This is the Daily Diary of Screens. On Friday, April 17, 2015, ABC was the #1 network in the U.S. as ‘Shark Tank’ was the top program. BBC One was #1 in the UK led by ‘Have I Got News For You’. Seven was #1 in Australia but ‘Nine News’ was the top program. SATURDAY’S AUSTRALIAN TV OVERNIGHT RATINGS (SEE BELOW)
Today, traditional TV still accounts for the lion’s share of video viewing, but online and mobile are where the growth is. When managed together, TV/digital/mobile hold the potential to drive real impact for advertisers—enabling them to maximize the customers they reach and/or reinforce key messaging across screens. After all, ‘It’s all about screens’.
The Home Of #dailydiaryofscreens
For Friday, April 17, 2015 (Posted on April 18, 2015)
ABC #1 on Friday as ‘Shark Tank’ top program.
ABC
The Alphabet Network took full advantage of CBS’ airing of ‘The Amazing Race’ and a rerun as it used its traditional programming for a rare Friday win. At 8P, ‘Last Man Standing’, in its season finale, won its time slot with an average 6.21 million viewers. Then at 830P, ‘Cristela’, in its season finale, drew an average of 4.93 million viewers. At 9P, ‘Shark Tank’ pulled off a victory for not only being #1 in its time slot but #1 for the evening with a solid 6.46 million viewers. At 10P, ’20/20′ slipped a bit to fall into second place in its time slot with an average 5.83 million viewers. But overall, it was a victory for Disneyville.
CBS
The Tiffany Network could not pull off a miracle on Friday as its aging reality program, ‘The Amazing Race’ failed to deliver. AT 8P, ‘The Amazing Race’, in a two episode evening that brought the contestants to Africa, could only manage a second place finish with an average 5.45 million viewers. Then at 10P, Paley’s Pals decided to air a rerun of the usual top ranked program of the night, ‘Blue Bloods’ and could only win its time slot with an average 5.87 million viewers. Granted, this episode of Danny being accused of throwing a kid out of a window and Frank battling bigotry is tremendous, but you can see this program over and over again on ION. It is time to come up with a new idea of how to keep the audience levels high with original programming and not with shows that have been seen a number of times.
NBC
The Peacock Network didn’t do much on Friday. At 8P, ‘Grimm’ pulled in an average 4.55 million viewers. But then it went down hill as at 9P, a rerun of ‘Dateline’ drew the same number of 4.55 million viewers. At 10P, an original episode of ‘Dateline’ drew an average of 5.23 million viewers. If they wanted to see their time with the promise of bringing in an average of four and three-quarter million viewers, they succeeded. But they still finished third on the evening.
FOX
The Animal Network of Broadcast decided Friday was movie night. And on this Friday, at 8P, ‘Bad Teacher’ drove in an average 2.603 million viewers. That’s it. But it did beat The CW.
The CW
The Little Network That Couldn’t absolutely didn’t. At 8P, ‘Cedric’s Barber Battle’ with a series premiere, laid an egg by pulling in an average of only 830,000 viewers. Then at 9P, a series premiere of ‘The Messengers’ pulled the audience up a bit but still remained below The Mendoza Line with an average of 1.18 million viewers. Looks like The CW on Friday is just another cable network.
Late Night
At 1135P, a rerun of ‘The Tonight Show Starring Jimmy Fallon’ finished #1 with a 2.3/6 rating. A rerun of CBS’ ‘Late Show with David Letterman’ tied for second with a 2.1/5 as ABC’s ‘Jimmy Kimmel Live’ also had a 2.1/5. At 1235A, ABC’s ‘Nightline’ finished #1 with a 1.4/4. A rerun of NBC’s ‘Late Night with Seth Meyers’ drew a 1.2/4 in metered-market households as it finished ahead of another rerun of CBS’s Late Late Show with James Corden’ with a 1.1/3. At 135A, a rerun of NBC’s ‘Last Call with Carson Daly’ averaged a 0.8/3.
