This is the Daily Diary of Screens. On Monday, April 6, 2015, CBS was the #1 network in the U.S. as the ‘NCAA Basketball Championships’ was the top program. ITV was #1 in the UK led by ‘Code of a Killer’. Seven was #1 in Australia as ‘My Kitchen Rules’ was the top program. TUESDAY’S AUSTRALIAN TV OVERNIGHT RATINGS LISTED BELOW
Today, traditional TV still accounts for the lion’s share of video viewing, but online and mobile are where the growth is. When managed together, TV/digital/mobile hold the potential to drive real impact for advertisers—enabling them to maximize the customers they reach and/or reinforce key messaging across screens. After all, ‘It’s all about screens’.
The Home Of #dailydiaryofscreens
For Monday, April 6, 2015 (Posted on April 7, 2015)
The Tiffany Network had one of the Crown Jewels of sports programming on Monday and they took full advantage of it. At 8P, it began the evening with a rerun of ‘Mike & Molly’ which drew an average of 9.94 million viewers. Then at 830P, ‘Championship Central’ drew an average of 7.65 million viewers. Finally at 9P, Wisconsin faced Duke for the national title as ‘NCAA Basketball Championships Final Four’ was front and center and drew an average of 22.60 million viewers and a 17.1 rating and a whopping 27 share. A close game up to the last-minute of the game was Duke win another title as Wisconsin failed to win its second, since 1941. It peaked at 1030P half hour with over 25.99 million viewers. The top five metered markets for last night’s game were Milwaukee (42.2 rating and a 59 share of the available audience), Raleigh-Durham (36.2/54), Louisville (33.5/48), Columbus (29.9/44) and Greensboro/Winston-Salem (29.5/43). Additionally, NCAA March Madness Live garnered a record-setting 2.4 million live video streams for last night’s game — up 66% from last year. It was the highest rated NCAA Basketball Championship final in 22 years. Note: Due to the nature of live sports coverage, ratings for CBS (NCAA Basketball Tournament) are tentative and subject to more than normal adjustments.
The Alphabet Network came right at CBS but fell to second. At 8P, ‘Dancing with The Stars’ drew an average of 13.5 million viewers for a two-hour extravaganza hoping that dancing could upset championship basketball. It couldn’t. It peaked with 14.09 million viewers at the 830P half hour. At 10P, a rerun of ‘Castle’ drew just 5.77 million viewers with a fun but little watch episode about The Castle’s honeymoon out West.
The Peacock Network also threw their shot at CBS, this time with singing. At 8P, ‘The Voice’ drew an average of 10.5 million viewers in their attempt to steal viewership. But for all its ammo, it could only come up third during the 9P hour. It peaked at 830P with 11.17 million viewers. Seems basketball and dancing beat singing. Then at 10P, ‘Night Shift’ pulled in an average of 5.71 million viewers, not even good enough to beat a rerun of ‘Castle’. This does not bode well for the night shifters in Disneyville.
The Animal Network of Broadcast died on Monday but nobody told them that you had to be live with something in order to compete on this night. At 8P, it just ran a rerun of ‘Gotham’ which drew a predicted 1.99 million viewers. Then at 9P, an original episode of ‘The Following’ drew just 2.88 million viewers proving that there is no magic in three degrees of Kevin Bacon.
The Little Network That Couldn’t should have gone dark on Monday. At 8P, ‘The Originals’ drew 1.11 million viewers. Then at 9P, ‘Jane the Virgin’ could only pull in 930,000 friends and family. This network was so below The Mendoza Line it should have been shipped to the minors with no options left.
For The Record
CBS finished #1 on Monday with an average of 18.01 million viewers. ABC finished #2 with an average of 10.92 million viewers. NBC finished #3 with an average of 9.05 million viewers FOX finished with an average of 2.43 million viewers. Telemundo finished with an average 1.4 million viewers. The CW finished with an average of 1.02 million viewers.
Today In TV History
On this date in 1984, the video for Kool & the Gang’s ‘Tonight’ was aired on ‘American Bandstand’.
Small & Medium Sized Business Put Their Money Where Success Is
Small-business websites boost customer engagement, and a January 2015 study by Thrive Analytics found that US small and medium-sized businesses (SMBs) were seeing more success with the channel than any other. When SMBs were asked which marketing methods had been the most effective, company websites—the No. 1 response in 2014—remained the most popular, at 45%. This was 6 percentage points ahead of social media and 19 points above print yellow pages—and blew all other channels out of the water by 30 points or more.
Nearly half (49%) of SMBs intended to increase their marketing budgets this year, and websites will reap the benefits of that spending. Fully 36% planned to up expenditure on company websites—the highest percentage out of all channels studied. Social media, mobile advertising, online display ads and paid search all followed closely behind, each cited by around one-third.
