This is the Daily Diary of Screens. On Wednesday, April 15, 2015, CBS was the #1 network in the U.S. as ‘Criminal Minds’ was the top program. BBC One was #1 in the UK led by ‘MasterChef UK’. Seven was #1 in Australia as ‘My Kitchen Rules’ was the top program.
Today, traditional TV still accounts for the lion’s share of video viewing, but online and mobile are where the growth is. When managed together, TV/digital/mobile hold the potential to drive real impact for advertisers—enabling them to maximize the customers they reach and/or reinforce key messaging across screens. After all, ‘It’s all about screens’.
The Home Of #dailydiaryofscreens
For Wednesday, April 14, 2015 (Posted on April 15, 2015)
The Tiffany Network had some old and a new series to top the charts on Wednesday as it won prime time for the second night in a row. At 8P, ‘Survivor’ began the evening with a solid average 9.44 million viewers and a 5.7/10. Then at 9P, the cornerstone of Wednesday programming, ‘Criminal Minds’ brought in an average 10.20 million viewers and a 6.4/10 to top the evening. At 10P, ‘CSI: Cyber’ pulled off an exceptional episode as it did something never seen on television before…find conclusive evidence that someone committed murder because of motion detection on his mobile phone. It delivered and average 8.09 million viewers and a 5.4/10. This was a Must See TV ON DEMAND episode. Breaking new ground is a staple for the ‘CSI’ series.
The Animal Network of Broadcast had the old reliable on Wednesday. At 8P, ‘American Idol’ brought the number of contestants down to six as it drew an average 7.49 million viewers and a 5.8/9. The world said good-bye to ‘Joey’ as once again, the decision on the one who would go or stay was done by a portion of the nation, just those on the Eastern and Central time zones via Twitter. this is an outragious decision as it no longer allows the complete nation to take some satisfaction of participation after their investment as a fan of the program.
The Alphabet Network did little on Wednesday to change the way viewers tune into program. At 8P, ‘The Middle’ pulled in an average 7.44 million viewers and a 5.0/9. At 830P, ‘The Goldbergs’ drew an average 6.85 million viewers and a 4.6/7. Then at 9P, a rerun of ‘Modern Family’ had an average 5.96 million viewers and a 4.0/6. At 930P, another episode of ‘The Goldbergs’ drew an average 5.69 million viewers and a 3.8/6. At 10P, ‘Nashville’ pulled in an average 4.90 million viewers and a 3.4/6.
The Peacock Network had little to talk about on Wednesday as it threw the evening away. At 8P, a rerun of ‘The Mysteries of Laura’ drew an average 4.55 million viewers and a 3.0/5. At 9P, another rerun of ‘Law & Order: SVU’ drew an average 4.02 million viewers and a 2.7/4. Then at 10P, yet another rerun, this time of ‘Chicago PD’ drew an average 4.11 million viewers and a 2.8/5. Proving once again that all Sarnoff’s Staff has up its sleeve is reruns which produce million of dollars for the network as they burn off rerun rights and their fans. This network has simply no clue. If they think their sibling USA Network can do it with reruns of ‘NCIS’ and draw a couple million viewers, these rerun programs are not ‘NCIS’.
The Little Network That Couldn’t fell down after their terrific Tuesday. AT 8P, ‘Arrow’ drew 2.41 million viewers and a 1.9/3. At 9P, ‘Supernatural’ drew an average 1.83 million viewers and a 1.3/2.
For The Record
CBS finished #1 again on Wednesday with an average 9.243 million viewers and a 5.8/10. FOX finished #2 with an average 7.491 million viewers and a 5.8/9. ABC finished #3 with an average 5.859 million viewers and a 4.0/7. NBC finished #4 with an average 4.223 million viewers and a 2.8/5. Univision finished #5 with an average 2.466 million viewers. The CW finished with an average 2.119 million viewers and a 1.6/3. Telemundo finished with an average 1.300 million viewers and a 0.7/1.
Today In TV History
On this date in 1962, Walter Cronkite began anchoring ‘The CBS Evening News’.
For those of you who have been living under a rock, on April 21, 2015, Google will be penalizing those companies who do NOT have mobile friendly website. If it is NOT a responsive website designed for mobile, Google will NOT show your website and you customers and potential customers will not know you exist.