For The Record
ABC finished #1 on Friday with an average 5.950 million viewers. CBS finished #2 with an average 5.586 million viewers. NBC finished #3 with an average 4.778 million viewers. FOX finished with an average 2.603 million viewers. The CW finished with an average 1.076 million viewers.
Today In TV History
On this date in 1939, Allan B DuMont Laboratories starts to market television receivers in US, the first company to do so. Fortune magazine reported that Paramount Pictures has an arrangement to buy shares in the company to fund television research, the first Hollywood major (or film interest of any kind) to make a move into television. Remember, this was 1939, not a decade later. The video above was taken from a public domain newsreel made in 1944 during President Franklin D Roosevelt’s campaign for a 4th term, this was a short speech — more of a greeting really — given at Ebbets Field in Brooklyn, New York. TV is model # HM-171 and has a 5-inch screen. FDR was the 1st US president to be televised for the public, although only about 600 TV sets existed then. It was for the occasion of the opening of the New York World’s Fair on April 30, 1939. FDR owned a TV in Hyde Park, which is sometimes on display at that museum. It was a gift of David Sarnoff, who ran NBC then. It was a 12-inch TV and radio with a mirrored lid to reflect the picture and was called a TRK-12.
Broadcast Television News
Top 10+ million viewer programs LIVE +3 For the Week of April 12, 2015:
1 CBS NCAA Basketball Final CBS 28,410
2 NCIS CBS 19,442 Top drama; Top Tuesday Program
3 The Big Bang Theory CBS 18,658 Top comedy; Top Thursday Program
4 NCIS: New Orleans CBS 16,630 Top new program; Top new drama 2015
5 Dancing with the Stars ABC 15,306 Top Monday program;
6 The Master Golf-SUN CBS 14,231
7 Blue Bloods CBS 13,563 Top Friday program;
8 Criminal Minds CBS 13,384 Top Wednesday program;
9 NCAA BSKBL CHAMP-POST CBS 13,167
10 Madam Secretary CBS 13,073 Top Sunday Drama; Top Sunday Program
11 The Voice NBC 12,970
12 60 Minutes CBS 12,861 Top News Program;
13 The Voice-TUE NBC 12,414
14 Survivor CBS 11,504
15 Chicago Fire NBC 11,311
16 Person Of Interest CBS 11,197
17 The Voice 4/8 NBC 11,024
18 Hawaii Five-0 CBS 10,897
19 The Odd Couple CBS 10,834 Top new comedy 2015
20 CSI: Cyber CBS 10,710
21 The Good Wife CBS 10,546
22 Mom CBS 10,361
23 Grey’s Anatomy SP-4/9 ABC 10,180
24 Elementary CBS 10,146
ALERT
For those of you who have been living under a rock, on April 21, 2015, Google will be penalizing those companies who do NOT have mobile friendly website. If it is NOT a responsive website designed for mobile, Google will NOT show your website and you customers and potential customers will not know you exist.
If you already know about this, please disregard. If we can help, just let us know. lance@cnasophis.com or klaus@cnasophis.com
Mobile/Digital News
US Adults Spend 5.5 Hours with Video Content Each Day
Digital video viewing adds significant time to the average US consumer’s media day
Adults in the US will spend an average of 5 hours, 31 minutes watching video each day this year, according to new figures from eMarketer, and digital video viewing across devices is driving growth. In 2011, time spent with video on digital devices—PCs, mobile devices and other connected devices including over-the-top (OTT) and game consoles—totaled 21 minutes daily. This year, US adults will spend an average of 1 hour, 16 minutes each day with video on digital devices.
Meanwhile, the average time US adults spent watching video programming on televisions totaled 4 hours, 35 minutes in 2011 and will decline to 4 hours, 15 minutes in 2015. In total, time spent with video on all devices is up from 4 hours, 56 minutes in 2011.