January 2015 research by HubShout also found strong interest in websites among SMBs. When asked which services would be most in demand for 2015, 64% of SMB marketing professionals worldwide cited web development—trailing only search engine optimization (67%) and ahead of every other option, such as social media (38%) and content marketing (37%), by at least 26 percentage points.
The problem, though, is that small businesses are strapped for time, meaning they don’t necessarily have the hours to keep their websites up to date. According to Thrive Analytics, SMBs were most likely to update their websites quarterly (31%). Fewer than one-quarter made changes on a monthly basis, and just 16% did so daily. Promisingly, just under three in 10 (29%) updated their sites weekly. SMBs would be wise to put some of their extra website dollars toward more frequent updates. If they don’t, they risk having customers access out-of-date content on what is currently their most effective marketing tool.
According to the ‘Holiday Benchmark Data’, IBM Digital Analytics Benchmark, January 5, 2015, during the 2014 holiday shopping season, MOBILE accounted for 45% of all online traffic. And according to ‘Use Analytics to Build Mobile Advantage’, Forrester Research, Inc., December 11, 2014, only 41% of retail marketers have defined their mobile objectives. Just 13% of digital-business professionals track their companies’ mobile audiences across online and offline channels.
Top Ten At the Box Office For The Weekend April 3-5 2015
Breaking all April movie records, ‘Furious 7’ drew an amazing $384.0 million at the box office worldwide. And it hasn’t opened yet in China. This isn’t big…its huge.
#1 ‘Furious 7’ $146.5 million on 4,003 screens. International: $240.4 million on 10,500 screens in 63 territories
#2 ‘Home’ $27.4 million
#3. ‘Get Hard’ $12.9 million
#4. ‘Cinderella’ $10.3 million
#5. ‘Divergent Series: The Insurgent’ $10.0 million
#6. ‘It Follows’ $2.5 million
#7. ‘Woman In Gold’ $2.0 million
#8. ‘Kingsman: The Secret Service’ $1.7 million
#9. ‘Do You Believe?’ $1.5 million
#10.’Second Best Exotic Marigold Hotel $1.0 million
Cable TV News
Monday’s Top Ten Cable Programs
#1 ‘WWE Entertainment’ USA 4.30 million viewers @ 8P
#2 ‘WWE Entertainment’ USA 4.01 million viewers @ 9P
#3 ‘WWE Entertainment’ USA 3.55 million viewers @ 10P
#4 ‘The O’Reilly Factor’ FNNC 2.82 million viewers @ 8P
#5 ‘Better Call Saul’ AMC 2.53 million viewers @ 10P
#6 ‘Swamp People’ HIS 2.48 million viewers @ 9P
#7 ‘Love and Hip Hop’ VH1 2.37 million viewers @ 8P
#8 ‘Fast N Loud’ DIS 1.95 million viewers @ 9P
#9 ‘The Big Bang Theory’ TBS 1.87 million viewers @ 10:30P
#10 ‘Black Ink Crew’ VH1 1.86 million viewers @ 9P
‘Mad Men’ Last Season Starts With OK Opening
AMC’s ‘Mad Men’ began its seven episode ending on Sunday as Nielsen estimates that an average audience of 2.27 million watched. It is about the same as it was for its opening episode last year. ‘Mad Men’s’ peak premiere scores came in Season 5 (March 2012) when it drew an average of 3.5 million viewers.
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For The World Who Needs A Little
Think Sunshine. #thinksunshine
Across The Pond
ITV took the crown on Easter Monday as John Simm and David Threlfall’s ‘Code of a Killer’ topped the ratings. But first at 8P, ‘More Tales From Northumberland’ was seen by an average 3.13 million viewers (13.7%). Then at 9P, the first installment of the real-life drama brought in 5.0 million viewers (23.9% share of the available audience), while an additional 247,000 viewers (1.8%) watched on ITV+1.
BBC One at 730P had a holiday showing of ‘Wallace and Gromit: A Matter of Loaf and Death’ as it attracted 2.91 million viewers (14.3%). At 830P, ‘MasterChef’ continued with an average of 4.40 million viewers (19.2%). But at 930P, rerun of ‘A Mrs Brown’s Boys’ cost them the evenings top ranking as it could only draw 3.40 million viewers (15.8%).
BBC Two presented at 7P, ‘Antiques Roadshow’ and it pulled in an average of 1.52 million viewers (8.1%). Then at 730P, ‘Food and Drink’ decreased slightly to an average 1.37 million viewers (6.7%). But at 8P, ‘University Challenge’ nearly drew double the audience with an average of 2.56 million viewers (11.3%). At 830P, ‘Morecambe and Wise’ drew 1.44 million viewers (6.3%). Then at 930P, ‘Kew on a Plate’ brought in just 1.05 million viewers (5.2%).