If you already know about this, please disregard. If we can help, just let us know. firstname.lastname@example.org or email@example.com
US Adults Spend 5.5 Hours with Video Content Each Day
Digital video viewing adds significant time to the average US consumer’s media day
Adults in the US will spend an average of 5 hours, 31 minutes watching video each day this year, according to new figures from eMarketer, and digital video viewing across devices is driving growth. In 2011, time spent with video on digital devices—PCs, mobile devices and other connected devices including over-the-top (OTT) and game consoles—totaled 21 minutes daily. This year, US adults will spend an average of 1 hour, 16 minutes each day with video on digital devices.
Meanwhile, the average time US adults spent watching video programming on televisions totaled 4 hours, 35 minutes in 2011 and will decline to 4 hours, 15 minutes in 2015. In total, time spent with video on all devices is up from 4 hours, 56 minutes in 2011.
“The increase in overall screen time highlights the complexity of today’s media ecosystem,” said Paul Verna, senior analyst at eMarketer. “While so much debate has centered on a supposed tug-of-war between TV and digital video, the reality is that digital video is growing not at the expense of TV, but because video content is more popular than ever. We might spend less time watching on the main screen, but we’re no less interested in TV programming, and in fact, we seek out more of it every year.”
Video is seeing gains on all digital devices this year, with the exception of desktops and laptops, which will remain flat. Time spent watching video on mobile devices will increase from 30 minutes daily among all US adults in 2014 to 39 minutes per day this year, and average daily video time on other connected devices across the US adult population will increase from 9 minutes last year to 13 minutes each day in 2015.
The drop in TV time hasn’t stopped marketers from pouring significant amounts of money into television advertising. In 2015, 40.2% of US major media ad spending will go to TV, totaling $70.59 billion, compared with TV’s 36.4% of time spent with media daily. Meanwhile, US advertisers will allocate just 4.4% of all spending, or $7.77 billion, to digital video ads, even though consumers are now spending nearly 11% of their media time watching video on digital devices.
“Advertisers continue to trust TV despite its limitations, and despite a proliferation of digital alternatives,” Verna said. “The resilience of TV comes partly from inertia, but also from marketers’ concerns that digital video ads aren’t always viewable or watched to completion. Until the digital advertising industry overcomes these hurdles, dollars will continue to flow disproportionately to TV.”
Overall, US adults will spend 12 hours, 4 minutes each day with major media in 2015, an increase of 7 minutes from 2014. Since 2011, US adults have increased the time they spend with major media by nearly a full hour each day.
Coming as a surprise to no one, consumers’ appetite for digital devices is driving this trend. Led by time spent on mobile devices, US adults will spend an average of 5 hours, 38 minutes with digital media each day in 2015, up from 5 hours, 15 minutes in 2014.
Last year, US adults spent more time on mobile devices than they did on PCs for the first time, and that gap will widen this year. Furthermore, the average time adults spend each day with TV, radio and print will decline across the board for the fourth consecutive year in 2015.
Social Media Advertising Explodes Hits $23.68 Billion Worldwide in 2015
Advertisers in North America spend the most to be social
Advertisers worldwide will spend $23.68 billion on paid media to reach consumers on social networks this year, according to new figures from eMarketer, a 33.5% increase from 2014. By 2017, social network ad spending will reach $35.98 billion, representing 16.0% of all digital ad spending globally.
Advertisers in the US and Canada place a premium on social media and will ramp up paid spending on social networks 31.0% this year to pass $10 billion for the first time. Social network advertising in Asia-Pacific will total $7.40 billion, with Western Europe the third-largest region at $4.74 billion. The drop-off in spending to the other three major world regions is steep, with Latin America reaching only $680 million in 2015, while Central and Eastern Europe and the Middle East and Africa lag further behind.
North American advertisers’ predilection for social network ad spending is reflected by the amount they spend per user. This year, advertisers in the US and Canada will spend more than $50 for each user across the social landscape in their respective countries, and in just two years, will increase that outlay to $71.37 per user, a reflection of growing spending against a maturing user base.
In Western Europe, we see a similar trend, and social network ad spending per user will remain about half the amount spent in North America throughout our forecast. By contrast, Asia-Pacific social networkers will command only $8.04 each from advertisers trying to reach them this year, and that figure will increase to just $10.54 by 2017. In that region, user bases are still growing significantly while spending still lags.
