This is the Daily Diary of Screens. On Easter Sunday, April 5, 2015, CBS was the #1 network in the U.S. but NBC’s ‘AD: The Bible Continues’ was the top program. BBC One was #1 in the UK led by ‘Poldark’. Network Nine was #1 in Australia as ‘Nine News Sunday’ was the top program. AUSTRALIAN MONDAY OVERNIGHT TV RATINGS LISTED BELOW.
Today, traditional TV still accounts for the lion’s share of video viewing, but online and mobile are where the growth is. When managed together, TV/digital/mobile hold the potential to drive real impact for advertisers—enabling them to maximize the customers they reach and/or reinforce key messaging across screens. After all, ‘It’s all about screens’.
The Home Of #dailydiaryofscreens
For Sunday, April 5, 2015 (Posted on April 6, 2015)
CBS #1 on Easter Sunday but NBC’s ‘AD: The Bible Continues’ top program.
CBS
The Tiffany Network with its solid programming block on Sunday ran full steam ahead and easily finished #1 on Easter. At 7P, ’60 Minutes’ was soft on this Sunday as it only delivered an average 7.72 million viewers and a 6.0/12. At 8P, with a soft lead in, ‘Madam Secretary’, which has become the bellwether of the network on one of its most important nights, delivered the top audience of the evening on the network with an average of 9.12 million viewers and a 6.4/11, but less than it normally does. At 9P, ‘The Good Wife’ now officially is a soap and it delved in almost everything but the Law. It drew 7.78 million viewers and a 5.6/9. And at 10P, the weak ‘Battle Creek’ drew an average 5.66 million viewers and a 3.6/6, as it was the only program on the CBS line up that did not achieve #1 status in its time slot. Bye-bye ‘Battle Creek’.
ABC
The Alphabet Network finished well behind Paleyworld as it could not beat the opening salvo. At 7P, the Easter tradition, ‘The Ten Commandments’ drew an average 6.80 million viewers and a 5.0/8.
NBC
The Peacock Network finished third. At 7P, ‘Dateline’ delivered an average 3.79 million viewers and a 2.6/5. At 8P, another edition of ‘Dateline’ had an average of 4.63 million viewers and a 3.2/5. At 9P, ‘AD: The Bible Continues’ drew an average of 9.50 million viewers and a 6.1/10 to finish as the top program of the evening. At 10P, the premiere of ‘American Odyssey’ could only deliver an average 5.40 million viewers and a 3.3/6, with an opening episode that was riveting as we followed a series of plot lines involving A) Government coverup; B) Horrific journey of the last person standing and C) Underground movement attempting to expose.
FOX
The Animal Network of Broadcast did nothing on Sunday as it had a complete line up of rerun programs. In fact it did less than nothing. At 7P, a rerun of ‘The Simpsons’ drew 1.44 million viewers and a 1.0/2. At 730P, a rerun of ‘Bob’s Burgers’ drew an average 1.65 million viewers and a 1.0/2. At 8P, a rerun of ‘The Simpsons’ finished with an average 2.43 million viewers and a 1.5/2. And at 830P, a rerun of ‘Family Guy’ finished with an average 2.10 million viewers and a 1.5/3. Then at 9P, the first rerun of ‘Last Man On Earth’ drew 2.10 million viewers and a 1.3/2. While at 930P, another rerun episode of ‘Last Many on Earth’ drew 1.90 million viewers and a 1.3/2.
For The Record
CBS finished #1 on Sunday with an average of 7.570 million viewers and a 5.4/9. ABC finished #2 with 6.801 million viewers and a 4.4/8. NBC finished #3 with an average of 5.853 million viewers and a 3.8/7. Univision finished with an average of 2.304 million viewers. FOX finished with an average of 1.991 million viewers and a 1.3/2. Telemundo finished with an average of 1.400 million viewers.
Today In TV History
On this date in 1978, the final episode, number 37, of ‘Black Sheep Squadron’ aired on NBC.
Digital/Mobile News
According to the ‘Holiday Benchmark Data’, IBM Digital Analytics Benchmark, January 5, 2015, during the 2014 holiday shopping season, MOBILE accounted for 45% of all online traffic. And according to ‘Use Analytics to Build Mobile Advantage’, Forrester Research, Inc., December 11, 2014, only 41% of retail marketers have defined their mobile objectives. Just 13% of digital-business professionals track their companies’ mobile audiences across online and offline channels.
TV News
Baseball’s Opening Day Begins Today
With the Cardinals beating the Cubs on Sunday to officially open the 2015 baseball season, the rest of Major League Baseball opens today. Here is the schedule.
