This is the Daily Diary of Screens. On Wednesday, April 8, 2015, CBS was the #1 network in the U.S. as ‘Criminal Minds’ was the top program. BBC One was #1 in the UK led by ‘My Kitchen Rules’. Seven was #1 in Australia as ‘My Kitchen Rules’ was the top program. AUSTRALIAN THURSDAY TV OVERNIGHT RATINGS (See Below)
Today, traditional TV still accounts for the lion’s share of video viewing, but online and mobile are where the growth is. When managed together, TV/digital/mobile hold the potential to drive real impact for advertisers—enabling them to maximize the customers they reach and/or reinforce key messaging across screens. After all, ‘It’s all about screens’.
The Home Of #dailydiaryofscreens
For Wednesday, April 8, 2015 (Posted on April 9, 2015)
The Tiffany Network finished #1 on Wednesday, and when you think about it, with a very unconventional lineup. While reality led off most networks on Wednesday, ‘Survivor’, the first reality show on broadcast networks, continued to be worth watching as it drew an average 9.84 million viewers and a 5.5/9 to win its time slot. Then at 9P, with that kind of lead in, ‘Criminal Minds’ won the time slot with an average 10.39 million viewers and a 6.4/10, with guest Gary Sinise in his return to CBS after years on ‘CSI: NY’. At 10P, Black Rock continued its domination as ‘CSI: Cyber’ finished #1 in its time slot and presented one of the most unusual programs of the night as the crew raced to find an insane bomber who ignites his devices with America’s penchant for using their mobile phones. This was a Must See TV ON DEMAND episode as it drew an average 8.25 million viewers and a 5.1/9. While it was down nearly 2 million viewers from its lead in, it still blew away some strong competition in this time slot. While others are trying to bring back the original ‘CSI’ in this time slot, their time has passed. ‘Cyber’ is about today. And that is where CBS has to stand. New times. New programming. Besides, just watching Arquette give us Acting 101 is a delight.
The Peacock Network finished #2 on Wednesday. At 8P, ‘The Voice’ led off the evening with an average 9.64 million viewers and a 6.6/11, tops for the evening on Sarnoff Town, but #2 in its time slot. At 9P, ‘Law & Order:SVU’ pulled in the biggest audience since Feb. 25 (5.4/8) as it drew an average 7.30 million viewers and a 5.0/8. Then at 10P, one of the best police procedurals on television anywhere, ‘Chicago PD’ delivered an average 6.73 million viewers and a 4.6/8 with an absolutely Must See TV ON DEMAND episode you should not miss. The main story line of this episode was the finding of one of the most dangerous criminals in Chicagoland, the baddest of the bad in Chinatown. And the chase to find him is exceptional. Every week we see a Master Class in acting by Jason Beghe, Jon Seda, Sophia Bush, Jesse Lee Soffer, Patrick John Flueger, Marina Squerciati, LaRoyce Hawkins, Archie Kao, Elias Koteas, Amy Morton and Brian Geraghty. If you don’t watch this program, you don’t know Chicago and you certainly do not want to see an ensemble work like glue on wood. But on this night, it was Elias Koteas with superb assistance from Jason Beghe that made this a Must See TV ON DEMAND episode of epic proportions.
The Animal Network of Broadcast was all singing on Wednesday. From 8P to 10P, ‘American Idol’ delivered an average 6.58 million viewers and a 5.1/8, down significantly from last week and last year. There appears to be four or five of the remaining singers to take the crown this season and with the loss of the young teenager last week, a chunk of the audience apparently has left. It will be interesting to see how the program holds up for the remainder of this season. But hats off to ‘Idol’ this season as it has some tremendous singers. And if you like Jennifer Hudson, you should have watched her perform with Iggy last night. Terrific.