The US and China will be the leading individual countries in social network ad spending for the foreseeable future, collectively commanding more than half the worldwide market throughout our forecast period. This year, advertisers in the US will spend $9.59 billion on social ads, up 31.0% from 2014 and more than double the amount they spent in 2013. By the end of our forecast period, social network advertising in the US will total $14.40 billion—just shy of 20% of all digital ad spending countrywide. In China, ad spending on social networks will reach $3.41 billion this year and is expected to increase to $6.11 billion in 2017, or 12.5% of all digital ad dollars in the country.
At a company level, unsurprisingly, Facebook is dominating the paid social advertising landscape globally. eMarketer estimates that in 2015, the company will make $15.50 billion in ad revenues, or 65.5% of all social network ad spending worldwide. That portion is up from 2014, when Facebook owned 64.5% of the social ad market. Twitter is also gaining share, expected to take 8.8% of global social network ad spending, or $2.09 billion, up from 7.1% share in 2014. LinkedIn, the other major US-based social ad seller for which eMarketer forecasts ad revenues, will make $900 million in advertising this year, but its share of global social ad spend will dip to 3.8%, down from 4.2% last year.
Mobile Moves Ahead of Desktop for Ad Visibility
HTML5 banners perform best on mobile
Mobile display ads are generally more viewable than those served on desktop, based on data released earlier this month by Sizmek.
The study looked at measurable impressions served worldwide by Sizmek in 2014 and found that ad placements sized for mobile were more viewable than desktop-specific creative for almost all display ad formats. HTML5 standard banner viewability was especially strong on mobile, at 79.3% on average, vs. 48.4% for desktop. Rates hovered around 70% for HTML5 rich media and Flash standard banners on mobile, compared with about 50% on desktop. Flash rich media ads were the only exception, with desktop leading in average viewability rate by about 30 percentage points.
Mobile-specific display ads were more viewable than desktop ads worldwide whether purchased directly through publishers or programmatically. Viewability rates for mobile publisher direct ads were 74.1%, vs. 54.4% on desktop. Programmatic placements on mobile saw average viewability of 81.4%, while desktop came in at just 39.7%.
eMarketer estimates that US digital ad spending will reach $58.61 billion this year, and mobile will account for just under half of that total, at $28.72 billion. By 2019, mobile will take in nearly three-quarters of digital ad dollars.
Social Media Research
Small Business Not Using Social Media As Much As They Should
Facebook and other social media sites ranked as the second most effective marketing method among US small and medium-sized businesses (SMBs) surveyed in January 2015 by Thrive Analytics, but that doesn’t mean more are using it. Recent polling by Ebiquity for American Express OPEN found that small businesses generally hadn’t increased their social presence over the past year. More than four in 10 US small businesses surveyed in February and March 2015 said they didn’t use social media for business. This was actually up slightly from 38% in fall 2014 and even with the percentage in spring 2014, during which responses dropped 8% from September 2013. December 2014 research by Zogby Analytics for Xero found a higher 48.2% of US small-business owners didn’t use any social media for business purposes.
Among American Express respondents using social, Facebook was king, cited by 41% overall—and in line with the 40.4% reported by Xero. However, the usage rate American Express found was down from its previous study. In fact, with the exception of Instagram, foursquare and Myspace, each of which didn’t even break 10%, all other social sites saw usage drop.
Thrive found that SMBs were most likely to keep social spending the same in 2015, and many just don’t have the resources to keep up. Fully 55% updated social media business content monthly or less frequently, while just 15% did so daily and 30% weekly. This means social followers they have—who often demand real-time, or close to real-time, info—are seeing out-of-date content. Outsourcing could help, but unfortunately, most haven’t taken advantage of this option: Just 25.7% of SMB marketing professionals polled worldwide in January 2015 by HubShout said they outsourced social media.