Arizona Diamondbacks
Mon. Apr. 6 10:00 p.m.: vs. San Francisco Giants (ESPN2, Fox Sports Arizona)
Atlanta Braves
Mon. Apr. 6 4:00 p.m.: at Miami Marlins (Fox Sports SportSouth)
Baltimore Orioles
Mon. Apr. 6 3:00 p.m.: at Tampa Bay Rays (MASN2)
Boston Red Sox
Mon. Apr. 6 3:00 p.m.: at Philadelphia Phillies (NESN)
Chicago Cubs
Tue. Apr. 7 8:00 p.m.: vs. St. Louis Cardinals (WGN-TV)
Chicago White Sox
Mon. Apr. 6 4:00 p.m.: at Kansas City Royals (CSN Chicago)
Cincinnati Reds
Mon. Apr. 6 4:00 p.m.: vs. Pittsburgh Pirates (Fox Sports Ohio)
Cleveland Indians
Mon. Apr. 6 7:00 p.m.: at Houston Astros (ESPN, Fox Sports SportsTime Ohio)
Colorado Rockies
Mon. Apr. 6 2:00 p.m.: at Milwaukee Brewers (Root Rocky)
Detroit Tigers
Mon. Apr. 6 1:00 p.m.: vs. Minnesota Twins (Fox Sports Detroit)
Houston Astros
Mon. Apr. 6 7:00 p.m.: vs. Cleveland Indians (ESPN, Root Southwest)
Kansas City Royals
Mon. Apr. 6 4:00 p.m.: vs. Chicago White Sox (Fox Sports Kansas City)
Los Angeles Angels of Anaheim
Mon. Apr. 6 4:00 p.m.: at Seattle Mariners (Fox Sports West)
Los Angeles Dodgers
Mon. Apr. 6 4:00 p.m.: vs. San Diego Padres (SportsNet L.A.)
Miami Marlins
Mon. Apr. 6 4:00 p.m.: vs. Atlanta Braves (Fox Sports Florida)
Milwaukee Brewers
Mon. Apr. 6 2:00 p.m.: vs. Colorado Rockies (Fox Sports Wisconsin)
Minnesota Twins
Mon. Apr. 6 1:00 p.m.: at Detroit Tigers (Fox Sports North)
New York Mets
Mon. Apr. 6 4:00 p.m.: at Washington Nationals (ESPN, SNY)
New York Yankees
Mon. Apr. 6 1:00 p.m.: vs. Toronto Blue Jays (ESPN, YES)
Oakland Athletics
Mon. Apr. 6 10:00 p.m.: vs. Texas Rangers (CSN California)
Philadelphia Phillies
Mon. Apr. 6 3:00 p.m.: vs. Boston Red Sox (WCAU)
Pittsburgh Pirates
Mon. Apr. 6 4:00 p.m.: at Cincinnati Reds (Root Pittsburgh)
San Diego Padres
Mon. Apr. 6 4:00 p.m.: at Los Angeles Dodgers (Fox Sports San Diego)
San Francisco Giants
Mon. Apr. 6 10:00 p.m.: at Arizona Diamondbacks (ESPN2, CSN Bay)
Seattle Mariners
Mon Apr. 6 4:00 p.m.: vs. Los Angeles Angels of Anaheim (Root Northwest)
St. Louis Cardinals
Tue. Apr. 7 8:00 p.m.: at Chicago Cubs (Fox Sports Midwest)
Tampa Bay Rays
Mon. Apr. 6 3:00 p.m.: vs. Baltimore Orioles (Fox Sports Sun)
Texas Rangers
Mon. Apr. 6 10:00 p.m.: at Oakland Athletics (Fox Sports Southwest)
Toronto Blue Jays
Mon. Apr. 6 1:00 p.m.: at New York Yankees (ESPN, Rogers SportsNet)
Washington Nationals
Mon. Apr. 6 4:00 p.m.: vs. New York Mets (ESPN, MASN)
Cinema News
Top Ten At the Box Office For The Weekend April 3-5 2015
Breaking all April movie records, ‘Furious 7’ drew an amazing $384.0 million at the box office worldwide. And it hasn’t opened yet in China. This isn’t big…its huge.