Channel 4 at 730P had ‘The Secret Life of Four-Year-Olds’ and it began slowly with only 670,000 viewers (3.1%). Then at 930P, ‘Travel Man: 48 Hours in Istanbul’ jumped up to 1.07 million viewers (4.6%). At 9P, ‘My Big Fat Gypsy Grand National’ brought in an average 1.38 million viewers (6.2%). Finally at 10P, ‘Raised By Wolves’ continued with 620,000 viewers (3.4%).
Channel 5 presented at 8P, ‘Police Interceptors’ and it brought in 833,000 viewers (3.6%). At 9P, FOX’s ‘Gotham’ followed with 742,000 viewers (3.3%). Then at 10P, CBS’ ‘Person of Interest’ was seen by 543,000 viewers (3.3%).
Seven was in the kitchen and took home #1 on Monday as it delivered a 31.0% share of the available audience. #1 was ‘My Kitchen Rules’ as it pulled in 1.441 million viewers. #2 was ‘Seven News’ presumably making sure there were no selfies of Price Harry of England who is visiting the nation, finished with 1,238,000 viewers. It’s great to be a Royal. #4, ‘Seven News/Today Tonight’ pulled in 1,182,000 viewers. #10, ‘Home and Away’ pulled in 861,000 viewers.
Network Nine finished #2 with 28.1% share. #3 was their top program as ‘Nine News’ finished with 1,217,000 viewers. #5, ‘Nine News 6:30’ finished with 1,118,000 viewers. #6 was ‘A Current Affair’ and had a huge 1,050,000 viewers, a high for the program this year. #7, a rerun of ‘The Big Bang Theory’ pulled in 988,000 viewers. #8 was ‘The Block Triple Threat’ which pulled in 986,000 viewers. Nine finished with five of the Top Ten programs on Monday.
ABC finished third with a 19.4% share. #9 was ‘ABC News’ which had 927,000 viewers.
Ten finished #4 with a 15.8% share.
SBS finished #5 with a 5.7% share of the available audience on Monday.
TUESDAY AUSTRALIAN TV OVERNIGHT RATINGS
Seven finished #1 for the second straight night with a strong 30.3% share of the available audience. And the #1 program was ‘My Kitchen Rules’ with another 1.416 million viewers. #3, ‘Seven News’ finished with 1,098,000 viewers. #5, ‘Seven News/Today Tonight’ with 1,040,000 viewers. #8 was ‘Home and Away’ with 859,000 viewers.
Nine finished #2 with a 29.1% share. #2 was ‘Nine News’ with 1,155,000 viewers as it also was the top newscast of the evening. #4, ‘Nine News 6:30’ drew 1,053,000 viewers. #6, ‘A Current Affair’ pulled in another big showing with 980,000 viewers. #7, ‘The Block Triple Threat’ drew 949,000 viewers. And #10, a rerun of ‘The Big Bang Theory’ which drew 780,000 viewers.
Ten finished third with 19.2% share.
ABC finished #4 with a 15.0% share of the available audience. #9 was ‘ABC News’ with 857,000 viewers.
SBS finished #5 with 6.4% share.
As you can see, no matter where you live, people are…
Australian Digital/Mobile News
If you haven’t seen it, now is your chance to see the next big thing in digital/mobile sweeping the world for those interest in lifestyle. And luxury brands are flocking to it. Buro 24/7 is a worldwide phenom which has moved into Australia via http://www.buro247.com. As it just went live, Tiffany snapped up one of the advertising slots. According to Sarah Homewood who wrote in AdNews (7 April 2015), Buro 24/7’s partner in Australia, NewsLifeMedia’s lifestyle publisher, Nick Smith stated, ‘Luxury advertisers are now leap-frogging a lot of the people in the market when it comes to digital. They’ve definitely taken to social media. Some of the brands have followings that are into the millions, so they know the value of talking to a digital audience, but still in a luxury way.’ Smith explained that Buro 24/7 hopes to establish itself as a luxury space for a slightly younger-demographic in order to complement NewLifeMedia’s brands such as Vogue and GQ. “What’s really refreshing about Buro 24/7 is it’s very much a nod to modern day or new luxury. Miroslava Duma has come up the ranks quite quickly, it [Buro 24/7] almost talks to the movement around her brand. It’s not just people who have a lot of money or a lot of income, [many] people can aspire to buy into luxury brands,” Smith said.
Can you imagine what happens when it lands in the U.S.?
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