).
The Nation’s Second Network just edged out Network Nine to finish #1 on Sunday in Australia with a 31.2% share. The #1 program was ‘Seven News Sunday’ which drew in a huge 1.457 million viewers, for one of the top news totals of the year. #2 was ‘My Kitchen Rules’ which pulled in 1.360 million viewers. #8 was ‘Sunday Night’ with 674,000 viewers. The margin of victory over Network Nine was in the ‘Seven News’ slot.
The National Network Nine finished #2 with 31.0% share, just 0.2% share behind Seven. #3 was ‘The Block Triple Threat-Room Reveal’ which pulled in a big 1.284 million viewers. #4 was ‘Nine News Sunday’ with 1,283,000 viewers. #5, ’60 Minutes’ finished with 1.188 million viewers. Then #6 was ‘The Block Triple Threat’ with 1.183 million viewers. Note that ‘The Reveal’ pulled in 100,000 more viewers. That’s a big bump.
The Alphabet Network of Australia finished tied for #3 with 16.1% share. #7 was ‘ABC News Sunday’ which delivered 893,000 viewers. #9, ‘Australia’s Great War Horse’ drew 630,000 viewers.
The Big Ten finished tied for #3 with a 16.1% share of the available audience.#10 was ‘Modern Family’ which drew 609,000 viewers.
The Public One finished #5 with a 5.7% share.
MONDAY AUSTRALIAN TV OVERNIGHT RATINGS
The Second Commercial Network in Australia won Monday overwhelmingly as it brought in a 34.1% share of the available audience, a gain of nearly 3% share from Sunday. #1 was ‘My Kitchen Rules’ with a very strong 1.491 million viewers, with 408,000 in Sydney; 415,000 in Melbourne; 264,000 viewers in Brisbane; 174,000 viewers in Adelaide and 229,000 viewers in Perth. It was the highest rated program of the night in all areas except Sydney. #4 was Sunday’s top program, ‘Seven News’ which delivered 1,064,000 viewers. #7 was ‘Seven News/Today tonight’ with 972,000 viewers. And, #10, was the movie, ‘The Water Diviner’ which drew 868,000 viewers.
The National Network Nine finished #2 on Monday with a 26.6% share, a loss of 4.4% share from Sunday. #2 was ‘Nine News’ which delivered 1.223 million viewers and was the #1 newscast on the evening. #3, ‘Nine News 6:30’ delivered 1,184,000 viewers, tops in Sydney with 417,000 viewers. #5 was ‘A Current Affair’ which had a powerful 1,064,000 viewer count. Then #6 was ‘The Block Triple Threat’ with 981,000 viewers.
The Alphabet Network in Australia finished #3 on Monday with a 19.0% share, a gain of nearly 4% from Sunday. #9 was ‘ABC News’ which drew 903,000 viewers.
Australia’s Third Commercial Network finished #4 on Monday with 15.2% share, down slightly from Sunday’s total. With no shows in the Top Ten, its highest program was #17, ‘Family Feud’ with an average of 671,000 viewers.
The Special Broadcast Service finished #5 with a 5.1% share of the available audience, down 5% from Sunday.
As you can see, viewers were:
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