This is the Daily Diary of Screens. On Tuesday, April 7, 2015, CBS was the #1 network in the U.S. as the ‘NCIS’ was the top program. BBC One was #1 in the UK led by ‘Ordinary Lies’. Seven was #1 in Australia as ‘My Kitchen Rules’ was the top program. AUSTRALIAN TV OVERNIGHT RATINGS FOR WEDNESDAY (SEE BELOW)
Today, traditional TV still accounts for the lion’s share of video viewing, but online and mobile are where the growth is. When managed together, TV/digital/mobile hold the potential to drive real impact for advertisers—enabling them to maximize the customers they reach and/or reinforce key messaging across screens. After all, ‘It’s all about screens’.
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For Tuesday, April 7, 2015 (Posted on April 8, 2015)
The Tiffany Network captured the #1 position on broadcast for the third straight night with the top drama on television leading off. At 8P, ‘NCIS’ was dominant as it drew an average 16.53 million viewers and a 10/3/16. Look…anytime Robert Wagner as Tony’s dad appears on the show, it is a winner. It’s a ‘Hart To Hart’ moment for all of us. This program just gets better year after year and with the added Wagner touch, it dominates. Plus, it makes Gibbs a bit fatherly. That’s an interesting side to television #1 character. At 9P, ‘NCIS: New Orleans’ pulled in an average 14.01 million viewers and a 8.7/13 with an episode that was riveting as the ME and her assistants were held hostage in their lab while the deciding factor was not in the playbook. It was a Must See TV ON DEMAND episode. But while it was good, it did not match last year’s ‘NCIS: Los Angeles’ in this time slot (9.4/15) and that is of concern. Then at 10P, ‘Person Of Interest’ again went off track with the Vigilance arc and while an exciting plot about the destruction of a person who had created a digital breakthrough, it simply has lost the magic that it once had in just helping people who were in need of assistance. Today it is more Sci Fi than filled with realistic possibilities. And it is in the position that it may be cancelled. While it finished #1 in its time slot and drew an average 8.68 million viewers and a 5.3/9, this is on the writers and/or suits who decided to follow this path. It is a perfect example of taking a proven program in the wrong direction and thinking they know the public better than anyone. Sorry. This is a failure in front of our eyes for those who loved the original program.
The Peacock Network took advantage of CBS’ failure to secure its 10P position. At 8P, ‘The Voice’ is the champion of this generational battle on Tuesday. Older folks go to CBS. Younger go to NBC. On Tuesday, it drew an average 10.90 million viewers and a 7.3/11. At 10P, ‘Chicago Fire’ finished strong with an average 8.50 million viewers and a 5.7/10, only 180,000 behind ‘POI’. Yet with all this positive activity, it still trailed CBS by 21% on Tuesday.
The Alphabet Network could not compete on Tuesday. At 8P ‘Fresh Off The Boat’ finished with an average 4.84 million viewers and a 3.5/6. At 830P, a rerun of ‘Repeat After Me’ drew an average 3.63 million viewers and a 2.5/4 which actually was better than an original airing of the same program a week earlier. At 9P, ‘Marvel’s Agents of SHIELD’ picked the audience back up and drew an average 4.19 million viewers and a 2.7/4. But at 10P, the remarkable ‘Forever’ drew 4.03 million viewers and a 2.9/5. This was an exceptional episode as Henry now must know that his favorite police detective is in love with him. With this episode titled ‘Best Foot Forward’, while the solving of who cut off the ballerina’s foot was the main arc of the show, the love story makes this a very special piece of television. This was a Must See TV ON DEMAND episode. What many of the suits at Disneyville fail to understand is that ‘Forever’, in a horrible time slot following a totally non-comparable program, has increased the audience in this time slot by 74% compared to last year. +74%! Perhaps Shilo Adams put it best in stating: “With its self-aware sense of humor, distinct soundtrack, and surprising amount of pathos, Forever is the most pleasant surprise of the 2014-2015 television season. It’s a procedural with some impressive depth, exploring ideas of mortality, regret, and loss in a format that normally doesn’t allow for such; it’s a sensitive, soulful look at what it means to be alive from the vantage point of someone who only wants his time on this Earth to come to an end. This is the type of television that should be given a chance to thrive.” Those operating Walt’s World simply do not understand the quality program they have. All ‘Forever’ does is bring in the women. And guess who handles the money in the majority of homes throughout America? Put this on CBS and it would be the hit of the year.