#1 ‘Furious 7’ $146.5 million on 4,003 screens. International: $240.4 million on 10,500 screens in 63 territories
#2 ‘Home’ $27.4 million
#3. ‘Get Hard’ $12.9 million
#4. ‘Cinderella’ $10.3 million
#5. ‘Divergent Series: The Insurgent’ $10.0 million
#6. ‘It Follows’ $2.5 million
#7. ‘Woman In Gold’ $2.0 million
#8. ‘Kingsman: The Secret Service’ $1.7 million
#9. ‘Do You Believe?’ $1.5 million
#10.’Second Best Exotic Marigold Hotel $1.0 million
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Across The Pond
BBC One
BBC One at 7P, ‘Antiques Roadshow’ interested 4.58 million viewers (25.6%). At 8P, ‘Michael McIntyre’s Easter Night at the Coliseum’ brought in 4.25 million viewers (20.0%). But the top program of the evening was ‘Poldark’ as it topped the ratings on Easter Sunday with an average of 5.23 million viewers (22.9%) at 9P.
ITV
ITV at 630P presented the celebrity series of ‘The Chase’ as it continued with 2.79 million viewers (16.8%). At 730P, ‘Off Their Rockers’ followed with 2.50 million viewers (13.4%). At 9P, ‘Vera’ brought in 4.29 million viewers (19.3%).
BBC Two
BBC Two had at 7P, ‘Springwatch’ which was seen by 940,000 viewers (5.3%). At 8P, ‘Caribbean with Simon Reeve’ topped the evening on 2 with 1.99 million viewers (9.3%). At 9P, ‘Louis Theroux: Transgender Kids’ averaged 1.68 million viewers (7.3%).
Channel 4
Channel 4 at 7P presented ‘Three in a Bed’ which drew more than ‘Kelly’s Heroes’ as it pulled in 610,000 viewers (3.4%). At 8P, ‘Great Canal Journeys’ drew the biggest audience of the night on 5 as it drew an average of 1.58 million viewers (7.4%). Then at 9P, the latest episode of ‘Indian Summers’ dropped to 860,000 viewers (3.6%).
Channel 5
Channel 5 it was movie night on Easter Sunday. At 630P it had that great Easter Classic featuring that old tank commander himself as ‘Kelly’s Heroes’ drew an average of 558,000 viewers (3.0%). At 9P, ‘Hummingbird’ brought in 852,000 viewers (4.4%).
ITVBe presented at 10P ‘TOWIE’ as it brought in 520,000 viewers (3.0%).
Down Under
Network Nine
Network Nine finished #1 on Easter Sunday with 29.6% share of the available audience. The #1 program, ‘Nine News Sunday’ delivered 1,089,000 viewers. #3 was ‘The Block Triple Threat’ with 783,000 viewers. #5 was ’60 Minutes’ which drew 722,000 viewers.
Seven finished second with a 28.9% share. #2, Seven News Sunday’ had 966,000 viewers. #6T, ‘Border Patrol’ tied with ‘Highway Patrol’ which both drew 669,000 viewers.
ABC finished #1 with a 17.1% share. #4, ‘ABC News Sunday’ drew 747,000 viewers. #8, ‘Broadchurch’ drew 648,000 viewers. And, #9 was ‘Inside The Commons’ which drew 526,000 viewers.
Ten finished fourth with a 16.0% share of the available audience. #10 was a rerun of ‘Thor’ which drew 523,000 viewers.
SBS finished #5 with an 8.5% share.
MONDAY AUSTRALIAN OVERNIGHT TV RATINGS
Seven #1 in Australia on Monday as ‘My Kitchen Rules’ top program with over 1.4 million viewers.
Seven
Seven was in the kitchen and took home #1 on Monday as it delivered a 31.0% share of the available audience. #1 was ‘My Kitchen Rules’ as it pulled in 1.441 million viewers. #2 was ‘Seven News’ presumably making sure there were no selfies of Price Harry of England who is visiting the nation, finished with 1,238,000 viewers. It’s great to be a Royal. #4, ‘Seven News/Today Tonight’ pulled in 1,182,000 viewers. #10, ‘Home and Away’ pulled in 861,000 viewers.
Network Nine
Network Nine finished #2 with 28.1% share. #3 was their top program as ‘Nine News’ finished with 1,217,000 viewers. #5, ‘Nine News 6:30’ finished with 1,118,000 viewers. #6 was ‘A Current Affair’ and had a huge 1,050,000 viewers, a high for the program this year. #7, a rerun of ‘The Big Bang Theory’ pulled in 988,000 viewers. #8 was ‘The Block Triple Threat’ which pulled in 986,000 viewers. Nine finished with five of the Top Ten programs on Monday.
ABC finished third with a 19.4% share. #9 was ‘ABC News’ which had 927,000 viewers.
Ten finished #4 with a 15.8% share.
SBS finished #5 with a 5.7% share of the available audience on Monday.
As you can see, no matter where you live, people are…
Switching Channels!
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