The Alphabet Network finished Wednesday more like XYZ rather than ABC. At 8P, ‘The Middle’ finished with an 7.28 average million viewers and a 4.9/8. At 830P, ‘The Goldbergs’ finished with 6.54 million viewers and a 4.3/7. At 9P, a rerun of ‘Modern Family’ finished with an average 5.86 million viewers and a 4.1/6 while at 930P, ‘Black-ish’ brought in an average 6.09 million viewers and a 4.1/7. At 10P, ‘Nashville’ finished with an average 4.61 million viewers and a 3.5/6.
The Little Network That Couldn’t reran old episodes on Wednesday. At 8P, a rerun of ‘Arrow’ found 1.00 million friends and family with a 0.8/1. A rerun of ‘Supernatural’ finished with even less as it averaged 850,000 friends and family and a 0.6/1. Watching CW on nights like this is like watching ION.
At 1135P, NBC’s ‘The Tonight Show Starring Jimmy Fallon” coming out ahead as it earned a 3.1/8. CBS’ ‘Late Show with David Letterman’ finished second with a 2.0/5. With a rerun, ABC’s ‘Jimmy Kimmel Live!’ finished third with an average of 1.7/4. At 1235A, NBC’s ‘Late Night with Seth Meyers’ also came out on top, with 1.4/5. ABC’s ‘Nightline’ finished second with a 1.2/4. CBS’ ‘Late Late Show with James Corden’ drew a 1.0/4. At 135A, ‘Last Call with Carson Daly’ drew an 0.8/3.
For The Record
CBS finished #1 on Wednesday with an average 9.24 million viewers and a 5.7/9. NBC Finished #2 with an average 7.87 million viewers and a 5.4/9. FOX finished #3 with an average of 6.52 million viewers and a 5.1/8. ABC finished #4 with an average 5.80 million viewers and a 4.0/7. Univision finished with an average of million viewers. Telemundo finished with an average of 1.4 million viewers and a 0.8/1. The CW finished with an average of 1.08 viewers and a 0.7/1.
Today In TV History
On this date in 1950, Bob Hope made his first television appearance on ‘Star-Spangled Review’ on NBC-TV.
Cable TV News
Wednesday Top Ten Cable Programs in Prime Time
#1 ‘The O’Reilly Factor’ FOX NC 2.574 million viewers @ 8P
#2 ‘The Big Bang Theory TBSC 2.392 million viewers @ 10P
#3 ‘American Dad’ ADSM 2.309 million viewers @ 1030P
#4 ‘The Big Bang Theory’ TBSC 2.222 million viewers @ 930P
#5 ‘NCIS’ USA 2.147 million viewers @ 8P
#6 ‘The Big Bang Theory’ TBSC 2.145 million viewers @ 1030P
#7 ‘American Dad’ ADSM 2.098 million viewers @ 10P
#8 ‘The Kelly File’ FOX NC 1.914 million viewers @ 9P
#9 ‘Storage Wars’ AEN 1.831 million viewers @ 930P
#10 ‘American Pickers’ HIST 1.792 million viewers @ 9P
What Information Consumers Will Share For Better Service
Most US adults are comfortable with companies having information about them including their product interests (80%) and history with the company (79%) in order to better their service, but far fewer (as expected) are comfortable with companies knowing their location and time data (38%) or their personally identifiable information (PII; 37%). Notably, though, respondents were far more likely to be comfortable with trusted companies (limited in this case to retailers and travel/hospitality brands) having access to their location data (72%) and PII (61%).
Separate survey results indicate that, for respondents, the most important attribute of “the perfect company” is one that is very trustworthy with their data and information.
Top Social Video Advertising Metrics
There has been a big change this year as far as where social videos are being placed.
Advertisers running video ads on social media are more interested in metrics such as engagement with interactive elements (47% choosing as a top-3) and shares (43%) than they are with views (34%), according to a Mixpo survey of 125 US agency, brand and publisher executives, almost all of whom had run a social advertising campaign.
But, the survey also found that while more advertisers ran video ad campaigns on YouTube (77.8%) than on Facebook (63%) last year, this year more plan to run a campaign on Facebook (87%) than on YouTube (81.5%).