“The increase in overall screen time highlights the complexity of today’s media ecosystem,” said Paul Verna, senior analyst at eMarketer. “While so much debate has centered on a supposed tug-of-war between TV and digital video, the reality is that digital video is growing not at the expense of TV, but because video content is more popular than ever. We might spend less time watching on the main screen, but we’re no less interested in TV programming, and in fact, we seek out more of it every year.”
Video is seeing gains on all digital devices this year, with the exception of desktops and laptops, which will remain flat. Time spent watching video on mobile devices will increase from 30 minutes daily among all US adults in 2014 to 39 minutes per day this year, and average daily video time on other connected devices across the US adult population will increase from 9 minutes last year to 13 minutes each day in 2015.
The drop in TV time hasn’t stopped marketers from pouring significant amounts of money into television advertising. In 2015, 40.2% of US major media ad spending will go to TV, totaling $70.59 billion, compared with TV’s 36.4% of time spent with media daily. Meanwhile, US advertisers will allocate just 4.4% of all spending, or $7.77 billion, to digital video ads, even though consumers are now spending nearly 11% of their media time watching video on digital devices.
“Advertisers continue to trust TV despite its limitations, and despite a proliferation of digital alternatives,” Verna said. “The resilience of TV comes partly from inertia, but also from marketers’ concerns that digital video ads aren’t always viewable or watched to completion. Until the digital advertising industry overcomes these hurdles, dollars will continue to flow disproportionately to TV.”
Overall, US adults will spend 12 hours, 4 minutes each day with major media in 2015, an increase of 7 minutes from 2014. Since 2011, US adults have increased the time they spend with major media by nearly a full hour each day.
Coming as a surprise to no one, consumers’ appetite for digital devices is driving this trend. Led by time spent on mobile devices, US adults will spend an average of 5 hours, 38 minutes with digital media each day in 2015, up from 5 hours, 15 minutes in 2014.
Last year, US adults spent more time on mobile devices than they did on PCs for the first time, and that gap will widen this year. Furthermore, the average time adults spend each day with TV, radio and print will decline across the board for the fourth consecutive year in 2015.
Social Media Advertising Explodes Hits $23.68 Billion Worldwide in 2015
Advertisers in North America spend the most to be social
Advertisers worldwide will spend $23.68 billion on paid media to reach consumers on social networks this year, according to new figures from eMarketer, a 33.5% increase from 2014. By 2017, social network ad spending will reach $35.98 billion, representing 16.0% of all digital ad spending globally.
Advertisers in the US and Canada place a premium on social media and will ramp up paid spending on social networks 31.0% this year to pass $10 billion for the first time. Social network advertising in Asia-Pacific will total $7.40 billion, with Western Europe the third-largest region at $4.74 billion. The drop-off in spending to the other three major world regions is steep, with Latin America reaching only $680 million in 2015, while Central and Eastern Europe and the Middle East and Africa lag further behind.
North American advertisers’ predilection for social network ad spending is reflected by the amount they spend per user. This year, advertisers in the US and Canada will spend more than $50 for each user across the social landscape in their respective countries, and in just two years, will increase that outlay to $71.37 per user, a reflection of growing spending against a maturing user base.
In Western Europe, we see a similar trend, and social network ad spending per user will remain about half the amount spent in North America throughout our forecast. By contrast, Asia-Pacific social networkers will command only $8.04 each from advertisers trying to reach them this year, and that figure will increase to just $10.54 by 2017. In that region, user bases are still growing significantly while spending still lags.
The US and China will be the leading individual countries in social network ad spending for the foreseeable future, collectively commanding more than half the worldwide market throughout our forecast period. This year, advertisers in the US will spend $9.59 billion on social ads, up 31.0% from 2014 and more than double the amount they spent in 2013. By the end of our forecast period, social network advertising in the US will total $14.40 billion—just shy of 20% of all digital ad spending countrywide. In China, ad spending on social networks will reach $3.41 billion this year and is expected to increase to $6.11 billion in 2017, or 12.5% of all digital ad dollars in the country.