The Animal Network of Broadcast failed miserably on Tuesday. AT 8P, ‘Hell’s Kitchen’ is not with Gordo getting an appearance of ‘American Idol’. This lead in show is dropping like a rock. Perhaps it is because the public just don’t like rantings and ravings by good ol Gordo. It drew an average 3.47 million viewers and a 2.4/5. Then at 9P, with a show that should never have been renewed, ‘New Girl’ dropped even further in the tank as it drew only 2.18 million viewers and a 1.7/4. But that’s not the worst news for Murdoch’s Minions on this night. At 930P, ‘Weird Loners’ lived up to its name as it stunk up the joint and drew an average 1.72 million viewers and a whopping 1.3/2. It finished behind ‘iZombie’ in the 930P half hour in the battle for The Mendoza Line. Can anyone out there say ‘AX TIME’? But knowing FOX, they will probably renew it because it is some exec’s favorite.
The Little Network That Couldn’t was so far behind it missed the train in a world filled with bit coins and nano seconds. AT 8P, the brains of this establishment decided to air a rerun of ‘The Flash’ and it finished with a 1.52 million viewers and a 1.0/2. Then at 9P, ‘iZombie’ drew a series low with an average 1.83 million viewers and a 1.1/2. This so called broadcast network lived below The Mendoza Line all night long. But there was a tiny bright light of hope in all of this dismay. It actually beat FOX at 930P. Wow! What a victory.
For The Record
CBS finished #1 on Tuesday with an average 13.07 million viewers and an 8.1 rating and 13 share of the available audience. NBC finished #2 with an average 10.01 million viewers and a 6.7/11. ABC finished with an average 4.15 million viewers and a 2.9/5. FOX finished with an average 2.71 million viewers and a 2.0/3 and a 1.5/2. Univision finished with an average of 2.7 million viewers. The CW finished with an average 1.68 million viewers and a 1.1/2. Telemundo finished with 1.4 million viewers and a 0.8/1.
Today In TV History
On this date in 1990, the first episode of ‘Twin Peaks’ aired on ABC-TV. And America got hooked on David Lynch.
Top Social Video Advertising Metrics
There has been a big change this year as far as where social videos are being placed.
Advertisers running video ads on social media are more interested in metrics such as engagement with interactive elements (47% choosing as a top-3) and shares (43%) than they are with views (34%), according to a Mixpo survey of 125 US agency, brand and publisher executives, almost all of whom had run a social advertising campaign.
But, the survey also found that while more advertisers ran video ad campaigns on YouTube (77.8%) than on Facebook (63%) last year, this year more plan to run a campaign on Facebook (87%) than on YouTube (81.5%).
Small & Medium Sized Business Put Their Money Where Success Is
Small-business websites boost customer engagement, and a January 2015 study by Thrive Analytics found that US small and medium-sized businesses (SMBs) were seeing more success with the channel than any other. When SMBs were asked which marketing methods had been the most effective, company websites—the No. 1 response in 2014—remained the most popular, at 45%. This was 6 percentage points ahead of social media and 19 points above print yellow pages—and blew all other channels out of the water by 30 points or more.
Nearly half (49%) of SMBs intended to increase their marketing budgets this year, and websites will reap the benefits of that spending. Fully 36% planned to up expenditure on company websites—the highest percentage out of all channels studied. Social media, mobile advertising, online display ads and paid search all followed closely behind, each cited by around one-third.
January 2015 research by HubShout also found strong interest in websites among SMBs. When asked which services would be most in demand for 2015, 64% of SMB marketing professionals worldwide cited web development—trailing only search engine optimization (67%) and ahead of every other option, such as social media (38%) and content marketing (37%), by at least 26 percentage points.