Small & Medium Sized Business Put Their Money Where Success Is
Small-business websites boost customer engagement, and a January 2015 study by Thrive Analytics found that US small and medium-sized businesses (SMBs) were seeing more success with the channel than any other. When SMBs were asked which marketing methods had been the most effective, company websites—the No. 1 response in 2014—remained the most popular, at 45%. This was 6 percentage points ahead of social media and 19 points above print yellow pages—and blew all other channels out of the water by 30 points or more.
Nearly half (49%) of SMBs intended to increase their marketing budgets this year, and websites will reap the benefits of that spending. Fully 36% planned to up expenditure on company websites—the highest percentage out of all channels studied. Social media, mobile advertising, online display ads and paid search all followed closely behind, each cited by around one-third.
January 2015 research by HubShout also found strong interest in websites among SMBs. When asked which services would be most in demand for 2015, 64% of SMB marketing professionals worldwide cited web development—trailing only search engine optimization (67%) and ahead of every other option, such as social media (38%) and content marketing (37%), by at least 26 percentage points.
The problem, though, is that small businesses are strapped for time, meaning they don’t necessarily have the hours to keep their websites up to date. According to Thrive Analytics, SMBs were most likely to update their websites quarterly (31%). Fewer than one-quarter made changes on a monthly basis, and just 16% did so daily. Promisingly, just under three in 10 (29%) updated their sites weekly. SMBs would be wise to put some of their extra website dollars toward more frequent updates. If they don’t, they risk having customers access out-of-date content on what is currently their most effective marketing tool.
According to the ‘Holiday Benchmark Data’, IBM Digital Analytics Benchmark, January 5, 2015, during the 2014 holiday shopping season, MOBILE accounted for 45% of all online traffic. And according to ‘Use Analytics to Build Mobile Advantage’, Forrester Research, Inc., December 11, 2014, only 41% of retail marketers have defined their mobile objectives. Just 13% of digital-business professionals track their companies’ mobile audiences across online and offline channels.
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Across The Pond
BBC One was again the top network in the UK on Wednesday because it had at 8P ‘MasterChef’ and that topped the ratings once again as knockoff week continued, bringing in an average 4.80 million viewers (24.0%). At 9P, ‘Secret Britain’ fell slightly to an average 3.90 million viewers (18.6%). And, following the news, at 1045P, ‘Match of the Day brought in an average 1.82 million viewers (15.7%).
ITV at 8P presented ‘Big Star’s Little Star’ and it entertained an average of 3.16 million viewers (15.7%). At 9P it was followed by the latest ‘DCI Banks’ which drew an average of 3.71 million viewers (17.7%).
Channel 4 finished third on Wednesday in the UK as had the season premiere of ‘The Island with Bear Grylls’ at 9P as it returned with strong ratings by pulling in 1.63 million viewers (7.8%), with a further 283,000 viewers (1.8%) tuning in on Channel 4+1. Later, at 10P, ‘First Dates’ averaged 1.15 million viewers (7.5%).
BBC Two finished fourth on Wednesday as at 7P, ‘Collectaholics’ continued with an average of 1.07 million viewers (5.8%). At 8P, ‘The Ladykillers: Pest Detectives’ brought in 1.20 million viewers (6.0%). At 9P, ‘This World’ pulled in an average of 980,000 viewers (4.7%). At 10P, ‘QI’ dropped further with 780,000 viewers (4.5%).
Channel 5 did not have a good night on Wednesday as it fell behind ITV2 in prime time. At 8P, ‘Nightmare Neighbour Next Door’ with only 1.07 million viewers (5.4%) was the network’s top program of the evening. At 9P it was followed by ‘OAPs Behaving Badly’ which dropped to an average of 896,000 viewers (4.3%). Then at 10P, ‘Dangerous Dog Owners and Proud’ finished with an average of 590,000 viewers (3.8%).
ITV2 at 8P had the airing of James Bond’s ‘Skyfall’ as it brought in 774,000 viewers (4.0%) between 8P and 1045P. You know a new Bond is right around the corner.