At a company level, unsurprisingly, Facebook is dominating the paid social advertising landscape globally. eMarketer estimates that in 2015, the company will make $15.50 billion in ad revenues, or 65.5% of all social network ad spending worldwide. That portion is up from 2014, when Facebook owned 64.5% of the social ad market. Twitter is also gaining share, expected to take 8.8% of global social network ad spending, or $2.09 billion, up from 7.1% share in 2014. LinkedIn, the other major US-based social ad seller for which eMarketer forecasts ad revenues, will make $900 million in advertising this year, but its share of global social ad spend will dip to 3.8%, down from 4.2% last year.
Mobile Moves Ahead of Desktop for Ad Visibility
HTML5 banners perform best on mobile
Mobile display ads are generally more viewable than those served on desktop, based on data released earlier this month by Sizmek.
The study looked at measurable impressions served worldwide by Sizmek in 2014 and found that ad placements sized for mobile were more viewable than desktop-specific creative for almost all display ad formats. HTML5 standard banner viewability was especially strong on mobile, at 79.3% on average, vs. 48.4% for desktop. Rates hovered around 70% for HTML5 rich media and Flash standard banners on mobile, compared with about 50% on desktop. Flash rich media ads were the only exception, with desktop leading in average viewability rate by about 30 percentage points.
Mobile-specific display ads were more viewable than desktop ads worldwide whether purchased directly through publishers or programmatically. Viewability rates for mobile publisher direct ads were 74.1%, vs. 54.4% on desktop. Programmatic placements on mobile saw average viewability of 81.4%, while desktop came in at just 39.7%.
eMarketer estimates that US digital ad spending will reach $58.61 billion this year, and mobile will account for just under half of that total, at $28.72 billion. By 2019, mobile will take in nearly three-quarters of digital ad dollars.
Social Media Research
Small Business Not Using Social Media As Much As They Should
Facebook and other social media sites ranked as the second most effective marketing method among US small and medium-sized businesses (SMBs) surveyed in January 2015 by Thrive Analytics, but that doesn’t mean more are using it. Recent polling by Ebiquity for American Express OPEN found that small businesses generally hadn’t increased their social presence over the past year. More than four in 10 US small businesses surveyed in February and March 2015 said they didn’t use social media for business. This was actually up slightly from 38% in fall 2014 and even with the percentage in spring 2014, during which responses dropped 8% from September 2013. December 2014 research by Zogby Analytics for Xero found a higher 48.2% of US small-business owners didn’t use any social media for business purposes.
Among American Express respondents using social, Facebook was king, cited by 41% overall—and in line with the 40.4% reported by Xero. However, the usage rate American Express found was down from its previous study. In fact, with the exception of Instagram, foursquare and Myspace, each of which didn’t even break 10%, all other social sites saw usage drop.
Thrive found that SMBs were most likely to keep social spending the same in 2015, and many just don’t have the resources to keep up. Fully 55% updated social media business content monthly or less frequently, while just 15% did so daily and 30% weekly. This means social followers they have—who often demand real-time, or close to real-time, info—are seeing out-of-date content. Outsourcing could help, but unfortunately, most haven’t taken advantage of this option: Just 25.7% of SMB marketing professionals polled worldwide in January 2015 by HubShout said they outsourced social media.
Project Digital™ could be an answer for small business to consider.