The problem, though, is that small businesses are strapped for time, meaning they don’t necessarily have the hours to keep their websites up to date. According to Thrive Analytics, SMBs were most likely to update their websites quarterly (31%). Fewer than one-quarter made changes on a monthly basis, and just 16% did so daily. Promisingly, just under three in 10 (29%) updated their sites weekly. SMBs would be wise to put some of their extra website dollars toward more frequent updates. If they don’t, they risk having customers access out-of-date content on what is currently their most effective marketing tool.
According to the ‘Holiday Benchmark Data’, IBM Digital Analytics Benchmark, January 5, 2015, during the 2014 holiday shopping season, MOBILE accounted for 45% of all online traffic. And according to ‘Use Analytics to Build Mobile Advantage’, Forrester Research, Inc., December 11, 2014, only 41% of retail marketers have defined their mobile objectives. Just 13% of digital-business professionals track their companies’ mobile audiences across online and offline channels.
Top Ten At the Box Office For The Weekend April 3-5 2015
Breaking all April movie records, ‘Furious 7’ drew an amazing $384.0 million at the box office worldwide. And it hasn’t opened yet in China. This isn’t big…its huge.
#1 ‘Furious 7’ $146.5 million on 4,003 screens. International: $240.4 million on 10,500 screens in 63 territories
#2 ‘Home’ $27.4 million
#3. ‘Get Hard’ $12.9 million
#4. ‘Cinderella’ $10.3 million
#5. ‘Divergent Series: The Insurgent’ $10.0 million
#6. ‘It Follows’ $2.5 million
#7. ‘Woman In Gold’ $2.0 million
#8. ‘Kingsman: The Secret Service’ $1.7 million
#9. ‘Do You Believe?’ $1.5 million
#10.’Second Best Exotic Marigold Hotel $1.0 million
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Across The Pond
BBC One on Tuesday won the evening behind a bit of lies. At 9P, ‘Ordinary Lies’ continued its ratings dominance on Tuesday as the drama series gathered an average of 4.48 million viewers (21.5%) to top the ratings outside soaps. However, it was down 300,000 from last week.
BBC Two at 7P presented ‘Collectaholics’ and it was seen by an average of 1.44 million viewers (7.9%). At 8P, ‘Back in Time for Dinner’ was strong again as it drew an average of 2.72 million viewers (13.5%). But at 9P, not as many cared for ‘Dara and Ed’s Great Big Adventure’ as it lost nearly a million viewers to finish with an average of 1.75 million (8.4%).
ITV at 730P had ‘Tonight’ drew a weak 1.47 million viewers (7.8%). At 9P, ‘Midsomer Murders’ brought the audience back to ITV with an average of 2.15 million viewers (10.4%).
Channel 4 had bigger news off the air (see below) than it did on air. At 8P, ‘Burger Bar to Gourmet Star’ continued with a very weak 840,000 viewers (4.2%). Then at 9P, ‘One Born Every Minute’ picked up with an average of 1.48 million viewers (7.1%). At 10P, a rerun of ‘The Billion Pound Hotel’ was seen by only 1.02 million viewers (6.6%).
Channel 5 at 8P brought us all ‘Britain’s Horror Homes’ as it beat Channel 4 with 993,000 viewers (4.9%). But at 9P, 5 fell behind as ‘Benefits and Bypasses: Billion Pound Patients’ only drew 1.05 million viewers (5.0%).
E4 at 9P had The CW’s ‘The 100’ and it drew 544,000 viewers (2.6%)
BBC Three presented at 9P, ‘Stacey Dooley Investigates’ and it was seen by 454,000 viewers (2.2%).
In Other UK TV News…
Channel 4’s sister channel, E4, announced that they will be airing the FOX American TV show, ‘Empire’ this spring. It prevailed in a bidding war. If it does anything near what it did for FOX this season, it will remake E4. Of the acquisition, Channel 4’s chief creative officer, Jay Hunt said: “Empire has been a record breaking hit in the US. “It’s grown and grown as audiences have fallen in love with its unforgettable characters and soundtrack. I’m delighted it’s coming to E4.”