Seven was #1 again on Wednesday as it drew a dominating 33.1% share of the available audience. And again, the #1 program was ‘My Kitchen Rules’ with is 1.465 million viewers. #3 was ‘Seven News’ with 1,053,000 viewers. And, #4 was ‘Seven News/Today Tonight’ with 1,030,000 viewers. #6, CBS’ ‘Criminal Minds’ pulled in an average of 888,000 viewers and #8 was ‘Home and Away’ with 847,000 viewers to round out Seven’s five, Top Ten programs on Wednesday.
Network Nine drew #2 again, this time with 25.0% share of the available audience. And again, the #1 newscast in the nation was the #2 program, ‘Nine News’ with 1,057,000 viewers, just 4,000 viewers ahead of ‘Seven News’. #5 was ‘Nine News 6:30’ which drew 971,000 viewers. #7, ‘A Current Affair’ pulled in just 857,000 viewers, a bit below what it has done earlier this week.
ABC finished #3 with a 19.5% share. It had the remaining two spots on the Top Ten as #9 was ‘ABC News’ with 846,000 viewers and #10, ‘Shaun Micallef’s Mad As Hell’ which drew 753,000 viewers.
Ten finished #4 with a 17.1% share.
SBS finished fifth with a 5.2% share of the available audience.
THURSDAY AUSTRALIAN TV OVERNIGHT RATINGS
Network Nine broke Seven’s streak and finished #1 on Thursday with a strong 29.4% share of the available audience. #1 was ‘Nine News’ with 1,073,000 viewers. #2, ‘Nine news 6:30’ pulled in 1,008,000 viewers. #5, ‘A Current Affair’ finished with an average 905,000 viewers. #10, ‘The Footy Show’ finished with an average of 675,000 viewers.
Seven finished #2 with 25.8% share. #3 was ‘Seven News/Today Tonight’ with 931,000 viewers. #4, ‘Seven News’ finished with 912,000 viewers. #7, ‘Home and Away’ drew an average 751,000 viewers.
Ten finished #3 with 19.1% share.
ABC finished fourth with 18.0% share of the available audience. ABC finished with three programs in the Top Ten on Thursday. #6 was ‘ABC News’ with 854,000 viewers. #8, ‘The Checkout’ finished with an average 727,000 viewers as ‘7.30’ tied with it with 727,000 viewers as it drew 15,000 less in Sydney; 26,000 more in Melbourne; 8,000 more in Brisbane; 12,000 less in Adelaide and 11,000 less in Perth.
SBS finished #5 with 7.7% share.
As you can see, viewers were:
For Your Viewing Pleasure
Australian Digital/Mobile News
If you haven’t seen it, now is your chance to see the next big thing in digital/mobile sweeping the world for those interest in lifestyle. And luxury brands are flocking to it. Buro 24/7 is a worldwide phenom which has moved into Australia via http://www.buro247.com. As it just went live, Tiffany snapped up one of the advertising slots. According to Sarah Homewood who wrote in AdNews (7 April 2015), Buro 24/7’s partner in Australia, NewsLifeMedia’s lifestyle publisher, Nick Smith stated, ‘Luxury advertisers are now leap-frogging a lot of the people in the market when it comes to digital. They’ve definitely taken to social media. Some of the brands have followings that are into the millions, so they know the value of talking to a digital audience, but still in a luxury way.’ Smith explained that Buro 24/7 hopes to establish itself as a luxury space for a slightly younger-demographic in order to complement NewLifeMedia’s brands such as Vogue and GQ. “What’s really refreshing about Buro 24/7 is it’s very much a nod to modern-day or new luxury. Miroslava Duma has come up the ranks quite quickly, it [Buro 24/7] almost talks to the movement around her brand. It’s not just people who have a lot of money or a lot of income, [many] people can aspire to buy into luxury brands,” Smith said.
Can you imagine what happens when it lands in the U.S.?
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Bob Hope ‘Thanks For The Memories’ from ‘Big Broadcast of 1938’