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For The World Who Needs A Little
Think Sunshine. #thinksunshine
Across The Pond
BBC One
The Big One began the evening, following soaps, at 7P with ‘The One Show’ and it drew an average 3.17 million viewers (19.2%). It was followed at 730P by ‘A Question of Sport’ which dropped a bit to an average 2.95 million viewers (16.4%). At 8P, ‘Masterchef’ pulled up the audience level as it continued with an average 4.33 million viewers (20.4%). At 830P, ‘Have I Got News for You’ was Friday’s highest-rated show outside of soaps as the topical panel show was seen by an average of 4.61 million viewers (22.7%). At 930P, BBC pulled a CBS as it presented a rerun of ‘Mrs Brown’s Boys’ which drew an average 2.94 million viewers (14.9%). At 1035P, following the news, ‘The Graham Norton Show’, with guests Carey Mulligan and ‘Britain’s Got Talent’ judge Amanda Holden, pulled in an average 2.91 million viewers (23.1%). On Friday it was good to be One.
ITV
The Independent One at 8P brought ‘Weekend Escapes with Warwick Davis’ and it returned with an average 2.41 million viewers (12.5%). At 9P, the first episode of ‘Slow Train Through Africa with Griff Rhys Jones’ was seen by an average 2.41 million viewers (10.8%). You could say that ITV kept 2.41 million viewers in the heart of prime time on Friday. Now, that’s a loyal audience.
BBC Two
The Little Two began at 7P with ‘Collectaholics’ and brought in an average 1.10 million viewers (6.4%). Then ‘An Island Parish: Falklands’ increased the audience with an average 1.87 million viewers (9.7%). Finally, ‘Gardeners’ World’ finished with the highest total of the evening for Two with an average 1.92 million viewers (9.1% share of the available audience. At 9P, ‘Sex and the Church’ lost over 1.3 million viewers to finish with an average 690,000 viewers (3.4%). Then at 10P, ‘The Clare Balding Show’ did not improve as only 670,000 viewers (4.0%) watched.
Channel 4
The Big 4 had at 8P, ABC’s ‘Marvel’s Agents of SHIELD’ with began weakly with only 720,000 viewers (3.5%). Then at 9P, ‘Gogglebox’ attracted an average audience of 3.28 million viewers (16.4%). At 10P, ‘Alan Carr: Chatty Man’ dropped a bit to 1.17 million viewers (7.8%). At 1105P, ‘Virtually Famous’ return with an average 330,000 viewers.
Channel 5
The Viacom 5 at 8P presented ‘Secrets of Great British Castles’ as it was seen by an average 778,000 viewers (3.9%). At 9P, CBS’ ‘NCIS: New Orleans’ drew an average 798,000 viewers. Then at 10P, CBS’ ‘NCIS’, the #1 show in the world, pulled up the audience with an average of 923,000 viewers (5.9%).
Down Under
Seven finished #1 on Friday in Australia but Network Nine’s ‘Nine News’ was #1 in prime time.
Seven
The Nation’s Second Network took prime time in Australia on Friday with a big 33.9% share of the available audience on one of the quietest night of television. #3 was ‘Seven News’ finished with an average of 804,000 viewers. #5, ‘Seven News/Today Tonight’ finished with an average 783,000 viewers. #8 was ‘Better Homes and Gardens’ which drew 723,000 viewers.
Network Nine
The National Network Nine finished #2 with a 27.5% share. Nine finished with four of the Top Ten programs including #1, ‘Nine News’ which drew in an average 958,000 viewers. #2 was ‘Nine News 6:30’ which drew 879,000 viewers. #7 was ‘A Current Affair’ with 731,000 viewers. Finally, #9 was ‘Friday Night NRL Live’ which pulled in an average 602,000 viewers. And yet Nine wasn’t #1. Go figure.
ABC
The Alphabet Network of Australia finished #3 with 19.2% share. #6 was ‘Midsomer Murders’ which drew an average 803,000 viewers. And #6, ‘ABC News’ pulled in 735,000 viewers.
Ten
The Big Ten finished fourth with 15.7% share. Ten had the #10 program which was ‘Family Feud’ with an average 584,000 viewers.