Top Ten Box Office Worldwide (Weekend April 10-12, 2015
#1 ‘Furious 7’ $255,591,430 $195,000,000 $60,591,430
#2 ‘Home’ $34,200,000 $15,200,000 $19,000,000
#3 ‘Cinderella’$19,825,000 $12,600,000 $ 7,225,000
#4 ‘Wolf Warriors’ $18,000,000 $18,000,000 N/A
#5 ‘Longest Ride’$16,500,000 $3,000,000 $13,500,000
#6 ‘Divergent’ $14,750,000 $7,900,000 $ 6,850,000
#7 ‘Kingsman’ $10,325,000 $9,000,000 $ 1,325,000
#8 ‘Get Hard’ $10,035,000 $1,400,000 $ 8,635,000
#9 ‘Let’s Get Married $8,587,400 $8,500,000 $ 87,400
#10 ‘Woman In Gold $7,252,000 $ 1,400,000 $ 5,852,000
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Across The Pond
The Big One finished #1 on Wednesday in the UK. At 730P, ‘Evan Davis’s interview with David Cameron brought in an average 1.17 million viewers (10.0%). At 8P, ‘Secret Britain brought in an average 3.75 million viewers (18.6%). Then at 9P, ‘MasterChef’ was the most watched program outside of soaps on Wednesday as the cooking series continued with an average 4.87 million viewers.
The Independent One at 8P presented the first episode of ‘Give a Pet a Home’ and it was seen by an average 2.53 million viewers (13.0%). At 9P, ‘Newzoids’ debuted with a solid audience average of 3.34 million viewers (16.3%). At 930P, ‘The Delivery Man’ dropped a bit with an average 2.45 million viewers (12.2%).
The Big Four presented at 9P, ‘The Island with Bear Grylls’ and it drew a solid 2.21 million viewers (10.9%). At 10P, ‘First Dates’ drew an average 1.23 million viewers (8.4%).
Murdoch Across The Sea presented HBO’s ‘Game of Thrones’ as it returned last night with its biggest ever overnight audience finishing with an average 1.6 million viewers and a 6.7% share of the available audience.
The Big Two at 7P had ‘Collectaholics’ continue with an average 1.17 million viewers (6.8%). At 8P, ‘The Ladykillers: Pest Detectives’ dropped down to an average 940,000 viewers (4.9%). At 9P, ‘Kill The Christians’ fell further to 930,000 viewers (4.6%). At 10P, ‘QI’ dropped further with an average of 850,000 viewers (5.2%). ‘News night’ drew only 640,000 viewers (5.3%). So, its brightest light was its first.
Viacom Five had at 8P ‘Nightmare Neighbor Next Door’ and it was seen by an average 1.18 million viewers (6.1%).
Spike TV launched with an average audience of 89,000 viewers, a 0.67% share, across the night, peaking at 8P with 137,000 viewers for ‘Police Interceptors Unleashed’ (0.7%). The launch night also included the first ‘Breaking Bad’ (it will be showing the whole lot, for the first time on free-to-air TV in the UK) as it was watched by an average 97,000 viewers, a 1.2% share of the available audience.
The Nation’s Second Network dominated the nation on Wednesday with an overwhelming 35.2% share of the available audience. ‘My Kitchen Rules’ was once again the dominating program with a big 1,384,000 viewers. 382,000 viewers watched in Melbourne; 365,000 viewers watched in Sydney; 258,000 viewers watched in Brisbane; 175,000 watched in Adelaide and 204,000 viewers watched in Perth. Tied for #4 was ‘Seven News’ with 910,000 viewers as did ‘Seven News/Today Tonight’ as it too drew 910,000 viewers. #7 was ‘Criminal Minds’ which pulled in an average 854,000 viewers. #10, as the fifth program in the Top Ten, ‘Home and Away’ drew an average of 775,000 viewers.
The National Nine Network finished #2 with a 25.7% share. With four programs in the Top Ten on Wednesday, ‘Nine News’ finished #2, as the top newscast in the nation, with 1,071,000 viewers, the only news program to do so. #3 was ‘Nine News 6:30’ which drew an average 989,000 viewers. #6 was ‘A Current Affair’ and it had an average of 867,000 viewers. Then, #9 was ‘The Block Triple Threat’ which drew an average 801,000 viewers.
The Alphabet Network of Australia finished #3 with a 16.6% share. #8 was ‘ABC News’ with 802,000 viewers. It nearly always finishes in the Top Ten.
The Third Network finished #4 with a 16.0% share. ‘The Project’ at #16 drew an average of 581,000 viewers.
SBS finished with a 6.5% share for the third straight night.
As you can see, viewers were:
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Today’s featured ‘Music To Read overtheshouldermedia By’ down at the bottom of the page:
Harry Connick Jr ‘Don’t Get Around Much Anymore’