Seven finished #1 for the second straight night with a strong 30.3% share of the available audience. And the #1 program was ‘My Kitchen Rules’ with another 1.416 million viewers. #3, ‘Seven News’ finished with 1,098,000 viewers. #5, ‘Seven News/Today Tonight’ with 1,040,000 viewers. #8 was ‘Home and Away’ with 859,000 viewers.
Nine finished #2 with a 29.1% share. #2 was ‘Nine News’ with 1,155,000 viewers as it also was the top newscast of the evening. #4, ‘Nine News 6:30’ drew 1,053,000 viewers. #6, ‘A Current Affair’ pulled in another big showing with 980,000 viewers. #7, ‘The Block Triple Threat’ drew 949,000 viewers. And #10, a rerun of ‘The Big Bang Theory’ which drew 780,000 viewers.
Ten finished third with 19.2% share.
ABC finished #4 with a 15.0% share of the available audience. #9 was ‘ABC News’ with 857,000 viewers.
SBS finished #5 with 6.4% share.
WEDNESDAY AUSTRALIAN TV OVERNIGHT RATINGS
Seven was #1 again on Wednesday as it drew a dominating 33.1% share of the available audience. And again, the #1 program was ‘My Kitchen Rules’ with is 1.465 million viewers. #3 was ‘Seven News’ with 1,053,000 viewers. And, #4 was ‘Seven News/Today Tonight’ with 1,030,000 viewers. #6, CBS’ ‘Criminal Minds’ pulled in an average of 888,000 viewers and #8 was ‘Home and Away’ with 847,000 viewers to round out Seven’s five, Top Ten programs on Wednesday.
Network Nine drew #2 again, this time with 25.0% share of the available audience. And again, the #1 newscast in the nation was the #2 program, ‘Nine News’ with 1,057,000 viewers, just 4,000 viewers ahead of ‘Seven News’. #5 was ‘Nine News 6:30’ which drew 971,000 viewers. #7, ‘A Current Affair’ pulled in just 857,000 viewers, a bit below what it has done earlier this week.
ABC finished #3 with a 19.5% share. It had the remaining two spots on the Top Ten as #9 was ‘ABC News’ with 846,000 viewers and #10, ‘Shaun Micallef’s Mad As Hell’ which drew 753,000 viewers.
Ten finished #4 with a 17.1% share.
SBS finished fifth with a 5.2% share of the available audience.
Australian Digital/Mobile News
If you haven’t seen it, now is your chance to see the next big thing in digital/mobile sweeping the world for those interest in lifestyle. And luxury brands are flocking to it. Buro 24/7 is a worldwide phenom which has moved into Australia via http://www.buro247.com. As it just went live, Tiffany snapped up one of the advertising slots. According to Sarah Homewood who wrote in AdNews (7 April 2015), Buro 24/7’s partner in Australia, NewsLifeMedia’s lifestyle publisher, Nick Smith stated, ‘Luxury advertisers are now leap-frogging a lot of the people in the market when it comes to digital. They’ve definitely taken to social media. Some of the brands have followings that are into the millions, so they know the value of talking to a digital audience, but still in a luxury way.’ Smith explained that Buro 24/7 hopes to establish itself as a luxury space for a slightly younger-demographic in order to complement NewLifeMedia’s brands such as Vogue and GQ. “What’s really refreshing about Buro 24/7 is it’s very much a nod to modern-day or new luxury. Miroslava Duma has come up the ranks quite quickly, it [Buro 24/7] almost talks to the movement around her brand. It’s not just people who have a lot of money or a lot of income, [many] people can aspire to buy into luxury brands,” Smith said.
Can you imagine what happens when it lands in the U.S.?
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Angelo Badalamenti, composer of ‘Laura’s Theme’ for ‘Twin Peaks’