SBS
The Public Australian Network finished #5 with one of the lowest shares of the season, finishing with a low 3.7% share of the available audience.
SATURDAY AUSTRALIAN TV OVERNIGHT RATINGS
Seven
Seven #1 in Australia on Saturday but ABC’s ‘New Trick’s’ top program. https://au.news.yahoo.com/video/watch/27208602/teen-released-after-terror-raids/
The Nation’s Second Network, on a comparably slow Saturday, finished #1 with a strong 30.4% share of the available audience because it had football. And it didn’t have the #1 program. #2 was ‘Seven News’ with an average 948,000 viewers. Then came football. #8, ‘Seven’s AFL: Saturday Night Football’ pulled in an average 389,000 viewers. Tied for #9 was ‘Seven’s AFL: Saturday Afternoon Football’ and ‘Seven’s Saturday Night Football-Post Match’ both of which drew an average 344,000 viewers. And that was all it needed to take first place on Saturday.
Network Nine
The National Nine Network finished #2 on Saturday with 24.9% share. #4 was ‘Nine News Saturday’ which drew 765,000 viewers. It also had #7, ‘Just Go With It’ which drew an average 428,000 viewers.
ABC
The Alphabet Network in Australia finished #3 on Saturday with a 20.7% share but had the #1 program in the nation. #1 was ‘New Trick’s’ which drew an average 951,000 viewers. It also had #3, ‘ABC News Saturday’ which delivered an average 841,000 viewers. #5 was ‘Gardening Australia’ with 495,000 viewers. And #6, a rerun of ‘Scott and Bailey’ drew an average 469,000 viewers.
Network Ten
The Big Ten finished #4 with 15.4% share. Its top program was #11, ‘Ten Eyewitness News Saturday’ with an average 330,000 viewers.
SBS
The Public One finished #5 and a strong 8.7% share of the available audience. Its top program was #13, ‘Great Continental Railway Journeys’ which drew an average 289,000 viewers.
As you can see, viewers were:
Switching Channels!
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Catch up with the latest edition of Media Notes Canonical at: http://bit.ly/1F9j5EF
This week: ‘Why Purchasers Still Prefer Brick-And-Mortar’.
Media Notes Briefs, ‘What Consumers Consider The Ideal Customer Experience’ http://eepurl.com/biQl2z
New This Week: Connected Consumers Equal Business Success – http://eepurl.com/XT6m5
Weekly Retail Media Notes. This week: ‘The Status Of Retail E-Commerce Today?’: http://bit.ly/1DWZsSc .@cnasophis
Why Don’t You Use Mobile Now? http://goo.gl/wlnJ8o
Today’s featured ‘Music To Read overtheshouldermedia By’ down at the bottom of the page:
BBC Young Musician of the Year Jazz Award 2014
As you can see, viewers were:
Switching Channels!
For updates throughout the day, FOLLOW us on Twitter @overtheshoulde2 and LIKE us on Facebook at http://www.facebook.com/overtheshouldermedia and on Google+ http://bit.ly/19JVk76. Thank you for allowing us to surpass 46,400+ views at Google+ Sophis1234.
Catch up with the latest edition of Media Notes Canonical at: http://bit.ly/1F9j5EF
This week: ‘Why Purchasers Still Prefer Brick-And-Mortar’.
Media Notes Briefs, ‘What Consumers Consider The Ideal Customer Experience’ http://eepurl.com/biQl2z
New This Week: Connected Consumers Equal Business Success – http://eepurl.com/XT6m5
Weekly Retail Media Notes. This week: ‘The Status Of Retail E-Commerce Today?’: http://bit.ly/1DWZsSc .@cnasophis
Why Don’t You Use Mobile Now? http://goo.gl/wlnJ8o
Today’s featured ‘Music To Read overtheshouldermedia By’ down at the bottom of the page:
BBC Young Musician of the Year Jazz Award 2014
OVERTHESHOULDERMEDIA 